Signal AI Reviews & Product Details

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises. The platform ingests more than 5.5 million documents a day from 265,000 sources, spanning online news, print, broadcast, social media, regulatory and industry sources across 226 markets and 120+ languages. Its AI labels over 100 million entities and topics everyday, identifying which organisations, people, issues and themes are being discussed, in what context and with what sentiment. Users can search this data, set up ongoing monitoring, receive alerts on changes that matter to them, and generate reports for stakeholders. The same data supports competitive intelligence, social media listening and brand intelligence workflows. For PR & communications teams, Signal AI replaces separate monitoring, measurement and crisis tools with one platform: • Media monitoring and PR measurement: Track coverage, sentiment and share of voice across all media types, filter out irrelevant mentions, and measure communications impact against business outcomes rather than volume alone. • Corporate communications and media outreach: Identify the narratives shaping perception of the brand and its industry, use that data to inform communications strategy, and find the journalists and outlets already covering relevant topics to target outreach. • Crisis communications and issues management: Detect emerging issues early, monitor how a story develops in real time, and support both proactive planning and response when an incident occurs. For enterprise risk teams, Signal AI provides external risk intelligence in one platform, from detection to reporting: • Risk register monitoring and horizon scanning: Connect the organisation's existing risk register to external data so each risk is continuously monitored, and scan for emerging risks not yet on the register, including regulatory, geopolitical, supply chain and reputational themes. • Risk measurement and reporting: Quantify external risk exposure over time and produce board-ready reporting that shows how identified risks are trending and where attention is needed. Signal AI is used by over 40% of the Fortune 500, including Deloitte, Bain & Company, Mastercard, Citi, SAP, Nestlé, Unilever, Vodafone, AECOM, Virgin Atlantic and Uber.

Seller

Signal AI

Discussions

Signal AI Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Mahinder Pratap

Used by Exhale and 2 others

Beta

Pricing

Pricing provided by Signal AI.

Basic

$0.01

Other Per Year

View More Pricing Information

Signal AI Integrations

(5)

Verified by Signal AI

Signal AI Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Signal AI, and what problem is it built to solve?

Signal AI is an AI-native media intelligence platform for corporate affairs, communications, and risk teams. It helps them monitor news and other external coverage, understand reputation and share of voice, track competitors and industry issues, and spot emerging risks.

What languages does Signal AI support?

Signal AI supports 1 language: English.

What company sizes and industries is Signal AI the best fit for?

Signal AI is used by positively rated reviewers across small, mid-market, and enterprise organizations. The industries most represented include communications and public relations, financial services, legal services, consulting, and higher education.

Small businesses: Teams with 50 or fewer employees.
Mid-market: Organizations with 51–1,000 employees.
Enterprise: Organizations with more than 1,000 employees.
Communications and public relations: A prominent industry segment among users.
Financial services: A prominent industry segment among users.
Legal services, consulting, and higher education: Also represented among users.

How long does it take to implement Signal AI across a team?

Implementation is most often reported as taking less than a month, though some teams are up and running sooner and others take longer to configure. The experience can depend on the work involved in setting up searches and dashboards.

Time to go live	Relative frequency
Less than a month	Most common
Less than a day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does Signal AI provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat, with FAQs and a forum also provided. The support experience is often described as responsive, approachable, and helpful, especially when teams need assistance setting up or refining searches and dashboards; some users find it harder to get in touch or would like more proactive follow-up.

What is the experience like for teams switching to Signal AI from another tool?

Teams have moved to Signal AI from other media-monitoring services, including tools such as Cision, Meltwater, and Factiva, to address gaps in coverage, search relevance, reporting, support, or cost. Users value its ability to surface insights and coverage that their previous systems missed, though setting up searches and dashboards can take adjustment before the new workflow feels settled.

What features or capabilities could make Signal AI even more useful?

More flexible search controls and richer reporting are the clearest ways Signal AI could become more useful. Users also want broader coverage and more ways to investigate specific stories.

More precise search controls: Add greater Boolean and proximity logic, capitalization controls, and more flexible ways to exclude sources or terms.
More complete source coverage: Expand access to publications and print, paywalled, and social media content, while making missing coverage easier to identify.
More flexible reporting and dashboards: Make reports easier to customize, automate, export, and share with stakeholders.
Deeper story research: Provide more historical coverage and better ways to find articles by journalist or publication.

How useful do Signal AI users find its AI features in everyday use?

AI is useful for narrowing searches and organizing coverage, helping users get to relevant articles and insights faster. It can still require human checking and refinement, particularly when results or sentiment labels are not quite right.

Search and relevance: AI-assisted search, trained entities, and relevance filtering help distinguish useful coverage from noise.
Analysis and assistance: Users describe topic and entity tagging, coverage summaries, and conversational tools such as Ask AIQ or the chatbot.

G2 reviews are authentic and verified.

Here's how.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/24/2023

"A fantastic tool that provides great insight into our publicity"

5/5

What do you like best about Signal AI?

The webinar was fantastic and made me feel confident about using the platform. I also like the resources available on Signal AI Academy - I find them very informative and helpful. Being able to export the data into Excel spreadsheets is another great feature that I use regularly when presenting our media coverage. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Just a small suggestion, but it could be useful to make a videos on how to use the platform to its full capacity. Maybe adding more content to Signal AI Academy could be beneficial. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s resource and data access useful. We also greatly appreciate your feedback regarding the help centre. We're always working to improve the platform and customer experience and this helps us guide our product development. If you need any help with how to use the platform or would like to request specific support materials,, reach out to your customer support representative or reach out to success@signal-ai.com.

Abi S.

Director

Small-Business (50 or fewer emp.)

3/8/2023

"The best media monitoring service I have used"

5/5

What do you like best about Signal AI?

Its always learning so my searches are always getting more refined. The Help Desk is brilliant, very responsive and available whenever I need them. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

There is one title I would like to monitor they can't currently track- but they are working on how they can do this and I understand the issue is not something they have done wrong. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities useful and our support team helpful. We also appreciate your feedback regarding content coverage. Have you heard about the new “Add Custom Content” feature? This may help bring all of your reporting into one unified experience. As always, if you need any more help with how to use the platform, you can reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

9/27/2023

"Useful and highly customizable but complex and not always reliable"

3.5/5

What do you like best about Signal AI?

Highly customizable and loads of functionalities to make it do what you need Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The AI training is far from 100% reliable. Often end up manually scanning/filtering for accuracy anyway. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered monitoring facilities useful! We also greatly appreciate your feedback regarding AI-trained topics and entities. If you have a topic or entity that you would like to have trained on the Signal AI platform, you can request it through our help centre: https://f.nativeforms.com/ATSp0QslUPmZSOr12ZyAnd31Db. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Electrical/Electronic Manufacturing

Mid-Market (51-1000 emp.)

1/23/2023

"Solid, flexible solution"

4.5/5

What do you like best about Signal AI?

Having used so many keyword-based solutions over the years, it's great to finally have a tool that just gets better and better the more you use it. The team are also really supportive in helping you nail the initial setup to make sure you get the best quality data. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Some things are a little bit more manual than expected (eg. inputting our full EMEA media list into a bespoke reading list and there are limitations on the titles that can be accessed), but these are minimal and far outweighed by the value we get in return Review collected by and hosted on G2.com.

What problems is Signal AI solving and how is that benefiting you?

We have a very complicated structure and different requirements per area of the business, per market, so we'd mostly given up on being able to find a tool that could even begin to cater to our needs. The sheer flexibility and cost effectiveness of the Signal tool is enabling us to have multiple complex streams of monitoring happening simultaneously and with the AI being trained the entire time, the data we get out of it only gets stronger the more we use it. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities useful! We also greatly appreciate your feedback regarding reading lists - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

7/5/2023

"Very comprehensive media monitoring service"

5/5

What do you like best about Signal AI?

The filters added for press clippings and the breaking news sidebar Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Design of the news alert emails - the layout could be a little cleaner Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities useful. We also greatly appreciate your feedback regarding the design of alerts - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Antonia P.

Head of Media Relations

Enterprise (> 1000 emp.)

11/4/2022

"Best media monitoring tool on the market"

5/5

What do you like best about Signal AI?

I have been a client of Signal AI for several years, both in agency and in-house as Head of PR. It is an exceptionally powerful media monitoring and analysis tool - having undertaken benchmarking exercises with competitors, it offers unrivalled value for money, functionality and user friendly interface. The support team is highly responsive for any questions or feedback. Signal AI continues to evolve and improve the functionality for users. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

Some brief periods of platform downtime. Review collected by and hosted on G2.com.

Response from Margo Connolly of Signal AI

Hi Antonia, Thank you so much for taking the time to write this review! We're glad you have continued to find the platform and dedicated team valuable and insightful. We also greatly appreciate your feedback regarding outage - We're always working to improve the platform and this feedback helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or success@signal-ai.com and we look forward to reaching out to you soon with more exciting updates.

Duncan M.

Enterprise (> 1000 emp.)

3/24/2023

"Getting to know Signal"

3.5/5

What do you like best about Signal AI?

The machine learning tool, so that the search is constantly improving with feedback. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

No problems so far!

No problems so far! Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform useful! We're always working to improve the platform so if you have any feedback or need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/2/2023

"A great tool, with a good user interface"

4.5/5

What do you like best about Signal AI?

It's a very customisable tool allowing you to do complex searches and set up regular alerts. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

No search capabilities for other social media platforms and some media content is missing when compared to Talkwalker Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s search and alerting features useful. We also greatly appreciate your feedback regarding social media content. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.

Ruth M.

Media Relations Assistant

Small-Business (50 or fewer emp.)

9/7/2022

"Very helpful software"

4/5

What do you like best about Signal AI?

The media monitoring is highly relevant to the needs organisation. The system populates relevant media coverage, and I can share this easily amongst the team. I can filter the searches to make them specific. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

The layout could be more streamlined - the sidebar can get cluttered with different searches, which can be distracting when working through through multiple searches. Review collected by and hosted on G2.com.

What problems is Signal AI solving and how is that benefiting you?

Signal AI uses the power of technology to cut through the heavy administration related to working in press and communications. Instead of having to manually filter through articles, this is conducted by incredible AI technology, allowing the team to focus on other elements of the business. It also automatically generates detailed statistics, which the team uses internally for various reports. Review collected by and hosted on G2.com.

Response from Margo Connolly of Signal AI

Thank you so much for taking the time to write this review, Ruth! We're glad you're finding our AI-powered platform and insights valuable. We also greatly appreciate your feedback regarding usability. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative, success@signal-ai.com or via chat function on the platform and we are happy to help. We look forward to reaching out to you soon with more exciting platform updates!

Sarah L.

Small-Business (50 or fewer emp.)

3/17/2023

"Insightful, intuitive platform for media analysis"

4/5

What do you like best about Signal AI?

Provides easier access to analytics and insights than other media monitoring platforms. Great visualisation using graphs and charts. Review collected by and hosted on G2.com.

What do you dislike about Signal AI?

It's sometimes difficult to filter out irrelevant coverage – especially with organisation names that are common words/names e.g. ZOE. Review collected by and hosted on G2.com.

Response from Freya Lomax of Signal AI

Thank you for taking the time to write a review. We're glad you're finding the platform’s insights and analytics facilities useful. We also greatly appreciate your feedback regarding the filtering of coverage. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.