---
title: ProLoyalty Reviews
meta_title: 'ProLoyalty Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how ProLoyalty works for a business like yours.
date_modified: '2026-08-24'
parent_category:
  name: Demand Generation
  url: https://www.g2.com/categories/demand-generation
---


# ProLoyalty Reviews
**Vendor:** PRODATA Datenbanken und Informationssysteme GmbH  
**Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About ProLoyalty
PRODATA develops and operates loyalty, incentive and customer-engagement programs for B2B, B2C, B2B2C and employee audiences. From strategy and program design through ProLoyalty, portals, apps and wallet components to project-specific CRM, ERP, commerce and POS integration, campaign operations, rewards management, fulfillment, support and ongoing development. Based in Karlsruhe, Germany since 1991; 500+ loyalty projects and portals in 30+ countries. 80+ completed bidirectional integration projects (CRM, ERP, shop or POS; each customer project counted once).






- [View ProLoyalty pricing details and edition comparison](https://www.g2.com/products/proloyalty/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-24+23%3A57%3A58+-0500&secure%5Bsession_id%5D=5193ccda-e6a5-45af-a5d5-d4920b63650e&secure%5Btoken%5D=e4aab35b2f700d7de649e3a4d8274a328d596bf1317f965ef758f74866005eef&format=llm_user)

## ProLoyalty Features
**Loyalty Experience**
- Loyalty Engine
- Rewards
- Membership
- Personalization
- Gamification
- Loyalty Cards

**Loyalty Platform**
- Communication Tools
- Customer Relationship Management (CRM)
- Loyalty Analytics
- Localization
- Integrations
- Gift Card Management
- Membership Management
- Discount Management
- Survey/Poll Management
- Rewards Management
- Promotions Management
- eCommerce Management
- Campaign Management
- Communication Management

**Agentic AI - Loyalty Management**
- Cross-system Integration
- Proactive Assistance

**Additional Functionality**
- Customizable Templates
- Transaction History
- SMS Marketing
- Referral Tracking
- Customizable Branding
- Customer Surveys
- Member Portal
- Campaign Planning
- Client Portal
- Loyalty Program
- Email Marketing
- Customer History
- Activity Dashboard
- Performance Metrics
- Multi-Campaign
- Engagement Tracking
- Customer Profiles
- Social Promotion
- Customer Segmentation
- Customer Database
- API
- Point of Sale (POS)
- Multi-Channel Marketing
- Customer Activity Tracking

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