Rubicon Project, For Buyers Reviews & Product Details

Rubicon Project, For Buyers Overview

What is Rubicon Project, For Buyers?

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

Rubicon Project, For Buyers Details
Product Description

Buyer Cloud unlocks the best available audience for your campaign across a broad network of premium websites, via a highly targeted segment, or even from a single site.

How do you position yourself against your competitors?

Rubicon Project offers the complete solution that allows buyers and sellers of advertising to achieve more effective results in an automated environment. Our technology enables the world’s most respected publishers and application developers to monetize their business while also empowering buyers to target the exact audiences they seek through every major form of digital inventory, type of ad unit and channel, and reach an audience of approximately one billion consumers globally.


Seller Details
Seller
Rubicon Project
Ownership
NYSE:RUBI
Company Website
Year Founded
2007
HQ Location
Playa Vista, CA
Total Revenue (USD mm)
$156
LinkedIn® Page
www.linkedin.com
235 employees on LinkedIn®
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Rubicon Project, For Buyers Reviews

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Great technology with a good level of service Review collected by and hosted on G2.com.

What do you dislike?

took lot of time to adjust the business model Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Rubicon is bring a good revenue amount Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:

- Inventory vary from many kind of platforms, form TV, Mobile to OOH

- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)

- Real time Buying, which is very important factor in programmatic

And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories! Review collected by and hosted on G2.com.

What do you dislike?

We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Benefits form Rubicon is no doubt, and they have a very good customer service. This is a must have for programmatic so it's highly recommended for any advertising agency. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Enrich DMP data

- The need of accessing wide range inventory

- A solution for real time and automatic advertising

- A partner for premium inventory (local and global) Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The sales team, account team and products are great! We've been working with Rubicon for several months and are really satisfied with the results that we've seen. We're a DR and results driven client so these two elements are really important when it comes to exploring or determining which products to test out. The account teams are very hands on and consistently delivers on results. Review collected by and hosted on G2.com.

What do you dislike?

Products in the network are slow to roll out and we're often the pioneers of their product so we apply a large amount of budget against their products to test. I would love to see more advertisers trial and error so I can have some information to gauge how well the product works as a product fit. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They're one of the most innovative direct buying platforms out there. They have a great team that provides excellent customer service. They go above and beyond for their advertisers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Direct buying and not having to go through the middle man. Rubicon partners with several strategic partners to provide and streamline the process of direct buying. This enables buyers and sellers to increase the speed to market through automation on a global view to scale.

For buyers, these types of partnerships offer unprecedented scale and will standardize the end-to-end process for billions of direct sold campaigns for the world's largest brand advertisers.

Review collected by and hosted on G2.com.

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Senior Programmatic Trader
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

An easy way to connect to the RTB inventory.

Increasing access month to month.

Spanish and Portuguese marketplaces are growing and the platform allows work with it. Review collected by and hosted on G2.com.

What do you dislike?

Too much time to solve problems. There are not enough resources to support the teams even as an agency. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Continue increasing the inventory. The tool is really good and euser friendly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

DSP SSP integrations specially Mediamath & Appnexus Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

a lot of publishers only a pair of clicks of distance, better in anglosaxons countries Review collected by and hosted on G2.com.

What do you dislike?

the search engine sometimes doesn't work propertly Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

the filters in the search engine could be more precise, may be improving the deffinition of the publishers Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ease of targeting people that matter to you campaign Review collected by and hosted on G2.com.

What do you dislike?

Design is old and tired looking. Needs improvement. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great overall product that caters to the buyer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am targeting people via online advertising. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

High scale in a PMP with multiple buying options and targeting options. Review collected by and hosted on G2.com.

What do you dislike?

Nothing - we have had great success with utilizing Rubicon as our PMP partner. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Just make sure your site lists in the RFP process have the right scale - we've run into this issue after having contracted a buy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are utilizing a Private Marketplace to ensure reaching a very specific audience in the right places. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The user experience is simple and clean. It's easy to get going even when new to the tool Review collected by and hosted on G2.com.

What do you dislike?

It's load performance does need some work Review collected by and hosted on G2.com.

Recommendations to others considering the product:

NA Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data Visualization Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

We created a private marketplace of premium content to target specific content pages Review collected by and hosted on G2.com.

What do you dislike?

lack of insight into the platform and viewability issues Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

we were trying to reach in market shoppers who were at the end of the purchase cycle Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great partner for programmatic buys and targeted segments. Review collected by and hosted on G2.com.

What do you dislike?

Turn around times for optimization can be lengthy at times. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Can be great partner to reach targeted segments in your typical programmatic fashion. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reaching a targeted audience for a B2B client. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ability to browse through inventory sources and look for additional inventory based on what you're running Review collected by and hosted on G2.com.

What do you dislike?

Lack of integration with billing system and existing publishers aren't willing to integrate all of their inventory into the Rubicon network Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Shifting from lower funnel strict focus to upper funnel media Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned Review collected by and hosted on G2.com.

What do you dislike?

the insertion order process through Prisma was slightly complicated Review collected by and hosted on G2.com.

Recommendations to others considering the product:

n/a Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

media performance and ROAS against paid advertisements Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very easy to use and great customer service Review collected by and hosted on G2.com.

What do you dislike?

Not a lot of agency education on how we can work together Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Looking for an SSP to access programmatic orders. Review collected by and hosted on G2.com.

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Senior Media Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

In terms of getting creatives approved and speed of going through QA, rubicon is by far the fastest out of all the platforms I've used. Inventory prices are super low, they support rich media creatives and have a lot of inventory for 300x600s which are usually very hard to get. The set up is fairly intuitive. Great consumer support. Review collected by and hosted on G2.com.

What do you dislike?

Tends to over deliver the budget often ( does not adhere to daily cap goals). Editing the campaign usually takes hours to take into effect and by then a bunch of impressions were already delivered before the changes take into effect. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Would suggest watching the amount of CPM bids you put and also the frequency caps. Changing these too high will result in over 60% of over deliveries. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Troubleshooting with the team on ways to decrease impression discrepancies. As well as better ways to manage settings or improve system lags to decrease over deliveries and adhere to impression cap goals. Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need. Review collected by and hosted on G2.com.

What do you dislike?

There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work.

The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Keep in contact with your AM you will need their help. There will be issues with creatives being approved but they can help you with fixing issues/work around. Also don't be afraid to lower bid below recommended pricing you will still win inventory. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have solved our need for inventory. We got the added value of reasonable rates and flexibility. Review collected by and hosted on G2.com.

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AL
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI. Review collected by and hosted on G2.com.

What do you dislike?

The price forecasting is higher than necessary.

Creative verification doesn't always match the creative tags. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Communicate well with AM. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Learn how to use it properly to enjoy the full range of benefits- keep in touch with Account Manager.

Troubleshooting with the team on ways to decrease impression discrepancies- Trying to improve methods to manage settings. Review collected by and hosted on G2.com.

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AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It was very easy to use and offered very good value on inventory! Review collected by and hosted on G2.com.

What do you dislike?

The Bulk editing and batch uploading was not a good as i thought it could be Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Research all that can be offered to get the full potential out Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reach a larger audience Review collected by and hosted on G2.com.

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UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ease of use, great customer service, quality inventory. Review collected by and hosted on G2.com.

What do you dislike?

UI could use some updates, but they are completely open to feedback. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More conversions and access to PMP deals. Review collected by and hosted on G2.com.

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