ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Bart B.

Enterprise (> 1000 emp.)

8/29/2018

"Probably the most intelligent call tracking software on the market"

5/5

What do you like best about ResponseTap?

Being able to attribute call conversions to the correct marketing channels and optimise accordingly, which is crucial to our business as most of our guests book their cruise over the phone. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

A live chat support would be handy to resolve minor issues quickly and it would be great to receive alerts when there is an issue with tracking. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

If you want to be able to attribute call conversions to the right marketing channels to achieve the best ROI then choose ResponseTap. The customer service team are fantastic and we'll ensure you get the most out of the software. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Ensuring that our significant advertising budget is invested in the marketing channels that help us achieve the best return on investment. We have recently decided to offer our customers a Freephone across our website and ResponseTap helped us achieve a seamless transition. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Daniele P.

Owner

Small-Business (50 or fewer emp.)

8/22/2018

"Great Service and great support"

5/5

What do you like best about ResponseTap?

Best thing about ResponseTap has to be the direct email and telephone support. Response time is incredible even at weekends and the manager is always available to answer any question and to get more out of the system. We are a small client and I was surprised at this level of support normally reserved to bigger Enterprise-level clients. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

This is no fault of ResponseTap but since Google implemented https only searches and therefore no keyword tracking is available for organic traffic, the value in a tool like ResponseTap kind of dropped a bit. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Speak to the team and ask for a Demo they will be able to advise you in an honest manner. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Tracking of calls and attribution to marketing spending - understand which pages generate calls - understand which paid searches generate calls. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Stephen M.

E-Commerce Manager - Travel

Internet

Mid-Market (51-1000 emp.)

Updated 8/29/2018

Originally submitted 1/21/2016

"Can be difficult to implement"

3.5/5

What do you like best about ResponseTap?

Easy to implement if you're platform allows it. We have had issues implementing on Episerver due to issues with span tags overriding existing div tags. Good support though. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Had a few issues with reporting interface, and some of the tracking initially seems a bit unclear, but early days. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Ensure your current platform will accept the code and you have the technical ability in-house to make any config changes. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Previously we've been unable to track enquiries back to a source, so our PPC campaigns have been inefficient as we have had no attribution for telephone enquiries. As we've started to receive tracking data we have immediately been able to start refining PPC campaigns to reduce costs. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Richard E.

Head of Digital

Small-Business (50 or fewer emp.)

8/22/2018

"Probably the best call tracking solution I've used"

5/5

What do you like best about ResponseTap?

I love the attribution call tracking to actually see the first click channel and last click conversion path. This allows me to accurately report the true value of marketing channels Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

I'd like to have a chat facility for support to resolve any issues. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Quick and easy to implement, I've used 4-5 different reporting platforms and this is the best, bar none. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

We create a bespoke all channel marketing report for a client and having the ability to export the data to customise the vlookup section is great. It's a quick way to report daily performance and attribute conversions in the correct place. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Mo A.

Small-Business (50 or fewer emp.)

8/22/2018

"Just what we needed!"

5/5

What do you like best about ResponseTap?

The level of support from our account manager to technical support is immense, the insights available from the platform has given us the ability to make many positive changes to our campaigns. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much to dislike really, pleased with regular updates and available to help at any given time. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Our primary goal was to improve our PPC campaigns and we've struggled to do that in the past, however ResponseTap has given us the ability to see which specific campaigns are driving calls and conversions. We've also benefited from having single numbers being tracked from various channels (Social, Email signature, E-Marketing). Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Real Estate

Small-Business (50 or fewer emp.)

8/22/2018

"Just the solution we were looking for!"

5/5

What do you like best about ResponseTap?

A really slick and easy to use interface. Complex problems are met with very easy solutions, for example being able to track the number of calls going through directly to clients. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Only small issue is that some of our clients are on premium rate lines which we can't direct through to. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Mainly improving our client's views of the success of our platform. Our biggest issue was that we display clients contact details directly on our site, and had no way of tracking how many leads they were getting from us. This is the perfect solution and will not only help us provide a better solution for our clients, but actually help us to create a better service overall as a business. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Lauren M.

Mid-Market (51-1000 emp.)

8/22/2018

"Great service with a very quick & efficient support team"

4.5/5

What do you like best about ResponseTap?

When you need help with anything, the support team get back to you within minutes, often with a solution straight away. They're patient and efficient. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The categories for adding your numbers are pre-set and not the most logical for us. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Go through the system and see the different features that it offers - it's so easy to use and the team will help you with all areas. If you can go through a demo, it will really help. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

Able to report on the levels of calls from different channels and breaking this down by region/site has helped enormously and is something we couldn't do previously. It is enabling us to report more efficiently and plan our marketing campaigns better. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Automotive

Mid-Market (51-1000 emp.)

8/29/2018

"great call tracking solution"

5/5

What do you like best about ResponseTap?

very good support from staff, easy to setup and produce reports in analytics. Good call tracking solution. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

there is some work to be done on connecting calls to conversions down to the granular level which is what they are working towards but it is in its infancy in regards to connecting offline sales and matching them with other database information but they are headed in the right direction Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Hannah C.

Small-Business (50 or fewer emp.)

8/23/2018

"Great user-friendly tracking solution"

5/5

What do you like best about ResponseTap?

Really easy to user interface, great reporting options and loads of support available. They've run training sessions for us and are always checking in to see if we need help. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not as advanced as other call tracking solutions but much easier to use Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Real Estate

Enterprise (> 1000 emp.)

8/23/2018

"Attribution at its finest"

5/5

What do you like best about ResponseTap?

I love the functionality and the insight we get being able to attribute success to particular channels and creative. I also love the fact that I have access to immediate support by phone, email or even face to face.

What do you dislike about ResponseTap?

Not being able to listen to calls over 30 days old. Review collected by and hosted on G2.com.