--- title: Raven Tools Reviews meta_title: 'Raven Tools Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 154 reviews by the users' company size, role or industry to find out how Raven Tools works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 154 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Raven Tools Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the detailed reporting capabilities of Raven Tools, though they desire more customization options. (1 mentions)
Users appreciate the time-saving reporting tools of Raven Tools, simplifying their workflow efficiently. (1 mentions)
Users appreciate the user-friendly interface of Raven Tools, making it easy to navigate and utilize effectively. (1 mentions)
Users face credit issues with Raven Tools, including unauthorized charges and lack of customer support for resolution. (1 mentions)
Users report poor email support, highlighting slow responses and inadequate answers to their concerns, impacting their experience. (1 mentions)
Users report issues with email/notification problems, citing lack of support and unexpected billing practices. (1 mentions)
Users report incompetence and untrustworthiness in Raven Tools' customer service, with unresolved issues and poor responses. (1 mentions)
Users experience payment issues, including unexpected charges and poor customer support response to billing inquiries. (1 mentions)

Top Pros or Advantages of Raven Tools

Top Cons or Disadvantages of Raven Tools

Jozsef J.
JJ
Jozsef J.
Web designer / developer
Small-Business (50 or fewer emp.)
"Did the mistake of giving this business my money. Non-existing customer service, you are on your own"
1/5
What do you like best about Raven Tools?

Easy enough reporting tools but not much customisation. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

If you have an issue (and the software does) you are on your own. I have multiple outstanding tickets, one is now almost one month old. A business cannot afford ignoring customers in a business that is usually running on a monthly schedule.

Update: Got someone responding to my ticket with a copy/paste answer and closed the ticket. The response was not even remotely connected to my question. This is clearly outsourced customer service with agents who lack knowledge. Review collected by and hosted on G2.com.

Andy .
A
Andy .
Director and Owner
Small-Business (50 or fewer emp.)
"Avoid at all costs, zero custom service"
0/5
What do you like best about Raven Tools?

Fairly decent UI but it's quite outdated now. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

No customer support to speak of, ignore support tickets, billed me a week after cancelling my account even though it said I wouldn't be billed any further once I cancelled. We had paid up until 30th Jan and then Raventools charged my card after this date. Review collected by and hosted on G2.com.

Verified User
C
Verified User
"User friendly and actionable audit tools"
5/5
What do you like best about Raven Tools?

I use their SEO audit tool to identify issues that require attention. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

I need less complexity when working with small clients who grow principally by referral. Wish they had an option for those of us who have 5 clients. Options are 2 or 20... Review collected by and hosted on G2.com.

Troy P.
TP
Troy P.
Owner
Small-Business (50 or fewer emp.)
"May Work for Some, But Missing Basic Data for Me"
2/5
What do you like best about Raven Tools?

I chose this tool for its automated reporting and the ability to create custom reports using data from various platforms like Google Ads, Google Analytics, Bing Ads, Facebook, etc. I have a number of regular reports I create monthly for clients that includes this data. It also gives you access to data from tools like Majestic SEO without needing your own subscription. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

The biggest issue and kind of a red flag is that basic data you would expect Raven to pull from Google Ads just isn't there. My problem is with the Impressions Top and Impressions Absolute Top metrics being missing. These metrics have been available in Google Ads for years and replaced the Ave. Position metric. That Average Position metric is still in Raven Tools, obviously pulling in no data. I complained about this, and it took a while until someone in customer support understood what I was talking about. Even when they did, there was no explanation of why, and no promise that the issue would be resolved. Also, because I need to manually fix reports, the automatic scheduling feature doesn't do me any good. Review collected by and hosted on G2.com.

Umesh Kumar J.
UJ
Umesh Kumar J.
d
Small-Business (50 or fewer emp.)
"Lifesaver tool for doing SEO for any Website, Track nearly every metrices of SEO in one place."
4/5
What do you like best about Raven Tools?

Every feature of Raventools saves a lot of time and effort whether to audit any website for Seo Improvement or research keywords or keep an eye on competitors. Overall the experience is great with Raventools. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

The pricings are a little high and when it comes to audit and checking any WordPress sites, the percentage of error increases. overall it's a good software to give a try. Review collected by and hosted on G2.com.

Tony P.
TP
Tony P.
Head of Digital Marketing and Google Specialist
Small-Business (50 or fewer emp.)
"Awesome customisation and super easy to use"
4/5
What do you like best about Raven Tools?

The integrations work like a charm. You can connect it forget about it unlike some other tools that requires you to fix the connection every second day. The customisation is also endless. Very helpful for creating white label partner reports. Just a click and download. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

Nothing specific about the features but it's quite on the expensive side. You can use Google's Data Studio to create custom reports for free but I'd recommend Raven tools if you have more than 25-30 clients. Review collected by and hosted on G2.com.

Amber H.
AH
Amber H.
Content Manager
Small-Business (50 or fewer emp.)
"Robust Toolset for Digital Marketing"
4/5
What do you like best about Raven Tools?

Raven's reporting tools have been of the most significant value to me. Their integrations with Google and Facebook advertising, analytics, goal tracking, widgets for personalized messages, and more have been great solutions for our monthly reports. Customer service has been pretty responsive and professional. I like that the dashboard offers a quick overview of many aspects of marketing, so you can easily see how they all contribute to the metrics on reporting. There are a huge variety of widgets to choose from on the reporting so we can scale a report according to the client's scope of work and create a template to help populate reports for other clients. The customer service team has been responsive to suggestions especially when we showed concern for a future integration with Google Analytics 4. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

The content ordering tool yielded very poor content for our agency. We found there to be a language barrier and spent a great deal of time editing articles we paid for. It didn't work out for our agency to use this part of the service. Manually updating reports when we've made changes to report titles or who the email address is showing the report is from has been cumbersome. Occasionally one of the reporting modules disconnects or doesn't work due to Facebook updates. It affects some of our clients but not others and can timely to go back through and make sure everything is connected properly each month. Which there was an automatic connection for Google My Business for Reporting and more control over Mail Chimp reporting. Review collected by and hosted on G2.com.

Zach D.
ZD
Zach D.
Accounts Director
Small-Business (50 or fewer emp.)
"Easy Report Tool for Agencies"
3.5/5
What do you like best about Raven Tools?

It is quite easy to create reports for our clients Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

The system has a lot of issues regarding connections to third party software. Have to consistently reach out to support to fix backend errors. Review collected by and hosted on G2.com.

Nav D.
ND
Nav D.
Co-Founder
Photography
Small-Business (50 or fewer emp.)
"It is the best reporting tool & it saves a lot of our time"
5/5
What do you like best about Raven Tools?

I like the interface of this tool which is simple to use. Also, I can create detailed insight reports of our website using this tool and present it to our team. I can attach this tool with not only google analytics but other facebook and other social platforms. It generates clean reports that I can show to my team Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

I have not come across any big issues with this tool Review collected by and hosted on G2.com.

Ryan Z.
RZ
Ryan Z.
Managing Director
Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"A great all-rounder"
3.5/5
What do you like best about Raven Tools?

My favourite aspect of Raven Tools is the fact it’s a great all-rounder. There are a bunch of different features like the site auditor, keyword planner, link building tool, link tracking tool, and custom reports that make it a no-brainer for small or starter agencies as the price is extremely reasonable for what you get. Review collected by and hosted on G2.com.

What do you dislike about Raven Tools?

Some of the tools aren’t as accurate as they maybe could be. The keyword tracking tool gives wildly different results to tools such as AWR Cloud which seem to be more accurate. Review collected by and hosted on G2.com.