What stands out most is how OmniAdvisor AI changed product discovery on our site. With a large catalog and many similar beauty products, search and filters were not enough to help customers decide. OmniAdvisor lets shoppers describe things like skin type, concerns, or routines in their own words, and then guides them step by step with relevant follow-up questions and recommendations.
The suggestions are clearly grounded in our actual product data, not generic answers, which helps build trust and makes it easier for customers to move forward. We saw significantly higher conversion rates for users who interacted with OmniAdvisor compared to the standard shopping flow.
Beyond sales, the assistant also handles a large share of repetitive questions, which reduced pressure on our support team and improved the overall experience for customers. Review collected by and hosted on G2.com.
Because we chose to implement OmniAdvisor’s guided recommendation module, which goes much deeper than a basic support chatbot, the initial setup required some additional work around product structure and enrichment. This is not required for all use cases, but to get the best results for our store, we spent time preparing and organizing product data using the platform’s AI enrichment and product tagging capabilities.
That effort is closely tied to the quality of the recommendations, and once everything is live, the ongoing value clearly outweighs the upfront work. Review collected by and hosted on G2.com.


