ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Faseeh S.

Enterprise (> 1000 emp.)

8/22/2018

"Great product and amazing customer service team."

5/5

What do you like best about ResponseTap?

Had no issues setting up Responsetap - seamless transition and very easy setup. It is definitely a step up from our previous tracking provider, especially with regards to the customer service. The team and our account manager is always there to help us with any support issues. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

NO dislikes so far as they have been pretty amazing. The only thing that might add more value are additional data filters in the RT dashboard. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Paul E.

Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

8/28/2018

"Essential insight"

4/5

What do you like best about ResponseTap?

Easy to set up (minimal dev support required), easy to understand reports and static numbers for offline campaigns. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There really isn't much to dislike about the product, but I'm sure they'll continue to improve it over time. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/29/2018

"Great support and great service"

5/5

What do you like best about ResponseTap?

Straight forward and easy to use. Excellent support, very quick response to all requests/issues and very quick resolutions. Interface is easy to use and provides excellent insight for our purposes. Dashboard contains a change log and work in progress list so very easy to see what is coming up. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Very little. Changing between accounts could be smoother. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Real Estate

Small-Business (50 or fewer emp.)

8/22/2018

"Overall I am happy with the service."

4/5

What do you like best about ResponseTap?

Very good response time when it comes to contacting support. Simple to use interface. By using this product we now have a much better idea of where we our marketing budget is going. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Sometimes there are occasions where data is not recorded and that is frustrating, but overall I am happy with the service. The accounts department never sends us invoices, we have to keep chasing for them every month which is annoying. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Helen L.

Paid Search Specialist

Mid-Market (51-1000 emp.)

8/22/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Best call tracking solution I have used"

5/5

What do you like best about ResponseTap?

Getting started is such a simple process, not too much required and the instructions are straightforward. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The transition to a better platform for reporting has taken a while. The data is most useful straight into Google Analytics for us so this isn’t a great issue. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Sara K.

Small-Business (50 or fewer emp.)

8/29/2018

"Great customer service"

4/5

What do you like best about ResponseTap?

The team are quick and efficient and answered my customer support request speedily. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There's a limit on the number of placeholders that are available for a single site. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Rob B.

Enterprise (> 1000 emp.)

8/22/2018

"Top tech company"

5/5

What do you like best about ResponseTap?

Every touch point from sales to account manager and technical support always give a prompt and high-quality service. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Nothing - the technology is great and the service matches it. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Utilities

Enterprise (> 1000 emp.)

8/29/2018

"Excellent tool that does what we need it to do"

5/5

What do you like best about ResponseTap?

I like the simplicity of the dashboard and the level of detail available in terms of attributing calls to marketing channels Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much to dislike, the only issue is for a business expanding internationally, it is quite costly to use the tool in some territories. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Tom W.

Mid-Market (51-1000 emp.)

8/29/2018

"Brilliant support and platform"

4.5/5

What do you like best about ResponseTap?

Really great support and onboarding. Super platform and great data Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

It was fairly complex to setup but great support overcame this. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

8/29/2018

"Made our lives easier"

3/5

What do you like best about ResponseTap?

RT has helped us so much in deciding where to place our marketing and tracking what is still working and what isn't Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Now the customer number is shown as 'withheld' we cannot see if it's the same person calling or not Review collected by and hosted on G2.com.