--- title: partnrUP Reviews meta_title: 'partnrUP Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 70 reviews by the users' company size, role or industry to find out how partnrUP works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 70 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # partnrUP Reviews **Vendor:** partnrUP **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 70 ## About partnrUP partnrUP is an AI-powered influencer marketing platform designed to streamline the entire creator workflow, from discovery to performance tracking. This innovative solution caters specifically to brands and agencies, replacing traditional manual processes with intelligent automation. By leveraging partnrUP, teams can scale their influencer programs more efficiently, utilizing fewer resources while achieving measurable results. The platform is tailored for enterprise teams and high-growth direct-to-consumer (DTC) brands, centralizing influencer marketing into a cohesive system. Users can seamlessly discover creators, manage outreach and contracts, launch campaigns, and track conversions across various social and retail channels. This integration eliminates the need for fragmented tools and large internal teams, allowing marketers to focus on strategy and execution rather than administrative tasks. At the heart of partnrUP are four specialized AI agents that automate critical stages of the influencer marketing workflow. These agents facilitate creator discovery and vetting, streamline outreach and contracting, assist in campaign briefing and execution, and enhance performance tracking and optimization. By working in unison, these AI agents reduce manual coordination efforts and continuously improve campaign outcomes through intelligent recommendations and real-time data analysis. In addition to traditional influencer marketing, partnrUP empowers brands to scale gifting programs, user-generated content (UGC), and affiliate-driven campaigns all within a single platform. Marketers can efficiently manage product seeding, transform creator content into high-performing UGC, and monitor performance through integrated affiliate links and commission-based payouts. With built-in affiliate integrations and robust conversion tracking, teams can directly link influencer activities to revenue, ensuring that creator partnerships align with measurable business objectives. For organizations seeking additional support, partnrUP offers white-glove managed services that combine AI automation with expert execution. This hybrid model allows brands to choose between self-serve automation and fully managed campaigns, providing flexibility while maintaining speed, efficiency, and performance at scale. The partnrUP team collaborates with brands to lead strategy, creator sourcing, outreach, contracting, content review, payments, reporting, and ongoing optimization, ensuring a comprehensive approach to influencer marketing. ## partnrUP Pros & Cons **What users like:** - Users appreciate the **exceptional customer support** of partnrUP, highlighting the team's responsiveness and collaborative approach. (3 reviews) - Users commend the **ease of use** of partnrUP, noting streamlined management and responsive support throughout projects. (3 reviews) - Users find the **seamless campaign management** of partnrUP highly efficient and user-friendly for influencer collaboration. (2 reviews) - Users value the **effective communication** of partnrUP, appreciating their responsiveness and support throughout the collaboration. (2 reviews) - Users commend the **extremely attentive support** from partnrUP, making campaign management seamless and collaborative. (2 reviews) - Users appreciate the **quick response time** of gen.video, enhancing their overall experience and project execution. (2 reviews) - Team Collaboration (2 reviews) - Time-saving (2 reviews) - Centralization (1 reviews) - Content Management (1 reviews) **What users dislike:** - Users find the **platform confusing to navigate** , which can hinder their overall experience and productivity. (1 reviews) - Users often face **connection delays** that hinder timely execution of projects and meeting strict corporate policies. (1 reviews) - Users report **insufficient influencer participation** in RFPs, limiting the effectiveness of the platform. (1 reviews) - Users find the **difficult navigation** of partnrUP sometimes confusing, impacting their overall experience with the platform. (1 reviews) - Users occasionally experience **download issues** that affect usability, though the product remains reliable otherwise. (1 reviews) - Influencer Management (1 reviews) - Users experience **occasional link issues** that disrupt functionality, though the product remains reliable and user-friendly overall. (1 reviews) - Navigation Issues (1 reviews) - Poor Navigation (1 reviews) - Users occasionally experience **software bugs** affecting links or uploads, though the platform remains reliable and user-friendly. (1 reviews) ## partnrUP Reviews ### 1. Streamlining Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Emily K. | Esports & Influencer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about partnrUP?** Gen.Video's platform is intuitive, comprehensive, and super easy to use for managing Influencer Marketing campaigns. All branded materials and/or branding requirements can be uploaded directly into the tool, alongside content coming directly from each influencer. Gen.Video's platform provides a one-stop-shop for edits, approvals, reporting, and more, so it has proven to be an invaluable tool time and time again. **What do you dislike about partnrUP?** No complaints! The tool is extremely comprehensive, and Gen.Video has an awesome team to support any needs, as well. **What problems is partnrUP solving and how is that benefiting you?** Working with Gen.Video significantly cuts down on lengthy back-and-forth email threads with talent, managers, and marketers since all content, approvals, and revision processes are housed neatly on their platform. **Official Response from Jessica Thorpe:** > Thanks Emily! Finding Beyond finding influencers and tracking performance, we know just how important it is to find time back in your day. Happy to hear that the gen.video platform simplified the process and helped your team recapture time in your day. Collaboration tools and content management is just one area that we've invested a lot of time in improving over the year and so it is great to hear you've noticed and it's working well for you! ### 2. Winning product influencer video reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L P. | World Wide Customer Journey Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2021 **What do you like best about partnrUP?** gen.video provides fantastic customer support **What do you dislike about partnrUP?** They currently are not available in all language WW. **Recommendations to others considering partnrUP:** gen.video is a valuable partner in showcasing product design, features and benefits using high ROI and low cost influencer videos. **What problems is partnrUP solving and how is that benefiting you?** gen.video led by Bill and Jess is a winning team of customer experience leaders and founders. Bill has been an advocate for the HP shopper experience and my mentor in the influencer content creation industry. We partnered at the US retail level providing excellent influencer product reviews that HP was unable to create internally. We were able to pilot directly with Amazon, which allowed us to demonstrate a very positive ROI. Those campaigns became a much-copied standard for Amazon product page content. Amazon, Staples, Office Depot, Office Max, and more all concurred that the fantastic, informative, unbiased content from 3rd party video reviewers was a highly valuable asset for the shopper journey. gen.video influencer videos allow shoppers to “see” and “experience” the products in real-world environments and scenarios similar to their own; almost a trial before buy experience. gen.video customer service is absolutely top of the industry and always a breath of fresh air when coming to them with a new project. Their very skilled staff helped me to think of the shopper's journey in new and effective ways. Their partnership has been invaluable to my role, and I highly recommend them for product reviews, product demonstrations, retailer shopper journey strategy, and influencer content. ### 3. Knowledgeable partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about partnrUP?** Gen Video provided turnkey solutions and support for our influencer programs, highly knowledgeable about the market and able to provide options for most any program **What do you dislike about partnrUP?** No negatives specific to Gen Video, same challenges that impact all providers - availability / timing of talent, but Gen Video managed issues well. **What problems is partnrUP solving and how is that benefiting you?** Helped us connect with our audience with relevant, engaging talent. ### 4. Gen. Video has a great influencer roster, solid reporting and their team understands our business **Rating:** 5.0/5.0 stars **Reviewed by:** Laurin Ann L. | Consumer Brand Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about partnrUP?** I love their flexibility and willingness to help and explore new ideas. And their use of tech to advance our business. **What do you dislike about partnrUP?** Some of the college-aged influencers tended to be less reliable. **What problems is partnrUP solving and how is that benefiting you?** Bringing awareness to my brand and in some cases, consideration/conversion. ### 5. Influencer Marketing that drive results. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about partnrUP?** The gen.video platform helped us manage a roster of influencers and be able to optimize campaigns based on business objective. There retail connections provided sales conversation data and helped us understand the ROI of our investments. Each year the system got smarter and we were able to optimize results. **What do you dislike about partnrUP?** Micro Influencers is not their strength. **What problems is partnrUP solving and how is that benefiting you?** The gen.video platform helped us manage a roster of influencers and be able to optimize campaigns based on business objective. There retail connections provided sales conversation data and helped us understand the ROI of our investments. Each year the system got smarter and we were able to optimize results. ### 6. Gen Video comprises a team of experts that deliver big wins for my business at Bayer Consumer Health **Rating:** 5.0/5.0 stars **Reviewed by:** Denise V. | VP Brand Integration PR, Social and Influencer, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about partnrUP?** They have an in depth knowledge of influencer space well beyond product placements with influencers. **What do you dislike about partnrUP?** They have a small team, but at the same time, they are mighty for being so small. **What problems is partnrUP solving and how is that benefiting you?** We are ensuring that our products are relevant with an influential audience. We go beyond product postings and Gen Video knows how to leverage influencer content well beyond into paid and ecomm and otherwise. ### 7. Fantastic Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea L. | Producer Creative Services at The Home Depot, Inc., Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2022 **What do you like best about partnrUP?** The GenVid Team were excellent partners and fantastic collaborators at every stage of our projects. They listened to our needs and delivered stellar results consistently. **What do you dislike about partnrUP?** I disliked nothing. 100% positive experience, **What problems is partnrUP solving and how is that benefiting you?** We wanted to create relatable & authentic, influencer-led, DIY video content for our customers. GenVid found us experienced, engaging and entertaining DIYers with expert-level insights and dynamic on-screen personalities. ### 8. PG Gen Vid Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2022 **What do you like best about partnrUP?** Provides authentic consumer reviews with high quality video **What do you dislike about partnrUP?** Brief building process could be more streamlined **What problems is partnrUP solving and how is that benefiting you?** Reusable consumer reviews. This provides us a way to help tell the story of our products in a more meaningful way for consumers. ### 9. Efficient **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about partnrUP?** Ability to curate the influencer list and video edits. **What do you dislike about partnrUP?** There was a slight mismatch between the product review needed and the product the influencer selected. **What problems is partnrUP solving and how is that benefiting you?** Helped us generate content for eCOMM. ### 10. Best Team Ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about partnrUP?** Everyone I have currently worked with at Gen. Video is so helpful, caring, and shows they care about your business! They are always available and always willing to help with any issues. **What do you dislike about partnrUP?** I do not have any dislikes about this company. **Recommendations to others considering partnrUP:** I would highly recommend using Gen.Video for all your marketing needs! **What problems is partnrUP solving and how is that benefiting you?** Helping us with influencer work has been an enormous help! They take care of all the work, and anytime there is an issue/worry they ask to make sure all is correct. ### 11. Great agency, great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about partnrUP?** I loved working with the Gen.Vid team! They were always on top of their game, flexible abs able to pivot when needed. **What do you dislike about partnrUP?** There's really not much I disliked if anything working with this team. They were always present and responsive when working on projects. **What problems is partnrUP solving and how is that benefiting you?** Gen.Vid was a great solution in helping produce and create influencer based videos. They found great talent and managed projects well. ### 12. Knowledgeable and Pleasure to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2022 **What do you like best about partnrUP?** Very responsive, strategic team, adaptable to different size projects and budgets. Great turnaround time. Tools & software very easy to use. **What do you dislike about partnrUP?** This is a difficult question to answer. I highly recommend Gen.Video. **What problems is partnrUP solving and how is that benefiting you?** Being able to capture assets with a limited budget. It was very cost-effective to work with Gen.Video for asset needs. ### 13. Single destination for managing creator content **Rating:** 5.0/5.0 stars **Reviewed by:** Becky Y. | VP of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about partnrUP?** A single place for reviews, approvals, and metrics! **What do you dislike about partnrUP?** No complaints! Everything worked great.. **What problems is partnrUP solving and how is that benefiting you?** Scalable content creation from real people. Helped reduce our content creation costs by 80% ### 14. Great influencer content and brand partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about partnrUP?** Gen.Video provides excellent content and overall service. The team is great to work with, and their dashboard is incredibly user-friendly. **What do you dislike about partnrUP?** I do not have any dislikes at this time. **What problems is partnrUP solving and how is that benefiting you?** Influencer-based marketing drives our business. In addition, this content can be used across multiple consumer touchpoints. ### 15. Influencer Marketing with Real ROI Based Results **Rating:** 4.5/5.0 stars **Reviewed by:** Austin R. | Associate Director, Affiliate + Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2021 **What do you like best about partnrUP?** Gen.video's dashboard is intuitive and insightful. It tackles issues that a traditional marketing team AND an e-commerce/digital direct team would focus on. **What do you dislike about partnrUP?** Some influencers can be pricey, but Gen.Video is good at recommending options within any budget. **What problems is partnrUP solving and how is that benefiting you?** That influencer based marketing can drive actionable and measurable results, from impressions to actual revenue. **Official Response from Bill Hildebolt:** > Thank you Austin! We loved working with you and know our paths will cross again. It's gratifying that someone who understands affiliate marketing and ROI like you do would put their stamp of approval on our service. For any brands who want to better understand how gen.video stands apart from others in delivering real ecommerce tracking and impact, read out TRAAIL analytics at the link below (and be sure to also read about our retail content syndication capabilities). ### 16. VP Brand Integration PR, Social and Influencer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about partnrUP?** Gen Vid team provides best in class service. Ideas are on trend and innovative. Their technology is great. **What do you dislike about partnrUP?** there are no downsides to using gen video **Recommendations to others considering partnrUP:** Gen Vid team are expert in video content and delivers amazing influencers, but they are not just video. They get the entire influencer content chain. They've made a difference on my business. **What problems is partnrUP solving and how is that benefiting you?** Being able to reach consumers via influencer marketing that is on trend and relatable. Their measurement and paid media and affiliation with AMazon is great. ### 17. Reckitt _ Izabella Kotlyar **Rating:** 5.0/5.0 stars **Reviewed by:** Izabella K. | eComm CX Manager **Reviewed Date:** September 22, 2021 **What do you like best about partnrUP?** Speed and quality of execution, great communication and follow through. **What do you dislike about partnrUP?** Within the platform they use, Backstage, the inability to download content directly from the content review page **What problems is partnrUP solving and how is that benefiting you?** Upper Funnel Awareness. We have seen great engagement and sales ### 18. Great people, great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Tobacco | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about partnrUP?** Their flexibility in working with us to find the right creators and tonality, their product backend, but most of all their approach to collaborating with clients has been exceptional. **What do you dislike about partnrUP?** There was not actually anything to dislike to date. It's been easy to commission and utilise. **Recommendations to others considering partnrUP:** Listen to their advice and support. **What problems is partnrUP solving and how is that benefiting you?** Creating effective, authentic marketing content ### 19. Director, External Communications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about partnrUP?** The partnership feel and shared vision for programming goals. **What do you dislike about partnrUP?** Project management hiccups that were quickly optimized. **What problems is partnrUP solving and how is that benefiting you?** Driving engaging content for my brands. ### 20. Gen.Video isn't an agency, it's a business PARTNER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about partnrUP?** The staff at Gen.Video is extremely patient and kind, but most importantly, they know their stuff. They are experts in the fields of eCommerce and Social Commerce. They are performance-driven and are invested in driving ROI for my company. **What do you dislike about partnrUP?** Would like to have a standing weekly meeting (same day, same time). **What problems is partnrUP solving and how is that benefiting you?** We are using social influencers to drag consumers through the purchase funnel to convert top of funnel social media spend into bottom of funnel social commerce activations. ## partnrUP Discussions - [What is gen.video used for?](https://www.g2.com/discussions/what-is-gen-video-used-for) - 1 comment - [View partnrUP pricing details and edition comparison](https://www.g2.com/products/partnrup/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+13%3A40%3A53+-0500&secure%5Bsession_id%5D=8fb8e402-e12a-4d91-98a3-c7045e78ae92&secure%5Btoken%5D=b26a095851baee32b8d0c52293b27e62a9cfe0e9fae1e94a09f946c913e7c885&format=llm_user) ## partnrUP Integrations - [Instagram](https://www.g2.com/products/meta-platforms-inc-instagram/reviews) - [Paypal](https://www.g2.com/products/paypal123/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [youtube](https://www.g2.com/products/gamerbat-youtube/reviews) ## partnrUP Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Link Options** - Custom Links - Referral Link Generator **Customization** - Branding - Customizable Thumbnails - Custom Metadata - Annotations **Content** - Types - Migration - Publishing - UGC **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Cross-system Integration - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Organization** - Workflows - Playlists - Deep Search - Analytics - Permissions **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Publishing** - Execute Content Publication **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Social Shopping** - Promotions - Shoppable Media - Social Store **Agentic AI - Video CMS** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Social Media** - Social Media Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Analytics** - Product Insights - Social Listening - Campaigns **Generative AI** - AI Text Generation - AI Text Generation **Agentic AI - Content Creation** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top partnrUP Alternatives - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)