--- title: Raven Tools Reviews meta_title: 'Raven Tools Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 154 reviews by the users' company size, role or industry to find out how Raven Tools works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 154 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Raven Tools Reviews **Vendor:** TapClicks **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.2/5.0 **Total Reviews:** 154 ## About Raven Tools Whether it's landing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what's important to you and your clients. Supercharge your online marketing reports with Raven's reporting engine. - Get a granular view of a website's SEO issues. - Create beautiful, interactive reports in mere seconds. - Store loads of marketing research data for unlimited reports. - Organize and store an entire link building campaign for content outreach. - Integrate 20+ data sources, including Google Analytics and Google Search Console ## Raven Tools Pros & Cons **What users like:** - Users value the **detailed reporting** of Raven Tools, finding it straightforward and beneficial for analysis. (1 reviews) - Users appreciate the **time-saving reporting tools** of Raven Tools, streamlining their workflow effectively. (1 reviews) - Users find the **user-friendly interface** of Raven Tools easy to navigate, despite noting it's somewhat outdated. (1 reviews) **What users dislike:** - Users report **credit issues** such as unexpected charges and lack of customer support for resolution. (1 reviews) - Users struggle with **email issues** , facing slow responses and unhelpful, generic replies from customer support. (1 reviews) - Users face significant problems with **email/notification issues** , including ignored tickets and unexpected billing after cancellation. (1 reviews) - Users report **incompetent and untrustworthy support** , leading to unresolved issues and poor customer service experiences. (1 reviews) - Users report **payment issues** such as unexpected charges and inadequate customer support for resolving billing problems. (1 reviews) ## Raven Tools Reviews ### 1. Goes Well Beyond Worth **Rating:** 5.0/5.0 stars **Reviewed by:** Julie T. | SEO/SEM Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** I like that it saves to an easy to use elsewhere PDF, provide a nice structure without looking too fluffy- data is clear and official in appearance. **What do you dislike about Raven Tools?** On the ads report for Adwords, the size/box/chart formatting makes adcopy skip to the next line, throwing off the appearance of the overall ad. Aesthetic only. **Recommendations to others considering Raven Tools:** Give it a shot. It's easy to set up, easy to use. You'll know quickly whether it suits your needs. Nothing to lose! **What problems is Raven Tools solving and how is that benefiting you?** We needed an external (from Adwords) reporting tool that was robust enough to let us zero in on the metrics that are important to our clients without sacrificing authenticity. ### 2. Wouldn't be without it **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan G. | Sales and Marketing Consultant, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Raven Tools?** Raven makes it easy to manage multiple accounts for multiple clients without having to continually log in and out, it pulls a huge range of data sources together into one place and, probably best of all, makes it simple to create impressive branded reports for clients. **What do you dislike about Raven Tools?** There's always more data sources that it would be good to add (e.g. Google+ / social advertising). It would also be good to be able to integrate graphs/charts (in-line rather than as attachments) from other sources into the reports. **What problems is Raven Tools solving and how is that benefiting you?** It allows me to manage search marketing campaigns for multiple clients, ensure that I'm keeping everything going in the right direction and ultimately win and keep more business. Tools such as site auditor and the reporting engine save me time which allows me to successfully manage more clients. ### 3. Great Value **Rating:** 3.5/5.0 stars **Reviewed by:** Bryan S. | Digital Marketing Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2015 **What do you like best about Raven Tools?** The ability to incorporate all of the essential analytic and metric information in one spot. **What do you dislike about Raven Tools?** It's a little buggy at times. During certain times in the day, the site is very slow. **Recommendations to others considering Raven Tools:** This is a great product for the price. If you are just starting out or have years of experience you can get what you need from this tool. I have had to reach out to customer service on a few occasions and have also had a great experience **What problems is Raven Tools solving and how is that benefiting you?** SEO for small business ### 4. Great to provide a full digital marketing profile and metrics to your clients **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Talent STEM Committee Tri-Chair, Civic & Social Organization, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** I use Raven for monthly metrics reporting on my B2B marketing activities. I like that I can show the links that we've generated for the company and the keyword tracking. I have won many new clients by providing them a full digital marketing metrics report from Raven to see how they compare versus competitors. **What do you dislike about Raven Tools?** Sometimes I have trouble figuring out how to best use the tools. **Recommendations to others considering Raven Tools:** Sure you can pull in data from multiple tools to get what Raven shows for less money. However, the ease of use and professionalism of the reports makes it worthwhile. **What problems is Raven Tools solving and how is that benefiting you?** Raven allows clients to measure what marketing activities are working and so we can show the client what tactic to continue to use and what tactics are ineffective in drawing people to their website or links to their website. ### 5. Monthly Reporting Made Easy (at a great price too) **Rating:** 5.0/5.0 stars **Reviewed by:** Jason W. | Head of Digital Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** As a Social Media Marketing agency we needed a [cost effective] way to present monthly reports to our clients. With 100+ clients this seemed like a tough feat... that is until we found Raven Tools! Raven makes it easy for us to add an individual campaign for each of our clients (complete with their Facebook, Twitter, Google Analytics & more). Within each campaign we can create a unique report for that client & have it automatically emailed every month. This has saved us hours of time putting together manual reports and increased efficiency throughout our business. **What do you dislike about Raven Tools?** While the automated monthly reporting was a great time saver, it definitely lacked in terms of looks/customization. We were forced to include information and graphs/charts that weren't ideal for what we wanted to show our clients. But lucky for us, "Raven Just Got Sexier". An update was just rolled out that allows us to create fully custom, interactive, beautiful reports on the fly. Now all we need is support for Google+ and Pinterest and Raven will truly have it all. **What problems is Raven Tools solving and how is that benefiting you?** We solved many problems by implementing Raven Tools for our business. Automated monthly reporting remains the biggest/best function that we get from Raven. On top of this we are able to offer our clients extras such as a free SEO Site Auditor & reporting for Google AdWords. We've been using Raven Tools since the beginning of 2014 & they have improved greatly in this time. I'm sure that they will continue to update their services as time progresses and offer an ever better experience (at a great price too). ### 6. Raven Tools - Affordable basic Digital Marketing Platform for SEO, SEM, and Social **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Raven Tools?** Raven integrates with webmaster tools, analytics (Google Analytics), social media platforms, and the main ad centers. For a relatively low price, you are able to manage your different accounts and campaigns without burning your budget. Raven is the perfect tool for smaller clients and freelancers. Raven is great as a self service tool and stitching your SEO campaign data with the social and analytic aspect. **What do you dislike about Raven Tools?** Raven is mainly known for SEO. Its still missing the capability to track keyword rankings by location. The SEO audits reports by Raven are not useful and many of the SEO recommendations can actually hinder your site performance. The automated reports do not allow for customization and are basically high level reports from Google Analytics in a different format. **Recommendations to others considering Raven Tools:** Please review the limitations of Raven Tools before you jump on because of the prices. Raven integrates with multiple tools but is more of a reporting platform than an optimization platform/ **What problems is Raven Tools solving and how is that benefiting you?** Raven helps integrate SEO data with analytics. Its allows us to close the loop and see how well out SEO campaigns do once a visitor jumps on the site. Raven provides us a good starting point on reporting high level insight on our different campaigns, which can be useful if Raven is more of secondary tool. ### 7. Raven is the most well-rounded SEO/social tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle P. | Product Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** I love the new dashboard and the ease of use. Even someone with the most basic knowledge of SEO and social can use it without getting confused. On the other hand, it allows experts to dig deep into the data to find actionable insights. **What do you dislike about Raven Tools?** Raven still doesn't have a good solution for keyword rankings **Recommendations to others considering Raven Tools:** Raven is perfect for agencies with small business clients. **What problems is Raven Tools solving and how is that benefiting you?** Raven offers really customizable reporting, unlimited users, and unlimited profiles. It allows us to have all our clients on one platform without breaking the bank. Other tools may have 1-2 features that are better and hang their hat on, but Raven is well-rounded and allows us to use one platform for all our reporting needs. ### 8. Such a reporting time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Katie D. | Sales Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** Raven has given us the ability to review all of our clients metrics from one platform. We have been able to create efficiency in our process and deliver better reporting to our clients. **What do you dislike about Raven Tools?** The only downside I had on the system was their poor reporting tool. It was not easy to manipulate the data and I wasn't a fan of how little we could edit from a design standpoint. They have recently revamped this entire portion of the software and I'm very eager to use it. **What problems is Raven Tools solving and how is that benefiting you?** We've been able to automate most of our monthly reporting which saves a huge amount of time. Something that used to take a few solid days, is now accomplished in hours. ### 9. Reliable Service for Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Max B. | Website Strategy & CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Raven Tools?** Value the ability to create a report template and apply it to various clients for automated monthly reporting. **What do you dislike about Raven Tools?** Can be a little slow at times when creating reports manually, layout can be confusing if you are not used to the website. **Recommendations to others considering Raven Tools:** Would recommend it, ideal for small to medium sized marketing agencies and cost effective. **What problems is Raven Tools solving and how is that benefiting you?** Reduces the time associated with creating standardized reports massively. Helps to put together an attractive report that clients can easily understand. ### 10. Topline or deep-dive, you've got it all **Rating:** 4.5/5.0 stars **Reviewed by:** Annie M. | Senior Digital Analyst, Sporting Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The large amount of data sources and with all that, seamless integration. It's great to see almost all your stats in one place, and there are findings and conclusions which you can be formulated without having to be logged into 5 different analytics tools. All the goodies under the same roof. **What do you dislike about Raven Tools?** Some reports don't remember the preferred vewing settings, I need to create and add them again. Otherwise Raven works pretty neatly. **What problems is Raven Tools solving and how is that benefiting you?** Calculating the return of Social Actions and Social Integration into the main site Optimizing and prioritizing the implementation of SEO recommendations after an audit We became more agile in our PPC spend allocation, it's easier to setup test campaigns and venture into new territories ### 11. Raven Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** I really love Raven Tools. The reporting features make it easy to use and analyze. When it comes to time, the more efficient we can be, the better. And Raven gives our team the ability to spend more time analyzing data than searching for it. This means better results for our clients. **What do you dislike about Raven Tools?** I think that my biggest issue is that I haven't had the time to take full advantage of Raven Tools. I am very comfortable and familiar with some features, but I know there are many that I have not used that would be worth looking into. No complaints with the features I use. **Recommendations to others considering Raven Tools:** I think that you should take the time to dig into all of the features. It is something I haven't taken advantage of and I would like to. Overall, I would dedicate time to learning how to use the tool. **What problems is Raven Tools solving and how is that benefiting you?** Overall, I really enjoy using the reporting feature. I also love the crawls that are generated for Organic Search Marketing. It gives us good visibility into how we have been improving. ### 12. Comprehensive marketing software that focuses on efficiency and ease of use. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2014 **What do you like best about Raven Tools?** What I like best about Raven Tools is its ability to put everything in one location. For daily, weekly and monthly reporting, I typically have to check and login into several accounts or websites to pull information, which takes significant time when it's added up over the course of a year. So the focus on efficiency is what I like most. Once you've made several campaigns, it's easy to switch gears and go back and forth between campaigns when doing research. I work with a website that has many related subjects that although similar, each require different campaigns, so I often need to look at several projects at once to record things. Of the marketing tools, I get the most use of the SEO features, which include a site auditor (in beta at the time of this review), backlink explorer (Majestic SEO), a link manager and several other features. I like being able to use the site auditor and backlink explorer to find potential opportunities, and save them directly to the link manager or website directory that's provided. The link manager makes it very easy to organize potential links and media/marketing opportunities, and to update them with notes on the project's progress. Overall, I get a lot of use out of Raven Tools and after using other tools like Moz, Majestic SEO and other SEO programs, I think that Raven's organization and efficiency make it a great software. **What do you dislike about Raven Tools?** The only thing I dislike about Raven is the sometimes slow and clunky interface. Everything is very boxy and sometimes lags behind when reports or other things are loading. That said, I switch between campaigns pretty often and this seems to slow things down, but if you stay in the same campaign then this problem probably isn't as bad. Also, this is more of a personal preference than any real reflection of the software itself - everything runs fine, just gets a little slow at times. **Recommendations to others considering Raven Tools:** Raven is a great tool for SEO, but it's even better for marketers that need to cover social media, content and PPC as well. In my experience, I haven't used the social or content tools much because of tools we already have in place, but I have browsed them and they seem beneficial. That said, the Raven users that will get the most use of the software are those that have needs in all areas of marketing, not just SEO. **What problems is Raven Tools solving and how is that benefiting you?** The main problem Raven solves is that it makes managing and researching marketing campaigns much more efficient. It's easy to get lost in all the data, opportunities, content, etc. that's required of a campaign, so Raven does a great job of combining a lot of tools to make organization smoother. It's definitely cut down the amount of time I spend on reporting, research and marketing analysis. ### 13. This is a great product, besides a few personal preferences, there isn't much I would want to change **Rating:** 4.5/5.0 stars **Reviewed by:** Meredith W. | Account Supervisor, Social Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** I really enjoy the seamless link between Google Analytics and social. It's nice to get all the data in one spot instead of pulling individually from Hootsuite and Google Analytics. **What do you dislike about Raven Tools?** When running reports, I wish that you could preview the data without having to download and open a PDF. We include summations for each section for clients, so its a bit cumbersome switching back and forth and downloading each section. **What problems is Raven Tools solving and how is that benefiting you?** The benefits are really easy to see. It's a one stop shop for all of the online marketing data you need. It helps you A, B test web copy, better utilize keywords and improve overall website performance. ### 14. Broad feature set, very capable reporting at a reasonable price; Some features need to be built out **Rating:** 4.0/5.0 stars **Reviewed by:** Jared U. | Senior Marketing Technologist, Facilities Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2014 **What do you like best about Raven Tools?** There are three areas that have stood out to me: +No Website or Campaign Limits - I work for a Holdings company and we need to be able to continuously monitor how our web presence is doing across all of our sites (big and small). WIth Raven Tools, we didn't have to choose to only focus on 5 websites at a time. +Reliable Integration with Google Analytics and Webmaster Tools - Raven Tools use Google-provided data that we know we can rely on and they offer a fairly competitive feature set when compared against other search marketing products. +Robust, Automated Reporting - the ability to create long-form reports on a regular basis with our branding simplifies my life significantly. Since we manage so many properties, we plan on doing a deep SEO focus on each website as they are rebuilt and setting up reporting and tracking and then letting it run while we focus on other projects. **What do you dislike about Raven Tools?** +Slow Product Updates - I feel as if we have been waiting for LinkedIn and Google+ support since the beginning of 2013 and have only received LinkedIn support. This limits our ability to do fully automated reporting since we have to manually add in results from the non-supported social media sites. I would also like more of an understanding of what the product roadmap is for 2014. **What problems is Raven Tools solving and how is that benefiting you?** We have saved quite a bit of time and energy by switching to RavenTools and long term I hope to use it more comprehensively across our companies. ### 15. Raven Tools: Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Managing Partner: SEO, Local Search Expert, Performance SEO, Lead Generation, Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** I really like that I'm able to brand reports, create templates, and send automated reporting to my clients. The platform is super easy to use and saves me tons of time. **What do you dislike about Raven Tools?** While their seo tools are stellar, their social monitoring and management side hasn't won me over just yet. **Recommendations to others considering Raven Tools:** Out of the many out there, Raven Tools is affordable and has more tool options under one roof. **What problems is Raven Tools solving and how is that benefiting you?** Keyword research: Through Research Central, I'm able to get extensive keyword data that's pulled from a number of sources that I was having to log into prior to using Raven Tools. ### 16. Great Tool for Automated Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew N. | VP SEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** Easy to set up, connects to all my social and analytical sources and provides excellent, actionable reports. **What do you dislike about Raven Tools?** I would like to be able to post reports to the clients site to truly while label them. **What problems is Raven Tools solving and how is that benefiting you?** The biggest problem I have solved is freeing up the time it used to take to generate and organize reports. ### 17. Long-time user and fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Fredric L. | Digital Marketing Project Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2014 **What do you like best about Raven Tools?** The easy overview of critical KPIs and the fast response you get from Raven Support. They respond in all mediums and they listen to my input and act on it. **What do you dislike about Raven Tools?** The reports - they're onto something great but need that extra little tweak in order to become really great. **Recommendations to others considering Raven Tools:** Do you handle several websites? If Google Dashboards doesn't do the job for you, then Raventools will. **What problems is Raven Tools solving and how is that benefiting you?** Easy voerview of analytics data and goals, ongoing technical analysis of websites with input on what errors to correct. ### 18. Raven Tools Is Great for this Newbie **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education **Reviewed Date:** December 29, 2014 **What do you like best about Raven Tools?** I like that everything is on the dashboard **What do you dislike about Raven Tools?** I am afraid that I haven't used Raven Tools enough to know if I dislike any of it. So far, everything is awesome. **What problems is Raven Tools solving and how is that benefiting you?** I am new at the SEO game (professionally), and I have been using Raven to help me chart my progress with getting clients' sites ranked. The big benefit for me is that I have access to so many metrics on one page. This really makes SEO seem much less daunting. ### 19. Good tool with strong competitive analysis and keyword ranking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Raven Tools?** The main reason why we sign to the tool was the ability to correlate the site traffic from Google Analytics to the keyword ranking. That helps us understand better how boosting keyword ranking actually effect our organic traffic. In addition to that competitor analytic inside helps us to get overview about our industry competitors. **What do you dislike about Raven Tools?** The tracking happens only ones a week and every keyword taking away from the credit, what is make you run very quick out of the credit if you have many projects to track. **Recommendations to others considering Raven Tools:** Advise to add more tools similar to Search Metrics **What problems is Raven Tools solving and how is that benefiting you?** An increase in visitors to the site and generate more conversions including sales. Increase Traffic and track keyword rankings. Cerate competitor analyses reports and get inside about competitors ### 20. Raven Tools Makes Us Look Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie V. | Co-Owner, ApprovedSeniorNetwork.com, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** WE love the fact that our clients can log into their own reporting center and see everything 24/7. We also like the ability to integrate Mailchimp newsletter data for our clients. The new reporting will also make our team look like superstars and help our clients understand their ROI. Thank you Raven! **What do you dislike about Raven Tools?** Nothing! We love Raven tools and use it with our clients daily. **Recommendations to others considering Raven Tools:** Super easy reporting for clients. (looks like that's happening) Need to revisit adding content to blogs from Raven. **What problems is Raven Tools solving and how is that benefiting you?** 24/7 access, historical reporting data and more ### 21. It has been very good. But more is needed to make it excellent **Rating:** 3.5/5.0 stars **Reviewed by:** Josh D. | Host, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** I like the simple user interface that allows for an amazing client walk through... Being able to just add our clients URL then having a simple audit to walk them through in like 15 minutes is fantastic. **What do you dislike about Raven Tools?** I don't like the complicated custom report setup and that there is still heaps of work to do to make the report actionable. **Recommendations to others considering Raven Tools:** Definitely good value to get you started with SEO. **What problems is Raven Tools solving and how is that benefiting you?** I am solving SEO issues for my clients.. Site-wide technical onsite SEO, offsite and content. ### 22. Great reporting system **Rating:** 5.0/5.0 stars **Reviewed by:** Jason W. | Partner & Solution Architect, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The system is very easy to understand and get started with. It's also highly flexible as far as generating reports. The site analysis tools are very helpful as well. The site analysis tools have been great to share with clients as far as what needs to be improved on their site. The new upgrades to the report UI is very nice. Being able to pull in social with traffic is nice as well. I've used other tools and none have been as full featured at the same price point. **What do you dislike about Raven Tools?** Some social could be better integrated. It handles the big outlets well, the minor ones could be included. **What problems is Raven Tools solving and how is that benefiting you?** Being able to show our clients the full story of the digital marketing efforts from SEO to Social. ### 23. One of the best overall Feature sets in any Internet Marketing/SEO tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Vincent T. | CEO / Digital Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2014 **What do you like best about Raven Tools?** The social monitoring and website scans for SEO are top notch. **What do you dislike about Raven Tools?** The price point - need a smaller entry level one than $100/month. **Recommendations to others considering Raven Tools:** There's many free tools that can do a similar job - but to have everything in one place is nice. If $100 a month doesn't make you cringe it's a perfect fit and a must have in any SEO toolbox. **What problems is Raven Tools solving and how is that benefiting you?** I was added before working with someone for SEO on a couple of web sites. Was a great tool to use ### 24. This software is forged from the same fires that birthed Freddy Mercury and Elvis. It's that good **Rating:** 5.0/5.0 stars **Reviewed by:** Chris K. L. | Digital Marketing Director, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** They have been able to create a single tool that does it all. With the added features of Social and Scribd. I can easily get stuff done without having to login into native dashboards like webmaster tools. I can also see more at a glance where as the other native dashboards you really have to dive deep to get the same information. I am impressed with the reporting tools and the ability to segment everything. It really is the Bee's Knees of digital marketing tools in my opinion. **What do you dislike about Raven Tools?** I haven't found anything I dislike. Seriously **What problems is Raven Tools solving and how is that benefiting you?** I have been able to easily identify all the areas of my sites that need improvement. Along with areas I can expand on that my competition isn't ### 25. All- Encompassing Tool for Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2015 **What do you like best about Raven Tools?** I can manage working on a project flawlessly because the tool helps me collect all details efficiently. It segregates all my reports which gave me ease on access when I needed them. **What do you dislike about Raven Tools?** The interface is sometime slow, but it doesn't bother me so much. The general attributes of the Raven tool are beneficial. **Recommendations to others considering Raven Tools:** A great SEO tool. Very flexible and works with social media campaign. Offers unlimited approached to help in achieving your company goals. **What problems is Raven Tools solving and how is that benefiting you?** The Raven tool makes work smooth and faster. I can manage my reports with the tool because it organize details well. ### 26. Love Raven! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2014 **What do you like best about Raven Tools?** My favorite part of Raven, and the one I use the most, is the ability to track link building progress. In my opinion, there is nothing on the market that performs better. If you do any kind of enterprise level SEO, your Raven subscription pays for itself with this one tool. **What do you dislike about Raven Tools?** Not a fan of the project management aspect. We already use a PM tool for all agency projects, so we don't really need one that is SEO specific. If all your agency does is SEO, then this might be something you like. **Recommendations to others considering Raven Tools:** Definitely set up site auditor asap! **What problems is Raven Tools solving and how is that benefiting you?** Efficiency in link building. I can't say it enough! ### 27. Raven help us achieve new levels of excellence for our clients. **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Director of Research and Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2014 **What do you like best about Raven Tools?** My favourite part of the Raven Tools suite is the on-page SEO audit tool. There's only so much you can analyse efficiently manually with technical SEO, and this tool really helps you find everything that requires attention. **What do you dislike about Raven Tools?** There are some aspects to the Technical SEO audit that I feel are incorrect or that I would disagree with implementing. So it can be tricky to get 100% scores. **What problems is Raven Tools solving and how is that benefiting you?** We're using Raven here at Creare to assist us with our technical audits of our more complex client websites. Raven's ability to find duplicate content, broken images and crawl issues to name but a few, ensure that our client's websites have the best possible technical SEO. ### 28. Great tool to measure web and social media traffic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2015 **What do you like best about Raven Tools?** I like that I can retweet and reply from the system. I also like the reporting system; it's very easy to create a template and have reoccurring reports automatically generated for you. **What do you dislike about Raven Tools?** I wish that it had sentiment reporting. **What problems is Raven Tools solving and how is that benefiting you?** I'm able to quickly and easily generate reports. Makes me look good. ### 29. Saves So Much Time **Rating:** 4.5/5.0 stars **Reviewed by:** Michael W. | Digital Marketeer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The reports in raven save me so much time, I am able to perform a much better job with my clients ever constricting budgets. **What do you dislike about Raven Tools?** I'm not a fan of the speed of the site. There are a lot of advanced features, and that takes some browser energy. **Recommendations to others considering Raven Tools:** Check out the new reports! **What problems is Raven Tools solving and how is that benefiting you?** We are using the tool to automatically generate reports for our clients, and gaining holistic information about campaigns. ### 30. Why We Came Back to Raven Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah H. | Content Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2014 **What do you like best about Raven Tools?** Usability and reporting. The interface is simple and has drastically improved since I first used it back in 2011. I especially appreciate the social tracking setup. **What do you dislike about Raven Tools?** The notifications for keyword monitoring. When I receive an email alert, it takes me to the notification. I then have to go to the message center to delete the alert or check read. Even after I do that, I still have to go to the alert tab and check read there. If the alert can't disappear after clicking from the email, going to the 'all' message screen should be enough. **What problems is Raven Tools solving and how is that benefiting you?** Raven Tools allows us to speed up our reporting process and keep track of metrics that are important to us and our clients. The more efficient we are - the higher value we can provide to our clients. ### 31. A Great All-In-One Digital Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Tom O. | Digital Marketing Strategist, Medical Devices, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2014 **What do you like best about Raven Tools?** Raven Tools really is a great place to get a quick overview of key digital marketing metrics for our company web properties. I like how at a glance I can check on the health of our properties, and switch between them with a few clicks. If I want to dig into the data deeper, I can do that too without having to switch between multiple websites. **What do you dislike about Raven Tools?** The UI isn't always intuitive. I don't like how there can be multiple layers of sidebar navigation. Sometimes, it takes a while to load data in the charts/graphs as well. **What problems is Raven Tools solving and how is that benefiting you?** It's saved me time in managing campaigns, running reports, and doing research by having everything I need in one place. ### 32. Less Expensive than others, with more features **Rating:** 5.0/5.0 stars **Reviewed by:** Michael G. | SEO Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** I like the ability to white-label my reports for clients. And just recently, Raven made the reports even better. **What do you dislike about Raven Tools?** Only that their support team is in TN and I'm on West Coast time. But they usually get to support requests the next day. **What problems is Raven Tools solving and how is that benefiting you?** I do SEO consulting for a number of clients in different areas of the world. ### 33. The Duct Tape and WD40 of Internet Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy R. | SEO Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2014 **What do you like best about Raven Tools?** I love that Raven has continued to expand it's data partnerships, and available tools while keeping the same monthly cost. Of course, some might balk at a paid tool that costs 99 a month but if you're managing multiple clients and use even one of their tool suites for each client then you're saving time and money enough to justify. SEO, Social, Content, PPC, Reporting. BOOM. **What do you dislike about Raven Tools?** It's sometimes clunky and slow to load. I love the new data visualization and navigation but sometimes it gets confused about which tab I'm in and takes a few seconds to catch up. **Recommendations to others considering Raven Tools:** Be sure to take time to go through some of the blog posts about how to use, and the "flight school" training course. There's just soooo much to do in Raven you can often uncover new things you didn't know it could do. **What problems is Raven Tools solving and how is that benefiting you?** I'm managing multiple accounts for clients, generating needed reports, discovering Pay-per-click improvements, and auditing sites for seo clients. It's saved me time, and sanity. ### 34. An indispensble part of all of my client's monthly reports **Rating:** 4.5/5.0 stars **Reviewed by:** Eric P. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The automation of client reporting. Save me HOURS of time when I have to generate monthly report for my clients web marketing, **What do you dislike about Raven Tools?** API is not very comprehensive. Could have more integration with the API so I can integrate my 3rd party reporting needs. **What problems is Raven Tools solving and how is that benefiting you?** Automating and easing the monthly reporting process for my client's web marketing. ### 35. Raven Saves Tons of Time and Money **Rating:** 5.0/5.0 stars **Reviewed by:** Nick F. | CEO & Cultivator of Happiness, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** Reporting was good and even better now with the updated system. **What do you dislike about Raven Tools?** I can't say I dislike anything. Their support is extremely fast, the tool is reasonably priced and it provides a ton of value to our customers. **Recommendations to others considering Raven Tools:** For the price you get a ton of tools and can streamline reporting. It also has one of the best site auditors on the market. **What problems is Raven Tools solving and how is that benefiting you?** It allows us to automate reporting, saving our team a ton of time. This lets us spend more time in implementation and face time, turning into longer business relationships. ### 36. Awesome and very user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2014 **What do you like best about Raven Tools?** I love the ease of use of the software as well as the rankings they have recently incorporated. It is also great not to have any restrictions like other software when you are limited to 10 accounts or certain qty of keywords. **What do you dislike about Raven Tools?** What can I say, there is not much I dislike about this software, sometime the online experience can be a bit slow. However I am sure this is a combination of slow internet as well. I would love Google Local management to be included in this software. **What problems is Raven Tools solving and how is that benefiting you?** We are able to save time and supply our clients with periodic and professional reports. The benefits of this is that we have more time available in order to work with other clients. ### 37. A digital marketing tool for everyone **Rating:** 4.0/5.0 stars **Reviewed by:** Clinton D. | SEO Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2014 **What do you like best about Raven Tools?** Its a great tool for everyone, agencies and individuals alike. The ease of use is amazing and the custom reports really make it one for the the best out there for the price point. Raven is very user friendly right out of the box, just connect your GA and let the data gather. **What do you dislike about Raven Tools?** Sometimes you can get the same social media reports directly from the social media accounts, Raven tools just seems to make them look a little bit cleaning. **What problems is Raven Tools solving and how is that benefiting you?** We used raven tools as part of our content marketing offering, our clients loved the ease of the reports and that they actually understand the reports. Raven has become our goto platform and usually can do a lot more than tools that cost 1k+. ### 38. Raven Tools - SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Adonna T. | 3D Modeler/ Freelance Artist, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** So far as I am new to the CRM, I find it easier to navigate them the past ones I have used. I love the reports and how my clients find them a lot easier to understand. Great tool. **What do you dislike about Raven Tools?** Not to much I can say that I dislike, hopefully one day they will add Bing Adwords to it. **What problems is Raven Tools solving and how is that benefiting you?** This is helping us cut down on report time and letting our customers understand our reports better. ### 39. A great product that has helped us in reporting and tracking our SEO efforts. **Rating:** 4.5/5.0 stars **Reviewed by:** Joe R. | Chief Operating Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2014 **What do you like best about Raven Tools?** I have used Raven at two different agencies, and their easy-to-build reports that incorporate SEO, PPC, and social have made my life much easier. **What do you dislike about Raven Tools?** I wish their Google Analytics integration were stronger. This might be a an API limitation on Google's end, but I would like to be able to browse the full suite of data the Google Analytics provides. **Recommendations to others considering Raven Tools:** Definitely try it out. It provides a great integrated solution for digital marketers. **What problems is Raven Tools solving and how is that benefiting you?** Again, reporting has been crucial. On top of that, it has allowed us to bring our search marketing team, content team, and social media team together in one place to review keyword data and analytics trends, allowing us to better streamline our integrating marketing. ### 40. Love this tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** Raven has been my best friend during reporting month. It helps me create visually appealing but also informative reports that help show our clients their social marketing efforts from week to week. It is completely customizable to our needs and very easy to use! **What do you dislike about Raven Tools?** There are not many things I dislike. The Raven team is always on top of any bugs or issues and do a great job at responding to report tickets and solving problems. **What problems is Raven Tools solving and how is that benefiting you?** Raven helps us improve our marketing efforts and using quality data to dig deep and figure out how we can continue reaching our target audiences. ### 41. Great Tool for Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Kristy L. | Digital Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The Raven Tool can track all aspects of a digital Strategy, including social media, analytics, AdWords, and display. **What do you dislike about Raven Tools?** It is unfortunate that the tool doesn't allow you to add a margin into any of the paid advertising. **What problems is Raven Tools solving and how is that benefiting you?** This replaces multiple log ins to be able to provide a comprehensive report on an overall digital strategy. This saves me time and provides great reports, that helps me retain clients. ### 42. Internet Marketing Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Rick B. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The reporting saves me countless hours and is objective. **What do you dislike about Raven Tools?** The webmaster tool configuration is sometimes glitchy. It could be just a browser issue but sometimes it does not show what I expect. **Recommendations to others considering Raven Tools:** If you are looking for online reporting solution, this is for you. **What problems is Raven Tools solving and how is that benefiting you?** We are an SEO Agency and use Raven tools for all of our reporting now. We have saved countless hours getting objective data. ### 43. Great Product Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Adam H. | President, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** The reporting software allows me to send reports to my clients with ease. Love that it's fully white label for my clients **What do you dislike about Raven Tools?** I wish that the ranking tools were back so that I could view client ranking results. **What problems is Raven Tools solving and how is that benefiting you?** Client interaction for my customers. I can send out automated reports to my clients and that is as good or better than a personal phone call from me. ### 44. We can not do without Raven Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory K. | Partner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2014 **What do you like best about Raven Tools?** Its is very affordable considering how many valuable services are boxed together. The new reporting tool is certainly at the top of the list. **What do you dislike about Raven Tools?** Backlink audits are limited. Considering that historical back-linking is part of fixing old SEO, I feel that Raven could open this up a bit. **What problems is Raven Tools solving and how is that benefiting you?** Onsite problems on clients websites. Monthly reporting to clients ### 45. An excellent snapshot of where your digital marketing efforts were, and where they are now. **Rating:** 4.5/5.0 stars **Reviewed by:** Mitch H. | Head of Revenue Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2014 **What do you like best about Raven Tools?** I like how Raven Tools has evolved with the industry over the course of its existence. I started using it several years ago in an agency environment, and adopted it for my in-house role recently, and was pleased with the the robust features list. It's a no brainer for a digitally focused company. **What do you dislike about Raven Tools?** I dislike that you manually have to add new sections to the report for every digital ad campaign you're running. If you forget to sync up your AdWords with Raven Tools on the reporting front, you face the risk of sending an incomplete report to your execs. **What problems is Raven Tools solving and how is that benefiting you?** I'm showing the value of digital advertising, SEO, and social media in a simple, 10-page report. By looking at the metrics for each medium, you can see if your marketing initiatives are working or simply not working. ### 46. Raven Tools FTW! **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin S. | SEO Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2014 **What do you like best about Raven Tools?** Reporting was already great, now it's the greatest with their most recent reporting overhaul! **What do you dislike about Raven Tools?** Often have account linking issues, requiring having to refresh browser and/or re-sync accounts. **Recommendations to others considering Raven Tools:** Helps with your entire sale process, as well as client retention. **What problems is Raven Tools solving and how is that benefiting you?** Raven Tools helps majorly with our client retention. ### 47. My go-to SEO tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** After trying a number of other SEO tools, I found Raven and it has become my go-to SEO tool. It gives me information that really benefits my clients. **What do you dislike about Raven Tools?** No real drawbacks encountered thus far. **What problems is Raven Tools solving and how is that benefiting you?** How to improve my clients' SEO results. ### 48. Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Raven Tools?** Everything is one place. I can give my clients one password and everything they need is there. **What do you dislike about Raven Tools?** I'm not up to date on every aspect. I need more training. **What problems is Raven Tools solving and how is that benefiting you?** Clients have more access - gives me more time. ### 49. Raven Tools Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2014 **What do you like best about Raven Tools?** Aggregated reporting and research - everything is in one dashboard that is easy to navigate and manipulate. For SEO research and opportunity analysis, it's nice to save myself from bouncing back and forth between multiple data sources. **What do you dislike about Raven Tools?** Report design and structure isn't as flexible and client-ready as I'd like. While there are some branding options, ultimately the dashboard design for data display doesn't blow me away. Additionally, while different report types can be added and subtracted, I'd love more granular options for report building - it would be nice to add/remove elements on an individual graph/table basis. **What problems is Raven Tools solving and how is that benefiting you?** We look to RavenTools for reporting and social monitoring. The greatest advantage is having all reports in one location including Google Webmaster Tools, Google Analytics, and Social Activity Monitoring. ### 50. Raven Tools - Perfect for Small Agencies and Clients **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan W. | SEO Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2014 **What do you like best about Raven Tools?** The cost compared to the benefits offered by the platform is unmatched. We can run and entire SEO program from one platform. **What do you dislike about Raven Tools?** It is not what I would call an enterprise level offering. There is still so gaps in the reporting that we would want to show our clients. **Recommendations to others considering Raven Tools:** This is a great platform for small sized clients and agencies. We use it to supplement our reporting out of other enterprise level solutions. **What problems is Raven Tools solving and how is that benefiting you?** We are identifying top KPI driving keywords and URLs for clients. It helps us with our content strategy and off site SEO efforts. ## Raven Tools Discussions - [What happens if I cancel?](https://www.g2.com/discussions/cancellation) - 1 comment, 1 upvote - [Is there a contract?](https://www.g2.com/discussions/contract-pricing) - 1 comment, 1 upvote - [How do I pay?](https://www.g2.com/discussions/payment-options-e35284d4-5157-4405-8d0d-f816c384e096) - 1 comment, 1 upvote - [How do I start a Free Trial?](https://www.g2.com/discussions/free-trial-902fa7cf-4ea4-4c7a-95cc-d9b4e2533f2e) - 1 comment, 1 upvote - [What does Raven cost?](https://www.g2.com/discussions/pricing-0519e248-3256-4ee6-b04d-09b55ea119c2) - 1 comment, 1 upvote - [View Raven Tools pricing details and edition comparison](https://www.g2.com/products/raven-tools/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A20%3A59+-0500&secure%5Bsession_id%5D=ce24407b-7d76-4847-9d6e-5d668a473879&secure%5Btoken%5D=03ae09535daf546af35aabacadf19fb52647c487f9ae5a52ac98d8708f28e26b&format=llm_user) ## Raven Tools Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization ## Top Raven Tools Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (832 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (668 reviews)