--- title: ServiceNow Software Asset Management Reviews meta\_title: 'ServiceNow Software Asset Management Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how ServiceNow Software Asset Management works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: IT Management url: https://www.g2.com/categories/it-management ---

# ServiceNow Software Asset Management Reviews & Product Details

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Track and manage software licenses across the enterprise from a unified platform. Reduce costs, stay compliant, and align use to business need. SAM runs on the Now Platform®, a single system of action for the enterprise.

* * *

Seller
[ServiceNow](https://www.g2.com/sellers/servicenow)
Discussions
[ServiceNow Software Asset Management Community](https://www.g2.com/products/servicenow-software-asset-management/discuss)
Solution Type

All-in-One

Overview by
Helene Barbier

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

4 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/servicenow-software-asset-management/pricing)

## Top-Rated Alternatives

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[

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[

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[
View All Alternatives
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## User Insights

Average based on 59 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Kelsey B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsey B.")
KB

Kelsey B.

Legal Operations Specialist

Enterprise (\> 1000 emp.)

2/28/2018

"Revised: A+ Customer Care"

4/5

What do you like best about ServiceNow Software Asset Management?

VendorHawk looks like it will be a pretty slick tool once we can get all of our vendor data loaded into it. Its analytics are quite powerful and insightful. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Loading vendors into the tool is quite time-consuming and occasionally difficult. Admittedly, we didn't have a robust vendor management tool before, but it's important for potential buyers to note that getting this tool up and running can be quite a time sink. (But I think it's worth it.) -- Please also note, Vendor Hawk will assist you in loading your contracts and information into the tool for a fee. Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

I had the company send me some demo videos; they weren't the most beautiful things to watch, but they helped me understand the platform better. They were missing some features that VendorHawk has (we want to upload paper contracts into the system for reference). That feature DOES exist, and I had a call with their team to walk me through that process.

Biggest piece of advice: just talk to these guys. They are very helpful and eager to assist you in any way you might need. I appreciated their sincere desire to help me use their tool as effectively as possible. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Vendor management/review of vendors, licenses, and terms. Futuristically, once we've got everything loaded and let it analyze a few months of data, we intend to use the analytics to cull our vendor list and licenses to improve our vendor dollar spend efficiency. Review collected by and hosted on G2.com.

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3/16/2018
Current UserValidated ReviewerSource: Organic

 ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care")
UH

Verified User in Hospital & Health Care

Enterprise (\> 1000 emp.)

1/14/2019

" One of the best AMS's"

4/5

What do you like best about ServiceNow Software Asset Management?

The tech support is fantastic and the GUI is easy to learn for the employees who only use this from a user level. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

LONG implementation and the price point is a little on the high side. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Create internal/operational efficiencies

Drive innovation

Drive revenue growth

Enhance decision making

Improve compliance & risk management

Improve customer relations/service Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

JC

Joel C.

Mid-Market (51-1000 emp.)

1/29/2018

"Awesome Product - and Keeps Getting Better"

5/5

What do you like best about ServiceNow Software Asset Management?

VendorHawk has enabled us to track and manage our multi-million dollar vendor spend but more importantly has added full transparency and accountability to our business processes, allowing each business unit and department to forecast and control their own opex through a common, intuitive interface and platform. No. More. Spreadsheets. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Nothing to dislike so far. The VendorHawk team has been responsive to product feature feedback, and their monthly release cycle has resulted in new enhancements being added in a very rapid pace - a very good thing. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Managing vendor spend, especially in an increasing SaaS world, has become very complex. Previous methods of using Excel to track terms, renewal dates, etc., do not scale - even with a small enterprise, much less a large company with multiple departments and decentralized IT governance. VendorHawk enables all of these expenses to be tracked and forecasted centrally, but still allows decentralized management by departments who are truly accountable for the cost. A win-win. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Jared B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jared B.")
JB

Jared B.

Senior Security Engineer

Computer & Network Security

Enterprise (\> 1000 emp.)

1/26/2018

"Vendor management to the XTREME!!"

5/5

What do you like best about ServiceNow Software Asset Management?

VendorHawk's platform provides us a central location for our various departments (i.e. IT, Security, Accounting, Finance, Legal, etc) to collaborate about vendors in general, store all kinds of documents, optimize budgets across departments, keep track of contract details, and be alerted about expiring contracts, software licenses, etc.

I have had members of every department with access to VendorHawk praise the ease of use, the idea of centrally locating and storing important vendor information, and how application/license usage information helps drive informed budget decisions in relation to renewing and/or renegotiating software license contracts.

The support has also been PHENOMENAL!! They are great at accepting suggestions for improvement and always willing to make changes based on those suggestions (not necessarily exactly what is suggested, but generally some sort of variant that accomplishes the same thing as the suggestion). Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

That VendorHawk didn't exist earlier, because it has been fantastic! Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

Try this solution out if you want a great and easy way to manage all your vendor details and contacts! Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Coordination between departments for anything and everything vendor related. So, the legal team can upload the contract and specify the details of the contract (including redline variations of the contract kept throughout the negotiation process).

Emails about software license expirations and due dates for bills is extremely helpful and useful. That way we don't have anything fall through the cracks. The ability to integrate with other software is amazing, because it does all the heavy lifting for you by pulling all the data into VendorHawk without you needing to do much of anything.

Overall, the product is new so it may be missing a few components, but the support response time and their willingness to add features and components is second to none. Everything I felt was missing has been addressed, and addressed in a way that fit my use case. I haven't seen this much excitement between all these different departments over a single product in a very long time. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/20/2018

"Visually Intuitive and Insightful"

4/5

What do you like best about ServiceNow Software Asset Management?

The interface of VendorHawk provides a visually intuitive and insightful platform to get insight on your SaaS subscriptions and understand both where SaaS spend is going, and how much use your company is getting out of each software. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

The interface can feel a little simplistic and it might not be immediately obvious how to drill down to get more detail, but ultimately minor problems. The iconography of the platform can be a little confusing when trying to find a specific function, but there are item titles when hovering that make up for this. Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

The team at VendorHawk is very responsive and helpful when implementing the tool. Having a visual platform to utilize to analyze software spend makes a huge difference, since you don't have to take the time to parse data from either accounting or other departments before creating your own reporting and graphs. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

VendorHawk provides a good platform to analyze SaaS spend in one tool, without going back and forth between different data sources and analytics. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Joe E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe E.")
JE

Joe E.

Mid-Market (51-1000 emp.)

4/3/2018

"Mid Level Market - Fortune 100 level Software"

2.5/5

What do you like best about ServiceNow Software Asset Management?

They have a beautiful straightforward offering of how they help your business compete with the big boys - they help companies that buy a lot of software they don’t end up using and help companies use what they bought, save money where possible, and plan smarter for the future. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

I couldn't say a negative word about these guys. They have great heads on their shoulders and an awesome product team. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Cutting through all of the noise to understand what we need to do to scale our business effectively and keep unneeded costs low. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

9/18/2018

"Best in class!"

5/5

What do you like best about ServiceNow Software Asset Management?

ServiceNow Software Asset Management is the best program there is for the job. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

A bit hard to use at first, but really powerful and useful! Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

It keeps track of everything, and saves so much time and enhances my productivity! Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/26/2018

"Vendor Hawk is a great product."

5/5

What do you like best about ServiceNow Software Asset Management?

Its ease of use and user interface, love all the custom fields you can add. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

They have been responsive to suggestions, nothing I dislike. I was invited to be a beta customer early on so I've seen the evolution of their software and really like what direction they are heading in. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Tracking renewals on a spreadsheet has been replaced by this robust product. We've utilized some of the connected products to see SaaS licenses that were stale that could be reduced to save money. I also use it to track all my other hardware and software renewal contracts which provides even more value to be as a user. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services")
AI

Verified User in Information Services

Enterprise (\> 1000 emp.)

11/10/2017

"VendorHawk saved my job- I had no idea my department was wasting so much budget"

5/5

What do you like best about ServiceNow Software Asset Management?

These guys are honest straight-up people who genuinely care about the success of their customers Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

We've made several attempts to solve this problem with other vendors in the past only the resulting failure with vendorhawk we have experienced only success

Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Eliminate triple paying for software licenses that are no longer in use Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

## Questions about ServiceNow Software Asset Management? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about ServiceNow Software Asset Management
](https://www.g2.com/products/servicenow-software-asset-management/discussions/new)

GU

Guest User

What is Sam Pro?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-sam-pro)

[
View all Discussions
](https://www.g2.com/products/servicenow-software-asset-management/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

4 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/servicenow-software-asset-management/pricing)

ServiceNow Software Asset Management Comparisons

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##### 
##### ServiceNow Software Asset Management Features

Functionality

Software inventory and lifecycle management

License entitlement and usage management

Vendor management and compliance

Risk assessment

Shadow IT detection

Software vulnerability assessment

Redundant software functionality identification

[
View More Features
](https://www.g2.com/products/servicenow-software-asset-management/features)

##### Categories on G2

[Software Asset Management Tools](https://www.g2.com/categories/software-asset-management-tools)

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