Signal AI Reviews & Product Details

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises. The platform ingests more than 5.5 million documents a day from 265,000 sources, spanning online news, print, broadcast, social media, regulatory and industry sources across 226 markets and 120+ languages. Its AI labels over 100 million entities and topics everyday, identifying which organisations, people, issues and themes are being discussed, in what context and with what sentiment. Users can search this data, set up ongoing monitoring, receive alerts on changes that matter to them, and generate reports for stakeholders. The same data supports competitive intelligence, social media listening and brand intelligence workflows. For PR & communications teams, Signal AI replaces separate monitoring, measurement and crisis tools with one platform: • Media monitoring and PR measurement: Track coverage, sentiment and share of voice across all media types, filter out irrelevant mentions, and measure communications impact against business outcomes rather than volume alone. • Corporate communications and media outreach: Identify the narratives shaping perception of the brand and its industry, use that data to inform communications strategy, and find the journalists and outlets already covering relevant topics to target outreach. • Crisis communications and issues management: Detect emerging issues early, monitor how a story develops in real time, and support both proactive planning and response when an incident occurs. For enterprise risk teams, Signal AI provides external risk intelligence in one platform, from detection to reporting: • Risk register monitoring and horizon scanning: Connect the organisation's existing risk register to external data so each risk is continuously monitored, and scan for emerging risks not yet on the register, including regulatory, geopolitical, supply chain and reputational themes. • Risk measurement and reporting: Quantify external risk exposure over time and produce board-ready reporting that shows how identified risks are trending and where attention is needed. Signal AI is used by over 40% of the Fortune 500, including Deloitte, Bain & Company, Mastercard, Citi, SAP, Nestlé, Unilever, Vodafone, AECOM, Virgin Atlantic and Uber.

Seller

Signal AI

Discussions

Signal AI Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Mahinder Pratap

Used by Exhale and 2 others

Beta

Pricing

Pricing provided by Signal AI.

Basic

$0.01

Other Per Year

View More Pricing Information

Signal AI Integrations

(5)

Verified by Signal AI

Signal AI Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Signal AI, and what problem is it built to solve?

Signal AI is an AI-native media intelligence platform for corporate affairs, communications, and risk teams. It helps them monitor news and other external coverage, understand reputation and share of voice, track competitors and industry issues, and spot emerging risks.

What languages does Signal AI support?

Signal AI supports 1 language: English.

What company sizes and industries is Signal AI the best fit for?

Signal AI is used by positively rated reviewers across small, mid-market, and enterprise organizations. The industries most represented include communications and public relations, financial services, legal services, consulting, and higher education.

Small businesses: Teams with 50 or fewer employees.
Mid-market: Organizations with 51–1,000 employees.
Enterprise: Organizations with more than 1,000 employees.
Communications and public relations: A prominent industry segment among users.
Financial services: A prominent industry segment among users.
Legal services, consulting, and higher education: Also represented among users.

How long does it take to implement Signal AI across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running sooner and others take longer to configure. The experience can depend on the work involved in setting up searches and dashboards.

Time to go live	Relative frequency
Less than a month	Most common
Less than a day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does Signal AI provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat, with FAQs and a forum also provided. The support experience is often described as responsive, approachable, and helpful, especially when teams need assistance setting up or refining searches and dashboards; some users find it harder to get in touch or would like more proactive follow-up.

What is the experience like for teams switching to Signal AI from another tool?

Teams have moved to Signal AI from other media-monitoring services, including tools such as Cision, Meltwater, and Factiva, to address gaps in coverage, search relevance, reporting, support, or cost. Users value its ability to surface insights and coverage that their previous systems missed, though setting up searches and dashboards can take adjustment before the new workflow feels settled.

What features or capabilities could make Signal AI even more useful?

More flexible search controls and richer reporting are the clearest ways Signal AI could become more useful. Users also want broader coverage and more ways to investigate specific stories.

More precise search controls: Add greater Boolean and proximity logic, capitalization controls, and more flexible ways to exclude sources or terms.
More complete source coverage: Expand access to publications and print, paywalled, and social media content, while making missing coverage easier to identify.
More flexible reporting and dashboards: Make reports easier to customize, automate, export, and share with stakeholders.
Deeper story research: Provide more historical coverage and better ways to find articles by journalist or publication.

How useful do Signal AI users find its AI features in everyday use?

AI is useful for narrowing searches and organizing coverage, helping users get to relevant articles and insights faster. It can still require human checking and refinement, particularly when results or sentiment labels are not quite right.

Search and relevance: AI-assisted search, trained entities, and relevance filtering help distinguish useful coverage from noise.
Analysis and assistance: Users describe topic and entity tagging, coverage summaries, and conversational tools such as Ask AIQ or the chatbot.

G2 reviews are authentic and verified.

Here's how.

Caitlyn G.

Analyst

Enterprise (> 1000 emp.)

2/14/2025

"Simple, adaptable, accessible"

4/5

What do you like best about Signal AI?

I like the help and availability of the customer service when extra support is needed. I also like how easily the data can transfer into CSV. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

There are so many things you can do with signal that at times there can be option fatigue and it seems unlikely to learn all the various functions and capabilities. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform useful for monitoring and analyzing your media mentions! We also greatly appreciate your feedback regarding the range of capabilities. We're always working to improve the platform and this helps us guide our product development.

Verified User in Pharmaceuticals

Mid-Market (51-1000 emp.)

2/13/2025

"I recommend Signal AI for effortless media monitoring for my reports"

4.5/5

What do you like best about Signal AI?

I use the Signal AI web app everyday for my job gathering insights. I can easily get my searches based on what I want to know about, based on my report requests, either by typing in keywords or making use of the trained entities, which will capture even more streamlined content. The latest updates make it even better and ease my job — the new AskAIQ feature complements the web app, where you gather relevant news and insights effortless just by asking questions to the chatbot, saving you time while keeping you informed, since it directly tells what you need to know. Plus, the theme landscape tool helps make sense of large media sets, giving a clear overview of trends, which for me is particularly useful since I have reports that go up to one year timefram. It was very easy to learn and easy to implement methodologies using the platform, and integrate in your team. And whenever we have any problem, we can contact customer support and they'll respond super fast. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

As in all applications existing, there are still ongoing improvements and developments in need, like the integration of social media for example. But from the past 10 months until now there have been a lot of helpful developments and many more will come, just a little patience is needed. Review collected by and hosted on G2.com.

What problems is Signal AI solving and how is that benefiting you?

As an insights analyst, I can quickly find exactly what I need to know to help my clients understand how are they perceived in the ever-changing media environment compared to peers. A common question is how a company and its competitors position themselves in the media, as well as the key themes, white spaces, and risks in the conversation. I can answer all these answers using the web app, either by analysing not only volume trends in conversations, but also sentiment, salience and even tiered media lists to get a complete picture of the landscape. So, I try to leverage everything that the Signal platform allows me to do, to best answer my client's questions and to provide my clients with the best possible insights - which hopefully will help them refine their strategies, spot opportunities, and mitigate risks Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for gathering insights - in particular, Theme Landscape and Ask AIQ! We also greatly appreciate your feedback regarding social media content. We have plenty of exciting updates on the way and will keep you informed every step of the journey! As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to support@signal-ai.com.

Patrick E.

Head of Communications

Mid-Market (51-1000 emp.)

9/10/2024

"More than just media monitoring tool."

3.5/5

What do you like best about Signal AI?

Signal AI doesn't just tell me where my organization is but it also tells me what people are thinking about it and whether these conversations and mentions are trending in the right direction. It provides the perfect intelligence tool for me to anticipate the curve on the ball and provide the messages and strategies upstream of the impacts in order to get ahead of them. Media and PR work is more and more about providing insight and evidence that can hone successful future strategies and the platform has kept me on top of sectoral developments along with being a real and respected contributor to corporate decision making. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

I think the platform could help in further improvements to the user interface. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform not only to monitor media coverage but also develop informed strategies! We also greatly appreciate your feedback regarding platform design. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Nicholas M.

Director Global Communications

Enterprise (> 1000 emp.)

1/17/2025

"Exceptional service and monitoring capabilities"

5/5

What do you like best about Signal AI?

Signal stands out vs the competition. We had a chance to compare several monitoring companies, and Signal's quality of monitoring, and, importantly, reporting, stood out. Added to that, the customer service is phenomenal. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Nothing. Everything is superb. Maybe easier changes on the dashboard. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding Signal’s range of AI-powered features helpful for mitigating risk and enhancing your reputation. We also greatly appreciate your feedback regarding dashboard edits. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

Originally submitted 11/13/2024

"News review"

5/5

What do you like best about Signal AI?

The ability to capture articles otherwise not seen has really helped out company. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Not at the moment. We have been filtering more efficiently and limiting the amount of data which has been helpful. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you find the Signal AI platform accessible and easy to use! As always, if you have any more feedback or need any help with how to use the platform, reach out to your customer support representative or to success@signal-ai.com.

Verified User in Public Relations and Communications

Enterprise (> 1000 emp.)

2/13/2025

"Tracking news made easy."

4.5/5

What do you like best about Signal AI?

The ability to navigate a global news database, and specifically search for, track and read directly off the website. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

I would say 80% of the news is encaptured by Signal, whilst the other 20% you will have to manually search for in order to obtain. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding Signal’s features useful for media monitoring and analysis. We also greatly appreciate your feedback regarding content. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Outsourcing/Offshoring

Mid-Market (51-1000 emp.)

9/18/2024

"The best media content platform I have ever used!"

5/5

What do you like best about Signal AI?

It's very fast and user-friendly. It loads different articles immediately. When set, the date range stays when you switch between search folders. It has multiple options for exporting content. The filters on the right often prove useful. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

One downside for me is that when I set a date range in one workspace, it stays the same when I log into another. It makes it easy to overlook when switching between workspaces. I would prefer if I can set different date ranges in each workspace. Another downside is that I cannot use the filters as exclusions - for example, I can filter by a source, but I cannot filter a source out. It would be great if when I click on the source, it would filter by it, and if I click again - it would remove the source from the search list. That would be very useful in some cases. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you think Signal AI is easy to use and the filtering features are useful! We also greatly appreciate your feedback regarding exclusion filtering and date range functionality across workspaces - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com.

Joe T.

Consultant

Mid-Market (51-1000 emp.)

12/13/2024

"Signal AI review"

4/5

What do you like best about Signal AI?

The most useful aspect of Signal AI for my work is the ability to download broadcast clippings alongside the relevant transcript. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

My work focuses on healthcare news, and Signal AI is inconsistent in its ability to capture news stories published on the websites of NHS Trusts. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform to both capture news stories and proactively spot potential crises! If you have any feedback or if you need any help with how to use the platform, as always reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

12/16/2024

"Amazing support team"

4/5

What do you like best about Signal AI?

Captures a majority of the outlets we need to track, team works very hard to train topics and refine our searches despite them being tricky at times. Support answerrs super quickly and always does their best to resolve any issues. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Some sources are missing but the support team works to submit requests for them. Also, the system for tracking updated articles is a bit confusing. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the assistance from our support team superb! We also greatly appreciate your feedback on sources and tracking updated articles. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Michael M.

Head of Communications (UK)

Mid-Market (51-1000 emp.)

9/17/2024

"Great, detailed tracking and helpful team"

5/5

What do you like best about Signal AI?

The media monitoring is reliable - particularly for difficult to track brand names - and you gain detailed insights on topics and messaging penetration. The ability to track target outlets is especially helpful.

The customer success team and our CSM - Tommy - are incredibly helpful, as are the customer service agents. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Signal is priced at the higher end of the market, and for some of the most useful additional features further investment is required. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform not only for highly accurate media monitoring but also to gain deep insights for informed strategies! We also greatly appreciate your feedback regarding our platform packages. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.