Promomash Features
Promotions (5)
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Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
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Campaigns
Create and monitor trade promotion campaigns.
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Funds Allocations
Manage the financial resources used for trade promotion management.
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Alignment
Align campaigns and trade promotions with the brand strategy of the company.
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Optimization (10)
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What-if Scenarios
Create and compare trade promotion scenarios to estimate their impact on sales.
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Recommendations
Provide suggestions to improve trade promotion campaigns and planning.
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Adjustments
Users can quickly adjust trade promotions based on alerts and recommendations.
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Data Harmonization
Support data harmonization and integration with systems such as POS, ERP, and syndicated data
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Strategic Analysis
Automate post promotion event analysis and align with the sales strategy of the company
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Price Optimization
Track factors that affect pricing and adjust prices accordingly to increase sales
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Forecasting
Create what if scenarios to estimate the impact of various types of promotions
Real-Time Data
Receive data and information in real time
Promotion Optimization
Assess and optimize pricing markdowns, special offers, or other promos
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Analytics (3)
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Lost Opportunities
Track lost sales and identify the causes per campaign or product family.
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ROI
Analyse return on investment for different types of trade promotion campaigns.
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Demand Forecasting
Forecast customer demand using historical insights and simulations
Campaigns (6)
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Plan
Ensure campaigns are alligned with corporate goals.
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Execution
Ability to execute trade promotion managment campaigns.
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Tracking
Track both results and financial resources allocated for campaigns.
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Opportunities
Identify lost opportunities
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Event Tracking
Marketing - Trade Promotion Management (6)
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Strategy
Ensure campaigns align with merchandising strategy.
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Collaboration
Improve collaboration with retailers for further promotions,
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ROI
Analyze ROI of retail promotions.
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KPI
Ability to identify KPIs of campaigns
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Analytics
Increase revenue through analytics-based marketing.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Planning (14)
Strategy
Define strategies to gather retail intelligence and use the insights to plan retail activities
Activities
Provide standard retail execution activities that can be customized by users
Inventory Management
Track and manage inventory levels to maintain proper supply
Field Sales Management
Manage or track sales completed by field teams/employees
Task Management
Create, manage and track all task activities and progression
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Returns Management
Track and facilitate returns of products sold
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workforce Management
A set of processes to optimize the productivity of its employees
Order Management
Manage and track customer orders for goods, investments, or any other purchases
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Contract/License Management
Track, store, and access client contracts or licenses
Execution (5)
Collaboration
Allow employees, managers, and retailers to collaborate on retail execution tasks
Field Execution
Provide features for field employees, such as route planning, GPS search, or messaging
Data Collection
Include features for field employees to collect data, capture photos, and create orders
Real-Time Data
Receive data and information in real time
In-Store Execution
Handle all promotion activities and brand strategy for products at retail stores
Performance (3)
Team
Monitor team performance metrics such as territory coverage or amount of new sales
Retailer
Analyze the performance of each retailer to identify issues and optimize execution
Compliance
Track compliance with internal policies such as Minimum advertised price (MAP)
Territory Mapping (3)
Custom Territory Mapping
Allows users to control of the sizes, shapes, and quantites of sales team areas
Strategic Selling
Allows users to map your customers to strategically incorporate them into your canvassing and field sales
Automatic Rep Assignment
Automatically assigns reps to new sales opportunities that are within their current territories
Route Planning (3)
Lead Priority
Allows user to prioritize your contacts and leads so that the given route acommodates priority contacts
Optimized Sales Routes
Allows users to create optimized travel routes based on assigned areas, lead locations, and appointments for the day.
Map Directions
Provides users with live directions en route to the final destination
Sales Performance Management (3)
Gamification
Provides users with engaging sales competitions
Performance Dashboards
Provides field sales statistics for all sales reps
Sales Rep Tracker
Provides data on the data on the performance and whereabouts of reps in the field
Presentation and Forms (3)
Video and Interactive Media
Provides video capabilties that field reps can use during field sales calls
Digital Contracts
Allows field reps to create digital contracts within the software
E-signature
Allows users to collect e-signatures within the software
Document Management - Deduction Management (2)
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Analysis
Enables users to analize documents for audit and dispute purposes
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Repository
Provides visibility into deduction invoices and optimizes information retrieval
Additional Functionality (92)
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Image Capture
Process images and automatically scan for data
For Sales Teams/Organizations
Caters to sales teams
Employee Scheduling
Assign working shifts or tasks to employees based on their availability
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Sales History
Information about revenue from sales of a particular product in the past.
Form Builder
Adds a customizable form to the landing page, usually for the purposes of lead generation
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Merchandising
The activity of promoting the sale of goods at retail
Image Recognition
Ability of software to identify an image among other data
For Retail
For Retail Stores
Multi-Location
Manage and support multiple locations
Clock In/Out
Track employees' arrival and departure timings for payroll purposes
On-Shelf Availability
Ensures the product is readily accessible on store shelves for purchase
Route Optimization
Finding the most optimal routes for drivers based on various factors and constraints
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Geographic Maps
Visualize locations on a map
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Electronic Signature
Digitally sign online documents
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Data Import/Export
Import and export data to and from software applications
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Checklists
An itemized to do list that can be edited as tasks are completed
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Mobile Access
Access software remotely via mobile devices
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
For Manufacturers
Intended to be used by manufacturers
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Customer Management
Store and organize information about customers and previous interactions
API
Application programming interface that allows for integration with other systems/databases
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Trade Agreement Management
Data Visualization
Graphical representation of data
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Contract/License Management
Track, store, and access client contracts or licenses
Customizable Reports
Alter the layout and content of reports
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
For Retail
For Retail Stores
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Promotion Calendar
Plan and schedule promotional campaigns for a specific calendar month or year
Workflow Management
Create, design and manage workflows for repetitive tasks
Claims Management
Process of submitting and following up on claims with insurance companies
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Discount Management
Track products that are for sale at a reduced price or part of coupon promotions
Accounting
Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
Settlement Management
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Scheduling
Plan availability and assign specific time slots for tasks and resources
Approval Workflow
Route documents and other data through one or more stakeholders for review and approval
Price/Margin Management
Track and manage the profit margin between the cost of a product and its selling price.
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Customer History
Access previous interactions or concerns to maintain customer relationships
Document Storage
Store and organize documents in a centralized system
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Lead Capture
Automatically identify and save contact information of potential customers
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Route Optimization
Finding the most optimal routes for drivers based on various factors and constraints
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
API
Application programming interface that allows for integration with other systems/databases
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Email Management
Manage, store and organize emails within the system or via third-party apps
Opportunity Management
Track all opportunities for potential sales and convert them into recurring revenue
Customizable Forms
Customize contracts and forms to collect specific information
Payment Collection in the Field
Swipe a credit card or manually process payments while with the customer in the field
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Contact Management
Manage, organize, and store contact information
Dispatch Management
Manage sending personnel and resources to a site as needed
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Mobile Access
Access software remotely via mobile devices
Activity Tracking
Track and document all activities across devices, networks, and other systems
Sales Forecasting
Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.
Sales Activity Management
Define, track, and/or automate sales activities and sales processes
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Territory Management
Organize customer data and accounts by user or geography
GPS
System to support the positioning, navigation, and timing (PNT) measurements of an object or individual
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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