Signal AI Reviews & Product Details

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises. The platform ingests more than 5.5 million documents a day from 265,000 sources, spanning online news, print, broadcast, social media, regulatory and industry sources across 226 markets and 120+ languages. Its AI labels over 100 million entities and topics everyday, identifying which organisations, people, issues and themes are being discussed, in what context and with what sentiment. Users can search this data, set up ongoing monitoring, receive alerts on changes that matter to them, and generate reports for stakeholders. The same data supports competitive intelligence, social media listening and brand intelligence workflows. For PR & communications teams, Signal AI replaces separate monitoring, measurement and crisis tools with one platform: • Media monitoring and PR measurement: Track coverage, sentiment and share of voice across all media types, filter out irrelevant mentions, and measure communications impact against business outcomes rather than volume alone. • Corporate communications and media outreach: Identify the narratives shaping perception of the brand and its industry, use that data to inform communications strategy, and find the journalists and outlets already covering relevant topics to target outreach. • Crisis communications and issues management: Detect emerging issues early, monitor how a story develops in real time, and support both proactive planning and response when an incident occurs. For enterprise risk teams, Signal AI provides external risk intelligence in one platform, from detection to reporting: • Risk register monitoring and horizon scanning: Connect the organisation's existing risk register to external data so each risk is continuously monitored, and scan for emerging risks not yet on the register, including regulatory, geopolitical, supply chain and reputational themes. • Risk measurement and reporting: Quantify external risk exposure over time and produce board-ready reporting that shows how identified risks are trending and where attention is needed. Signal AI is used by over 40% of the Fortune 500, including Deloitte, Bain & Company, Mastercard, Citi, SAP, Nestlé, Unilever, Vodafone, AECOM, Virgin Atlantic and Uber.

Seller

Signal AI

Discussions

Signal AI Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Mahinder Pratap

Used by Exhale and 2 others

Beta

Pricing

Pricing provided by Signal AI.

Basic

$0.01

Other Per Year

View More Pricing Information

Signal AI Integrations

(5)

Verified by Signal AI

Signal AI Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Signal AI, and what problem is it built to solve?

Signal AI is an AI-native media intelligence platform for corporate affairs, communications, and risk teams. It helps them monitor news and other external coverage, understand reputation and share of voice, track competitors and industry issues, and spot emerging risks.

What languages does Signal AI support?

Signal AI supports 1 language: English.

What company sizes and industries is Signal AI the best fit for?

Signal AI is used by positively rated reviewers across small, mid-market, and enterprise organizations. The industries most represented include communications and public relations, financial services, legal services, consulting, and higher education.

Small businesses: Teams with 50 or fewer employees.
Mid-market: Organizations with 51–1,000 employees.
Enterprise: Organizations with more than 1,000 employees.
Communications and public relations: A prominent industry segment among users.
Financial services: A prominent industry segment among users.
Legal services, consulting, and higher education: Also represented among users.

How long does it take to implement Signal AI across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running sooner and others take longer to configure. The experience can depend on the work involved in setting up searches and dashboards.

Time to go live	Relative frequency
Less than a month	Most common
Less than a day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does Signal AI provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat, with FAQs and a forum also provided. The support experience is often described as responsive, approachable, and helpful, especially when teams need assistance setting up or refining searches and dashboards; some users find it harder to get in touch or would like more proactive follow-up.

What is the experience like for teams switching to Signal AI from another tool?

Teams have moved to Signal AI from other media-monitoring services, including tools such as Cision, Meltwater, and Factiva, to address gaps in coverage, search relevance, reporting, support, or cost. Users value its ability to surface insights and coverage that their previous systems missed, though setting up searches and dashboards can take adjustment before the new workflow feels settled.

What features or capabilities could make Signal AI even more useful?

More flexible search controls and richer reporting are the clearest ways Signal AI could become more useful. Users also want broader coverage and more ways to investigate specific stories.

More precise search controls: Add greater Boolean and proximity logic, capitalization controls, and more flexible ways to exclude sources or terms.
More complete source coverage: Expand access to publications and print, paywalled, and social media content, while making missing coverage easier to identify.
More flexible reporting and dashboards: Make reports easier to customize, automate, export, and share with stakeholders.
Deeper story research: Provide more historical coverage and better ways to find articles by journalist or publication.

How useful do Signal AI users find its AI features in everyday use?

AI is useful for narrowing searches and organizing coverage, helping users get to relevant articles and insights faster. It can still require human checking and refinement, particularly when results or sentiment labels are not quite right.

Search and relevance: AI-assisted search, trained entities, and relevance filtering help distinguish useful coverage from noise.
Analysis and assistance: Users describe topic and entity tagging, coverage summaries, and conversational tools such as Ask AIQ or the chatbot.

G2 reviews are authentic and verified.

Here's how.

Verified User in Pharmaceuticals

Enterprise (> 1000 emp.)

9/18/2024

"Excellent risk sensing tool providing real time insight"

4/5

What do you like best about Signal AI?

Customizable dashboards, regular updates, easy access and to implement. Can choose frequency of reports. Good help functionality and easy to integrated into the audit Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Heavy duplication on some articles. Some dashboards are repetitive. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think Signal AI is easy to implement and integrate into your workflows for identifying emerging risks. We also greatly appreciate your feedback regarding duplicate data. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

11/5/2024

"Great resource to pull coverage easily."

5/5

What do you like best about Signal AI?

The filtering options. Very easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Nothing, everything has been easy to figure out so far. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you find the Signal AI platform easy to use. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

9/17/2024

"Positive, I use it on a daily basis"

5/5

What do you like best about Signal AI?

It's helpful in picking up a wide range of outlets for my searches Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The least helpful thing is that it is not always accurate. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you use the Signal AI platform every day! We also greatly appreciate your feedback regarding our data accuracy - we're always iterating and innovating and this helps us guide our product development. As always, if you have any more feedback or questions, please do reach out to success@signal-ai.com.

Verified User in Civic & Social Organization

Small-Business (50 or fewer emp.)

9/17/2024

"Simple to use, powerful global reach"

4.5/5

What do you like best about Signal AI?

Comprehensive monitoring reports including audience reach Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Doesn't capture enough broadcast material, with some channels not monitored. and tech problems making it difficult to some content that it does Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you find the platform easy to use! We also greatly appreciate your feedback regarding broadcast content available and entity performance. As always, if you need any help or have any feedback or questions, reach out to your customer support representative or reach out to success@signal-ai.com.

Hugh G.

Contract financial researcher

Mid-Market (51-1000 emp.)

Originally submitted 5/29/2022

"Solid mention analysis software with useful dashboard functionality"

5/5

What do you like best about Signal AI?

Signal is super useful for having clear oversight of all relevant topics and mentions for your category or brand. Plus its filters have sufficient options and flexibility e.g., filter by geography, and title, to work out what is and isn't relevant. Easy to look at discreet time periods for mentions and pull content for those periods. It has a pretty impressive reach, so it covers mainstream titles but a huge range of varied media titles and industry specialist titles. Also a lot of non-English language titles too are covered so for a global brand with global reach you are covered with this tool, and don't need to look for local language alternatives. The UI is generally quite intuitive and customizable. It's also easy to share your search with other team members and keep across a breadth of topics and issues that are relevant. It is quite helpful because they can teach the AI about your business, rivals, or potential customers! Again, less chaff results in the coverage and no complicated Boolean strings! Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Sometimes with searches with particularly large volumes, the volume of content is a lot to work your way through and the screen doesn't refresh quickly enough to get what you need in a timely fashion. I am unclear whether there is a quick fix here- it can be quite frustrating waiting on updated search results when you really need to finish a report. You do need to spend a reasonable amount of time cleaning the data in certain circumstances, and it can take several uses of a particular search to really zero in on your subject and scrub out everything that isn't relevant. Also, while the sharing is great, I'm unclear if there is a way to do private searching or sharing. To better use data to assess who covers a particular subject or rival, it would be AMAZING to be able to dig down into coverage by specific journalists. I've utilized this functionality in a different platform to prioritize outreach based on data rather than simply a bio or your gut feeling. Review collected by and hosted on G2.com.

Recommendations to others considering Signal AI:

It's a really simple, powerful tool for quickly gathering and analyzing media noise around a brand or product, filtering what is and isn't important about it. Review collected by and hosted on G2.com.

What problems is Signal AI solving and how is that benefiting you?

Filtering a vast amount of financial press around a specific topic and brand quickly so that I can create my reports in a timely fashion. Also, has great sharing across teams so many parties can work across projects quickly and efficiently together. There is good reporting functionality which allows you to create dashboards (however, this isn't always super intuitive). Ultimately using Signal saves me time, saves the business time and allows access to business intelligence that otherwise we wouldn't have access to. There just isn't an equivalent I've seen which has equivalent reach and depth of analysis. Review collected by and hosted on G2.com.

Response from Margo Connolly of Signal AI

Hi Hugh! Thank you so much for taking the time to write this thorough review. We're so glad you're enjoying the AI-powered search, breadth of coverage, translation and platform capabilities. We have even more exciting analytics capabilities in the works - stay tuned! We also greatly appreciate your feedback regarding search results refresh timing and coverage by specific journalists. We're always working to improve the platform and this helps us guide our product development. If you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Tasneem G.

Mid-Market (51-1000 emp.)

9/21/2023

"Best media monitoring platform"

4.5/5

What do you like best about Signal AI?

It is very easy to track media coverage from numerous sources about your own organisation on specific topics and also gives you the ability to keep an eye on the market. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The one improvement I would like to see is reports which can be scheduled ahead of time. I have communicated this with the Product Manager and was assured this would be looked into. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered monitoring facilities useful! We also greatly appreciate your feedback regarding reports - we have some exciting updates in the works so stay tuned! As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Consulting

Mid-Market (51-1000 emp.)

9/1/2023

"Best tool for monitoring and analysis I have ever used"

5/5

What do you like best about Signal AI?

Very user friendly and excellent customer service. Setting up media lists is far less time-consuming than other tools, the searches are vastly more intelligent, and the granularity of the breakdown is great. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

I literally can't think of anything. Possibly a social media analysis tie-in, but I believe that's an option (just not in my package). Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities easy to use. We also greatly appreciate your feedback. We're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Education Management

Enterprise (> 1000 emp.)

9/7/2023

"Strongly recommend Signal AI"

4.5/5

What do you like best about Signal AI?

I like the fact that you are able to narrow your search to the specifics to ensure that the right articles are being found - this has been critical and time saving to my work. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It can be quite confusing at first and it would be great if there was an online guide however, the training session extremely helped! Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities useful. We also greatly appreciate your feedback regarding the onboarding process - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

12/13/2023

"Very helpful & useful"

4.5/5

What do you like best about Signal AI?

Being able to get data and access media outlets to see where you've been mentioned. Being able to differentiate between different media organisations is really helpful. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It can be a messy platform with lots of going back and forth between pages to set things up Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered monitoring facilities and competitor benchmarking capabilities useful! We also greatly appreciate your feedback regarding the platform navigation. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Claire J.

Deputy Managing Director

Small-Business (50 or fewer emp.)

11/2/2023

"Great overview of existing and new capabilities"

4.5/5

What do you like best about Signal AI?

It's a learning platform and adaptable to the needs of our clients Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Sometimes difficult to teach with client names that are a bit difficult to search like 100% Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered platform helpful for all of your clients. We also greatly appreciate your feedback regarding AI-trained topics and entities. If you have a topic or entity that you would like to have trained on the Signal AI platform, you can request it through our help centre: https://f.nativeforms.com/ATSp0QslUPmZSOr12ZyAnd31Db. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.