Instrumental Group Reviews & Provider Details

Name: Instrumental Group
Rating: 4.7 (38 reviews)

A full-service digital agency with creative and technical talent aligned toward helping large organizations achieve their goals. We're a digital agency full of HubSpot fanatics. Our team is packed with creative geniuses, technical wizards, digital strategists, and account managers that work together to solve problems and build amazing things.

Seller

Instrumental Group

Discussions

Instrumental Group Community

Languages Supported

English, Portuguese, Spanish

Overview by

Eric Pratt (I help companies in all industries solve complex problems and beat the competition.)

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User Insights

Average based on 38 real user reviews.

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Matt B.

CEO & Co-founder

Information Technology and Services

Small-Business (50 or fewer emp.)

11/22/2019

"Super"

5/5

Describe the project or task Instrumental Group helped with:

Having just joined a startup as CMO, I needed to get up and running quickly. In particular, I needed to bring process and consistency to building pipeline (rule #1 - build pipeline). Revenue River helped us stand up our HubSpot, port our Wordpress site, and then create the necessary "plumbing", including lead scoring, attribution model, and connectivity with Salesforce. On time, on budget. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

The team is super responsive and communicative - shout out to Stephanie, Kelley, Amanda, Mike, Mike for the countless hours. Very much appreciated! Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Nothing to dislike. We even added a RevRiv Slack channel to make our communication frictionless. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Our fledgling team does not have the bandwidth or deep HubSpot knowledge to make sure we're running quickly and then optimizing. Revenue Rive provides the extra hands and the expertise. There is no way (seriously) that we could have gotten all this work done in such a short timeframe without Eric's team. Super happy we worked with Revenue River! Review collected by and hosted on G2.com.

Raphael R.

VP Product Marketing

Mid-Market (51-1000 emp.)

11/27/2019

"Saved the day, continue to deliver"

5/5

Describe the project or task Instrumental Group helped with:

Our website development agency went out of business, and we needed a replacement agency ASAP to complete our website for a major rebranding initiative that was underway. The Revenue River team stepped up, got our website live on-deadline, and they continue to be a great partner. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Down-to-earth, solid individuals; clear communications, easy to work with, and they collaborate well with other parties (e.g., our other marketing agencies). Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

There is really nothing to dislike so far. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Website development, collateral design, trade show material design (e.g., pop-up banner designs, etc). Efficient execution is a strong benefit, and is facilitated by their clear communications, meeting deadlines, remaining calm under pressure. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/30/2020

"Streamlined and Versatile"

4/5

Describe the project or task Instrumental Group helped with:

I have used Revenue River's Sahara template and found it both attractive and packed with features. It has a great structure that allows adding or subtracting features as needed without losing the functionality. I would recommend to anyone. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

I enjoy the many modules available to use. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Because of the complexity of the design, some modules are above my skill level. Not their fault, but mine. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Don't hesitate, their designs are attractive, streamlined and easy to work with. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

I'm able to create professional looking landing pages with far less time and effort. Review collected by and hosted on G2.com.

Bianca C.

President

Information Technology and Services

Small-Business (50 or fewer emp.)

11/21/2019

"Smart, capable and organized"

4.5/5

Describe the project or task Instrumental Group helped with:

Create a modern sales system to increase effectiveness and efficiency of sales: qualification & targeting strategy, sales system design, sales system engineering, sales team training, evaluate website performance, data segmentation & cleanup, automation engineering, advertising management & optimization Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Good listeners, sales system strategist Katie was super organized and communicated ideas really effectively. Very responsive and available. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

I felt as though I had to refer to the original contract and make sure we were working on all deliverables. I had to be proactive and ask about certain deliverables several times. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Ask for Katie Massey! Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

We definitely improved our sales systems are now have the infrastructure in place to understand our data and keep it clean and useful. Will continue to add value to our business as we maneuver based on insights. Review collected by and hosted on G2.com.

Leslie H.

Principal/Founder

Small-Business (50 or fewer emp.)

11/26/2019

"Early days but all good."

4/5

Describe the project or task Instrumental Group helped with:

Revenue River is partnering with us to clean up the software and enhance our SaaS platform. We have found them to be responsive, quick to learn and easy to work with. It is early in the relationship but so far we are enjoying working with them. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Responsiveness, and that they are easy to work with. They clearly have the talent. Review collected by and hosted on G2.com.

Kim D.

Director of Client Relations

Small-Business (50 or fewer emp.)

7/12/2019

"Saving steps and saving time, thanks to Revenue River's sales enablement team"

4/5

Describe the project or task Instrumental Group helped with:

To set up our CRM system, to streamline the sales process, and to enhance our lead generation Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

I’m continually impressed when Stephanie calls to my attention a new way that the Revenue River team has identified to save time or steps with custom workflows or new HubSpot integrations (eg, PandaDoc, QuickBooks invoicing). Because she’s taken the time to learn our business, she has been able to make really valuable recommendations and has been able to develop creative solutions to the challenges we present. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

One of the downsides to working with Revenue River is that we only get to "meet" over videoconference. Since I was required to write a dislike... I miss the opportunity to collaborate in front of a white board to brainstorm on occasion. However, it's easy to schedule time to speak with team members, even with the time difference. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

It’s been really valuable to have Revenue River help to maximize the benefits of the HubSpot and PandaDoc integration not only for our customer agreements but more importantly for a specialized report that required a significant amount of manual copy/paste. I've noticed a significant reduction in the time I was spending to remember which prospects I needed to call or send the next follow-up email and I've minimized the number of leads that fell through the cracks because the Revenue River team has helped to create templates, sequences, and workflows to take the pressure of my memory. Review collected by and hosted on G2.com.

Esther L.

Director of Marketing

Mid-Market (51-1000 emp.)

7/10/2019

"True Partner & Extension of Our Team"

5/5

Describe the project or task Instrumental Group helped with:

Content generation, SEO, web development, paid media, sales enablement, email marketing, conversion strategy, etc. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

I've had the pleasure of working with Revenue River for the past several years and I recommend them highly to any company looking for a smart partner. They are a seamless extension of our internal marketing team and I don't know what we'd do without them. The breadth of knowledge and marketing expertise they bring as a collective unit is powerful. Whether it's sales enablement, web development, content strategy, paid search, SEO, etc., they cover all the bases. Super responsive and eager to help... Look no further, the Revenue River team are rock stars! Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Not much I dislike. One thing to note is that RR is a rapidly growing company and the natural result of growth is occasional change to team structure. However, they've been on top of it and with each team change we keep getting the cream of the crop. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Go for it... they're a good group. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

We're continually optimizing and improving our processes for high impact and successful outcomes. Review collected by and hosted on G2.com.

Phil A.

Ecommerce Manager

Mid-Market (51-1000 emp.)

7/10/2019

"A Partner You Can Grow With"

4.5/5

Describe the project or task Instrumental Group helped with:

Revenue River helped our company build an Inbound digital marketing strategy in Hubspot from the ground up. They have worked on everything from blogs and social media to SEO, events, video marketing, and even building whole websites in the Hubspot CMS. They even help train our sales team on how to leverage the Hubspot CRM to be more effective. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Revenue River provides value by being Hubspot/Inbound experts and providing up-to-date expertise on how to stay ahead of the curve in the world of marketing. They build the expertise in the tools so that I can stay an expert in my business. They are also incredibly nice people to work with and we have a lot of fun together! I feel like our relationship goes beyond business; we truly desire each other's success and well-being. Lastly, mistakes happen and miscommunications arise; no relationship is perfect. However, I have always felt that RevRiv does right by us, corrects issues, and makes things right in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Our relationship with RevRiv has grown from a single digital marketing strategy to multiple engagements across three sibling companies involving a high degree of complexity and trailblazing in our industry. At times it has felt like our complex needs have extended beyond the reach of RevRiv, though they always get back alongside us eventually. Their company has grown leaps and bounds over the years so this has always felt more like growing pains than any systemic problem with the company though. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

I think small businesses will find Revenue River to be a nitro boost to any marketing needs they have. Medium- and large-sized businesses will find Revenue River to be more of a trusted Hubspot partner that requires a little more back and forth, industry education, and massaging to find the right balance. They work hard, but large businesses and mature industries cannot approach a relationship with Revenue River as "set it and forget it", it requires an ongoing, tight-knit engagement to see large gains. Likewise, the more complex the engagement, the more quality assurance has to be shared between the company and RevRiv. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Revenue River helps our marketing stand out in an industrial B2B space that does not allow for the fun and creativity enjoyed in B2C campaigns. They have helped us market our expertise and build a sophisticated network of microsites, blogs, videos, and landing pages to support this. This has resulted in higher traffic, an increase in leads, an increase in lead conversion, and an increase to bottom line revenue. A corollary benefit has been exposure and education in cutting edge technology, helping us stay abreast of marketing trends (which can be notoriously difficult in the fast-paced digital age!) Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

7/10/2019

"True Partnership"

5/5

Describe the project or task Instrumental Group helped with:

Revenue River has turned my whole attitude around on working with an agency. Finally, I’m working with people who are not only technically incredible, but keep business generation top of mind. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

I love that Everything is transparent and they keep me on track with my own goals. I wear multiple hats and they take things off my plate that the run of the mill agency would not even consider. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Although there have been a few changes with the people on my account, but I'm confident that there will be no change in the service they provide. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

If you want to look forward to your marketing bringing growth to your company, look no further. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

They have has the most impact on truly representing us as a company. That benefit is like having your own internal team that understands your companies objectives towards growth. Review collected by and hosted on G2.com.

Jeffrey A.

Managing Attorney

Small-Business (50 or fewer emp.)

7/10/2019

"Extremely professional and fun at the same time"

5/5

Describe the project or task Instrumental Group helped with:

The team at Revenue River put together an introductory video and testimonial video for our law firm. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

The team was great at every step of the process. Tom and Sam were on their game at every moment, answering questions and delivering before things were due. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

The downside of Revenue River is that I miss hanging out with them now that they completed the job. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

I would recommend Revenue River to anyone looking to attract new clients or improve their web presence. They also have an outstanding sales enablement team! Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Potential clients love the testimonial video. It has helped to bring clients through the door and attracts more visitors to our website. Review collected by and hosted on G2.com.