PR.co Features
Content Distribution (4)
Distribution
Press releases are distributed to multiple media outlets and online channels
Contact List
Tools for filtering a searchable database of relevant media contacts
Social Sharing
Ability to share press releases via email and/or social media
Analytics
Measure and report on campaign results such as views and clicks
Content Creation (4)
Press Release Creation
Tools for uploading, creating, and designing a press release
Multimedia
Ability to embed videos, photos, or other rich media in a press release
Newsrooms
Allows for creation of a branded online newsroom
SEO
Press releases are optimized for SEO
Contact Management (4)
Media Database
Provides a searchable database of potential PR leads and industry-relevant media contacts
Record Management
Allows users to manage, sort, filter, and update contact records
Relationship Management
Records and consolidates all conversations and interactions with PR contacts
Segmentation
Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts
PR Management (4)
Communications
Provides one or more channels for communicating with media influencers and stakeholders
Campaign Management
Allows users to create, manage, and distribute PR campaigns
Engagement Tracking
Measures and reports on contact engagement with PR content
PR Analytics
Provides reports on the effectiveness of PR campaigns
Workflow Automation (4)
Lead Scoring
Automatically generates a score for each contact based on their previous engagement with PR content
Pitching
Provides email templates and/or tools for customizing PR pitches
Campaign Scheduling
Allows users to schedule PR campaigns to be distributed at a later date or time
Follow-ups
Automates reminders and follow-up communication to contacts who haven’t engaged with content
Management (5)
Content Management
Organize and manage digital assets.
Customization
Creates a themed newsroom that aligns with a brand's image.
White Label
Offers a white labeling service to customize platform branding.
Media Kits
Explains the key information about a business readily packaged for media teams to reference.
Contact Management
Organize and manage contact lists.
Distribution & Reporting (5)
Omnichannel Distribution
Allows content to be directly shared to multiple social platforms.
Analytics
Reports on key content and visitor metrics.
Publication
Publish press releases and newstories
Scheduling Tools
Automates the release of scheduled content.
Media Monitoring
Provides features to track mentions, tag and sort digital events.
Agentic AI - Press Release Distribution (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Regulatory Change Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





