--- title: ServiceNow Software Asset Management Reviews meta\_title: 'ServiceNow Software Asset Management Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how ServiceNow Software Asset Management works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: IT Management url: https://www.g2.com/categories/it-management ---

# ServiceNow Software Asset Management Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by ServiceNow Software Asset Management but has limited features.  
  
Are you part of the ServiceNow Software Asset Management team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Track and manage software licenses across the enterprise from a unified platform. Reduce costs, stay compliant, and align use to business need. SAM runs on the Now Platform®, a single system of action for the enterprise.

* * *

Seller
[ServiceNow](https://www.g2.com/sellers/servicenow)
Discussions
[ServiceNow Software Asset Management Community](https://www.g2.com/products/servicenow-software-asset-management/discuss)
Solution Type

All-in-One

Overview by
Helene Barbier

Show More

## Value at a Glance

Averages based on real user reviews.

### Time to Implement

4 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/servicenow-software-asset-management/pricing)

## Top-Rated Alternatives

[

 ![FlexNet Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "FlexNet Manager")

FlexNet Manager

4.1/5(77)

](https://www.g2.com/products/flexnet-manager/reviews)

[

 ![Snow Commander](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Snow Commander")

Snow Commander

4.2/5(22)

](https://www.g2.com/products/snow-commander/reviews)

[

 ![Oomnitza](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oomnitza")

Oomnitza

4.6/5(142)

](https://www.g2.com/products/oomnitza/reviews)

[
View All Alternatives
](https://www.g2.com/products/servicenow-software-asset-management/competitors/alternatives)

## User Insights

Average based on 59 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Ashwini K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashwini K.")
AK

Ashwini K.

Senior Software Engineer

Enterprise (\> 1000 emp.)

6/2/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Ashwini - SAM review"

4.5/5

What do you like best about ServiceNow Software Asset Management?

As a part of the activation of the software asset management is that we can manager our platform and do the configuration as per the snow best practices provided. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Didn't got a chance to dislike as of now in SAM Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

It's good to have SAM as a part of software development life cycle Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

I am configuring SAM and HAM both are beneficial in there own terms. SAM has been utilized as a part to reduce the manual work in order to maintain any inventory for softwares which has been utilized in bigger organizations. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Ashutosh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh S.")
AS

Ashutosh S.

Technical Specialist

Enterprise (\> 1000 emp.)

7/27/2021

"best tool for ticket handling and reviews"

4.5/5

What do you like best about ServiceNow Software Asset Management?

Good things of service now is , it sync with mail and deliver real time updates.

Very easy to handle . Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Nothing . Only sometimes it's not updating the data / in changing the status . Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

I am handing MS on going issue as a ticket on servicenow.

Work on change.

Running smoothly, user friendly, chat feature Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
UI

Verified User in Insurance

Enterprise (\> 1000 emp.)

7/27/2021

"ServiceNow - An Intuitive Tool for Software Management"

4.5/5

What do you like best about ServiceNow Software Asset Management?

Very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Sometimes searching for the specific file I need to request access for is difficult. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Problems we have solved are inefficiencies and issues with business software. Some benefits are that it allowed excellent tracking of the workstream and integrated messaging to users. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Pabitra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pabitra S.")
PS

Pabitra S.

Assistant Consultant

Enterprise (\> 1000 emp.)

6/9/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"ServiceNow Software Asset Management"

4.5/5

What do you like best about ServiceNow Software Asset Management?

I like ServiceNow SAM Normalization and Reconciliation process for softwares. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

The ability to unable to update software Entitlement when needed in the tool. Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

It is very easy to manage and automate most part of software asset management process Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

It helped me and my organization to understand software normalization process and effectively manage and process software rights vs deployment using License position report, using License Workbench console and many more.. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Saumya P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saumya P.")
SP

Saumya P.

Lead - Systems Engineering

Enterprise (\> 1000 emp.)

6/3/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Software asset management is a comprehensive and stable solution for efficient asset management"

5/5

What do you like best about ServiceNow Software Asset Management?

The best feauture I like how it talks with SCCM and report back assignee and owner of device. Also report generation is really helpful in performing daily operation Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Nothing as of now. However I would like to see more API accessibility and SNOW based analytics. Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

Its user friendly, doesnt require on premise setup and has high availability Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

It helps managing rhe repository, license management and tracking the availability and issuance Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Praveen Kumar B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Praveen Kumar B.")
PB

Praveen Kumar B.

Manager Service Delivery - Software Asset Management 

Enterprise (\> 1000 emp.)

6/1/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"ServiceNow SAM has comprehesive solution for Basic SAM requirements"

4.5/5

What do you like best about ServiceNow Software Asset Management?

SAM Asset tracking and Inventory. ServiceNow other functionalities like discovery can completement. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

ServiceNow discovery, which is not very cost effective. But then for complaince its good to be reliant on vendor approved discovery tools Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

Use it and see the difference. Start small with software inventory for Desktop and PC software inventory and compliance. You have big saving there itself with Basic Microsoft and other PC software Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Basic Software inventory and compliance. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Rashmi C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rashmi C.")
RC

Rashmi C.

Recruitment Specialist

Mid-Market (51-1000 emp.)

7/28/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"ServiceNow for Asset Management i used"

5/5

What do you like best about ServiceNow Software Asset Management?

I have used it for assest managemen, This is very good product for managning any type of IT assets Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

I dont have any doubt on Service fetures Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Assets Managemnet Review collected by and hosted on G2.com.

Show More

8/2/2021
Validated ReviewerIncentivizedSource: G2 invite

 ![Aditya P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya P.")
AP

Aditya P.

Senior Consultant

Enterprise (\> 1000 emp.)

5/27/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Service Now SAM feedback"

4/5

What do you like best about ServiceNow Software Asset Management?

The best part of service now is it have very user friendly GUI , you can check your inventory in counter and it can also help with comiance Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Main problem with service now is that it does get integrated with third part tool but it become very slow after that Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

It provide us with a real time inventory and Compliance repory Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Seller invite

 ![Atul K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Atul K.")
AK

Atul K.

Senior consultant

Enterprise (\> 1000 emp.)

6/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great SAM solution on servicenow robust platform"

4.5/5

What do you like best about ServiceNow Software Asset Management?

Tracking software rights and user allocation and great synergy on discovery model Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Need more focus on normalization process. It should be less manual Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Tracking software asset in our technology ecospace and centralized inventory of information related to software app. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Sonakshi M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonakshi M.")
SM

Sonakshi M.

Senior Administrator

Enterprise (\> 1000 emp.)

6/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Servicenow SAM PRo is a new tool with some amazing capabilities speacially around top publishers."

4/5

What do you like best about ServiceNow Software Asset Management?

Their publisher packs and the accuracy that comes with it. Review collected by and hosted on G2.com.

What do you dislike about ServiceNow Software Asset Management?

Too much information and little complexity. Review collected by and hosted on G2.com.

Recommendations to others considering ServiceNow Software Asset Management:

If you already have base instance in your organization of ServiceNow, please go for ServiceNow SAM pro. Review collected by and hosted on G2.com.

What problems is ServiceNow Software Asset Management solving and how is that benefiting you?

Oracle database inventory and its right sizing. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

## Questions about ServiceNow Software Asset Management? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about ServiceNow Software Asset Management
](https://www.g2.com/products/servicenow-software-asset-management/discussions/new)

GU

Guest User

What is Sam Pro?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-sam-pro)

[
View all Discussions
](https://www.g2.com/products/servicenow-software-asset-management/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

4 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/servicenow-software-asset-management/pricing)

ServiceNow Software Asset Management Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_986c7fb26f44ed54abe12ac843527bab/snow-commander.png "Product Avatar Image")

Snow Software

4.2/5(22)

[
Compare Now
](https://www.g2.com/compare/servicenow-software-asset-management-vs-snow-commander)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1ad3ee8d1366097f20e37b4e54f060bb/flexnet-manager.jpg "Product Avatar Image")

FlexNet Manager

4.1/5(77)

[
Compare Now
](https://www.g2.com/compare/flexnet-manager-vs-servicenow-software-asset-management)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2578394c51b803c7e818e217c04bba25/oomnitza%282%29.png "Product Avatar Image")

Oomnitza

4.6/5(142)

[
Compare Now
](https://www.g2.com/compare/oomnitza-vs-servicenow-software-asset-management)

##### 
##### ServiceNow Software Asset Management Features

Functionality

Software inventory and lifecycle management

License entitlement and usage management

Vendor management and compliance

Risk assessment

Shadow IT detection

Software vulnerability assessment

Redundant software functionality identification

[
View More Features
](https://www.g2.com/products/servicenow-software-asset-management/features)

##### Categories on G2

[Software Asset Management Tools](https://www.g2.com/categories/software-asset-management-tools)

##### Explore More

[Which PHP IDE platforms offer the best debugging tools and perform reliably for small teams of 1 to 10 developers?](https://www.g2.com/discussions/which-php-ide-platforms-offer-the-best-debugging-tools-and-perform-reliably-for-small-teams-of-1-to-10-developers)[Which machine translation API gives the best balance of translation quality, response speed and cost per character for a developer building localization into a product?](https://www.g2.com/discussions/which-machine-translation-api-gives-the-best-balance-of-translation-quality-response-speed-and-cost-per-character-for-a-developer-building-localization-into-a-product)[Best inbound call tracking software for small businesses](https://www.g2.com/discussions/best-inbound-call-tracking-software-for-small-businesses-any-recommendations)

[What impact does web font selection have on brand identity and professional appearance for organizations evaluating marketplaces?](https://www.g2.com/discussions/what-impact-does-web-font-selection-have-on-brand-identity-and-professional-appearance-for-organizations-evaluating-marketplaces%20)[Which ETO ERP integrates with SolidWorks and handles engineer change orders well for a manufacturer where engineering and production need to stay in sync?](https://www.g2.com/discussions/which-eto-erp-integrates-with-solidworks-and-handles-engineer-change-orders-well-for-a-manufacturer-where-engineering-and-production-need-to-stay-in-sync)[Pros and Cons Details](https://www.g2.com/products/servicenow-software-asset-management/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)