# Porter vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in data integration, with users highlighting its ability to pull ad data into a single dashboard seamlessly. This feature has transformed client reporting from a cumbersome task to a streamlined process, saving teams significant time each week.
- **Users say** that Porter provides a clear overview of analytics, making it particularly effective for social media insights. Reviewers appreciate its strong connections with platforms like Google Ads, which enhances their ability to track and improve marketing performance.
- **According to verified reviews** , Supermetrics is favored for its versatility in combining data from various tools into Google Sheets, creating a unified view that is invaluable for marketing teams. This capability is often cited as a major advantage for users looking to analyze diverse datasets.
- **Reviewers mention** that while both products are user-friendly, Porter has a slight edge in ease of setup and overall usability. Users have noted that the onboarding process is intuitive, allowing them to get started quickly without extensive training.
- **G2 reviewers highlight** that Supermetrics has a strong focus on small businesses, with a significant portion of its user base coming from this segment. However, some users feel that it may not fully meet the specific workflow needs of larger organizations, leading to occasional configuration challenges.
- **Users report** that Porter’s support quality is commendable, with many praising the responsiveness and helpfulness of the support team. This contrasts with Supermetrics, where some users have expressed a desire for improved support options, indicating a potential area for growth.



| | Porter | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 244 | 823 | 
| **Largest Market Segment** | Small-Business (80.9% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | $15.00 1 Accounts Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Porter

Pros:
- Ease of Use (30 reviews)
- Templates (19 reviews)

Cons:
- Expensive (5 reviews)
- Limited Templates (5 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Porter | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (221 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.8 (227 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.8 (214 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.6 (123 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.5 (180 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (117 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.3 (213 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Porter

#### Entry-Level Pricing

Plan: Pay-per-account plan

Price: $15.00 1 Accounts Per Month

Description: You pay per connected data source account. Pricing starts at $15 per account. The more accounts you connect, the lower the cost per account, reaching $2 per account at 400+ connections. Save up to 17% with annual billing. Upgrade or downgrade your account count at any time.


Key Features:
- 20+ marketing data source connections
- Destinations included: Looker Studio, Google Sheets, Power BI, Slack, and Zapier
- Automatic data blending across all connected sources

[Browse all 2 editions](https://www.g2.com/products/porter-metrics-porter/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Porter | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Porter | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Porter** | 8.9/10 | 98 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (84 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Porter | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Porter | Supermetrics | 
|---|---|---|
| **Small-Business** | 80.9% | 55.5% | 
| **Mid-Market** | 17.4% | 35.1% | 
| **Enterprise** | 1.7% | 9.4% | 

### By Industry

#### Porter

- **Marketing and Advertising:** 46.6%
- **Retail:** 3.4%
- **Apparel & Fashion:** 3.0%
- **Automotive:** 3.0%
- **Consulting:** 2.6%
- **Financial Services:** 2.6%
- **Entertainment:** 2.1%
- **Leisure, Travel & Tourism:** 2.1%
- **Computer Software:** 2.1%
- **Health, Wellness and Fitness:** 1.7%
- **Other:** 30.8%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Porter

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (309 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (321 reviews)
- [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) — 4.5/5 stars (83 reviews)
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — 4.7/5 stars (190 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) — 4.5/5 stars (120 reviews)
- [Business Hangouts for G Suite](https://www.g2.com/products/business-hangouts-for-g-suite/reviews) — 4.4/5 stars (53 reviews)
- [Mergo](https://www.g2.com/products/mergo/reviews) — 4.3/5 stars (20 reviews)
- [Two Minute Reports](https://www.g2.com/products/two-minute-reports/reviews) — 4.8/5 stars (16 reviews)
- [Cervinodata](https://www.g2.com/products/cervinodata/reviews) — 4.9/5 stars (11 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (321 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (309 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1648 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (456 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3990 reviews)

---
## Top Discussions

### Porter

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics)