Promomash Features

Ability to create plans for different types of trade promotions.

Create and monitor trade promotion campaigns.

Manage the financial resources used for trade promotion management.

Align campaigns and trade promotions with the brand strategy of the company.

Create and compare trade promotion scenarios to estimate their impact on sales.

Provide suggestions to improve trade promotion campaigns and planning.

Users can quickly adjust trade promotions based on alerts and recommendations.

Support data harmonization and integration with systems such as POS, ERP, and syndicated data

Automate post promotion event analysis and align with the sales strategy of the company

Provide recommendations to make promotions more efficient and increase sales

Track lost sales and identify the causes per campaign or product family.

Analyse return on investment for different types of trade promotion campaigns.

Identify future internal and external changes that may impact trade promotion.

Ensure campaigns are alligned with corporate goals.

Ability to execute trade promotion managment campaigns.

Track both results and financial resources allocated for campaigns.

Identify lost opportunities

Ensure campaigns align with merchandising strategy.

Improve collaboration with retailers for further promotions,

Analyze ROI of retail promotions.

Ability to identify KPIs of campaigns

Increase revenue through analytics-based marketing.

Define strategies to gather retail intelligence and use the insights to plan retail activities

Provide standard retail execution activities that can be customized by users

Define geographical territories and assign employees and tasks using predefined rules

Allow employees, managers, and retailers to collaborate on retail execution tasks

Provide features for field employees, such as route planning, GPS search, or messaging

Include features for field employees to collect data, capture photos, and create orders

Monitor team performance metrics such as territory coverage or amount of new sales

Analyze the performance of each retailer to identify issues and optimize execution

Track compliance with internal policies such as Minimum advertised price (MAP)

Allows users to control of the sizes, shapes, and quantites of sales team areas

Allows users to map your customers to strategically incorporate them into your canvassing and field sales

Automatically assigns reps to new sales opportunities that are within their current territories

Allows user to prioritize your contacts and leads so that the given route acommodates priority contacts

Allows users to create optimized travel routes based on assigned areas, lead locations, and appointments for the day.

Provides users with live directions en route to the final destination

Provides users with engaging sales competitions

Provides field sales statistics for all sales reps

Provides data on the data on the performance and whereabouts of reps in the field

Provides video capabilties that field reps can use during field sales calls

Allows field reps to create digital contracts within the software

Allows users to collect e-signatures within the software

Enables users to analize documents for audit and dispute purposes

Provides visibility into deduction invoices and optimizes information retrieval