# Porter vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in data integration, with users highlighting its ability to pull ad data into a single dashboard seamlessly. This feature has transformed client reporting from a cumbersome task to a streamlined process, saving teams significant time each week.
- **Users say** that Porter provides a clear overview of analytics, making it particularly effective for social media insights. Reviewers appreciate its strong connections with platforms like Google Ads, which enhances their ability to track and improve marketing performance.
- **According to verified reviews** , Supermetrics is favored for its versatility in combining data from various tools into Google Sheets, creating a unified view that is invaluable for marketing teams. This capability is often cited as a major advantage for users looking to analyze diverse datasets.
- **Reviewers mention** that while both products are user-friendly, Porter has a slight edge in ease of setup and overall usability. Users have noted that the onboarding process is intuitive, allowing them to get started quickly without extensive training.
- **G2 reviewers highlight** that Supermetrics has a strong focus on small businesses, with a significant portion of its user base coming from this segment. However, some users feel that it may not fully meet the specific workflow needs of larger organizations, leading to occasional configuration challenges.
- **Users report** that Porter’s support quality is commendable, with many praising the responsiveness and helpfulness of the support team. This contrasts with Supermetrics, where some users have expressed a desire for improved support options, indicating a potential area for growth.



---
## Frequently Asked Questions

### What is the difference between Supermetrics vs Porter?

Porter stands out from Supermetrics with higher reviewer satisfaction across all key dimensions, especially in ease of use and support.

| [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) |
| --- | --- |
| 4.4/5 (823 reviews) | 4.6/5 (267 reviews) |
| Small-Business | Small-Business |
| 8.1 | 8.8 |
| 7.8 | 8.5 |
| Ease of Use (29 all-time mentions) | Connectors (14 all-time mentions) |



### How do the pricing models of Supermetrics and Porter compare?

Porter is rated as the stronger value on price and cost satisfaction, with a higher score than Supermetrics.

- **Supermetrics:** In recent reviews, many cite Supermetrics as expensive, with 14 all-time mentions of cost as a trade-off and 8 mentions of pricing issues.
- **Porter:** Reviewers highlight Porter's affordability and reasonable pricing, with 4 all-time mentions of positive pricing sentiment, though a few note that costs can increase with more accounts.
- **Switching reasons:** Recent reviewers mention switching to Porter for more affordable pricing and simpler cost structure, especially for small agencies and startups.



### What are the best alternatives to Supermetrics and Porter?

The top 3 alternatives to Supermetrics and Porter are Adverity, Dataslayer.ai, and Funnel.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | Expensive for smaller teams, pricing issues noted | Ease of Use (29 all-time mentions) |
| [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) | 4.6/5 (267 reviews) | Small-Business | Affordable for small agencies, but can get expensive with more accounts | Connectors (14 all-time mentions) |
| [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data integration capabilities |
| [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) | 4.8/5 (311 reviews) | Small-Business | — | Ease of use and fast setup |
| [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Small-Business | — | Automation and data centralization |



### Which Marketing Analytics features should I prioritize when comparing Supermetrics and Porter?

Buyers comparing Supermetrics and Porter should prioritize ease of use, integrations/connectors, reporting capabilities, pricing satisfaction, and customer support.

- **Ease of Use:** Supermetrics scores 8.2, Porter scores 8.9; 29 all-time mentions for Supermetrics, reviewers consistently highlight Porter's user-friendly interface.
- **Integrations/Connectors:** Supermetrics has 27 all-time mentions for integrations and 14 for connectors; Porter has 14 all-time mentions for connectors and frequent praise for broad integration coverage.
- **Reporting Capabilities:** Reporting is the most frequently mentioned feature for both products, with reviewers citing automation and dashboarding as key benefits.
- **Pricing Satisfaction:** Supermetrics has 14 all-time mentions of being expensive and 8 for pricing issues; Porter has 4 positive pricing mentions and 5 for cost as a trade-off.
- **Customer Support:** Supermetrics scores 7.8, Porter scores 8.5; 17 all-time mentions for Supermetrics support, with Porter's support frequently described as responsive and helpful.



### What are the pros and cons of Supermetrics vs Porter?

Supermetrics' headline strength is its broad integrations and connectors, while Porter's is its ease of use and affordable pricing.

- **Supermetrics strengths:** Ease of use (29 all-time mentions), integrations (27), connectors (14), time-saving (15), and customer support (17).
- **Supermetrics trade-offs:** Expensive (14 all-time mentions), missing features (10), pricing issues (8), and data limitations (7).
- **Porter strengths:** Connectors (14 all-time mentions), reporting ease (8), and positive pricing sentiment (4).
- **Porter trade-offs:** Expensive for some use cases (5 all-time mentions), and reviewers occasionally note a desire for more integrations and deeper customization.



### Is Supermetrics or Porter better for small businesses?

Porter is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Supermetrics:** Largest segment is Small-Business; reviewers appreciate its integrations and automation but frequently cite cost as a barrier for smaller teams.
- **Porter:** Largest segment is Small-Business; reviewers consistently highlight ease of setup, affordability, and suitability for small agencies and startups.



### Which Marketing Analytics platform has better integrations?

Supermetrics and Porter are both highly rated for integrations, but Supermetrics has a broader range of reviewer-cited integrations and higher all-time mention counts.

- **Supermetrics:** Facebook (130 all-time mentions), Looker (77), Shopify (19); reviewers frequently cite the quantity and reliability of connectors.
- **Porter:** Looker (86 all-time mentions), Facebook (20), Data Studio (15); reviewers highlight ease of connecting marketing platforms and value the integration with Claude for AI-driven reporting.



### How do Supermetrics and Porter compare on customer support?

Porter outperforms Supermetrics on Quality of Support by a material margin, with a 0.7-point higher score (8.5 vs 7.8).

- **Supermetrics:** Reviewers mention helpful and responsive support (17 all-time mentions), but some note inconsistent experiences and slower response times.
- **Porter:** Reviewers consistently describe support as highly responsive, supportive, and effective in resolving issues, with several citing positive onboarding and troubleshooting experiences.



### Which is easier to implement, Supermetrics or Porter?

Porter is easier to implement than Supermetrics, with a 0.7-point higher Ease of Setup score (8.8 vs 8.1).

- **Supermetrics:** Reviewers describe setup as straightforward for experienced users but note a learning curve and complexity for new users, especially around connectors and initial configuration.
- **Porter:** Reviewers consistently praise Porter's quick and simple setup, clear instructions, and suitability for users with varying technical backgrounds.



### Which product has better Reporting?

Reporting is the most frequently mentioned feature for both Supermetrics and Porter, with both products receiving strong reviewer praise for their reporting automation and dashboarding capabilities.

- **Supermetrics:** Reporting is cited as a core benefit in recent reviews, with 8 all-time mentions for automated reporting and 12 for insights; reviewers highlight the ability to centralize and automate multi-channel reporting.
- **Porter:** Reporting ease is a top-cited strength (8 all-time mentions), with reviewers emphasizing clear, customizable dashboards and time savings from automated reporting workflows.



| | Porter | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 277 | 824 | 
| **Largest Market Segment** | Small-Business (82.5% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | $15.00 1 Accounts Per Month | Starting at €39.00 1 user Per Month | 

---
## Top Pros & Cons

### Porter

Pros:
- Ease of Use (30 reviews)
- Templates (19 reviews)

Cons:
- Expensive (5 reviews)
- Limited Templates (5 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Porter | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (254 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.9 (261 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.8 (248 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.7 (146 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.5 (203 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (137 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.3 (238 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Porter

#### Entry-Level Pricing

Plan: Pay-per-account plan

Price: $15.00 1 Accounts Per Month

Description: You pay per connected data source account. Pricing starts at $15 per account. The more accounts you connect, the lower the cost per account, reaching $2 per account at 400+ connections. Save up to 17% with annual billing. Upgrade or downgrade your account count at any time.


Key Features:
- 20+ marketing data source connections
- Destinations included: Looker Studio, Google Sheets, Power BI, Slack, and Zapier
- Automatic data blending across all connected sources

[Browse all 2 editions](https://www.g2.com/products/porter-metrics-porter/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Starter

Price: Starting at €39.00 1 user Per Month

Description: For individuals and small teams starting out with marketing intelligence.

Key Features:
- Starting at 1 user
- Starting at 3 data sources
- No data volume fees

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Porter | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Porter | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Porter** | 9.0/10 | 128 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (34 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (111 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Porter** | N/A | N/A |
| **Supermetrics** | 7.8/10 | 421 |

#### Marketing Operations

| Feature | Porter | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | 7.0 (107 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.7 (115 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Porter | Supermetrics | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


**Unique to Supermetrics (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Porter | Supermetrics | 
|---|---|---|
| **Small-Business** | 82.5% | 55.6% | 
| **Mid-Market** | 16.0% | 35.0% | 
| **Enterprise** | 1.5% | 9.4% | 

### By Industry

#### Porter

- **Marketing and Advertising:** 45.9%
- **Apparel & Fashion:** 3.0%
- **Consulting:** 3.0%
- **Retail:** 3.0%
- **Computer Software:** 3.0%
- **Financial Services:** 3.0%
- **Automotive:** 2.6%
- **Leisure, Travel & Tourism:** 1.9%
- **Consumer Goods:** 1.9%
- **Entertainment:** 1.9%
- **Other:** 31.0%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Porter

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---
## Top Discussions

### Porter

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics)