--- title: OpinionX Reviews meta_title: 'OpinionX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 21 reviews by the users' company size, role or industry to find out how OpinionX works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 21 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

OpinionX Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise OpinionX for its outstanding customer support, providing quick and thoughtful assistance whenever needed. (3 mentions)
Users find OpinionX to be incredibly easy to use, enabling quick surveys and intuitive interactions. (3 mentions)
Users value the engaging community of OpinionX, enhancing their experience while sharing diverse opinions and insights. (2 mentions)
Users appreciate the ranked feedback management of OpinionX, enabling clear insights into priority items and user preferences. (2 mentions)
Users love the easy-to-use interface of OpinionX, enabling quick survey creation and gathering valuable feedback effortlessly. (2 mentions)
Users find the dashboard and data representation lacking, suggesting a need for modernization and UX improvements. (1 mentions)
Users feel the layout issues detract from the overall experience, suggesting a need for modernization and improvement. (1 mentions)
Users find limited data analysis capabilities in OpinionX, requiring manual requests for necessary data exports. (1 mentions)
Users note that the user experience is not as polished as with more popular tools, though improvements are ongoing. (1 mentions)
Users feel the need for a modernized design as the current layout and UX are outdated. (1 mentions)

5 Pros or Advantages of OpinionX

5 Cons or Disadvantages of OpinionX

Morgan F.
MF
Morgan F.
Research Director
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Onboarding with Intuitive Interface"
3.5/5
What do you like best about OpinionX?

I find OpinionX very easy to use, especially for new users and non-technical staff. The platform is very simple, which allows for quick testing and iteration. I also appreciate that it offers pairwise comparison in a bespoke manner, something my previous system didn't have. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Potentially too simple for some users, especially re: customization. Did not notice many useful AI integrations. Review collected by and hosted on G2.com.

michelle b.
MB
michelle b.
Data Analyst
Small-Business (50 or fewer emp.)
"Professional-Looking Surveys and Lightning-Fast Support"
5/5
What do you like best about OpinionX?

I really like the look of their surveys, it feels very professional. Next to that, their team is always ready to help and reply SUPER fast. This means so much to me as sometimes time is limited. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Some survey types were not present from the start, such as Gabor Granger and Van Westendorp. However, now they are and this is another great thing about this platform, it's just always improving whatever is not perfect yet. Review collected by and hosted on G2.com.

Peter R.
PR
Peter R.
Senior Product Analyst
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive Points-Based Ranking with Fast Polls and Excellent Support"
4.5/5
What do you like best about OpinionX?

They’ve implemented points-based ranking in a really simple, intuitive way, which I didn’t find in the other tools I checked out. Points-ranking was really key for us, as for a previous poll in a different tool we found it quite hard to create some clear results due too not having the point ranking option.

The UI is pretty straightforward when it comes to creating a poll and making changes, and the analysis suite already covered most of the questions we wanted answered. For further analysis exporting (or even linking) to for instance Google sheets is just a couple of clicks. They also have some more advanced models for segmentation and clustering already build in.

Both creating the poll and answering it were without any noticeable delay.

Their pricing would be to steep for a single poll by our not-for-profit choir, but seems pretty compelling for professional use within bigger organizations. Their support was very good and prompt; and they kept track of progress and asked proactively how things were working out based on the time schedule I originally shared with them. As couple of small question I ran into were fully answered almost immediately. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Pricing might be steep, but that totally depends on you scenario of course. For our single poll use case it would have been too steep if not for Daniel granting us a single poll for enough respondents.

For bigger companies sending multiple polls a month or with larger respondent groups it should be fine. Review collected by and hosted on G2.com.

Verified User in Investment Management
GI
Verified User in Investment Management
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Streamlined Survey Tool with Room for Updates"
4.5/5
What do you like best about OpinionX?

What I like the most about OpinionX is how easy it is to navigate, especially as someone new to this type of research. Everything is clearly explained, which is very helpful for a student who has never had any experience with, for example, conjoint analysis. I also find it very easy for a younger audience to understand what it means and what it does. Compared to competitor platforms, OpinionX doesn't require much time to figure out, unlike others that are time-consuming and require substantial reading. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Some explanations are outdated, and the system looks a bit different compared to the pictures. It would be helpful if the explanations on the website matched the current system, especially regarding control analysis. Review collected by and hosted on G2.com.

Zane F.
ZF
Zane F.
Director
Small-Business (50 or fewer emp.)
"OpinionX Delivers Great Survey Features at a Fraction of the Price"
4.5/5
What do you like best about OpinionX?

OpinionX offers exactly what I need, they have most of the features that other survey tools offer, but at a fraction of the price. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

We only run survey experiments a few times a year. A monthly payment option would be wonderful. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Easy, Intuitive Surveying with Powerful Post-Analysis Tools (Excellent for Choice Based Conjoint)"
5/5
What do you like best about OpinionX?

Makes surveying easy and has all the post-analysis tools that to easily segment and analyise results.

Used this for a Conjoint Analysis. The tool followed all best practice models to create and analyse the survey and was super easy and intuitive to use. . It was easy to integrate with third party applications and the clean front-end design also helps you make modern and proffessional looking surveys. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Nothing really - all was as i had hoped. Review collected by and hosted on G2.com.

Verified User in Consulting
CC
Verified User in Consulting
Small-Business (50 or fewer emp.)
"Intuitive Platform Backed by a Fantastic, Human-Centric Team"
5/5
What do you like best about OpinionX?

The intuitive platform and the incredibly empathetic, human-centric leadership team. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Nothing—even when I had an account issue, they resolved it flawlessly. Review collected by and hosted on G2.com.

Charlotte K.
CK
Charlotte K.
Enterprise (> 1000 emp.)
"Unmatched Ease with Ranking Features"
5/5
What do you like best about OpinionX?

I really like OpinionX for its ranking options, visual analyses of the results and the possibility to have a bulk import. It's easy to set up, and participants can also use it very easily. There's lots of room for customization, and it really solved our problem with ranking. Other survey systems didn't allow us to set a limited amount of responses and rank them effectively, so this feature in OpinionX stood out for me. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

none that i've found thus far Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Wide Range of Survey Types—Found Exactly What I Needed"
4/5
What do you like best about OpinionX?

The breadth of survey types. They had exactly the one I needed for a short survey. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

The default response chart wasn't wasn't exactly what I needed. But it was easy enough to change it to something that worked better in my case. Review collected by and hosted on G2.com.

Verified User in Higher Education
GH
Verified User in Higher Education
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"User-Friendly Conjoint Surveys, but User Limits Can Be Restrictive"
3.5/5
What do you like best about OpinionX?

I used a conjoint analysis survey to create an assignment for a PMBA course. Loved how user friendly the survey was to create, execute and then get the data from. Review collected by and hosted on G2.com.

What do you dislike about OpinionX?

Not a huge fan of the limitation on user numbers. Review collected by and hosted on G2.com.