Phonic Features
Feedback Source (5)
Invitation
Invite customers to respond via SMS, email, or social media
Survey Link
Create a unique survey link to invite respondents
App
Capture video feedback via vendor app
Widget
Invite respondents via in-app or on-site widget
Recruitment Pool
Solicit responses from pre-approved database provided by vendor
Feedback Management (4)
Media Library
Collect and archive video responses in a private media library
Sorting
Tools for tagging, filtering, and searching video responses
Sharing
Publish or share videos privately within the organization or publicly online
Privacy
Features for ensuring privacy compliance
Insights (3)
Human Transcription
Video responses are transcribed by a human
Computer Transcription
Video responses are transcribed by a computer
Analytics
Actionable data generated from user responses
Platform Basics (4)
Reporting
Provides analytics tools that reveal important business metrics and track progress.
Interoperability
Connects to external systems and applications as needed to complete team workflows.
Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Platform Content (3)
Technology
Provides pre-recorded and/or live interviewing technology.
File Sharing
Provides robust sharing options for communication with both internal and external stakeholders.
Customization
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Platform Additional Functionality (4)
Mobility
Is accessible from a mobile device and by users on the go.
Messaging
Contains in-application messaging abilities.
Task Management
Provides task prioritization and management abilities.
Dashboards
Has a centralized dashboard for users to interact with.
Survey Management (4)
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Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
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Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
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Templates
Offers pre-built templates for creating surveys with different audiences or use cases
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Survey Distribution
Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (4)
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Branching/Skip Logic
Helps create more intelligent surveys based on respondent's actions and answers
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Branding
Allows users to customize survey colors, logos, and URLs to match company branding
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Multimedia Support
Ability to embed videos, photos, or other rich media
Multilingual Surveys
Allows for creation of surveys in different languages and advanced survey translation
Survey Insights (4)
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Reporting & Analytics
Provides tools to visualize and analyze data
BI Tools Integration
Allows integration with third -party reporting and business intelligence applications
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Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Agentic AI - Demo Automation (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
AI Demo Agent or Avatar
Utilizes an intelligent, conversational agent or avatar that automatically guides through a product demo in real time
Agentic AI - Survey (3)
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

