# Is Constant Contact's automation and A/B testing enough once larger sends need more flexibility?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Picture a small business moving from a monthly newsletter to larger, more frequent sends: I've been exploring whether <a class="a a--md" elv="true" href="https://www.g2.com/products/constant-contact/reviews">Constant Contact</a>'s automation and A/B testing are enough once those sends need more flexibility. For most small businesses the answer is yes, since pairing automation with segmented lists and checking results in the real-time reporting covers the sends they actually run. More involved automation logic and A/B testing at high volume are where, going by reviews, some add an integration to extend what's built in, and list management takes more attention as the list grows. What Constant Contact does well is the ease of that core setup: automation takes repetitive campaign work off the calendar, and segmentation keeps each send aimed at the right audience without needing a specialist.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Across <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">email marketing</a>, platforms tend to be built either for ease of setup or for deep customisation, and Constant Contact sits on the ease side, which suits businesses where the owner or a small team builds the campaigns. Automation taking repetitive campaign work off the calendar is one of the things people value most, and segmentation keeps each send aimed at the right audience.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A/B testing is worth getting right early, since a test only helps if the result is clear enough to act on.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How do you structure an A/B test so the result is clear? And which automation saved you the most time once your list grew?</p>

##### Post Metadata
- Posted at: 1 day ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;Pairing automation with segmented lists covers almost everything we send. The real-time reporting makes it easy to see what&#39;s landing.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: about 4 hours ago
- Author title: SEO Content Specialist





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