Signal AI Reviews & Product Details

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises. The platform ingests more than 5.5 million documents a day from 265,000 sources, spanning online news, print, broadcast, social media, regulatory and industry sources across 226 markets and 120+ languages. Its AI labels over 100 million entities and topics everyday, identifying which organisations, people, issues and themes are being discussed, in what context and with what sentiment. Users can search this data, set up ongoing monitoring, receive alerts on changes that matter to them, and generate reports for stakeholders. The same data supports competitive intelligence, social media listening and brand intelligence workflows. For PR & communications teams, Signal AI replaces separate monitoring, measurement and crisis tools with one platform: • Media monitoring and PR measurement: Track coverage, sentiment and share of voice across all media types, filter out irrelevant mentions, and measure communications impact against business outcomes rather than volume alone. • Corporate communications and media outreach: Identify the narratives shaping perception of the brand and its industry, use that data to inform communications strategy, and find the journalists and outlets already covering relevant topics to target outreach. • Crisis communications and issues management: Detect emerging issues early, monitor how a story develops in real time, and support both proactive planning and response when an incident occurs. For enterprise risk teams, Signal AI provides external risk intelligence in one platform, from detection to reporting: • Risk register monitoring and horizon scanning: Connect the organisation's existing risk register to external data so each risk is continuously monitored, and scan for emerging risks not yet on the register, including regulatory, geopolitical, supply chain and reputational themes. • Risk measurement and reporting: Quantify external risk exposure over time and produce board-ready reporting that shows how identified risks are trending and where attention is needed. Signal AI is used by over 40% of the Fortune 500, including Deloitte, Bain & Company, Mastercard, Citi, SAP, Nestlé, Unilever, Vodafone, AECOM, Virgin Atlantic and Uber.

Seller

Signal AI

Discussions

Signal AI Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Mahinder Pratap

Used by Exhale and 2 others

Beta

Pricing

Pricing provided by Signal AI.

Basic

$0.01

Other Per Year

View More Pricing Information

Signal AI Integrations

(5)

Verified by Signal AI

Signal AI Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Signal AI, and what problem is it built to solve?

Signal AI is an AI-native media intelligence platform for corporate affairs, communications, and risk teams. It helps them monitor news and other external coverage, understand reputation and share of voice, track competitors and industry issues, and spot emerging risks.

What languages does Signal AI support?

Signal AI supports 1 language: English.

What company sizes and industries is Signal AI the best fit for?

Signal AI is used by positively rated reviewers across small, mid-market, and enterprise organizations. The industries most represented include communications and public relations, financial services, legal services, consulting, and higher education.

Small businesses: Teams with 50 or fewer employees.
Mid-market: Organizations with 51–1,000 employees.
Enterprise: Organizations with more than 1,000 employees.
Communications and public relations: A prominent industry segment among users.
Financial services: A prominent industry segment among users.
Legal services, consulting, and higher education: Also represented among users.

How long does it take to implement Signal AI across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running sooner and others take longer to configure. The experience can depend on the work involved in setting up searches and dashboards.

Time to go live	Relative frequency
Less than a month	Most common
Less than a day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does Signal AI provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat, with FAQs and a forum also provided. The support experience is often described as responsive, approachable, and helpful, especially when teams need assistance setting up or refining searches and dashboards; some users find it harder to get in touch or would like more proactive follow-up.

What is the experience like for teams switching to Signal AI from another tool?

Teams have moved to Signal AI from other media-monitoring services, including tools such as Cision, Meltwater, and Factiva, to address gaps in coverage, search relevance, reporting, support, or cost. Users value its ability to surface insights and coverage that their previous systems missed, though setting up searches and dashboards can take adjustment before the new workflow feels settled.

What features or capabilities could make Signal AI even more useful?

More flexible search controls and richer reporting are the clearest ways Signal AI could become more useful. Users also want broader coverage and more ways to investigate specific stories.

More precise search controls: Add greater Boolean and proximity logic, capitalization controls, and more flexible ways to exclude sources or terms.
More complete source coverage: Expand access to publications and print, paywalled, and social media content, while making missing coverage easier to identify.
More flexible reporting and dashboards: Make reports easier to customize, automate, export, and share with stakeholders.
Deeper story research: Provide more historical coverage and better ways to find articles by journalist or publication.

How useful do Signal AI users find its AI features in everyday use?

AI is useful for narrowing searches and organizing coverage, helping users get to relevant articles and insights faster. It can still require human checking and refinement, particularly when results or sentiment labels are not quite right.

Search and relevance: AI-assisted search, trained entities, and relevance filtering help distinguish useful coverage from noise.
Analysis and assistance: Users describe topic and entity tagging, coverage summaries, and conversational tools such as Ask AIQ or the chatbot.

G2 reviews are authentic and verified.

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Verified User in Telecommunications

Mid-Market (51-1000 emp.)

Originally submitted 2/9/2024

"Limitless possibilities"

4/5

What do you like best about Signal AI?

There's a huge range of things you can do on Signal, and a lot of it is very quick to understand and implement. Our client rep Melanie is brilliant and incredibly attentive, and knows the platform inside out so is always on hand to help us with anything we don't understand. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Whilst it is great that it picks up so much coverage, some coverage is missed due to permissions (and you are not alerted at all so you don't know what you've missed) and some untrustworthy news outlets slip through the cracks (such as ones that are purely AI based and regurgitate existing news from other sites). It would be good to have a warning about these. It'd also be good to have a label for the country of origin for the news outlets. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered analysis capabilities useful! We also greatly appreciate your feedback regarding alerting, content and labelling. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative (Melanie!) or reach out to success@signal-ai.com.

Jonny S.

Mid-Market (51-1000 emp.)

2/16/2024

"Incredible service and intuitive media monitoring tool"

5/5

What do you like best about Signal AI?

I love the platform itself and everything that it offers but the customer service and account management team is even more impressive and always on hand to help. First class training and onboarding and am really looking forward to building up our dashboards to use Signal AI to its full potential over the coming months. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Very little! Some setups could be considered slightly complicated at times but it's worth putting the extra time in to build the very best media monitoring tool for you - plus the team are always on hand to make sure everything is fully functioning. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying getting started using our platform to help take your PR function to the next level! We also greatly appreciate your feedback regarding onboarding. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Natasa M.

Media Analyst

Mid-Market (51-1000 emp.)

9/17/2024

"Review"

4/5

What do you like best about Signal AI?

It's user-friendly and easy to work on. I was easily trained as well. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It's still new so there are a lot of bugs that need to be addressed. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're finding the platform easy to use and had a good training experience! We also greatly appreciate your feedback regarding issues. As always, if you need any help or have any feedback or questions, reach out to your customer support representative or reach out to success@signal-ai.com.

Chloe S.

Sr Account Executive

Mid-Market (51-1000 emp.)

9/18/2024

"Coverage Tracking Made Easy"

4.5/5

What do you like best about Signal AI?

The receptive customer service, consistent platform improvements, customization of feeds, intuitive UX Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Sometimes workarounds are required to get the feeds accurate for what I'm looking for Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think Signal AI has intuitive UX and receptive customer service! We also greatly appreciate your feedback regarding building searches - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Consulting

Enterprise (> 1000 emp.)

2/13/2025

"Good experience, saves a lot of time"

4/5

What do you like best about Signal AI?

Can really efficiently find articles and produce morning reports. Great customer support. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Quite difficult to learn / set up new workspaces. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform to capture news stories! We also greatly appreciate your feedback regarding the UX. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

9/18/2024

"Really useful tool for coverage tracking"

5/5

What do you like best about Signal AI?

How easy it is to add different search terms to cross check coverage against different publications and key words.

It is really handy to have the ability to contact signal to set up dashboards, as these can be confusing to do yourself. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It is sometimes quite confusing, and it can be complicated to set up searches. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think Signal AI is easy to use. We also greatly appreciate your feedback regarding our UI and dashboard set up - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/28/2024

"User friendly coverage monitoring"

4.5/5

What do you like best about Signal AI?

Media coverage is quick to come through to the Signal dashboard, data supplied around reach and sentiment seem to be accurate. The Help and customer service tools are easy to use and support is easily accessed. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The side bar where your dashboards are saved could be a little easier to navigate but Signal does allow you to create groups and categorise dashboards Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using our platform to help monitor media coverage! We also greatly appreciate your feedback regarding platform navigation. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/18/2025

"Mostly positive early adopter, aware other services are now similarly capable"

4/5

What do you like best about Signal AI?

Search functionality is strong and expansive Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Print analysis is poor

Outside the UK, it's less useful e.g in Germany Review collected by and hosted on G2.com.

Madison D.

Public Relations Associate

Enterprise (> 1000 emp.)

8/20/2024

"We are very impressed with the Signal AI Platform"

5/5

What do you like best about Signal AI?

With Signal AI, the ability to pull insights and data at any time is unmatched. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Can take a while to get used to the platform and how to use it. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using our platform to help pull insights and data on the media landscape! We also greatly appreciate your feedback regarding platform onboarding. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Grayson F.

Graduate Associate

Mid-Market (51-1000 emp.)

9/17/2024

"so easy to use and filter by region"

5/5

What do you like best about Signal AI?

The ability to filter by region is extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

it can be hard to create cohesive filters. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you find the platform easy to use! We also greatly appreciate your feedback regarding filtering UX. As always, if you need any help or have any feedback or questions, reach out to your customer support representative or reach out to success@signal-ai.com.