ResponseTap Reviews & Product Details

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

Seller

ResponseTap

Discussions

ResponseTap Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Rose Butler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Infinity Call Tracking

View All Alternatives

User Insights

Average based on 89 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

ResponseTap Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ResponseTap, and what problem is it built to solve?

ResponseTap is a call tracking and analytics service that connects phone interactions with online customer journeys. It helps marketers understand how calls relate to conversion paths, campaign performance, and customer behavior.

What languages does ResponseTap support?

ResponseTap supports 1 language: English.

What company sizes and industries is ResponseTap the best fit for?

ResponseTap’s positive-user base is most concentrated among small and mid-market businesses, particularly in marketing-related industries. The clearest segments are:

Company size — Small businesses: A prominent segment among positive users.
Company size — Mid-market: Also well represented among positive users.
Industry — Marketing and advertising: The most visible industry cluster, with users applying call insights to campaign attribution and ROI.

How long does it take to implement ResponseTap across a team?

Implementation is most commonly reported as taking less than a month, though the timeline depends on the setup and team requirements. Other reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Less common
3–6 months	Less common

What customer support options does ResponseTap provide, and how do users find the overall support experience?

ResponseTap provides FAQs/forum and knowledge-base resources for support. The support experience is often described as responsive and helpful, including assistance with setup, technical questions, and getting more from the platform; some users would also welcome live chat for quick queries.

What features or capabilities could make ResponseTap even more useful?

ResponseTap could be more useful with clearer navigation and more flexible ways to work with call and campaign data. Recurring improvement opportunities include:

Make dashboard navigation and labels more consistent and intuitive.
Expand reporting, filtering, and export options so teams can access and compare data more easily.
Smooth the transfer of data to analytics and advertising platforms.
Make single-number setup and management more efficient, especially for larger sets of numbers.

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Charles Y.

Digital Marketing Executive

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/25/2019

"A must-have for tracking leads by phone calls"

5/5

What do you like best about ResponseTap?

The tracking numbers work perfectly with our campaigns. We use it on website, magazines, print-outs and events. It's easy to set up and it's convenient to schedule reports to see the stats. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

The interface can be improved as some area still has the looks from the old platform. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

James C.

Digital Marketing Director

Enterprise (> 1000 emp.)

11/22/2019

"Gives us the insights we need to make decisions"

4/5

What do you like best about ResponseTap?

Response Tap, is simple and easy to use from installing onto the various sites that we use it on - to the reporting we can get from it. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Response Tap offers us everything our business needs, there are no flaws and any technical issues are quickly resolved by their support team. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Mechanical or Industrial Engineering

Enterprise (> 1000 emp.)

11/22/2019

"Ease of implementation of Response Tab on Salesforce"

4.5/5

What do you like best about ResponseTap?

In my role as a delivery lead I managed the implementation of the Response Tab package onto our Salesforce environment and the technical support available from Response Tab was simple excellent. Their technical team supported us all the way to ensure we have fully functional solution on our platform, without impacting or disrupting other functionality and taking into account the specific requirements of our local business users. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

When we originally started with the implementation of Response Tab, it was designed for Salesforce Classic only. However, this has since been corrected and the LEX enabled Widget was made available by the vendor in H2 2019. Review collected by and hosted on G2.com.

Recommendations to others considering ResponseTap:

Work closely with the response tab technical team and they will guide you to get it done efficiently and effectively. Review collected by and hosted on G2.com.

What problems is ResponseTap solving and how is that benefiting you?

The ResponseTap integration into Salesforce empowers call centre operators with information about the caller’s online journey, allowing them to provide better customer experience and leverage this insight into the drivers behind a customer call, to increase sales. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Hamad M.

Managing Director

Small-Business (50 or fewer emp.)

11/25/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great Product and People"

5/5

What do you like best about ResponseTap?

The functionality in ResponseTap is second to none, tracking numbers and linking in with Google Analytics is just what we need to demonstrate conversions to clients. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There isn’t a lot to dislike, they've resolved most of the issues they used to have with the admin dashboard over the last couple of years. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Poppy Ellen E.

Planning Executive

Legal Services

Small-Business (50 or fewer emp.)

11/26/2019

"Great experience with Response Tap"

4.5/5

What do you like best about ResponseTap?

Great to use with our print campaigns- newspaper/magazine. Easy set up and easy use! Would recommend highly. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much. Would be great to have a live chat option to make the customer service work more efficiently. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Sofia A.

PPC Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/22/2019

"Maybe the best call tracking software"

4.5/5

What do you like best about ResponseTap?

The interface is very user friendly and allows you to find what you want fast and easily. Also, very important RT customer service is easily approachable and always eager to assist with every issue you might have. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

There is nothing to dislike about Response Tap, but if I have to point out one thing, I would say that they might benefit from a online chat to assist with fast on the spot questions. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Natalia P.

Account Manager

Small-Business (50 or fewer emp.)

11/22/2019

"Great - they are always there to help."

4.5/5

What do you like best about ResponseTap?

The call recording and the ability to see all the details about the calls we received. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

I think the only thing is the problem with the caches but that's not even Response Tap's fault. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Don M.

Head of eCommerce & Fulfilment

Small-Business (50 or fewer emp.)

11/22/2019

"Great Call Tracking and management system"

4.5/5

What do you like best about ResponseTap?

Ability to track all calls and use the static numbers to track other static sources to see the level of calls received and therefore measure ROI and impact Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Some areas of the website are clunky and stats are not so easy to extract - dashboards could be improved Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Will H.

Paid Marketing Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/22/2019

"Call attribution made simple"

4.5/5

What do you like best about ResponseTap?

The interface, it is by far the easiest call tracking platform I have used to gain insights. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

It can be hard to fully understand the post-call attribution within Response Tap Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Robert B.

Head of Paid Search & Affiliate Marketing

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/25/2019

"Good tracking and analysis"

4/5

What do you like best about ResponseTap?

Setting up responsetap is pretty easy and the script deals with the dynamic phone number replacement without need for much developer intervention. Review collected by and hosted on G2.com.

What do you dislike about ResponseTap?

Not much to dislike, but you definitely do need to dive into all of the reports to get the best out of it. If you can't be bothered with that then it's maybe not worth the cost. Review collected by and hosted on G2.com.