Signal AI Reviews & Product Details

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises. The platform ingests more than 5.5 million documents a day from 265,000 sources, spanning online news, print, broadcast, social media, regulatory and industry sources across 226 markets and 120+ languages. Its AI labels over 100 million entities and topics everyday, identifying which organisations, people, issues and themes are being discussed, in what context and with what sentiment. Users can search this data, set up ongoing monitoring, receive alerts on changes that matter to them, and generate reports for stakeholders. The same data supports competitive intelligence, social media listening and brand intelligence workflows. For PR & communications teams, Signal AI replaces separate monitoring, measurement and crisis tools with one platform: • Media monitoring and PR measurement: Track coverage, sentiment and share of voice across all media types, filter out irrelevant mentions, and measure communications impact against business outcomes rather than volume alone. • Corporate communications and media outreach: Identify the narratives shaping perception of the brand and its industry, use that data to inform communications strategy, and find the journalists and outlets already covering relevant topics to target outreach. • Crisis communications and issues management: Detect emerging issues early, monitor how a story develops in real time, and support both proactive planning and response when an incident occurs. For enterprise risk teams, Signal AI provides external risk intelligence in one platform, from detection to reporting: • Risk register monitoring and horizon scanning: Connect the organisation's existing risk register to external data so each risk is continuously monitored, and scan for emerging risks not yet on the register, including regulatory, geopolitical, supply chain and reputational themes. • Risk measurement and reporting: Quantify external risk exposure over time and produce board-ready reporting that shows how identified risks are trending and where attention is needed. Signal AI is used by over 40% of the Fortune 500, including Deloitte, Bain & Company, Mastercard, Citi, SAP, Nestlé, Unilever, Vodafone, AECOM, Virgin Atlantic and Uber.

Seller

Signal AI

Discussions

Signal AI Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Mahinder Pratap

Used by Exhale and 2 others

Beta

Pricing

Pricing provided by Signal AI.

Basic

$0.01

Other Per Year

View More Pricing Information

Signal AI Integrations

(5)

Verified by Signal AI

Signal AI Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Signal AI, and what problem is it built to solve?

Signal AI is an AI-native media intelligence platform for corporate affairs, communications, and risk teams. It helps them monitor news and other external coverage, understand reputation and share of voice, track competitors and industry issues, and spot emerging risks.

What languages does Signal AI support?

Signal AI supports 1 language: English.

What company sizes and industries is Signal AI the best fit for?

Signal AI is used by positively rated reviewers across small, mid-market, and enterprise organizations. The industries most represented include communications and public relations, financial services, legal services, consulting, and higher education.

Small businesses: Teams with 50 or fewer employees.
Mid-market: Organizations with 51–1,000 employees.
Enterprise: Organizations with more than 1,000 employees.
Communications and public relations: A prominent industry segment among users.
Financial services: A prominent industry segment among users.
Legal services, consulting, and higher education: Also represented among users.

How long does it take to implement Signal AI across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running sooner and others take longer to configure. The experience can depend on the work involved in setting up searches and dashboards.

Time to go live	Relative frequency
Less than a month	Most common
Less than a day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does Signal AI provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat, with FAQs and a forum also provided. The support experience is often described as responsive, approachable, and helpful, especially when teams need assistance setting up or refining searches and dashboards; some users find it harder to get in touch or would like more proactive follow-up.

What is the experience like for teams switching to Signal AI from another tool?

Teams have moved to Signal AI from other media-monitoring services, including tools such as Cision, Meltwater, and Factiva, to address gaps in coverage, search relevance, reporting, support, or cost. Users value its ability to surface insights and coverage that their previous systems missed, though setting up searches and dashboards can take adjustment before the new workflow feels settled.

What features or capabilities could make Signal AI even more useful?

More flexible search controls and richer reporting are the clearest ways Signal AI could become more useful. Users also want broader coverage and more ways to investigate specific stories.

More precise search controls: Add greater Boolean and proximity logic, capitalization controls, and more flexible ways to exclude sources or terms.
More complete source coverage: Expand access to publications and print, paywalled, and social media content, while making missing coverage easier to identify.
More flexible reporting and dashboards: Make reports easier to customize, automate, export, and share with stakeholders.
Deeper story research: Provide more historical coverage and better ways to find articles by journalist or publication.

How useful do Signal AI users find its AI features in everyday use?

AI is useful for narrowing searches and organizing coverage, helping users get to relevant articles and insights faster. It can still require human checking and refinement, particularly when results or sentiment labels are not quite right.

Search and relevance: AI-assisted search, trained entities, and relevance filtering help distinguish useful coverage from noise.
Analysis and assistance: Users describe topic and entity tagging, coverage summaries, and conversational tools such as Ask AIQ or the chatbot.

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Bradley B.

Communications Officer

Enterprise (> 1000 emp.)

Originally submitted 6/13/2023

"Great service that keeps getting better"

4/5

What do you like best about Signal AI?

The support team have been really helpful in getting us set up with using the platform. It's incredibly intuitive to use and I've found it to be superior to their competitors. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The reporting function could do with a lot more flexible formatting options - it had a small feature upgrade very recently following our feedback which shows they listen to their customers. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities easy to use. We also greatly appreciate your feedback regarding reporting capabilities - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Aileen P.

Communications Manager

Mid-Market (51-1000 emp.)

9/17/2024

"Excellent media monitoring service"

4.5/5

What do you like best about Signal AI?

Signal is very quick when it comes to pulling broadcast mentions and press coverage. The broadcast clip editor is also extremely helpful - as is the new dashboard feature to view share of voice.

I also really appreciate the ability to quickly contact customer support with any queries. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It would be helpful if paid TV and radio ads could be more easily filtered out from the platform as this can artificially inflate coverage figures and share of voice! Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you use Signal AI for media monitoring and demonstrating ROI! We also greatly appreciate your feedback regarding TV and radio filtering - we're always iterating and innovating and this helps us guide our product development. As always, if you have any more feedback or questions, please do reach out to success@signal-ai.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

9/17/2024

"The best media monitoring software on the market with unforuntate"

3/5

What do you like best about Signal AI?

Signal AI keeps you on the pulse of everything happening to your brand in published media. It has enabled us to track our success and set goals in a totally new way that we couldn't have without it.

The customer success team is very attentive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Signal AI is incredible at media monitoring, but it's not really a replacement for other PR/comms software that you might need. Mainly, it lacks any outreach capabilities.

Others have outreach capabilities and a lot more functions but their media monitoring capabilities pale in comparison to Signal AI. It's not really a fair comparison.

The platform also doesn't have a very intuitive UI, it takes getting used to. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think Signal AI is the best media monitoring software on the market and you’re well supported by our Customer Success team. We also greatly appreciate your feedback regarding our UX and product offering - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Manufacturing

Enterprise (> 1000 emp.)

12/17/2024

"Easy to use and great customer service"

4.5/5

What do you like best about Signal AI?

The customer service team are always helpful with requests and respond in a quick and timely manner. The platform itself is easy to navigate but takes some time to finese with AI Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It takes time to narrow the searches and at times you can get bombarded with irrelevant alerts Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for monitoring the media and identifying white spaces! We also greatly appreciate your feedback regarding narrowing searches. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Enterprise (> 1000 emp.)

10/29/2024

"Glitchy but does the job"

2/5

What do you like best about Signal AI?

I like that searches and dashboards are easily organizable in folders. I use Signal every day or every other day and I've picked it up in a decent amount of time. It's hard going from traditional boolean queries to using Signal tags but I do like how it's not overcomplicated. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

I think sometimes Signal is glitchy and slow. It's hard to move searches into other folders and annoying that when you click a link to a search, it doesn't automatically highlight which search it is on the left. You have to scroll down and find it which takes a lot of time. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think our AI trained entities and topics are simpler than traditional boolean. We also greatly appreciate your feedback regarding finding searches - we’re always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

12/17/2024

"Signal: high volume of results, but not always accurate in number totals."

4/5

What do you like best about Signal AI?

The best thing is the substance/topic/company feature that allows specific mention numbers and sentiments. I also enjoy how many publications you crawl. Plus the ability to create reading lists. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Publications are not always easy to find to add to reading lists. There are also frequently duplicates in article lists, often from Newsedge crawling. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for competitive analysis and narrative landscaping! We also greatly appreciate your feedback regarding article duplicates and dashboard totals. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

12/16/2024

"Excellent media monitoring"

4.5/5

What do you like best about Signal AI?

Signal AI has some of the most customizable search solutions and excellent tools for filtering irrelevant results out. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Sometimes the service misses media mentions behind paywalls or when the company is mentioned in the bio or author line of an article. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered search capabilities useful! We also greatly appreciate your feedback regarding mention detection limtations. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

11/7/2024

"Signal AI works pretty well at capturing most media mentions"

4/5

What do you like best about Signal AI?

I like most that Signal AI helps my reporting needs and captures most media mentions from alerts that I set up, and I also like that you can filter the coverage by date. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The least helpful thing about Signal AI is that it has a difficult time getting through heavy paywalls, and thus can sometimes miss coverage Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you enjoy using Signal AI’s reporting and alerting functionality! We also greatly appreciate your feedback regarding paywalled content - we're continually expanding our content partnerships and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

9/17/2024

"A solid tool for your PR team's basic needs"

4/5

What do you like best about Signal AI?

Signal offers a variety of features that quite easily help PR teams to track clippings over various markets. Its biggest strengths are the reporting and the different search profiles. The customer support is exceptionally good. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The design isn't exactly up-to-date, meaning it looks a bit old. The UX sometimes isn't as intuitive as it should be. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using our platform for reporting and finding the support to be exceptional! We also greatly appreciate your feedback regarding platform design and UX. As always, if you need any help or have any questions, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

2/18/2025

"Useful tool"

4.5/5

What do you like best about Signal AI?

Convenience for searching publications, and the specific emails are very useful. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

So far, I don't have many negatives. Sometimes the search function for emails means that the publications included in the emails aren't directly relevant. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for media monitoring! We also greatly appreciate your feedback regarding narrowing searches. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to support@signal-ai.com.