MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

1. Customer Support

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process.

See 96 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

2. Helpful

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience.

See 93 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

3. Ease of Use

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard.

See 86 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Divyajeevan N.

Small-Business (50 or fewer emp.)

5.0/5

"MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless"

What do you like about MSG91?

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly hel

4. Easy Setup

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs.

See 59 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5. Staff Support

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience.

See 56 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5 Cons or Disadvantages of MSG91

1. Dashboard Issues

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery.

See 20 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

CHAYRAH N.

Mid-Market (51-1000 emp.)

5.0/5

"Effective SMS campaigns for promotions."

What do you dislike about MSG91?

Dashboard customization is limited help.

2. Lack of Clarity

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience.

See 17 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

Abishek S.

5.0/5

"Exceptional Support, Smooth Integration"

What do you dislike about MSG91?

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a

3. Delays

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services.

See 14 mentions

See Related User Reviews

Arun V.

Small-Business (50 or fewer emp.)

4.5/5

"Great support provided and helpful for configuration"

What do you dislike about MSG91?

I don’t dislike anything about MSG91, but the DLT process is a bit lengthy and time-consuming.

Caneza P.

Small-Business (50 or fewer emp.)

4.0/5

"Reliable, Easy-to-Use Platform with Strong API and Responsive Support"

What do you dislike about MSG91?

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery

4. Poor Customer Support

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation.

See 14 mentions

See Related User Reviews

hemanth v.

Small-Business (50 or fewer emp.)

3.5/5

"Great Coordination and Availability Overall"

What do you dislike about MSG91?

Nothing much, the team should have been well-trained about the product and requests

Admin M.

4.5/5

"Feature-Rich but Documentation Needs Improvement"

What do you dislike about MSG91?

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure

5. Poor Interface Design

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability.

See 12 mentions

See Related User Reviews

Sarthak P.

4.0/5

"Cost-Effective Messaging with Room for UI Improvement"

What do you dislike about MSG91?

I find the UI clunky and the advanced workflow functionalities are not present. I wish there were workflows based on conditions and triggers.

Yagnnendra 0.

4.0/5

"Comprehensive WhatsApp API with Stellar Support Ft: Shruthi Jaiswal"

What do you dislike about MSG91?

Maybe it's, UI and UX. And also their monthly pricing for WhatsApp services ( like its being rigid on payment from 1 St 1 St )

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Arvind K.

IT Manager

Enterprise (> 1000 emp.)

1/19/2026

"Reliable Enterprise Messaging with Easy APIs and Strong Delivery Rates"

5/5

What do you like best about MSG91?

MSG91 is a reliable platform for OTP, SMS, and WhatsApp communication. The delivery rate is good, APIs are easy to integrate, and services are generally stable. Support response can be improved, but overall it is a good solution for enterprise messaging needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There are no major issues, but customer support response time could be faster in some cases. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Arvind!

It is a privilege to serve as the communication partner for your healthcare facility. In the Hospital Industry, we recognize that every SMS, OTP, and WhatsApp notification is a vital link between your medical staff and your patients. We are pleased that our reliable enterprise messaging and easy API integration have helped streamline your healthcare communication and enhance operational efficiency.

We hear your feedback regarding support response times loud and clear. To ensure our assistance is as fast as our message delivery rates, we are expanding our technical support team and deploying advanced automation to provide maximum availability. Our goal is to ensure that your hospital's messaging needs are backed by instant, expert help at all times.

Thank you for your 4-star rating. We are dedicated to earning that 5th star by providing the most dependable and scalable messaging infrastructure for your growing patient care requirements. We would love to know specifically what we can do to earn that final star from you......we are fully dedicated to get it done...

It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/17/2026

"Nishant’s Exceptional Support Made Every Step Easy"

5/5

What do you like best about MSG91?

I’d like to sincerely appreciate the excellent support and collaboration from Nishant and the MSG91 team.

Nishant has been extremely responsive and supportive throughout our engagement. His quick turnaround, strong automation and CPaaS knowledge, and clear guidance on partner use cases made the overall experience smooth and efficient. His ability to provide instant clarity and practical solutions has been highly valuable.

MSG91 continues to stand out as a reliable and partner-friendly CPaaS platform, offering a unified suite of WhatsApp, SMS, Voice, Email, RCS, and automation solutions, backed by strong APIs, compliance, and dependable support.

Looking forward to strengthening this partnership further. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The ui look uninutivie and clumsy. Other than that we are good with them. Review collected by and hosted on G2.com.

Vignesh S.

CEO

1/20/2026

"Seamless WhatsApp Notifications with Great Support"

5/5

What do you like best about MSG91?

I use MSG91 for sending WhatsApp notifications and I'm happy with its simple and efficient API. They offer great pricing which makes the service cost-effective. The simplicity of using webhooks for sending notifications is a plus. The initial setup was very easy, and I appreciated the good support during onboarding. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I think the UI looks a little old school. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Vignesh!

It’s inspiring to see how your real estate business is scaling up with our communication tools! At MSG91, we are truly glad to be the best communication partner for your platform, and we’re thrilled to hear that our straightforward API and simple webhooks made your initial setup a breeze.

A huge thank you for using our WhatsApp API to provide a seamless experience for your clients. Whether it’s sending property verification alerts, payment notifications, secure OTPs, or sharing personalized important documentation, we are happy to be the engine behind those connections.

We take great pride in being one of the most affordable WhatsApp service providers in the industry, offering Meta’s pricing with no markup added, because we believe clear, cost-effective pricing is key to building trust.

We’ve also noted your feedback regarding our UI. While we currently focus on a high-performance DIY platform experience, we are constantly working on modernizing our interface to make it as sleek as it is functional. Please keep such feedback coming, as it truly helps us build a better experience for you!

Your support is what keeps our engines running. Being bootstrapped means every bit of customer's trust counts the most, we’re fuelled by caffeine, constant hustle, and you.

devanshi t.

1/29/2026

"Reliable Communication Platform with Stellar Support"

4.5/5

What do you like best about MSG91?

I've been using MSG91 for our communication workflow, and the platform has been really reliable. I really appreciate their support team, who are always available and quite quick to respond. It's easy to connect with them whenever needed. MSG91 also helps me integrate WhatsApp with my website. The initial setup was quite easy, which was great. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

nothing Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Devanshi!

Thanks for choosing the MSG91 WhatsApp Engagement Platform for your business communication and workflows, getting you up and running without the technical headache is exactly what we aim for.

Our support team is always just a message away, and they’ll be so happy to hear your kind words! We know how important it is to have a helping hand when you need it, so we’ll always be here to make sure things run smoothly for you.

We honestly look forward to more such feedback from you; it’s the secret sauce that helps us improve continuously and build better tools for your business.

Karthik N.

Chief Executive Officer

Small-Business (50 or fewer emp.)

12/22/2025

"MSG91 - The right choice for your OTP services."

4.5/5

What do you like best about MSG91?

The product offering, security and usability of the platform and the methodology of OTP service is excellent. It is easy to implement and integrate. The support team is proactive and quick to respond and give easy to implement resolutions. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing about MSG91 is bad. It is a very good platform. Review collected by and hosted on G2.com.

Rohit Y.

1/21/2026

"Excellent support and simple setup"

4.5/5

What do you like best about MSG91?

The support from MSG91 has been quite good for me. Whenever I called, I definitely received a response. Pratyaksh Ji and his team understood my needs well and supported me, which I really appreciated. The dashboard setup was simple and easy to understand, and I found it convenient. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

N/A Review collected by and hosted on G2.com.

Jonie J.

Head of marketing solution

Small-Business (50 or fewer emp.)

1/16/2026

"Streamlined Communication with Reliable Delivery and Support"

4.5/5

What do you like best about MSG91?

I like MSG91 for its reliable message delivery and easy-to-use APIs. It's great to manage multiple communication channels from a single platform, which includes SMS, WhatsApp, email, and OTPs. I also appreciate its scalability, quick setup, and efficient customer support. The initial setup was quick and straightforward with clear documentation and easy API integration. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

It could improve by offering more advanced analytics and slightly more intuitive reporting dashboard. Review collected by and hosted on G2.com.

Ayush C.

Data Analyst

Mid-Market (51-1000 emp.)

1/19/2026

"User-Friendly, Pocket-Friendly All-in-One for Customer Support"

5/5

What do you like best about MSG91?

User-friendly and pocket-friendly, this is an all-in-one application. It offers a solid solution to many customer support problems in one go, making it easier to handle most support needs from a single place. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

No cons found yet. I haven’t noticed anything negative so far, but I still need to explore it more to get a clearer sense. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Ayush!

It’s fantastic to hear such positive feedback! MSG91 aims to be one of the most affordable omnichannel communication platforms for businesses, providing a total DIY platform experience. It is great to see you using WhatsApp Business Marketing to connect with your audience and manage your support needs so effectively.

A huge thank you for choosing Hello—the ultimate customer support platform. We are thrilled that our AI Chatbot is helping lower your support agents' load by closing tickets automatically and resolving your clients' queries instantly. We're especially glad you're enjoying the AI Chatbot creation in minutes and Voice support, as these tools are designed to make your query resolution even more efficient.

Since you mentioned you are still exploring, we can't wait for you to discover even more ways to streamline your workflow and more feedbacks.

If you ever have a single doubt, just let us know, our support team is always happy to help.

Thank you for trusting us with your customer engagement and being a part of the MSG91 community!