--- title: ResponseTap Reviews meta_title: 'ResponseTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 89 reviews by the users' company size, role or industry to find out how ResponseTap works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 89 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ResponseTap Reviews **Vendor:** ResponseTap **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 89 ## About ResponseTap By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features. ## ResponseTap Reviews ### 1. Probably the most intelligent call tracking software on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Bart B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Being able to attribute call conversions to the correct marketing channels and optimise accordingly, which is cruicial to our business as most of our guests book their cruise over the phone. **What do you dislike about ResponseTap?** A live chat support would be handy to resoleve minor issues quickly and it would be great to receive alerts when there is an issue with tracking. **Recommendations to others considering ResponseTap:** If you want to be able to attribute call conversions to the right marketing channels to achieve the best ROI then choose ResponseTap. The customer service team are fantastic and we'll ensure you get the most out of the software. **What problems is ResponseTap solving and how is that benefiting you?** Ensuring that our significant advertising budget is invested in the makreting channels that help us achieve the best return on investment. We have recently decided to offer our customers a Freephone across our wesbite and ResponseTap helped us achieve a seamless transition. ### 2. Great Service and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Daniele P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Best thing about ResponseTap has to be the direct email and telephone support. Response time is incredible even at weekends and the manager is always available to answer any question and to get more out of the system. We are a small client and I was surprised at this level of support normally reserved to bigger Enterprise-level clients. **What do you dislike about ResponseTap?** This is no fault of ResponseTap but since Google implemented https only searches and therefore no keyword tracking is available for organic traffic, the value in a tool like ResponseTap kind of dropped a bit. **Recommendations to others considering ResponseTap:** Speak to the team and ask for a Demo they will be able to advise you in an honest manner. **What problems is ResponseTap solving and how is that benefiting you?** Tracking of calls and attribution to marketing spending - understand which pages generate calls - understand which paid searches generate calls. ### 3. Can be difficult to implement **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen M. | E-Commerce Manager - Travel, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about ResponseTap?** Easy to implement if you're platform allows it. We have had issues implementing on Episerver due to issues with span tags overriding existing div tags. Good support though. **What do you dislike about ResponseTap?** Had a few issues with reporting interface, and some of the tracking initially seems a bit unclear, but early days. **Recommendations to others considering ResponseTap:** Ensure your current platform will accept the code and you have the technical ability in-house to make any config changes. **What problems is ResponseTap solving and how is that benefiting you?** Previously we've been unable to track enquiries back to a source, so our PPC campaigns have been inefficient as we have had no attribution for telephone enquiries. As we've started to receive tracking data we have immediately been able to start refining PPC campaigns to reduce costs. ### 4. Probably the best call tracking solution I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Richard E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** I love the attribution call tracking to actually see the first click channel and last click conversion path. This allows me to accurately report the true value of marketing channels **What do you dislike about ResponseTap?** I'd like to have a chat facility for support to resolve any issues. **Recommendations to others considering ResponseTap:** Quick and easy to implement, I've used 4-5 different reporting platforms and this is the best, bar none. **What problems is ResponseTap solving and how is that benefiting you?** We create a bespoke all channel marketing report for a client and having the ability to export the data to customise the vlookup section is great. It's a quick way to report daily performance and attribute conversions in the correct place. ### 5. Just what we needed! **Rating:** 5.0/5.0 stars **Reviewed by:** Mo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** The level of support from our account manager to technical support is immense, the insights available from the platform has given us the ability to make many positive changes to our campaigns. **What do you dislike about ResponseTap?** Not much to dislike really, pleased with regular updates and available to help at any given time. **What problems is ResponseTap solving and how is that benefiting you?** Our primary goal was to improve our PPC campaigns and we've struggled to do that in the past, however ResponseTap has given us the ability to see which specific campaigns are driving calls and conversions. We've also benefited from having single numbers being tracked from various channels (Social, Email signature, E-Marketing). ### 6. Just the solution we were looking for! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** A really slick and easy to use interface. Complex problems are met with very easy solutions, for example being able to track the number of calls going through directly to clients. **What do you dislike about ResponseTap?** Only small issue is that some of our clients are on premium rate lines which we can't direct through to. **What problems is ResponseTap solving and how is that benefiting you?** Mainly improving our client's views of the success of our platform. Our biggest issue was that we display clients contact details directly on our site, and had no way of tracking how many leads they were getting from us. This is the perfect solution and will not only help us provide a better solution for our clients, but actually help us to create a better service overall as a business. ### 7. Great service with a very quick & efficient support team **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** When you need help with anything, the support team get back to you within minutes, often with a solution straight away. They're patient and efficient. **What do you dislike about ResponseTap?** The categories for adding your numbers are pre-set and not the most logical for us. **Recommendations to others considering ResponseTap:** Go through the system and see the different features that it offers - it's so easy to use and the team will help you with all areas. If you can go through a demo, it will really help. **What problems is ResponseTap solving and how is that benefiting you?** Able to report on the levels of calls from different channels and breaking this down by region/site has helped enormously and is something we couldn't do previously. It is enabling us to report more efficiently and plan our marketing campaigns better. ### 8. great call tracking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** very good support from staff, easy to setup and produce reports in analytics. Good call tracking solution. **What do you dislike about ResponseTap?** there is some work to be done on connecting calls to covnersions down to the granular level which is what they are working towards but it is in its infancy in regards to connecting offline sales and matching them with other database information but they are headed in the right direction **Recommendations to others considering ResponseTap:** simple, easy to use, does everything that we want it to do currently **What problems is ResponseTap solving and how is that benefiting you?** It allows us to to track calls for conversions that we can segment by channel in analytics. ### 9. Great user-friendly tracking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2018 **What do you like best about ResponseTap?** Really easy to user interface, great reporting options and loads of support available. They've run training sessions for us and are always checking in to see if we need help. **What do you dislike about ResponseTap?** Not as advanced as other call tracking solutions but much easier to use **What problems is ResponseTap solving and how is that benefiting you?** We're now able to realise the true performance and potential of paid activity and allows us to better attirubite calls. ### 10. Attribution at its finest **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2018 **What do you like best about ResponseTap?** I love the functionality and the insight we get being able to attribute success to particular channels and creative. I also love the fact that I have access to immediate support by phone, email or even face to face. Best thing about ResponseTap has to be the direct email and telephone support. Response time is incredible even at weekends and the manager is always available to answer any question and to get more out of the system. We are a small client and I was surprised at this level of support normally reserved to bigger Enterprise-level clients. **What do you dislike about ResponseTap?** Not being able to listen to calls over 30 days old. **What problems is ResponseTap solving and how is that benefiting you?** Attribution is the key benefit, being able to understand what works and does not enabling us to optimize performance and not continue with things that do not work. ### 11. Great product and amazing customer service team. **Rating:** 5.0/5.0 stars **Reviewed by:** Faseeh S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Had no issues setting up Responsetap - seamless transition and very easy setup. It is definitely a step up from our previous tracking provide specially with regards to the customer service. The team and our account manager is always there to help us with any support issues. **What do you dislike about ResponseTap?** NO dislikes so far as they have been pretty amazing. The only thing that might add more value are additional data filters in the RT dashboard. **Recommendations to others considering ResponseTap:** Yes. **What problems is ResponseTap solving and how is that benefiting you?** We have been able to track all our digital media spends to different digital sources including PPC, display and others. ### 12. Essential insight **Rating:** 4.0/5.0 stars **Reviewed by:** Paul E. | Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about ResponseTap?** Easy to set up (minimal dev support required), easy to understand reports and static numbers for offline campaigns. **What do you dislike about ResponseTap?** There really isn't much to dislike about the product, but I'm sure they'll continue to improve it over time. **What problems is ResponseTap solving and how is that benefiting you?** Helping to understand the interplay between offline and online and allocating budgets accordingly. ### 13. Great support and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Straight forward and easy to use. Excellent support, very quick response to all requests/issues and very quick resolutions. Interface is easy to use and provides excellent insight for our purposes. Dashboard contains a change log and work in progress list so very easy to see what is coming up. **What do you dislike about ResponseTap?** Very little. Changing between accounts could be smoother. **What problems is ResponseTap solving and how is that benefiting you?** We use Response Tap to measure campaigns, track results and monitor calls. This has helped is to refine campaign strategy and demonstrate direct ROI. ### 14. Overall I am happy with the service. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Very good response time when it comes to contacting support. Simple to use interface. By using this product we now have a much better idea of where we our marketing budget is going. **What do you dislike about ResponseTap?** Sometimes there are occasions where data is not recorded and that is frustrating, but overall I am happy with the service. The accounts department never sends us invoices, we have to keep chasing for them every month which is annoying. **What problems is ResponseTap solving and how is that benefiting you?** The ability to track ROI on an ever increasing media spend. ### 15. Best call tracking solution I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Helen L. | Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Getting started is such a simple process, not too much required and the instructions are straightforward. **What do you dislike about ResponseTap?** The transition to a better platform for reporting has taken a while. The data is most useful straight into Google Analytics for us so this isn’t a great issue. **What problems is ResponseTap solving and how is that benefiting you?** The benefits outweigh any costs. We can determine exactly what spend is working or not and adjust budgets accordingly. I don’t know how anyone can run a campaign without call tracking these days. ### 16. Great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Sara K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** The team are quick and efficient and answered my customer support request speedily. **What do you dislike about ResponseTap?** There's a limit on the number of placeholders that are available for a single site. **What problems is ResponseTap solving and how is that benefiting you?** Different call tracking numbers for each lead. ### 17. Top tech company **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Every touch point from sales to account manager and technical support always give a prompt and high-quality service. **What do you dislike about ResponseTap?** Nothing - the technology is great and the service matches it. **What problems is ResponseTap solving and how is that benefiting you?** Showing ROI for our various marketing channels and campaigns ### 18. Excellent tool that does what we need it to do **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** I like the simplicity of the dashboard and the level of detail available in terms of attributing calls to marketing channels **What do you dislike about ResponseTap?** Not much to dislike, the only issue is for a business expanding internationally, it is quite costly to use the tool in some territories. **What problems is ResponseTap solving and how is that benefiting you?** We can now track inbound phone calls as a conversion point and attribute a weighting to them depending on when and where they originated from ### 19. Brilliant support and paltform **Rating:** 4.5/5.0 stars **Reviewed by:** Tom W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Really great support and onboarding. Super platform and great data **What do you dislike about ResponseTap?** It was fairly complex to setup but great support over came this. **What problems is ResponseTap solving and how is that benefiting you?** Reporting on ROI from PPC investments. ### 20. Made our lives easier **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** RT has helped us so much in deciding where to place our marketing and tracking what is still working and what isnt **What do you dislike about ResponseTap?** Now the customer number is shown as 'withheld' we cannot see if its the same person calling or not **What problems is ResponseTap solving and how is that benefiting you?** We have used various magazines/publications over the years and RT has helped greatly sort out which ones work best, hence saving us money ### 21. Effective call tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Greg T. | National Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Works great as a method of tracking engagement with B2B clients. I can evaluate the success of a campaign from the call tracking report. Provision of a freephone number also improves customer engagement. **What do you dislike about ResponseTap?** The monthly report could be presented in a more accessible and visual format i.e. charts/performance metrics **What problems is ResponseTap solving and how is that benefiting you?** Freephone number for B2B clients - encouraging engagement. Tracking engagement and performance. ### 22. Great for tracking marketing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Helen W. | Digital Marketing Executive, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Response Tap allows me to analyse calls via all of our marketing channels on a weekly basis, helping our team to report back to the business on marketing ROI. **What do you dislike about ResponseTap?** Sometimes there's an issue with creating numbers when it says we've reached our limit, however, support are quick to resolve this. **What problems is ResponseTap solving and how is that benefiting you?** Proving ROI from marketing channels. ### 23. Easy to Use and Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Antonino C. | Head of Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Easy to use and excellent customer service which made the implementation quick and easy. Having data on calls split by channel has enabled us to make better informed decisions when it comes to marketing budgets allocation **What do you dislike about ResponseTap?** It's a bit expensive especially if you want to go for the monthly rolling contract **What problems is ResponseTap solving and how is that benefiting you?** Allocation of Marketing budget ### 24. Good product with useful insight **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Ease of setting up tracking numbers and linking to Analytics to pull through enquiry data **What do you dislike about ResponseTap?** Changes since GDPR although appreciate the need for the change **What problems is ResponseTap solving and how is that benefiting you?** We are trying to track return on investment for marketing spend against phone enquiries generated from the websites we have ### 25. Useful tool for campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Ability to have specific numbers assigned to marketing campaigns has been useful to see incoming calls. **What do you dislike about ResponseTap?** Management of Individual numbers is not part of the redesigned interface, would be useful to be consistent. GDPR has made tracking specific numbers difficult. **What problems is ResponseTap solving and how is that benefiting you?** Being able to attribute calls to campaigns. ### 26. Call tracking excellence! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2018 **What do you like best about ResponseTap?** How easy it is to create trackable phone numbers, then export the results. **What do you dislike about ResponseTap?** Not being able to search in 'Single Numbers' for individual trackable numbers. **What problems is ResponseTap solving and how is that benefiting you?** Being able to accuratey track call count and whether they are sales calls using the post-call IVR. ### 27. Great call tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Ben M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about ResponseTap?** Aside from the product itself, the support from the team is excellent **What do you dislike about ResponseTap?** There isn't anything I dislike about Response Tap **What problems is ResponseTap solving and how is that benefiting you?** The range of call tracking insights and feedback we get has really helped us get under the skin our client's call centre ### 28. Very good service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** The customer service is really top drawer. If we have experienced problems they have been dealt with swiftly & efficiently. The product itself is an improvement on what we had previously allowing better tracking with our interal system. **What do you dislike about ResponseTap?** No clear device tracking. Separate AdWords report **Recommendations to others considering ResponseTap:** Excellent product & service **What problems is ResponseTap solving and how is that benefiting you?** Tracking an initial call through to appointment / sale on the back of a specific keyword search. Without a CRM we are using a clever solution with ResponseTap making this possible. ### 29. Helpful staff, good tracking tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** Good tracking tool and fantastic support staff. **What do you dislike about ResponseTap?** Bulk single number management could be improved. **What problems is ResponseTap solving and how is that benefiting you?** We have a custom built CRM so their API has been integral to tracking leads for a number of years. ### 30. Versatile call tracking tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2018 **What do you like best about ResponseTap?** Well set up, Responsetap can be a powerful tool. It provides me and my team valuable data in a friendly format which has helped us improve our client business KPIs (more and better quality calls) **What do you dislike about ResponseTap?** It's filtering options could be improved and breakdown by 'device' category improved. **What problems is ResponseTap solving and how is that benefiting you?** Tracking calls from various digital channels dynamic numbers within a placeholder has been a game changer. ### 31. Good product and great service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** The support is great and the product is very easy to use. I like also the fact that there are constant updates. **What do you dislike about ResponseTap?** The fact that to have a complete picture you need Google Analytics. But this is true also for many other tools. **What problems is ResponseTap solving and how is that benefiting you?** The main reason for us to use this tool is tracking website phone calls. ### 32. Helpful support and good service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** Friendly UK based support. Service does what is says, regular updates and improvements. **What do you dislike about ResponseTap?** All the features we use I am happy with. Our integration is simple and works well. **What problems is ResponseTap solving and how is that benefiting you?** Tracking calls from website / attributing sales to marketing spend / ppc / analytics ### 33. Great call tracking and personalised service make ResponseTap a must-have for call centre businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew F. | Online Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2017 **What do you like best about ResponseTap?** The system is very reliable and the analytics dashboards built into the product are great. We've been able to eek out a lot of useful information and get a much better idea about our customer journey since implementing ResponseTap. The development guys are constantly adding to the feature set, and being able to listen back to calls or retrospectively add a value to a customer interaction is very helpful. On top of this, ResponseTap support is excellent. If ever you have a question about integration, new features, pulling complex reports, their telephone and email support staff are always helpful and quick to reply. **What do you dislike about ResponseTap?** There is very little to dislike about ResponseTap. In the past, the built-in reports were quite basic, but these have really come into their own light in the past 6 months. As w **What problems is ResponseTap solving and how is that benefiting you?** ResponseTap allows us to add value to our clients with reliable call tracking and recording. This complements our online activity and helps us to assess the real value of each channel. Using ResponseTap, we've been able to improve our enquiry quality and learn more about which channels drive the best ROI. If you're running a business that handles calls in any way, I would wholeheartedly recommend ResponseTap! ### 34. Great Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about ResponseTap?** This is state of the art technology that gives you seemless information about sales calls. The program sets out specific information that is extremely useful and a wonderful way to track information and plan better for better sales in the future. The best part, is it fits perfectly with existing technology. **What do you dislike about ResponseTap?** Nothing, this program is great and I wouldnt change a thing. **Recommendations to others considering ResponseTap:** Great product! You are going to get a ton of information that you never thought was possible. **What problems is ResponseTap solving and how is that benefiting you?** Sales demographics, integrated information, specific knowledge useful for better planning. ### 35. Great support in a large scale project **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about ResponseTap?** We working very closely with Response Tap with a large scale telephony change across the entire British Gas and Dyno estate. The support from the Account and Technical Team was fantastic and really responsive. **What do you dislike about ResponseTap?** The dashboard - although good, could be easier to navigate for some actions. **What problems is ResponseTap solving and how is that benefiting you?** We are working with Response Tap to help us to link leads to sales order values - to give a clear ROI picture ### 36. Great personalised service **Rating:** 4.5/5.0 stars **Reviewed by:** Julia H. | Campaigns and Performance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2017 **What do you like best about ResponseTap?** ResponseTap support is great. I have monthly catch-ups with my account manager to answer any of my questions and ensure I am making the most of the product and aware of all the updates. The new insights platform gives me some great information and reports which help me assess by campaign performance. **What do you dislike about ResponseTap?** Not much to say here as I'm pretty pleased with the recent improvements and increased support levels. **What problems is ResponseTap solving and how is that benefiting you?** ResponseTap's call tracking allows me to assess the performance of campaigns and channels across my operations and therefore increase my ROI. ### 37. Insightful but sometimes frustrating **Rating:** 4.5/5.0 stars **Reviewed by:** Dani B. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2015 **What do you like best about ResponseTap?** The visibility it gives me over the success of my campaigning. Being able to whittle out some of the less successful marketing strategies has help us focus in both terms of resource and budget, **What do you dislike about ResponseTap?** The sometimes confusing interface the lack of Universal Analytics. Also, managing the approach internally has been a bit of a nightmare. Everyone has a different way of working. **Recommendations to others considering ResponseTap:** If you want to be able to weed out the pointless activities in your marketing mix, this, coupled with web analytics is the solution. **What problems is ResponseTap solving and how is that benefiting you?** Identifying successful online and offline communication channels, which has helped me shut down a number of channels wasting resource, allowing us to focus our efforts on those that worked. ### 38. Largely positive, easy to use navigation - however lacked some of the more detailed features **Rating:** 4.0/5.0 stars **Reviewed by:** Alex S. | Digital Marketing Manager, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2015 **What do you like best about ResponseTap?** The simplicity of the back end system made reporting MI easy and allowed for a rapid turnaround of statistics for management. **What do you dislike about ResponseTap?** The limited scope for reporting - after using the system for a while I realised that we needed a more in depth set of reports from the system. This meant moving over to Google Analytics for the bulk of the reporting rather than using the RTap system. This wasn't an issue as we were all fairly familiar with GA, however it would've been nice to have these features all in one place. **Recommendations to others considering ResponseTap:** Definitely worth considering if you're looking for a quick and easy way to track ROI across multiple channels and especially useful if you're working with systems that are digitally focused but aren't traditionally ecommerce based. **What problems is ResponseTap solving and how is that benefiting you?** Tracking ROI and engagement across print and digital in financial services, whereby conversions were unable to be tracked across multiple systems. ### 39. Tracking Calls from PPC **Rating:** 4.0/5.0 stars **Reviewed by:** Gavin B. | Head Of Digital Advertising, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2015 **What do you like best about ResponseTap?** I like the fact I can run a PPC campaign for a business that sells online (caravan holidays), but tends to require a phone conversation too discuss specific requirements, before bookings are made. Proving the 'true' number of sales and their associated revenue, that have resulted from PPC activity is a lot easier withthe call scoring option that response tap offer. **What do you dislike about ResponseTap?** i dislike the actual user interface of response tap, reporting and setting up campaigns has proved difficult on occasion and things could be more clearly labelled and explained in a better way. **Recommendations to others considering ResponseTap:** a good service that works better with agencies than single users and offers competitive pricing - especially when ran through an agency **What problems is ResponseTap solving and how is that benefiting you?** the problem of calls into a business and knowing the source of the call has now been solved completely with response tap. we have been able to push more ppc budget forward as we can now quantify that ppc is driving a lot of calls that result in actual sales. ## ResponseTap Discussions - [What do you recommend for companies considering ResponseTap for call tracking and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-companies-considering-responsetap-for-call-tracking-and-analytics) - [What is ResponseTap used for?](https://www.g2.com/discussions/what-is-responsetap-used-for) - [View ResponseTap pricing details and edition comparison](https://www.g2.com/products/responsetap/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+12%3A11%3A15+-0500&secure%5Bsession_id%5D=e78a55f9-59c8-42f8-9c2e-16159ad35f68&secure%5Btoken%5D=f6f9c4ae08997a83101c8ea6997adf9f21f1ff0dd4ed27d7d61c8930bb042491&format=llm_user) ## ResponseTap Features **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top ResponseTap Alternatives - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) - 4.6/5.0 (146 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,725 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)