# Oracle Data Cloud Reviews **Vendor:** Oracle **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.0/5.0 **Total Reviews:** 42 ## About Oracle Data Cloud Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy. ## Oracle Data Cloud Pros & Cons **What users like:** - Users appreciate the **excellent data visualization** in Oracle Data Cloud's analytics, making insights easy to understand. (1 reviews) - Users praise the **ease of understanding** with Oracle Data Cloud, particularly enjoying its intuitive data visualization features. (1 reviews) - Users value the **ease of use** in Oracle Data Cloud, particularly appreciating its intuitive analytics and data visualization. (1 reviews) - Users appreciate the **user-friendly interface** of Oracle Data Cloud, especially its clear and effective data visualization tools. (1 reviews) **What users dislike:** - Users find the **cost to be high** compared to alternative options available in the market. (1 reviews) ## Oracle Data Cloud Reviews ### 1. Oracle Data Cloud a futuristic cloud space **Rating:** 4.5/5.0 stars **Reviewed by:** Neeraj G. | Consultant-2 ERP Configuration & Implementation - Advanced, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Oracle Data Cloud?** I have been using ODC from the start of my career. I like the features and ease with which Data can be handled with it. It offers powerful analytic tools which provide useful insights. The feature of cross device tracking helps businesses to follow consumer journeys across devices. **What do you dislike about Oracle Data Cloud?** with large amounts if data there are always security related issues. Plus being a high end product it is costly. **What problems is Oracle Data Cloud solving and how is that benefiting you?** with improved and detailed audience insights, the business can target its marketing efforts more precisely thereby leading to higher conversion rates. It helps in data-driven decision-making and it is highly scalable. ### 2. A great versatile platform for data management **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi B. | Graphics Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Oracle Data Cloud?** Includes various advanced functionalities that make your workflow more accessible and intuitive for data management. It also helps transfer and share the data and files internally in our organization and outside of your organization. Most flexible and quick, quickly responding features available. This software helps you analyze and collect data from your customers or clients from other platforms, websites, or campaigns. The integration process is more accessible and intuitive. Easy access to documents at any time from anywhere. **What do you dislike about Oracle Data Cloud?** The processing speed of this software sometimes gets affected due to server down problems or when we try to process or work with more significant sized documents or try to import heavy documents in this. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We can store and save the documents on the cloud, which can be accessed by any of our team members from any device at any time. Targeting and communicating with our organization's most genuine and service required clients. ### 3. Pros and Cons of Oracle Data Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Abhay S. | AWS Solution Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2023 **What do you like best about Oracle Data Cloud?** Comprehensive Data: The platform combines data from various sources, including first-party, third-party, and public data, to provide a comprehensive view of consumers. Advanced Analytics: It offers advanced analytics capabilities that allow organizations to analyze consumer behavior and generate actionable insights. Cross-Device Targeting: The platform provides cross-device targeting solutions, enabling organizations to reach their target audience across different devices. Data Management: It offers a range of data management services, helping organizations to effectively manage their data and keep it secure. **What do you dislike about Oracle Data Cloud?** Complexity: The platform can be complex and difficult to navigate for some users, especially for those with limited technical expertise. Cost: The cost of using Oracle Data Cloud can be high for some organizations, especially for small and medium-sized businesses. Limited Integration: Some users may find that the platform does not integrate well with other tools and systems they already use. Dependence on Oracle: The platform is proprietary and requires organizations to be fully dependent on Oracle, which may limit their flexibility. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We were looking for high performance cloud platform where we can configure Kubernetes and host micro service application ### 4. Review on Oracle cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Oracle Data Cloud?** Good and easy to use software. I mostly use the analytics part of it. Visualization of data is very good and easy to understand. **What do you dislike about Oracle Data Cloud?** Cost is bit high when compared to alternatives. **What problems is Oracle Data Cloud solving and how is that benefiting you?** User friendly. Integration Capabilities. Storage and visualization. ### 5. Oracle data cloud to a friend , rating -6 **Rating:** 3.0/5.0 stars **Reviewed by:** Veena R. | Software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Oracle Data Cloud?** pay for what you use and easy to manage the environment. Would like to use it currently and in future **What do you dislike about Oracle Data Cloud?** need improvement in features and documentation for using the services **What problems is Oracle Data Cloud solving and how is that benefiting you?** scalability, high availability ### 6. Oracle data cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Anmol A. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Oracle Data Cloud?** Centralized, acquire and monetize the data in a much better way **What do you dislike about Oracle Data Cloud?** Integration with other tools is bit complex **What problems is Oracle Data Cloud solving and how is that benefiting you?** Centralized the data to make critical reports for business users ### 7. OCI is a well planned and secured platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Sumeera M. | Senior Manager - IT Systems, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Oracle Data Cloud?** - Reliability - Agility - Responsiveness -Flexibility **What do you dislike about Oracle Data Cloud?** - Price is really high and for developing countries like us it is difficult to bear it. **What problems is Oracle Data Cloud solving and how is that benefiting you?** OCI supported us in expanding the infrastructure and scalability. ### 8. Oracle cloud review **Rating:** 4.5/5.0 stars **Reviewed by:** Kunal L. | Staff Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Oracle Data Cloud?** centralize, acquire, monetize your data in better way **What do you dislike about Oracle Data Cloud?** Integration with other tools is Little complex **What problems is Oracle Data Cloud solving and how is that benefiting you?** centralize the data to make critical report for BU users ### 9. It was very nice to use Oracle CX suite, it was so interactive, easy-to-use & intuitive suite. **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnajit P. | Technology Trainee , Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2022 **What do you like best about Oracle Data Cloud?** B2B & B2C products are amazing. Especially on the marketing & commerce front, the user interaction is great. I also use a personal website with SendGrid for mailing purposes. While talking about competitors, Oracle has been really magnificent in marketing & e-commerce single-click websites are amazing that competitors don't provide. **What do you dislike about Oracle Data Cloud?** On the e-commerce website, more focus can be given to user experience, because user engagement is there but I think updating the user experience with help of some web technologies, can be improved to a much better extent. Rest everything felt good. **What problems is Oracle Data Cloud solving and how is that benefiting you?** The marketing & user engagement has been improved with CX, and also it's helping a lot to get more customer attention. It is helping the business to be productive as well & financially as well. ### 10. Oracle Data Cloud is future for cloud applications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Oracle Data Cloud?** Deployment is easiest thing, and its easy to access the data and modify **What do you dislike about Oracle Data Cloud?** Nothing as of now, but if we have a complex implementation the deployment takes more than expected **What problems is Oracle Data Cloud solving and how is that benefiting you?** Storing all the client data on the cloud and easy remote access to it ### 11. Its a little challenging to guarantee the up time and availability. **Rating:** 3.0/5.0 stars **Reviewed by:** Murtaza C. | Database Administrator IV, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Oracle Data Cloud?** Ease of API use and integrity with oher tools. **What do you dislike about Oracle Data Cloud?** Availability issues & restrictions around what applications/ other databases can be used. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Scalability & ease of adding/ removing severs & compute power. ### 12. Data Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Oracle Data Cloud?** Easy to integrate with OCI products, as databases and buckets **What do you dislike about Oracle Data Cloud?** A little hard to setup and integrate with multiple sources outside OCI **What problems is Oracle Data Cloud solving and how is that benefiting you?** As a tech provider company we can use our clients apps and integrate the data with easy ### 13. Had a very food experience **Rating:** 3.0/5.0 stars **Reviewed by:** Shashank S. | Database Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Oracle Data Cloud?** Completely remove managing infrastructure headache **What do you dislike about Oracle Data Cloud?** Still in testing phase can't add more information here **What problems is Oracle Data Cloud solving and how is that benefiting you?** Dba can focus on quality work insist of managing infrastructure ### 14. Oracle dba **Rating:** 2.5/5.0 stars **Reviewed by:** Ghanshyam K. | Lead DBA, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Oracle Data Cloud?** We are using as a replacement of ebusiness suit **What do you dislike about Oracle Data Cloud?** I like everything, some free testing option should available **Recommendations to others considering Oracle Data Cloud:** Yes **What problems is Oracle Data Cloud solving and how is that benefiting you?** As of now no updates ### 15. Amazing Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Oracle Data Cloud?** The unity it can bring within the Marketing team, and gets the IT peeps bought in. It has helped strengthen our insights and depth of data. We were able to tighten the customer journey through the data and better understand our triggers. We were able to see our campaign goals and in utilizing the insights it made it simple for our marketing team to engage in the trending conversations. **What do you dislike about Oracle Data Cloud?** Cost, the licensing can get quite expensive. Plus if you are using multiple computers, each will need a license. **Recommendations to others considering Oracle Data Cloud:** Truly a great tool and best in market to provide insights your marketing team can actually act on. It improved our View-ability and our CTR was awesome. I enjoyed working their system, was very easy to operate and drill into the data. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We used it to determine our customer journey and produce scoring system. See where the data was slipping and were we were strong in our engagement. ### 16. Strong product for easy tagging and insights **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron H. | Director, Data Strategy and Architecture, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Oracle Data Cloud?** Ease and simplicity of UI. Easy to find audiences and options for potential insights you can garner from those audiences. Very straightforward in terms of ability to locate the data you have ingested, view and create audiences with the and other data, and pull audience insights. **What do you dislike about Oracle Data Cloud?** The audience insights are strong, but the media insights are not as strong as one would like. It can build strong audience profiles for insights and media strategy, but frequency management and measuring diminishing returns based on engagement is limited. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Collecting 1P data signals and then using ODC to index against those 1P data signals and identify audience attributes that best align with our client 1P data ### 17. Great Tool! Helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Kristina D. | Corporate Recruiter , Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Oracle Data Cloud?** It really helped turn data into something - that was helpful and provide an understanding of the company's customers. I do not use it now but used it briefly in the past! It being a complete integrated cloud which offers software as a service. **What do you dislike about Oracle Data Cloud?** I don't have a negative comment. Only because I didn't use it for too long, to have a negative opinion. I feel like it is user friendly and really helps a company understand the customers they have. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Taking data and forming it to something elaborate. Oracle data cloud is a complete integrated cloud which offers services across software as a service, platform as a service and infrastructure as a service. There are several steps to it and different ways it can help a business. I enjoyed the time I worked with it, but wish I could of had more to learn and become more familiar with all the things it can help/do. ### 18. oracle cloud is easy and efficient to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2019 **What do you like best about Oracle Data Cloud?** the easy upload of data to the cloud as well as access the data from anywhere. It makes it easy to access any vm as well as having very few glitches or downtime for any server you have running on the cloud.It is also very easy to manage with a downloadable app that you can view performance on **What do you dislike about Oracle Data Cloud?** nothing with this software I dislike they are needed and useful.I like ht euser interfeca for aws servers management a little bit better but both do the same thing it is just one is more user friendly. **Recommendations to others considering Oracle Data Cloud:** use it for everything data driven **What problems is Oracle Data Cloud solving and how is that benefiting you?** holding data on the cloud so it does not fill up any hardware device to much.Managing remote servers from the touch of a button.Setting flags on data limits. ### 19. Novice user but I like it so far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Oracle Data Cloud?** Mostly just the functionality. It's giving us the capability to share across departments in our organization. **What do you dislike about Oracle Data Cloud?** Sharp learning curve if you aren't used to it. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Mostly just sharing things rapidly. ### 20. Great Selection! **Rating:** 4.0/5.0 stars **Reviewed by:** Will C. | Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Oracle Data Cloud?** Great variety of audiences, purposes, etc. **What do you dislike about Oracle Data Cloud?** Almost too many to keep up with! Sometimes tricky to tell what you really need. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Connecting with the required audiences and the right consumers. ### 21. Helping Us Through Facebook Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsey M. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2018 **What do you like best about Oracle Data Cloud?** When Facebook announced they were dropping their advanced targeting and third party vendors, we were in a bit of a panic, but with our strong partnership with Oracle and their strong partnership with Facebook, we were able to maintain strong, detailed targeting with Facebook ads. Their customer service team and partner reps are extremely responsive and helpful, helping solve any issues or glitches come up quickly. **What do you dislike about Oracle Data Cloud?** The switch from their data living in Facebook natively to living outside the platform and being imported in has been complicated and complex. I'm not sure how much of the issues are springing from Facebook and how many are from Oracle's side. Getting everything switched over has been a long and complicated process, but the team at Oracle is very responsive. **Recommendations to others considering Oracle Data Cloud:** The support team at Oracle is phenomenal and their trainings are top notch. The data they have available is second to none and has really helped improve a lot of our Facebook ad campaigns. The data gave us better results when paired with Facebook's advanced targeting, before Facebook removed their data, but Oracle's solution is better than the alternative - not having good targeting for ads. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We continue to have some of the best targeting in the world for our Facebook campaigns because of Oracle Data Cloud. Our preferred partnership with them allows us to continue running high-quality campaigns for our clients that continue to target the most qualified audiences. ### 22. data management specialist **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Oracle Data Cloud?** best product to use collect massive data. agile and flexible. response smoothly and quickkly **What do you dislike about Oracle Data Cloud?** basicly it s not suit'bal for work with different team **What problems is Oracle Data Cloud solving and how is that benefiting you?** incentive management' realtime monitoring and repporting ### 23. Reliability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Oracle Data Cloud?** I like it that it is very reliable and easy to use. **What do you dislike about Oracle Data Cloud?** Documentation is fine but need a few improvement. **What problems is Oracle Data Cloud solving and how is that benefiting you?** I am saving my critical on the cloud. ### 24. A powerful tool to target the right audience **Rating:** 3.5/5.0 stars **Reviewed by:** Paul J. | Pathways Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Oracle Data Cloud?** The efficiency and how quick and easy it is to obtain customer data **What do you dislike about Oracle Data Cloud?** The fact that we do not get a better price if we order several customer data samples **Recommendations to others considering Oracle Data Cloud:** Datalogix is absolutely great if you intend to expose your marketing strategy and make sure that you are targeting the right audience. Also, quite happy to know that Oracle decided to purchase the company and develop that tool even more thanks to great financial means. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Targeting the right audience with our marketing strategy ### 25. Oracle Data Cloud **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Oracle Data Cloud?** Offers high level data for advertising on platforms **What do you dislike about Oracle Data Cloud?** The audiences that are offered do change from time to time **What problems is Oracle Data Cloud solving and how is that benefiting you?** Using data to target exact customers ### 26. Great software for advertisers. **Rating:** 4.5/5.0 stars **Reviewed by:** William T. | William Tidey, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Oracle Data Cloud?** I like how they are able to help people with advertisement campaings. **What do you dislike about Oracle Data Cloud?** I dislike how it is a slow prosess to get the information needed. **Recommendations to others considering Oracle Data Cloud:** I recommend all businesses use datalogix to make their marketing campaigning easier. **What problems is Oracle Data Cloud solving and how is that benefiting you?** My company uses Datalogix to find the best way to advertise. ### 27. Data **Rating:** 4.0/5.0 stars **Reviewed by:** Alissa B. | Operations/ HR Asst Manager, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Oracle Data Cloud?** Easy to understand. All information in concise and simple. **What do you dislike about Oracle Data Cloud?** Was difficult to mesh to other data that was previously usef **What problems is Oracle Data Cloud solving and how is that benefiting you?** Easy to map operational goals following data ### 28. My experience is always hit or miss **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Oracle Data Cloud?** I love the ease of use. They make it so that pretty much anyone can use this software. **What do you dislike about Oracle Data Cloud?** I dislike how buggy things tend to be. I feel like there's always an issue that needs to be fixed, but that could also be their ancient computers. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Datalogix provides the best way to organize customer information and put it to good use. ### 29. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Oracle Data Cloud?** I love how resourceful and helpful Datalogix is in helping our company connect with our clients. **What do you dislike about Oracle Data Cloud?** I dont have any issues with Datalogix. I love everything about it. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Pin pointing what our customer's needs and wants are to help us better serve them. ### 30. Great tool for data analysis **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Oracle Data Cloud?** I love the user experience, it’s easy to use! **What do you dislike about Oracle Data Cloud?** I think some of the data they are collecting is irrelevant and not useful. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We used to collect data in recruitment to see what roles candidates are looking at. ### 31. Datalogix Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Oracle Data Cloud?** What I loved about Datalogix was that is was easy to use and very helpful in understanding and sorting data. **What do you dislike about Oracle Data Cloud?** I truly don’t dislike anything about Datalogix! It’s a wonderful app! **What problems is Oracle Data Cloud solving and how is that benefiting you?** No business problems ### 32. Great feature **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Oracle Data Cloud?** Its very effective and I find it helpful **What do you dislike about Oracle Data Cloud?** It doesnt have many features and i would like it to update **What problems is Oracle Data Cloud solving and how is that benefiting you?** Time management ### 33. Reivew Datalogix **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Oracle Data Cloud?** Targeted Information is really at granular level. **What do you dislike about Oracle Data Cloud?** Not too sure about privacy concerns. The company should address these concerns **What problems is Oracle Data Cloud solving and how is that benefiting you?** Targeted advertising ### 34. ODC **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Oracle Data Cloud?** The Oracle Data cloud has a large amount of data segments as well as audiences from other data provider partners. **What do you dislike about Oracle Data Cloud?** The integration setup and monthly minimums are not cheap. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We utilize ODC to help layer onto our own datasets when running campaigns. ### 35. Premium Access to B2B Audience Data for Digital Display **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Oracle Data Cloud?** It's easy to access 3rd party data to create custom audience. **What do you dislike about Oracle Data Cloud?** The UI seems a bit primitive and not modern. **What problems is Oracle Data Cloud solving and how is that benefiting you?** We have very much improved the campaign response when using the audience data available in ODC. ### 36. Multi-Model and Helpful database managment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about Oracle Data Cloud?** Helpful multi-model and dimensional database system for online vendors and data transactions. User interface is pretty good and easy to use for newbies **What do you dislike about Oracle Data Cloud?** Can be very slow depending on the compression rate and might need to be redone when used with certain models. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Data warehousing and data processing for client files and website analytics. ### 37. Sr. Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2017 **What do you like best about Oracle Data Cloud?** Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages. **What do you dislike about Oracle Data Cloud?** Consumers feel the data used to create specific messages directed to them can be seen as too creepy. **Recommendations to others considering Oracle Data Cloud:** Datalogix is great way to enhance your data with targeting in the most precise way. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Creating relevant, highly targeted campaigns to consumers. We've been able to safely marry data with vendors using Datalogix. ### 38. DLX Review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2017 **What do you like best about Oracle Data Cloud?** They have very good industry penetration. **What do you dislike about Oracle Data Cloud?** Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Revenue sharing has been a benefit since they are using our audiences. The value could be greater if they were open about reporting. ### 39. Most Expansive Purchase Based Targeting Provider **Rating:** 4.5/5.0 stars **Reviewed by:** Corey B. | Online Display Media Buyer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about Oracle Data Cloud?** Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most. **What do you dislike about Oracle Data Cloud?** They do not have scale with rich media units and sometimes that is needed for CPG campaigns. **Recommendations to others considering Oracle Data Cloud:** Use for purchase based targeting campaigns with offline sales objectives. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Purchase based targeting is the only way to reach users who have already shown interest in your product in the offline world. ### 40. Datalogix is an extremely important research vendor for many clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Oracle Data Cloud?** What I like the best about Datalogix (DLX) is how they enable advertisers to build and target audiences composed of both online and offline sales data. This is a unique and extremely valuable offering that many clients demand, especially high spending direct response clients with large offline costumer base. **What do you dislike about Oracle Data Cloud?** Implementation of the DLX pixel in ad ops requires a more intricate and often needlessly difficult campaign set up. There is often a unique DLX pixel per placement and rarely is there a universal macro pixel solution to streamline implementation which would thereby reduce the chance of errors and improve the quality of insights. **Recommendations to others considering Oracle Data Cloud:** Work with DLX to find a better implementation solution that involves a universal pixel to streamline the process. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Agencies are trying to figure out how best to target and effectively reach the right audiences for their clients. DLX helps realize this through it's unique combination of offline and online sales data. ### 41. Identifying Your Audience **Rating:** 5.0/5.0 stars **Reviewed by:** Scott C. | Marketing Strategy Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2015 **What do you like best about Oracle Data Cloud?** I liked the interface and the ease of use. **What do you dislike about Oracle Data Cloud?** There is nothing about the service I dislike. **Recommendations to others considering Oracle Data Cloud:** Make sure your initial data is clean and de-duped. **What problems is Oracle Data Cloud solving and how is that benefiting you?** Helping to identify target audience intelligence ### 42. GM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2014 **What do you like best about Oracle Data Cloud?** Broad sets of BT data, from Broad to specific to branded. **What do you dislike about Oracle Data Cloud?** nothing to dislike. Provides data as advertised. **What problems is Oracle Data Cloud solving and how is that benefiting you?** helps us target specific demos or users and increase our campaign budgets from advertisers. - [View Oracle Data Cloud pricing details and edition comparison](https://www.g2.com/products/oracle-data-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+15%3A24%3A39+-0500&secure%5Bsession_id%5D=5e46e50e-8247-4426-8515-1330c2c76785&secure%5Btoken%5D=0d3e9beba280556a8753125f91da09507f626a6fd3652252f12a6df1714876bc&format=llm_user) ## Oracle Data Cloud Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Oracle Data Cloud Alternatives - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (629 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (557 reviews)