# Open Web Analytics Reviews
**Vendor:** Open Web Analytics  
**Category:** [Content Analytics Software](https://www.g2.com/categories/content-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1
## About Open Web Analytics
Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki.




## Open Web Analytics Reviews
  ### 1. Web Analytics for Staffing Firm

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2018

**What do you like best about Open Web Analytics?**

Made it easy to track results of communications over our website. 

**What do you dislike about Open Web Analytics?**

Should be further integrated wit google analytics to allow for better tracking. 

**What problems is Open Web Analytics solving and how is that benefiting you?**

Ability to analyze effectiveness of web communications on a consistent basis. 


## Open Web Analytics Discussions
  - [What is Open Web Analytics used for?](https://www.g2.com/discussions/what-is-open-web-analytics-used-for)
  - [if we need to install open web analystics for a corporate company with 1000 users, what will be the pricing structure](https://www.g2.com/discussions/25943-if-we-need-to-install-open-web-analystics-for-a-corporate-company-with-1000-users-what-will-be-the-pricing-structure) - 1 upvote

- [View Open Web Analytics pricing details and edition comparison](https://www.g2.com/products/open-web-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+05%3A31%3A29+-0500&secure%5Bsession_id%5D=71bae6d3-0d6a-4739-adc2-a8b8cf2eeb83&secure%5Btoken%5D=e70b2869b41b594db2bb4175464436c274b2d4bf89e533f5a3f3170ed9eb9128&format=llm_user)

## Open Web Analytics Features
**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Tools**
- Contact Collection
- Audience Insights
- Social Sharing

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Integrations & APIs
- User, Role, and Access Management

**Metrics**
- Entry and Exit Pages
- Sessions
- Engagement
- Return
- Conversions
- Search Rank

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Open Web Analytics Alternatives
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,556 reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,671 reviews)
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