Shape Integrated Software Reviews & Product Details

Until they got acquired by NinjaCat, this was a great software tool. As an agency, we passed about $10MM each year through Shape and made budget management a breeze. Review collected by and hosted on G2.com.

Since the acquisition, customer support went downhill and shady business practices followed. For example, they said I had "no active subscriptions" and continued to bill me. When I went to cancel, they refused to refund the billing. They are all about the bottom line now and compromised the once-great software solution to maximize profits and get their shareholders paid. I hate when private equity buys good products and destroys them.

STAY FAR WAY Review collected by and hosted on G2.com.

Very handy when you need to keep control over multiple budget pots or clients, does all pacing for you when set well, while also allowing to control and set max. min budgets or keep budgets on manual Review collected by and hosted on G2.com.

Logic behind spend changes and changes in daily budget are not fully transparent. Review collected by and hosted on G2.com.

Shape Integrated Software evaluating the cost effectiveness of our choices and making informed decisions. Review collected by and hosted on G2.com.

The platform is overwhelming for users who need time to navigate and grasp its features. The software simplifies budget management there is room for improvement in terms of data analysis. Review collected by and hosted on G2.com.

The auto-pacing feature is extremely helpful. It adjusts campaign budgets up and down so that it can reach your monthly budget. I also like the auto-pausing feature. Review collected by and hosted on G2.com.

Doing the math of how much time it saves us and the tier we would have to purchase, it just doesn't quite make financial sense for us to use them. Maybe if we had a few more accounts. Review collected by and hosted on G2.com.

Tracking spend and managing complex budgets easily across Google Ads, Facebook, and more. Review collected by and hosted on G2.com.

Several ad platforms missing such as DV360, TikTok, and Snapchat. Review collected by and hosted on G2.com.

I think it does a great job in helping to manage your budgets to not overspend and tells you when there is a campaign that needs a little bit of a push to get to spend its allocated budget. Review collected by and hosted on G2.com.

I think there has been 1 missing feature that would make it the software to use. That is automating the daily budgets to hit target spend. I feel like they could do this with all the data they have and the API calls they are using. Review collected by and hosted on G2.com.

The AutoPilot feature is my favorite part of the product. This allows me to know that my campaigns will never spend over budget. Outside of that, I love their data visualization and multi-channel views. Both of these aspects help me quickly understand where my monthly ad spend stand the changes I need to make to hit my goals. Review collected by and hosted on G2.com.

There is nothing that I dislike about Shape. They continuously roll out new features that almost make you feel like they are reading your mind. Whenever I think, "I wish Shape could do this," they will come out with it within a few months :) Review collected by and hosted on G2.com.

I love that I can see all my budgets in one place. I am able to see if I'm under budget, over budget, or right on track. Review collected by and hosted on G2.com.

Just waiting for more integrations. I manage FB, PPC, linkedIn, Pinterest, and more. Review collected by and hosted on G2.com.

Ease of use and visual style of the software. Great customer support. Review collected by and hosted on G2.com.

It may be too simple, I feel like it needs more function to add some professional image to it. Review collected by and hosted on G2.com.

One dashboard with an at-a-glance view of all campaigns Review collected by and hosted on G2.com.

I wish there was more automation and we were less reliant to upload correct information from Adwords. Review collected by and hosted on G2.com.