ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Emma P.

Account Director

Mid-Market (51-1000 emp.)

11/26/2019

"Excellent Service"

4/5

What do you like best about ResponseTap?

How much this has helped me with regards to tracking and understanding a customer! Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Nothing at all! The whole system/implementation was incredible! Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Consumer Services

Enterprise (> 1000 emp.)

Updated 11/22/2019

Originally submitted 8/29/2018

"Easy and Beneficial solution to call tracking"

4.5/5

What do you like best about ResponseTap?

The support team at Response Tap are fantastic, they are quick to help and respond whenever help is needed, by far the best support team we have come across Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The dashboard isnt the easiest to use, especially when needing to download one time reports. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Ashton C.

ECommerce Strategist

Mid-Market (51-1000 emp.)

11/22/2019

"Review"

5/5

What do you like best about ResponseTap?

ResponseTap makes my marketing more effective! Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

I don't hate anything about ResponseTap! Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Craig B.

Marketing Executive

Computer Software

Mid-Market (51-1000 emp.)

11/22/2019

"Delivering True Insight"

4/5

What do you like best about ResponseTap?

Really easy to route and track phone numbers Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

interface not the most intuitive but made up for with the funcationality Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Karin J.

Small-Business (50 or fewer emp.)

11/22/2019

"Easy Solution for call tracking"

5/5

What do you like best about ResponseTap?

Easy to use and support team are very helpful. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Would be good if you could access recordings after the 30 days window Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Real Estate

Mid-Market (51-1000 emp.)

11/22/2019

"Easy to use and great tracking"

5/5

What do you like best about ResponseTap?

The interface is very user friendly so running report and setting up new numbers is extremely easy. If you ever do have a problem the support team are on had to help! Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much to dislike as I haven't had any problems yet. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Financial Services

Mid-Market (51-1000 emp.)

11/22/2019

"Excellent Service"

5/5

What do you like best about ResponseTap?

It has changed the way we are able to analyse our Marketing in a huge way! Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There is nothing to dislike, its very user friendly Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

11/25/2019

"Very nice platform for Call Reporting"

4/5

What do you like best about ResponseTap?

I found response tap a perfect platform for call recording and reporting at such a depth and accuracy. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

process is little lengthy and need extensive training Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Law Practice

Mid-Market (51-1000 emp.)

11/22/2019

"Moved from a competitor and haven't looked back"

5/5

What do you like best about ResponseTap?

Great support team, this is what made them far better than the competitor we were with Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Can be a bit clunky sometimes on the dashboard but you get used to it Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Alexandra S.

Digital Marketing Manager

Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

8/29/2018

"Leading Call Tracking Software -Don't Hesitate"

4.5/5

What do you like best about ResponseTap?

The ease at which I can get data on which of my Marketing efforts are translating into real leads for the business. Also the account managers are amazing and always wanting to make sure we get the most out of the product. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There's nothing really, but if I had to pick, it's the new look of the dashboard- but that's just because I'm not used to it yet! That said, it does look like it has a lot more to offer than the original version. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Make sure to make use of the account managers and support team - they are super helpful and always try and make sure you're getting the most out of the tool. Keeping you informed of any new developments, reviews of account performance etc. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

At a glance see where you are getting the best ROI. Multi-channel attribution. Call handling response times etc. Review collected by and hosted on G2.com.