What I appreciate most about Rethink Behavioral Health is its commitment to providing a comprehensive, all-in-one platform that continues to evolve with the needs of the ABA industry. The Program Library, Resource Library, and Funder Reports have been especially valuable for our organization, helping us streamline clinical programming, build initial treatment plans, and support reauthorizations. There is definitely a learning curve, but as staff become more familiar and confident with the system, these tools can meaningfully reduce administrative time and improve overall efficiency.

I also value Rethink’s emphasis on innovation and continuous improvement. They regularly expand their resources and introduce new features to keep up with the changing demands of ABA providers. As a long-term customer, I’ve enjoyed seeing the platform grow over time, and I’ve appreciated having opportunities to test newer features and share feedback.

From a UI/UX perspective, the platform takes some time to learn, but it becomes more efficient with practice. We haven’t really discussed integrations or how Rethink connects with other systems. Performance has generally been solid, though we’ve experienced occasional glitches during releases and updates, including rare data-transfer issues.

In terms of pricing and ROI, the clinical resources and funder reports do save staff time, although we haven’t formally evaluated the subscription cost against those time savings. For support and onboarding, I appreciated the collaborative transition to Rethink’s billing services, which included three meetings and felt well coordinated.

On the AI side, I’ve tested the AI Dashboard and Parent Hub. BillingAI seemed promising, but it didn’t fully accommodate the billing complexities specific to our organization. Overall, Rethink demonstrates a clear understanding of how important it is to build technology that supports both clinical care and business operations. Review collected by and hosted on G2.com.

One of the challenges with Rethink Behavioral Health is balancing its continuous innovation with platform stability and usability. While I appreciate the frequent updates and new features, they can occasionally create a learning curve for staff and introduce temporary glitches, particularly within the mobile app. We've experienced instances where session data did not transfer correctly following updates. Although these situations have been rare and most technical issues can be resolved internally, data reliability is especially important in ABA, where accurate documentation directly supports clinical decision-making.

Another area for improvement is the continued refinement of their AI-powered tools, particularly BillingAI. While the concept is promising, we found that it did not fully accommodate the complexities of varying state and funder requirements, making it difficult to maintain an efficient in-house billing process. We ultimately transitioned to Rethink's billing services. Although it's too early to evaluate the results, their onboarding process has been organized and collaborative.

I would also like to see continued improvements in the overall user experience, particularly making new features easier to adopt without interrupting established workflows. When software updates require additional troubleshooting or staff adjustment, some of the potential time and cost savings can be temporarily offset.

Overall, I appreciate Rethink's willingness to innovate, but I believe greater consistency in platform performance, smoother feature rollouts, and continued AI development would make an already valuable system even stronger. Review collected by and hosted on G2.com.

I like that it is an all-in-one software that can do both data collection and practice management. I also like the AI-generated data session summaries to help with time spent on session notes. Review collected by and hosted on G2.com.

We have unfortunately had many issues with Rethink BH at my company. In the beginning, Rethink continuously took several minutes to load, would delete session notes, and had errors in graphing session data. Reaching out to Rethink support proved to be nearly useless, as we would not hear back for weeks, and then eventually support stopped responding to the conversation. Some other issues we have encountered with Rethink include clinical frustrations around not being able to see data collection in real-time, old interfaces, an outdated program library, and inefficiency in editing programs. Lastly, the report writing template feature is outdated and cannot be used, thus adding time to having to write reports outside of the Rethink software. Review collected by and hosted on G2.com.

I liked that Rethink Behavioral Health was a one-stop shop with everything needed for an ABA company, while still being very easy to use. The total ease of use stood out. I really liked the treatment goal bank because it was so easy to use, and I liked being able to customize all the documentation layouts for payer source compliance. The initial setup was very easy for any employee. Review collected by and hosted on G2.com.

The availability of customer service was tough to grapple with. When staff members couldn’t access their accounts, they often couldn’t get help in the moment. I think the growing pains made this tough, and having more trained and available customer service would be a huge fix. Review collected by and hosted on G2.com.

Rethink has a strong customer service team that has helped support the growth of my organization. It’s also been very helpful to be able to use the product on a computer as well as on a phone or tablet. Review collected by and hosted on G2.com.

The cost of Rethink can be a real challenge for newer organizations. I’ve also run into some issues with app users not fully completing all the steps in their appointments, which then affects how accurately everything shows up on the master schedule. Review collected by and hosted on G2.com.

Features were useful on a computer, app no. Review collected by and hosted on G2.com.

Here is a cautionary tale... Rethink has a decent fleshed out system to do what many of us need to. The program itself was not our issue. They engage in predatory contractual behavior.

We had a 1 year contract which auto renewed on Dec 1. We initiated mutual discussions on October 17th regarding reducing our package and number of providers. There was never any follow-up on ReThink's end. We followed up multiple times and there would be a response to our follow ups but nothing further as we honed in on a mutually agreed direction.

All correspondence was left ambiguous. We yet again reached out in December to check the status or what we needed to do and were told the contract auto-renewed and changes needed to be completed prior to December 1st. We were active in this processes and followed up prior to December first, they declined to engage in healthy business practices as we were willing to stay on at a more limited scope and would likely use them more broadly in the future. Instead the answer continued to be "it auto renewed, nothing we can do" and continuing to charge $2600/mo.

We are now disputing their charges through legal routes. This is not some rant from an unhappy customer. We stuck to the contract, paid in full for the year, engaged in good faith discussions about restructuring prior to the auto renewal date, and were willing to stay on with the restructure. It is now clear their ambiguous correspondence and lack of any actual follow up then immediately leaning on this auto renew date was likely intentional so it would renew at the same high rate. This is predatory corporate behavior, and they just lost a customer they likely would have had at even higher rates for many years.

Beware of this if you use them. Again, program itself was not the issue here. It is the predatory business practices. Review collected by and hosted on G2.com.

Webinars offered, graphing interface of data Review collected by and hosted on G2.com.

Issues with platform slowness results in scheduling issues/auth issues when time is allotted Review collected by and hosted on G2.com.

That is is really good as a platform where we can register all staff's sessions which facilitates Payroll's job to obtains the calculations and do the payment. Review collected by and hosted on G2.com.

I think it needs a minor modification on the employees's section because it gets a little complicated. To add licenses or search the schedule, sometimes is hard to navigate. Review collected by and hosted on G2.com.

I like that Rethink Behavioral Health contacts insurance so I don't have to. I value the RCM the most, and the initial setup was very easy. Review collected by and hosted on G2.com.

I find the cost a little high for certain things, like verification of benefits. Review collected by and hosted on G2.com.

It is nice to have scheduling, 40-hr RBT training, data collection, client file storage, all in once place Review collected by and hosted on G2.com.

I don't like the data collection platform. It's difficult to take data as you go without getting crazy graphs. I also wish the app worked on a chromebook. I never got my billing to sync with Kareo/Tebra and they were misleading about the billing integration during the initial demo. My billing support person is absolutely useless and literally told me "I'm not sure about this so you'll have to do some research", instead of doing the research herself so that she could actually help a customer use the product. They have literally lost session notes, data, and signatures for verified appointments. It is SLOW SLOW SLOW SLOW SLOW. We have to spend so much money on administrative time because staff cannot complete notes or data due to how long it takes for the website to load. The preloaded program library is full of clinical mistakes. It is also so clunky every time you add a new funder, client, or staff member. There are like 800 different sections you have to visit to make sure no small detail is missing from the set up instead of it just being one comprehensive streamlined workflow. Review collected by and hosted on G2.com.