--- title: Skai Reviews meta_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 296 scale: '5' date_modified: '2026-10-26' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Skai Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Skai, finding it intuitive and efficient for managing accounts and insights. (3 mentions)
Users appreciate the automation capabilities of Skai, as it enhances efficiency in bidding and account management. (2 mentions)
Users appreciate the responsive customer support from Skai, which enhances their experience and usage of the platform. (2 mentions)
Users appreciate the speed and reliability of Skai for adjusting bids and managing accounts effortlessly. (1 mentions)
Users value the speed and reliability of Skai for efficient bidding and actionable insights in account management. (1 mentions)
Users express frustration with poor reporting, particularly regarding insufficient details on failed reports and ad adjustments. (2 mentions)
Users find ad issues in Skai, especially regarding shopping reporting and campaign adjustments, hinder their experience. (1 mentions)
Users find adjustment difficulty with Skai, particularly for shopping reporting and PMAX campaign changes. (1 mentions)
Users find the shopping reporting and campaign changes in Skai lacking, hindering effective performance management. (1 mentions)
Users find campaign management issues with Skai, particularly in shopping reporting and PMAX adjustments. (1 mentions)

5 Pros or Advantages of Skai

1. Ease of Use
Users appreciate the ease of use of Skai, finding it intuitive and efficient for managing accounts and insights.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you like about Skai?

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Use and Great Customer Service"

What do you like about Skai?

Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the chang

2. Automation
Users appreciate the automation capabilities of Skai, as it enhances efficiency in bidding and account management.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you like about Skai?

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease

TE

Taylor E.

Mid-Market (51-1000 emp.)

4.5/5

"Experienced User for 2 Years"

What do you like about Skai?

I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor insights. I keep in contact with rep to le

3. Customer Support
Users appreciate the responsive customer support from Skai, which enhances their experience and usage of the platform.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Use and Great Customer Service"

What do you like about Skai?

Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the chang

TE

Taylor E.

Mid-Market (51-1000 emp.)

4.5/5

"Experienced User for 2 Years"

What do you like about Skai?

I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor insights. I keep in contact with rep to le

4. Ad Management
Users appreciate the speed and reliability of Skai for adjusting bids and managing accounts effortlessly.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you like about Skai?

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease

5. Analytics
Users value the speed and reliability of Skai for efficient bidding and actionable insights in account management.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you like about Skai?

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease

5 Cons or Disadvantages of Skai

1. Poor Reporting
Users express frustration with poor reporting, particularly regarding insufficient details on failed reports and ad adjustments.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Use and Great Customer Service"

What do you dislike about Skai?

Would love more information when a report fails. Sometimes I just get "Failed".

2. Ad Issues
Users find ad issues in Skai, especially regarding shopping reporting and campaign adjustments, hinder their experience.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes.

3. Adjustment Difficulty
Users find adjustment difficulty with Skai, particularly for shopping reporting and PMAX campaign changes.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes.

4. Campaign Management
Users find the shopping reporting and campaign changes in Skai lacking, hindering effective performance management.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes.

5. Campaign Management Issues
Users find campaign management issues with Skai, particularly in shopping reporting and PMAX adjustments.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Platform and Nibble, Agile Support"

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes.

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Skai Reviews (296)

Reviews

Skai Reviews (296)

4.1
296 reviews
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Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Solving everyday problems with ease."
5/5
What do you like best about Skai?

Fully automatic campaign optimization, with portfolios that bring relevant and important information to improve your campaigns, whether social or search. Review collected by and hosted on G2.com.

What do you dislike about Skai?

For now, our business, B4b Ventures, only identified some problems, related to UX. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Skai Review"
4.5/5
What do you like best about Skai?

Clear and easy to use dashboard that makes it easy to view all campaigns Review collected by and hosted on G2.com.

What do you dislike about Skai?

Could be related to training but have some issues creating reports based on my specific needs Review collected by and hosted on G2.com.

Barbara B.
BB
Barbara B.
User Acquisition Manager
Mid-Market (51-1000 emp.)
"Good tool for campaign management"
4.5/5
What do you like best about Skai?

Easy campaign management for Google UAC, ASA, FB. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The UI can be a bit complicated in the beginning to understand. Review collected by and hosted on G2.com.

Pratim S.
PS
Pratim S.
Amazon PPC Specialist
Mid-Market (51-1000 emp.)
"The best PPC automation platform"
4.5/5
What do you like best about Skai?

The automated actions

Less human intervention

Budgeting tools which help forecast the performance better Review collected by and hosted on G2.com.

What do you dislike about Skai?

Some automated rules over Rider Amazon platform which is definitely an issue from the API side.

THIRD PARTY PLATFORMS SHOULD PUSH AMAZON TO PROVIDE MORE INFORMATION THROUGH THE API ACCESS Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Been Using Skai for Search and ECommerce for 5 Years!"
5/5
What do you like best about Skai?

Skai gives me the ability to see all of channels and accounts in one place. The Skai support team are also fast and reliable when it comes to solving problems and coming up with product updates. Review collected by and hosted on G2.com.

What do you dislike about Skai?

For many years now the entire website is so slow and sticky. I wish it were a more seamless experience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Skai for url tracking"
3.5/5
What do you like best about Skai?

You can update campaigns/ads/ad sets in bulk Review collected by and hosted on G2.com.

What do you dislike about Skai?

Skai often changes or gets bugs so sometimes it's frustrating to use Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Fairly good experience working in the platform"
4.5/5
What do you like best about Skai?

The platform makes it easy to filter and export metrics. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I want a more straightforward way to pull reporting across accounts. I would also like metrics to actualize more quickly. Review collected by and hosted on G2.com.

MP
MUNAF P.
Software Engineer
Small-Business (50 or fewer emp.)
"Best Ecommerce integrated solution"
4.5/5
What do you like best about Skai?

Integration of it with Amazon ecommerce advertising business. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It takes a lot of time for integration, this can be optimized. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy to manage and track"
4.5/5
What do you like best about Skai?

Great tool for tracking which is much user friendly than many other platforms such as Campaign Manager. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Limited with its features and platforms that it is compatible with. Review collected by and hosted on G2.com.

Jorge P.
JP
Jorge P.
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"Best Paid Media Portfolio Management & Bulk actions Made Easy"
5/5
What do you like best about Skai?

I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms. Review collected by and hosted on G2.com.
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