Having used the software for agency budget management, this reviewer found it effective prior to the acquisition. Since then, they report a decline in customer support and questionable billing practices.
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Shape Integrated Software Reviews (10)
Shape Integrated Software Reviews (10)
Very handy when you need to keep control over multiple budget pots or clients, does all pacing for you when set well, while also allowing to control and set max. min budgets or keep budgets on manual Review collected by and hosted on G2.com.
Logic behind spend changes and changes in daily budget are not fully transparent. Review collected by and hosted on G2.com.
Shape Integrated Software evaluating the cost effectiveness of our choices and making informed decisions. Review collected by and hosted on G2.com.
The platform is overwhelming for users who need time to navigate and grasp its features. The software simplifies budget management there is room for improvement in terms of data analysis. Review collected by and hosted on G2.com.

The auto-pacing feature is extremely helpful. It adjusts campaign budgets up and down so that it can reach your monthly budget. I also like the auto-pausing feature. Review collected by and hosted on G2.com.
Doing the math of how much time it saves us and the tier we would have to purchase, it just doesn't quite make financial sense for us to use them. Maybe if we had a few more accounts. Review collected by and hosted on G2.com.
Thanks for your review of Shape, Greyson. We're excited to hear that you love our auto-pacing feature (CruiseControl) and auto-pausing feature (AutoPilot). We believe that if Shape saves you from just one overspent budget that you would have had to credit back to your client, it's saved you money and prevented you from losing the trust of your client. That being said, we value your feedback on pricing and hope that our free tier is meeting your needs for now!

Tracking spend and managing complex budgets easily across Google Ads, Facebook, and more. Review collected by and hosted on G2.com.
Several ad platforms missing such as DV360, TikTok, and Snapchat. Review collected by and hosted on G2.com.
Thank you for the wonderful review, Max. We appreciate your partnership and ongoing feedback on how we can improve the platform for you and your team! We recently added TikTok as an integration on Shape, and I'll be sure to pass your requests for Snapchat and DV360 to our engineering team!
I think it does a great job in helping to manage your budgets to not overspend and tells you when there is a campaign that needs a little bit of a push to get to spend its allocated budget. Review collected by and hosted on G2.com.
I think there has been 1 missing feature that would make it the software to use. That is automating the daily budgets to hit target spend. I feel like they could do this with all the data they have and the API calls they are using. Review collected by and hosted on G2.com.
Thank you for the awesome review! We're are happy that Shape has helped your company avoid overspends and identify opportunities to drive more traffic/spend. We love your suggestion for automated daily budgets, and, in fact, we just released AutoPilot Daily to help with this. AutoPilot Daily sets an ideal spend target for your campaigns to hit each day and then adjust your campaign statuses to keep them on track. We hope you'll try it out and will pass your feedback on to our engineering team.

The AutoPilot feature is my favorite part of the product. This allows me to know that my campaigns will never spend over budget. Outside of that, I love their data visualization and multi-channel views. Both of these aspects help me quickly understand where my monthly ad spend stand the changes I need to make to hit my goals. Review collected by and hosted on G2.com.
There is nothing that I dislike about Shape. They continuously roll out new features that almost make you feel like they are reading your mind. Whenever I think, "I wish Shape could do this," they will come out with it within a few months :) Review collected by and hosted on G2.com.
Brady, we can't thank you enough for the excellent review. We're so excited you enjoy using Shape and that we help provide you peace-of-mind that your advertising spend is being carefully monitored. We love working with great clients like you!
I love that I can see all my budgets in one place. I am able to see if I'm under budget, over budget, or right on track. Review collected by and hosted on G2.com.
Just waiting for more integrations. I manage FB, PPC, linkedIn, Pinterest, and more. Review collected by and hosted on G2.com.
Thank you for the great review. We want to make sure you have everything you need at your fingertips to ensure your budgets are on-track and meeting your goals! We recently launched a LinkedIn integration (on top of our Google, Bing, and Facebook integrations), and we'll pass along your request for Pinterest to our engineering team! Please let us know if there is anything else we can do for you!

Ease of use and visual style of the software. Great customer support. Review collected by and hosted on G2.com.
It may be too simple, I feel like it needs more function to add some professional image to it. Review collected by and hosted on G2.com.
We appreciate you taking the time to review Shape (fka SteadyBudget) Serhiy. We are glad it's easy to use and you can utilize it to track campaigns across multiple advertising networks.
We purposely keep the interface and the functionality simple so that we can focus on providing the best digital advertising budgeting solution possible, but we always appreciate recommendations and requests to make the platform better!
One dashboard with an at-a-glance view of all campaigns Review collected by and hosted on G2.com.
I wish there was more automation and we were less reliant to upload correct information from Adwords. Review collected by and hosted on G2.com.
Thank you for the review! Shape (fka SteadyBudget) has come a long way since 2016. We now have integrations with Google AdWords, Bing AdCenter, Facebook Ads, and LinkedIn Ads that allow your advertising information to flow automatically into Shape!