From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth. Our front office to back office integration sets our CDP apart from the competition. Connect customer identity data, as they engage, and dynamically activate that data to the systems of use, such as ERP, Analytics, or Marketing campaigns, Service, Sales, and flexible to adapt to your current stack. Combining our leadership in identity with the strength of BTP and Datasphere you have the ability to create a true customer 360. Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C*, Customer Identity and Access Management (CIAM) for B2B*, *Enterprise Consent and Access Management (ECPM) is now part of CIAM