--- title: Raven Tools Reviews meta\_title: 'Raven Tools Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 154 reviews by the users' company size, role or industry to find out how Raven Tools works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 154 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Raven Tools Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Raven Tools but has limited features. Are you part of the Raven Tools team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Whether it's landing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what's important to you and your clients. Supercharge your online marketing reports with Raven's reporting engine. - Get a granular view of a website's SEO issues. - Create beautiful, interactive reports in mere seconds. - Store loads of marketing research data for unlimited reports. - Organize and store an entire link building campaign for content outreach. - Integrate 20+ data sources, including Google Analytics and Google Search Console * * * Seller [TapClicks](https://www.g2.com/sellers/tapclicks) Discussions [Raven Tools Community](https://www.g2.com/products/raven-tools/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Lindsay Tomanelli Show More ## Pricing Pricing provided by Raven Tools. ### Start $79 / month ### Grow $139 / month [ View More Pricing Information ](https://www.g2.com/products/raven-tools/pricing) ## Top-Rated Alternatives [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![BrightEdge](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BrightEdge") BrightEdge 4.4/5(839) ](https://www.g2.com/products/brightedge/reviews) [ ![Ahrefs](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahrefs") Ahrefs 4.5/5(712) ](https://www.g2.com/products/ahrefs/reviews) [ View All Alternatives ](https://www.g2.com/products/raven-tools/competitors/alternatives) ## User Insights Average based on 154 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Jozsef J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozsef J.") JJ Jozsef J. Web designer / developer Small-Business (50 or fewer emp.) 1/5/2025 "Did the mistake of giving this business my money. Non-existing customer service, you are on your own" 1/5 What do you like best about Raven Tools? Easy enough reporting tools but not much customisation. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? If you have an issue (and the software does) you are on your own. I have multiple outstanding tickets, one is now almost one month old. A business cannot afford ignoring customers in a business that is usually running on a monthly schedule. Update: Got someone responding to my ticket with a copy/paste answer and closed the ticket. The response was not even remotely connected to my question. This is clearly outsourced customer service with agents who lack knowledge. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Easy reporting, some basic SEO tools in a single package. Not even close to the industry standard tools though in accuracy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Andy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy .") A Andy . Director and Owner Small-Business (50 or fewer emp.) 2/3/2025 "Avoid at all costs, zero custom service" 0/5 What do you like best about Raven Tools? Fairly decent UI but it's quite outdated now. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? No customer support to speak of, ignore support tickets, billed me a week after cancelling my account even though it said I wouldn't be billed any further once I cancelled. We had paid up until 30th Jan and then Raventools charged my card after this date. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Assisting with site audit reports. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User 1/28/2023 "User friendly and actionable audit tools" 5/5 What do you like best about Raven Tools? I use their SEO audit tool to identify issues that require attention. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? I need less complexity when working with small clients who grow principally by referral. Wish they had an option for those of us who have 5 clients. Options are 2 or 20... Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? It's helping me prioritize where to put my attention when working with a client's web team. It provides information in a manner that makes it easily shareable and actionable. I don't need to build a report, results are presented in a user friendly manner. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Troy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Troy P.") TP Troy P. Owner Small-Business (50 or fewer emp.) 2/10/2022 "May Work for Some, But Missing Basic Data for Me" 2/5 What do you like best about Raven Tools? I chose this tool for its automated reporting and the ability create custom reports using data from various platforms like Google Ads, Google Analytics, Bing Ads, Facebook, etc. I have a number of regular reports I create monthly for clients that includes this data. It also gives you access to data from tools like Majestic SEO without needing your own subsciption. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The biggest issue and kind of a red flag is that basic data you would expect Raven to pull from Google Ads just isn't there. My problem is with the Impressions Top and Impressions Absolute Top metrics being missing. These metrics have been available in Google Ads for years and replaced the Ave. Position metric. That Average Position metric is still in Raven Tools, obviously pulling in no data. I complained about this, and it took a while until someone in customer support understood what I was talking about. Even when they did, there was no explanation of why, and no promise that the issue would be resolved. Also, because I need to manually fix reports, the automatic scheduling feature doesn't do me any good. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? I can produce my reports faster, but they are of slightly lower quality due to the lack of flexibility of Raven tools. And as mentioned, there is data missing. I must use multiple workarounds, such as downloading CSV files directly from the web interfaces of the platforms and upload them into Raven. Also the sections that do display data are pretty basic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Umesh Kumar J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umesh Kumar J.") UJ Umesh Kumar J. d Small-Business (50 or fewer emp.) 6/2/2022 "Lifesaver tool for doing SEO for any Website, Track nearly every metrices of SEO in one place." 4/5 What do you like best about Raven Tools? Every feature of Raventools saves a lot of time and effort whether to audit any website for Seo Improvement or research keywords or keep an eye on competitors. Overall the experience is great with Raventools. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The pricings are a little high and when it comes to audit and checking any WordPress sites, the percentage of error increases. overall it's a good software to give a try. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? I basically use Raventools to do a competitive analysis and generate SEO reports for clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tony P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony P.") TP Tony P. Head of Digital Marketing and Google Specialist Small-Business (50 or fewer emp.) 11/9/2021 "Awesome customisation and super easy to use" 4/5 What do you like best about Raven Tools? The integrations work like a charm. You can connect it forget about it unlike some other tools that requires you to fix the connection every second day. The customisation is also endless. Very helpful for creating white label partner reports. Just a click and download. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? Nothing specific about the features but it's quite on the expensive side. You can use Google's Data Studio to create custom reports for free but I'd recommend Raven tools if you have more than 25-30 clients. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: If you have a clientele bigger than 30 then you should go for it as it will save a lot of time for reporting. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Saves a lot of time, helps in structuring and standardizing the reports and extremely easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Amber H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber H.") AH Amber H. Content Manager Small-Business (50 or fewer emp.) 5/12/2021 "Robust Toolset for Digital Marketing" 4/5 What do you like best about Raven Tools? Raven's reporting tools have been of the most significant value to me. Their integrations with Google and Facebook advertising, analytics, goal tracking, widgets for personalized messages, and more have been great solutions for our monthly reports. Customer service has been pretty responsive and professional. I like that the dashboard offers a quick overview of many aspects of marketing, so you can easily see how they all contribute to the metrics on reporting. There are a huge variety of widgets to choose from on the reporting so we can scale a report according to the client's scope of work and create a template to help populate reports for other clients. The customer service team has been responsive to suggestions especially when we showed concern for a future integration with Google Analytics 4. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The content ordering tool yielded very poor content for our agency. We found there to be a language barrier and spent a great deal of time editing articles we paid for. It didn't work out for our agency to use this part of the service. Manually updating reports when we've made changes to report titles or who the email address is showing the report is from has been cumbersome. Occassionally one of the reporting modules disconnects or doesn't work due to Facebook updates. It affects some of our clients but not others and can timely to go back through and make sure eveyrhting is connected properly each month. Which there was an automatic connection for Google My Business for Reporting and more control over Mail Chimp reporting. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: I love this tool for reporting. As mentioned above it can scale for clients who just need analytics to clients who have a full marketing package with advertising, social posting, goals, need to understand demographics, seo performance, and more. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? I do all of our monthly client reporting with Raven and find it to provide an excellent overview of how all the pieces and parts are working. It's been helpful when there are questions about how effective our marketing has been to be able to pull a report and have all of the data at our fingertips. It really helps prove our worth as an agency and why we charge for what we do... there is a lot of labor and careful watching of accounts that leads towards that monthly report! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Zach D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zach D.") ZD Zach D. Accounts Director Small-Business (50 or fewer emp.) 11/5/2020 "Easy Report Tool for Agencies" 3.5/5 What do you like best about Raven Tools? It is quite easy to create reports for our clients Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The system has a lot of issues regarding connections to third party software. Have to consistently reach out to support to fix backend errors. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Transparency for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Nav D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nav D.") ND Nav D. Co-Founder Photography Small-Business (50 or fewer emp.) 11/20/2019 "It is the best reporting tool & it saves a lot of our time" 5/5 What do you like best about Raven Tools? I like the interface of this tool which is simple to use. Also, I can create detailed insight reports of our website using this tool and present it to our team. I can attach this tool with not only google analytics but other facebook and other social platforms. It generates clean reports that I can show to my team Review collected by and hosted on G2.com. What do you dislike about Raven Tools? I have not come across any big issues with this tool Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: This tool is a comprehensive reporting tool best for small companies and if you are running a small company then you should use this tool Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? This tool saves a lot of our time in managing the reports of my website and presents it to my team members. Also, this tool is inexpensive and it does not put any extra burden on us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ryan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan Z.") RZ Ryan Z. Managing Director Marketing and Advertising Small-Business (50 or fewer emp.) 11/11/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "A great all-rounder" 3.5/5 What do you like best about Raven Tools? My favourite aspect of Raven Tools is the fact it’s a great all-rounder. There are a bunch of different features like the site auditor, keyword planner, link building tool, link tracking tool, and custom reports that make it a no-brained for small or starter agencies as the price is extremely reasonable for what you get. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? Some of the tools aren’t as accurate as they maybe could be. The keyword tracking tool gives wildly different results to tools such as AWR Cloud which seem to be more accurate. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Explore Raven tools full, as there are some less obvious features that could be really useful. Always check keyword positions against other software before sending to clients. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? One of my favourite discoveries on Raven tool was their link discovery tool that allows you to look at competitor websites and discover their backlinks and citation locations, allowing you to better replicate your competitors successes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Raven Tools? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Raven Tools ](https://www.g2.com/products/raven-tools/discussions/new) GU Guest User What is Raven Tools used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-raven-tools-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What happens if I cancel? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/cancellation) [ View all Discussions ](https://www.g2.com/products/raven-tools/discuss) ## Pricing Options Pricing provided by Raven Tools. ### Start $79 / month ### Grow $139 / month ### Thrive $ 249 / month [ View More Pricing Information ](https://www.g2.com/products/raven-tools/pricing) Raven Tools Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/moz-pro-vs-raven-tools) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Product Avatar Image") Semrush 4.4/5(4,026) [ Compare Now ](https://www.g2.com/compare/raven-tools-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef7453792832342217306cb3b193569/spyfu.jpg "Product Avatar Image") SpyFu 4.6/5(518) [ Compare Now ](https://www.g2.com/compare/raven-tools-vs-spyfu) ##### ##### Raven Tools Features SEO Content & Rankings Link Building Keyword Research SERP Rank Tracking SEO Reporting Competitor Analysis [ View More Features ](https://www.g2.com/products/raven-tools/features) ##### Categories on G2 [SEO Tools](https://www.g2.com/categories/seo-tools) ##### Explore More [Which app monetization platforms integrate directly with Google Ad Manager for centralised control?](https://www.g2.com/discussions/which-app-monetization-platforms-integrate-directly-with-google-ad-manager-for-centralised-control)[Which health care credentialing platforms are most trusted by credentialing managers based on user reviews?](https://www.g2.com/discussions/which-health-care-credentialing-platforms-are-most-trusted-by-credentialing-managers-based-on-user-reviews)[Blender vs KeyShot vs Cinema 4D for product visualization: which makes the most sense for a small studio?](https://www.g2.com/discussions/blender-vs-keyshot-vs-cinema-4d-for-product-visualization-which-makes-the-most-sense-for-a-small-studio) [Award Force vs Submittable: which awards management platform has better real-time reporting on nomination status and event logistics?](https://www.g2.com/discussions/award-force-vs-submittable-which-awards-management-platform-has-better-real-time-reporting-on-nomination-status-and-event-logistics)[What platform provides analytics on support resolution times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-support-resolution-times)[Pros and Cons Details](https://www.g2.com/products/raven-tools/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)