Rubicon Project, For Buyers Reviews & Product Details

Great technology with a good level of service Review collected by and hosted on G2.com.

took lot of time to adjust the business model Review collected by and hosted on G2.com.

There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:

- Inventory vary from many kind of platforms, form TV, Mobile to OOH

- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)

- Real time Buying, which is very important factor in programmatic

And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories! Review collected by and hosted on G2.com.

We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits. Review collected by and hosted on G2.com.

The sales team, account team and products are great! We've been working with Rubicon for several months and are really satisfied with the results that we've seen. We're a DR and results driven client so these two elements are really important when it comes to exploring or determining which products to test out. The account teams are very hands on and consistently delivers on results. Review collected by and hosted on G2.com.

Products in the network are slow to roll out and we're often the pioneers of their product so we apply a large amount of budget against their products to test. I would love to see more advertisers trial and error so I can have some information to gauge how well the product works as a product fit. Review collected by and hosted on G2.com.

An easy way to connect to the RTB inventory.

Increasing access month to month.

Spanish and Portuguese marketplaces are growing and the platform allows work with it. Review collected by and hosted on G2.com.

Too much time to solve problems. There are not enough resources to support the teams even as an agency. Review collected by and hosted on G2.com.

a lot of publishers only a pair of clicks of distance, better in anglosaxons countries Review collected by and hosted on G2.com.

the search engine sometimes doesn't work propertly Review collected by and hosted on G2.com.

Ease of targeting people that matter to you campaign Review collected by and hosted on G2.com.

Design is old and tired looking. Needs improvement. Review collected by and hosted on G2.com.

High scale in a PMP with multiple buying options and targeting options. Review collected by and hosted on G2.com.

Nothing - we have had great success with utilizing Rubicon as our PMP partner. Review collected by and hosted on G2.com.

The user experience is simple and clean. It's easy to get going even when new to the tool Review collected by and hosted on G2.com.

It's load performance does need some work Review collected by and hosted on G2.com.

We created a private marketplace of premium content to target specific content pages Review collected by and hosted on G2.com.

lack of insight into the platform and viewability issues Review collected by and hosted on G2.com.

Great partner for programmatic buys and targeted segments. Review collected by and hosted on G2.com.

Turn around times for optimization can be lengthy at times. Review collected by and hosted on G2.com.

Ability to browse through inventory sources and look for additional inventory based on what you're running Review collected by and hosted on G2.com.

Lack of integration with billing system and existing publishers aren't willing to integrate all of their inventory into the Rubicon network Review collected by and hosted on G2.com.

Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned Review collected by and hosted on G2.com.

the insertion order process through Prisma was slightly complicated Review collected by and hosted on G2.com.

Very easy to use and great customer service Review collected by and hosted on G2.com.

Not a lot of agency education on how we can work together Review collected by and hosted on G2.com.

In terms of getting creatives approved and speed of going through QA, rubicon is by far the fastest out of all the platforms I've used. Inventory prices are super low, they support rich media creatives and have a lot of inventory for 300x600s which are usually very hard to get. The set up is fairly intuitive. Great consumer support. Review collected by and hosted on G2.com.

Tends to over deliver the budget often ( does not adhere to daily cap goals). Editing the campaign usually takes hours to take into effect and by then a bunch of impressions were already delivered before the changes take into effect. Review collected by and hosted on G2.com.

The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need. Review collected by and hosted on G2.com.

There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work.

The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions. Review collected by and hosted on G2.com.

Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI. Review collected by and hosted on G2.com.

The price forecasting is higher than necessary.

Creative verification doesn't always match the creative tags. Review collected by and hosted on G2.com.

It was very easy to use and offered very good value on inventory! Review collected by and hosted on G2.com.

The Bulk editing and batch uploading was not a good as i thought it could be Review collected by and hosted on G2.com.

Ease of use, great customer service, quality inventory. Review collected by and hosted on G2.com.

UI could use some updates, but they are completely open to feedback. Review collected by and hosted on G2.com.