ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Greg T.

National Account Manager

Mid-Market (51-1000 emp.)

8/22/2018

"Effective call tracking"

5/5

What do you like best about ResponseTap?

Works great as a method of tracking engagement with B2B clients. I can evaluate the success of a campaign from the call tracking report. Provision of a freephone number also improves customer engagement. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The monthly report could be presented in a more accessible and visual format i.e. charts/performance metrics Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Helen W.

Digital Marketing Executive

Automotive

Mid-Market (51-1000 emp.)

8/29/2018

"Great for tracking marketing ROI"

4.5/5

What do you like best about ResponseTap?

Response Tap allows me to analyse calls via all of our marketing channels on a weekly basis, helping our team to report back to the business on marketing ROI. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Sometimes there's an issue with creating numbers when it says we've reached our limit, however, support are quick to resolve this. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Antonino C.

Head of Acquisition

Small-Business (50 or fewer emp.)

8/29/2018

"Easy to Use and Excellent Customer Service"

5/5

What do you like best about ResponseTap?

Easy to use and excellent customer service which made the implementation quick and easy. Having data on calls split by channel has enabled us to make better informed decisions when it comes to marketing budgets allocation Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

It's a bit expensive especially if you want to go for the monthly rolling contract Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Automotive

Mid-Market (51-1000 emp.)

8/29/2018

"Good product with useful insight"

3.5/5

What do you like best about ResponseTap?

Ease of setting up tracking numbers and linking to Analytics to pull through enquiry data Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Changes since GDPR although appreciate the need for the change Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

8/22/2018

"Useful tool for campaigns"

3.5/5

What do you like best about ResponseTap?

Ability to have specific numbers assigned to marketing campaigns has been useful to see incoming calls. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Management of Individual numbers is not part of the redesigned interface, would be useful to be consistent. GDPR has made tracking specific numbers difficult. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/31/2018

"Call tracking excellence!"

5/5

What do you like best about ResponseTap?

How easy it is to create trackable phone numbers, then export the results. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not being able to search in 'Single Numbers' for individual trackable numbers. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Ben M.

Small-Business (50 or fewer emp.)

8/24/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great call tracking"

4/5

What do you like best about ResponseTap?

Aside from the product itself, the support from the team is excellent Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There isn't anything I dislike about Response Tap Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Construction

Mid-Market (51-1000 emp.)

8/22/2018

"Very good service"

4.5/5

What do you like best about ResponseTap?

The customer service is really top drawer. If we have experienced problems they have been dealt with swiftly & efficiently. The product itself is an improvement on what we had previously allowing better tracking with our internal system. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

No clear device tracking. Separate AdWords report Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Excellent product & service Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Tracking an initial call through to appointment / sale on the back of a specific keyword search. Without a CRM we are using a clever solution with ResponseTap making this possible. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Education Management

Mid-Market (51-1000 emp.)

8/29/2018

"Helpful staff, good tracking tool."

5/5

What do you like best about ResponseTap?

Good tracking tool and fantastic support staff. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Bulk single number management could be improved. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Facilities Services

Mid-Market (51-1000 emp.)

9/9/2018

"Versatile call tracking tool"

4/5

What do you like best about ResponseTap?

Well set up, Responsetap can be a powerful tool. It provides me and my team valuable data in a friendly format which has helped us improve our client business KPIs (more and better quality calls) Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

It's filtering options could be improved and breakdown by 'device' category improved. Review collected by and hosted on G2.com.