PushEngage Features
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights.
Custom Dashboards
Creates custom data views to suit every team member's needs.
Campaigns (11)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
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Customize
Allow users to customize their messages.
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Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
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Retarget
Retarget your messages based on previous user engagement.
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Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc.
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Triggered Notifications
Automate notifications based on user behavior
Engagement (1)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
Platform (3)
Optimization
Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns.
Analytics (2)
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Campaign Performance
Track and report on performance metrics and conversions
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Audience Insights
Report on audience demographics and engagement
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions
Personalization
Personalize messages with contextual data such as customer names or product recommendations
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Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
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Integrations
Integrate with third-party marketing or e-commerce software
Messaging Channels (4)
SMS Messaging
Ability to send reminders via SMS messaging to a mobile device
Email
Ability to send proactive notifications via email
Voice Messaging
Ability to send reminders via voice messaging
Two way messaging
Ability to support a two way messaging/conversation between customer and customer support agent
Administration (4)
Scheduling
Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages
Triggered Notifications
Provides the ability to automate notifications based on user behavior
Segmentation
Ability to segment audiences based on device type, location, demographics, customer behavior, etc.
Integrations
Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives




