Rubicon Project, For Buyers Reviews

The sales team, account team and products are great! We've been working with Rubicon for several months and are really satisfied with the results that we've seen. We're a DR and results driven client so these two elements are really important when it comes to exploring or determining which products to test out. The account teams are very hands on and consistently delivers on results.

Products in the network are slow to roll out and we're often the pioneers of their product so we apply a large amount of budget against their products to test. I would love to see more advertisers trial and error so I can have some information to gauge how well the product works as a product fit.

They're one of the most innovative direct buying platforms out there. They have a great team that provides excellent customer service. They go above and beyond for their advertisers.

Direct buying and not having to go through the middle man. Rubicon partners with several strategic partners to provide and streamline the process of direct buying. This enables buyers and sellers to increase the speed to market through automation on a global view to scale.

For buyers, these types of partnerships offer unprecedented scale and will standardize the end-to-end process for billions of direct sold campaigns for the world's largest brand advertisers.

There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:

- Inventory vary from many kind of platforms, form TV, Mobile to OOH

- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)

- Real time Buying, which is very important factor in programmatic

And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories!

We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits.

Benefits form Rubicon is no doubt, and they have a very good customer service. This is a must have for programmatic so it's highly recommended for any advertising agency.

- Enrich DMP data

- The need of accessing wide range inventory

- A solution for real time and automatic advertising

- A partner for premium inventory (local and global)

In terms of getting creatives approved and speed of going through QA, rubicon is by far the fastest out of all the platforms I've used. Inventory prices are super low, they support rich media creatives and have a lot of inventory for 300x600s which are usually very hard to get. The set up is fairly intuitive. Great consumer support.

Tends to over deliver the budget often ( does not adhere to daily cap goals). Editing the campaign usually takes hours to take into effect and by then a bunch of impressions were already delivered before the changes take into effect.

Would suggest watching the amount of CPM bids you put and also the frequency caps. Changing these too high will result in over 60% of over deliveries.

Troubleshooting with the team on ways to decrease impression discrepancies. As well as better ways to manage settings or improve system lags to decrease over deliveries and adhere to impression cap goals.

An easy way to connect to the RTB inventory.

Increasing access month to month.

Spanish and Portuguese marketplaces are growing and the platform allows work with it.

Too much time to solve problems. There are not enough resources to support the teams even as an agency.

Continue increasing the inventory. The tool is really good and euser friendly.

DSP SSP integrations specially Mediamath & Appnexus

The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need.

There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work.

The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions.

Keep in contact with your AM you will need their help. There will be issues with creatives being approved but they can help you with fixing issues/work around. Also don't be afraid to lower bid below recommended pricing you will still win inventory.

We have solved our need for inventory. We got the added value of reasonable rates and flexibility.

High scale in a PMP with multiple buying options and targeting options.

Nothing - we have had great success with utilizing Rubicon as our PMP partner.

Just make sure your site lists in the RFP process have the right scale - we've run into this issue after having contracted a buy.

We are utilizing a Private Marketplace to ensure reaching a very specific audience in the right places.

a lot of publishers only a pair of clicks of distance, better in anglosaxons countries

the search engine sometimes doesn't work propertly

the filters in the search engine could be more precise, may be improving the deffinition of the publishers

We created a private marketplace of premium content to target specific content pages

lack of insight into the platform and viewability issues

we were trying to reach in market shoppers who were at the end of the purchase cycle

Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI.

The price forecasting is higher than necessary.

Creative verification doesn't always match the creative tags.

Communicate well with AM.

Learn how to use it properly to enjoy the full range of benefits- keep in touch with Account Manager.

Troubleshooting with the team on ways to decrease impression discrepancies- Trying to improve methods to manage settings.

Ability to browse through inventory sources and look for additional inventory based on what you're running

Lack of integration with billing system and existing publishers aren't willing to integrate all of their inventory into the Rubicon network

Shifting from lower funnel strict focus to upper funnel media

Great partner for programmatic buys and targeted segments.

Turn around times for optimization can be lengthy at times.

Can be great partner to reach targeted segments in your typical programmatic fashion.

Reaching a targeted audience for a B2B client.

Great technology with a good level of service

took lot of time to adjust the business model

Rubicon is bring a good revenue amount

Ease of targeting people that matter to you campaign

Design is old and tired looking. Needs improvement.

Great overall product that caters to the buyer.

I am targeting people via online advertising.

It was very easy to use and offered very good value on inventory!

The Bulk editing and batch uploading was not a good as i thought it could be

Research all that can be offered to get the full potential out

Reach a larger audience

Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned

the insertion order process through Prisma was slightly complicated

n/a

media performance and ROAS against paid advertisements

The user experience is simple and clean. It's easy to get going even when new to the tool

It's load performance does need some work

NA

Data Visualization

Very easy to use and great customer service

Not a lot of agency education on how we can work together

Looking for an SSP to access programmatic orders.

Ease of use, great customer service, quality inventory.

UI could use some updates, but they are completely open to feedback.

More conversions and access to PMP deals.