ProLoyalty

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Proloyalty is a full-service loyalty, customer retention, and incentivization platform developed by PRODATA Datenbanken und Informationssysteme GmbH, founded in 1991 and headquartered in Karlsruhe, Germany. The Proloyalty Framework offers 600+ microservice-based modules, enabling fully customizable B2B and B2C loyalty programs, partner incentivization, and employee engagement solutions. GDPR-compliant with native integrations for SAP, Salesforce, Shopware, Microsoft Dynamics, and Adobe Commerce. Trusted by retail, banking, and automotive clients across the DACH region.