# Porter vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in automating data collection from various platforms like Facebook, Google, and TikTok, making it a favorite for users who appreciate the ease of pulling performance data without daily manual effort. This automation feature is highlighted as a significant time-saver.
- **Users say** that Porter stands out for its organized report automation, which simplifies the process of managing data from Google and Meta ads. Reviewers appreciate that the metrics and dimensions are pre-configured, allowing for a seamless experience without missing critical data points.
- **According to verified reviews** , Supermetrics is praised for its ability to connect diverse marketing solutions, including social media and CRM systems, which helps users generate comprehensive customer insights automatically. This capability is particularly beneficial for small businesses looking to streamline their marketing efforts.
- **Reviewers mention** that Porter offers a user-friendly experience with easy account connections and effective dashboard visualizations via Looker. This ease of use is a significant advantage for teams that prioritize quick setup and intuitive navigation.
- **G2 reviewers highlight** that while Supermetrics has a solid reputation for data collection, some users have noted challenges with specific workflow configurations, indicating that it may not always align perfectly with every user's unique needs.
- **Users report** that although both products have strong support, Porter receives higher marks for quality of support, with users appreciating the responsiveness and helpfulness of the support team, which can be crucial for businesses that rely heavily on timely assistance.



| | Porter | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 221 | 823 | 
| **Largest Market Segment** | Small-Business (79.5% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | $15.00 1 Accounts Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Porter

Pros:
- Ease of Use (37 reviews)
- Templates (21 reviews)

Cons:
- Connection Issues (5 reviews)
- Expensive (5 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Porter | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (202 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.8 (208 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.7 (195 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.6 (123 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.5 (170 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (117 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.4 (199 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Porter

#### Entry-Level Pricing

Plan: Pay-per-account plan

Price: $15.00 1 Accounts Per Month

Description: You pay per connected data source account. Pricing starts at $15 per account. The more accounts you connect, the lower the cost per account, reaching $2 per account at 400+ connections. Save up to 17% with annual billing. Upgrade or downgrade your account count at any time.


Key Features:
- 20+ marketing data source connections
- Destinations included: Looker Studio, Google Sheets, Power BI, Slack, and Zapier
- Automatic data blending across all connected sources

[Browse all 2 editions](https://www.g2.com/products/porter-metrics-porter/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Porter | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Porter | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Porter** | 8.7/10 | 77 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (38 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (68 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Porter | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Porter | Supermetrics | 
|---|---|---|
| **Small-Business** | 79.5% | 55.5% | 
| **Mid-Market** | 18.6% | 35.1% | 
| **Enterprise** | 1.9% | 9.4% | 

### By Industry

#### Porter

- **Marketing and Advertising:** 47.4%
- **Retail:** 3.7%
- **Apparel & Fashion:** 2.8%
- **Financial Services:** 2.8%
- **Consulting:** 2.3%
- **Automotive:** 2.3%
- **Computer Software:** 2.3%
- **Entertainment:** 2.3%
- **Leisure, Travel & Tourism:** 1.9%
- **Consumer Goods:** 1.9%
- **Other:** 30.2%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Porter

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) — 4.5/5 stars (83 reviews)
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — 4.7/5 stars (184 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) — 4.5/5 stars (119 reviews)
- [Business Hangouts for G Suite](https://www.g2.com/products/business-hangouts-for-g-suite/reviews) — 4.4/5 stars (52 reviews)
- [Mergo](https://www.g2.com/products/mergo/reviews) — 4.3/5 stars (20 reviews)
- [Two Minute Reports](https://www.g2.com/products/two-minute-reports/reviews) — 4.8/5 stars (15 reviews)
- [Cervinodata](https://www.g2.com/products/cervinodata/reviews) — 4.9/5 stars (11 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1641 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)

---
## Top Discussions

### Porter

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics)