Rakuten Advertising Pros and Cons: Top 5 Advantages and Disadvantages

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Generated from real user reviews

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts. (17 mentions)

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently. (15 mentions)

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking. (13 mentions)

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships. (12 mentions)

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts. (12 mentions)

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency. (7 mentions)

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use. (5 mentions)

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow. (4 mentions)

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow. (4 mentions)

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience. (4 mentions)

5 Pros or Advantages of Rakuten Advertising

1. Helpful

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts.

See 17 mentions

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Luca P.

Small-Business (50 or fewer emp.)

4.0/5

"Affordable, User-Friendly Affiliate Marketing Solution"

What do you like about Rakuten Advertising?

I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies a

Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

2. Ease of Use

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently.

See 15 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Carnahan H.

4.0/5

"Eye-Catching Layout, Needs Better Coupon Management"

What do you like about Rakuten Advertising?

I like the setup of the Rakuten Advertising website, especially the colors and layout, which are very eye-catching. I also appreciate that I can find

3. Customer Support

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking.

See 13 mentions

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Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you like about Rakuten Advertising?

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing

4. Advertising

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships.

See 12 mentions

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Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you like about Rakuten Advertising?

What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around me

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5. Affiliate Marketing

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts.

See 12 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5 Cons or Disadvantages of Rakuten Advertising

1. Time Delays

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency.

See 7 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

2. Improvement Needed

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use.

See 5 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you dislike about Rakuten Advertising?

Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten

3. Account Management Issues

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

Charlotte R.

Enterprise (> 1000 emp.)

4.5/5

"Rakuten drive growth and success"

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometimes delay projects.

4. Payment Issues

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow.

See 4 mentions

See Related User Reviews

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

5. Slow Loading

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience.

See 4 mentions

See Related User Reviews

Vlad K.

Mid-Market (51-1000 emp.)

1.0/5

"Outdated and Counter-Intuitive Network"

What do you dislike about Rakuten Advertising?

Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplica

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/19/2024

"Great platform for Affiliate Advertising"

5/5

What do you like best about Rakuten Advertising?

I think the new Beta Discovery Function is very helpful in discovering new affiliate partnerships. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some aspects are old fashioned in platform. I would really like a function where publishers can upload their Media Decks for me to review and decide if it's worth partnering up. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

8/20/2024

"Easy set up and helpful team!"

5/5

What do you like best about Rakuten Advertising?

Extensive network of high-quality affiliates and the robust tracking and reporting tools they offer. This allows us to easily monitor our campaigns and optimise performance. Their customer support team is also responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The platform's interface could be more user-friendly, as navigating certain features and reports can be a bit cumbersome. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Rakuten Advertising is helping us connect with a vast network of high-quality affiliates, which has significantly expanded our reach and driven more targeted traffic to our website. Their platform enables us to efficiently track and optimise our affiliate marketing campaigns, leading to better performance and higher ROI. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/19/2024

"Solid platform, great way to manage your affiliate program!"

4/5

What do you like best about Rakuten Advertising?

Rakuten is easy to manage with publishers, run complex reporting, and find new publishers. In terms of high level platform functionality, there are no issues. Customer service is also prompt and helpful! Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

My biggest complaint is not being able to export publishers with their email addresses. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

11/21/2024

"Senior Affiliate Specialist"

4.5/5

What do you like best about Rakuten Advertising?

Stellar account management from our team Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Publisher offer opt-in/ set up => not a lot of control on advertiser side, need to rely heavily on AM team Review collected by and hosted on G2.com.

Marie H.

Vice Manager, Global Marketing

Enterprise (> 1000 emp.)

9/11/2024

"Easy to use"

5/5

What do you like best about Rakuten Advertising?

Intuitive interface, continual innovation Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Unable to do dynamic commissioning with monthly commission tiers (difficult as a travel agency) Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Enterprise (> 1000 emp.)

6/25/2024

"Client turned avid user"

5/5

What do you like best about Rakuten Advertising?

Extended awareness, reach and revenue through partnering with RAN. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There isn't much constructive feedback I have. I would say the impact on brand association with Rakuten is a bit of an unknown, and for a premium brand there is a level of equity that needs to be protected which may come at the expense of pushing additional 'promotional' activity. Review collected by and hosted on G2.com.

Kevin C.

Senior marketing manager

Mid-Market (51-1000 emp.)

5/30/2024

"Wonderful platform for discovery and sales"

4/5

What do you like best about Rakuten Advertising?

It's so helpful to really grow a brand from the bottom up. I can't recommend it highly enough! Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Platform was a little old fashioned but over the last few years it's gotten nicer Review collected by and hosted on G2.com.

Verified User in Cosmetics

Enterprise (> 1000 emp.)

9/20/2024

"My experience has always been easy and seamless"

5/5

What do you like best about Rakuten Advertising?

I love the client support on our team. They make the platform easy to use and provide seamless implementation. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Rakuten affiliate placements are very expensive. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

8/19/2024

"The RAN network works well"

3.5/5

What do you like best about Rakuten Advertising?

A lot of partners are on RAN. It's pretty easy to add creative. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Billing and payments are confusing. Often there are glitches. Scheduling offer dates is complicated too. Review collected by and hosted on G2.com.

Response from Beth Kavoukas of Rakuten Advertising

Thank you for your valuable feedback. It's great to hear that adding creative content on our platform has been an easy process for you. We're committed to ensuring our platform is user-friendly, and your comments are vital as we strive to enhance the user experience. We're actively addressing the issues you mentioned. Could we invite you to a detailed discussion about your experiences? Please contact me at beth.kavoukas@rakuten.com to schedule a time that works for you. We're here to make your experience as smooth and efficient as possible and look forward to speaking with you.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/27/2024

"Quality Partner"

5/5

What do you like best about Rakuten Advertising?

Reliable, Quality Reputation, Growth, Multiple Report Features to Analyze, Access to Onboarding Affiliates, Easy to Navigate, Quick Response Time/Customer Support, etc. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Nothing at the moment - it is one of the best networks. Rakuten makes it easy to implement and integrate into your affiliate process. Review collected by and hosted on G2.com.