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Oracle Data Cloud

By Oracle

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4.0 out of 5 stars

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Oracle Data Cloud Reviews & Product Details

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Oracle Data Cloud Reviews (42)

Reviews

Oracle Data Cloud Reviews (42)

4.0
42 reviews

Pros & Cons

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Verified User in Education Management
UE
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Datalogix Experience"
What do you like best about Oracle Data Cloud?

What I loved about Datalogix was that is was easy to use and very helpful in understanding and sorting data. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

I truly don’t dislike anything about Datalogix! It’s a wonderful app! Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise (> 1000 emp.)
"Great feature"
What do you like best about Oracle Data Cloud?

Its very effective and I find it helpful Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

It doesnt have many features and i would like it to update Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise (> 1000 emp.)
"Reivew Datalogix"
What do you like best about Oracle Data Cloud?

Targeted Information is really at granular level. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

Not too sure about privacy concerns. The company should address these concerns Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"ODC"
What do you like best about Oracle Data Cloud?

The Oracle Data cloud has a large amount of data segments as well as audiences from other data provider partners. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

The integration setup and monthly minimums are not cheap. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Premium Access to B2B Audience Data for Digital Display"
What do you like best about Oracle Data Cloud?

It's easy to access 3rd party data to create custom audience. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

The UI seems a bit primitive and not modern. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Multi-Model and Helpful database managment "
What do you like best about Oracle Data Cloud?

Helpful multi-model and dimensional database system for online vendors and data transactions. User interface is pretty good and easy to use for newbies Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

Can be very slow depending on the compression rate and might need to be redone when used with certain models. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Enterprise (> 1000 emp.)
"Sr. Marketing Manager"
What do you like best about Oracle Data Cloud?

Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

Consumers feel the data used to create specific messages directed to them can be seen as too creepy. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Mid-Market (51-1000 emp.)
"DLX Review"
What do you like best about Oracle Data Cloud?

They have very good industry penetration. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out. Review collected by and hosted on G2.com.

Corey B.
CB
Online Display Media Buyer
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Most Expansive Purchase Based Targeting Provider"
What do you like best about Oracle Data Cloud?

Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

They do not have scale with rich media units and sometimes that is needed for CPG campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Datalogix is an extremely important research vendor for many clients"
What do you like best about Oracle Data Cloud?

What I like the best about Datalogix (DLX) is how they enable advertisers to build and target audiences composed of both online and offline sales data. This is a unique and extremely valuable offering that many clients demand, especially high spending direct response clients with large offline costumer base. Review collected by and hosted on G2.com.

What do you dislike about Oracle Data Cloud?

Implementation of the DLX pixel in ad ops requires a more intricate and often needlessly difficult campaign set up. There is often a unique DLX pixel per placement and rarely is there a universal macro pixel solution to streamline implementation which would thereby reduce the chance of errors and improve the quality of insights. Review collected by and hosted on G2.com.

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Oracle Data Cloud Features
Offline Data Integration
Mobile Data Integration
Audience Segmentation
Recommendations
Standard Dashboards
Data Permissions
User, Role, and Access Management
Performance and Reliability
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