ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Verified User in Education Management

Enterprise (> 1000 emp.)

11/22/2019

"The best call tracking software out there!"

5/5

What do you like best about ResponseTap?

Dynamic Placeholders is the key feature we use. Being able to report ROI on our adwords campaigns through trackable numbers is the winner for me. Customer service is also excellent, our account manager and the technical support team are always on hand and very helpful. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The insight hub (analytics) it's excellent but the old, legacy admin console is a little dated now in terms of UI/UX. The IVR functionality could also be better. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Ross M.

CRM Analysis Manager

Mid-Market (51-1000 emp.)

11/28/2019

"Great tool for Identifying ROI for marketing"

4/5

What do you like best about ResponseTap?

I like how on RP you can easily track ROI for campaigns especially which are offline. The ability to be able to create easy to remember numbers is also great when trying to stand out. The data is easy to understand and share around the business with minimal input. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The connection with with GA or AA could be better / easier, also I found the interface slightly tricky and time consuming when comparing multiple campaigns or campaigns for a long time ago. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Jack D.

Strategic Digital Marketing Executive

Furniture

Small-Business (50 or fewer emp.)

11/22/2019

"Useful call attribution tool"

4/5

What do you like best about ResponseTap?

ResponseTap makes it very easy for us to more accurately track the performance of our digital marketing campaigns and how well they generate inbound calls to our sales team. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

I would prefer to have more than 10 static phone numbers available on our account relative to the monthly subscription fee that we currently pay, but at the moment this isn't much of a problem since we're not using all of them anyway. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Tamsin M.

Marketing and Partnerships Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/22/2019

"Great tool"

4.5/5

What do you like best about ResponseTap?

Being able to accurately monitor and track campaigns live. Being able to compare campaigns easily. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

When setting up phone numbers it has quite a few fields I don't use. Adding UTM tags is a bit fiddly. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

marianne k.

Enterprise (> 1000 emp.)

2/12/2020

"Brilliant company to work with, first class attribution technology"

5/5

What do you like best about ResponseTap?

Customer Success Team, feel very valued as an existing customer Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Nothing, can't fault their service at all having been with them for a couple of years. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Executive Office

Small-Business (50 or fewer emp.)

2/12/2020

"Very helpful"

5/5

What do you like best about ResponseTap?

Live call tracker is very helpful being able to locate where client is looking Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There isn't anything I dislike about responsetap Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Amelia R.

Account Manager

Small-Business (50 or fewer emp.)

11/26/2019

"Great product to measure campaign performance"

4.5/5

What do you like best about ResponseTap?

I find it particularly helpful to measure traction on print campaigns. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Can be slightly slow, so can take a while to make new numbers. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Marianne K.

Digital Acquisition and Optimisation Consultant

Financial Services

Enterprise (> 1000 emp.)

12/2/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Brilliant Data Partner"

5/5

What do you like best about ResponseTap?

Fantastic customer success management, and bespoke IT solutions created to suit our needs. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not really a dislike but wish they offered a broader scope of products that we could utilise. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/26/2019

"One of the best phone tracking systems out there"

4/5

What do you like best about ResponseTap?

The account management is impeccable and I always feel someone is there to support Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much international capability which would be a good addition Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Nicholas W.

Inventory specialist

Mid-Market (51-1000 emp.)

11/22/2019

"Response tap is a great tool for your business!"

5/5

What do you like best about ResponseTap?

Easy to setup, takes under 5 minutes on average. Great customer service, they have been extremely helpful and prompt to respond. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Spreadsheet can be difficult to navigate once it gets large. Review collected by and hosted on G2.com.