The Actionable Screen-by-Screen Teardown of your SaaS Web App.
Your development team keeps programming solutions to problems they still don’t understand because they’re too close to it. You are NOT the user and you keep guessing what’s wrong.
On top of this, your development team keeps programming solutions to problems they still don’t understand. And they don’t understand it because they’re too close to the problem. You are NOT the user and you keep guessing what’s wrong.
To begin with, you need a fresh set of eyes. But not just anyone. You need an expert that understands your business and is able to give you actionable feedback to pass on to your developers to implement and increase user engagement.
To do this, your product needs to undergo a professional User Experience Audit.