--- title: MSG91 Reviews meta_title: 'MSG91 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 199 reviews by the users' company size, role or industry to find out how MSG91 works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 199 scale: '5' date_modified: '2026-10-17' parent_category: name: Development url: https://www.g2.com/categories/development ---

MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)
Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)
Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)
Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)
Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)
Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)
Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)
Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)
Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)
Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

5 Cons or Disadvantages of MSG91

MSG91 Reviews (199)

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MSG91 Reviews (199)

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4.5
199 reviews
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Mugdha S.
MS
Mugdha S.
"Robust, Simple, and Highly Recommended"
5/5
What do you like best about MSG91?

I use MSG91 for sharing OTP with our users for onboarding and authenticating. I like its robustness and the fast validation of all the identifiers our users use to sign up with our platform, which helps us have a secure way of authenticating our users efficiently. The initial setup was very simple, and I'm quite satisfied with the service. Pratyaksh really helped me on resolving an issue I faced, that too on a weekend! Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Mugdha!

It is a privilege to play a part in your platform’s growth and security! We are so glad that our SMS API and Transactional Emails are providing the robust OTP verification automation for your application. A special shoutout to Pratyaksh—we’ve passed along your thanks! Our support team, which strives to be the best in the industry by providing instant solutions, even on a weekend, to keep your MSG91 experience seamless.

As a platform, we focus on minimizing complexity so you can get started in just a few clicks. We are committed to making your experience even more powerful through our continuous modernization and expanding DIY suite. and to ensure your journey stays simple and affordable.

Please keep the feedback coming, as it helps us remain your most reliable communication partner in the industry!

If you are stuck on something? Don’t think twice, our support team loves helping out and is always here for you. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

sriram r.
SR
sriram r.
"Responsive Support, Competitive Pricing"
4/5
What do you like best about MSG91?

I appreciate the speedy response and the great support from MSG91. The customer support is dedicated and responsive, which makes a difference. MSG91's pricing is friendly and economical, making it a good fit for my needs. Additionally, I find the subscription, WhatsApp integration, and onboard assistance beneficial, making things easier to manage. Overall, I find it a reliable service that meets my expectations. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I was confused about the Phone Number Tab, specifically regarding the use of international numbers. It needs a clearer explanation that international numbers are for API Testing purposes only. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sriram

It is a privilege to be the cloud communication partner for your growing business. We are thrilled to hear that our economical pricing and dedicated support team have made your WhatsApp integration and subscription management so much easier to handle. At MSG91, we aim to provide a reliable messaging service that balances powerful performance with a friendly budget, ensuring businesses of all sizes can scale their customer engagement without friction.

We are proud to share that our support team connected with you personally in a meeting immediately to clear up the confusion regarding international numbers. We strive for this level of fast resolution, and we are glad that after our discussion, you confirmed that all your concerns were fully addressed. To ensure a seamless onboarding for everyone, we’ve also updated our dashboard tooltips to make these technical details crystal clear from the start.

Thank you for the 4-star rating! We are fully committed to earning that final star by continuing to refine our user interface and providing the most responsive technical support in the CPaaS industry. Please keep writing to us, your insights are exactly what help us build a better, more transparent platform for everyone.

Praveen K.
PK
Praveen K.
"Quick Setup, Multinational Reach"
4.5/5
What do you like best about MSG91?

I like the ease of integration and the support with the top technical platforms we use on a regular basis. The setup was very quick; I was able to set up in minutes. MSG91's ability to support multiple countries is particularly valuable, allowing us to streamline our operations without needing multiple partners. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I mean, the AI-enabled solutions are slightly in the early stages right now at Amazon. So I hope they improve more with AI communication solutions like AI calling and inference APIs integrated. Review collected by and hosted on G2.com.

Siddharth  J.
SJ
Siddharth J.
"Seamless Communication, Reliable Partner"
5/5
What do you like best about MSG91?

I like that MSG91 handles all our customer communications seamlessly on one platform. The platform is simple and usable, and the support is on time with a knowledgeable team. Being in the financial services business, timely and correct communication is critical, and MSG91 proves to be a reliable partner. The initial setup was absolutely easy with no complexities at all. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some custom features as per our demand take time to implement, MIS and analytics dashboard can be improved. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Siddharth!

It’s great to hear from you. We really appreciate you choosing MSG91 as your WhatsApp partner, and for trusting us with our AI Chatbot, SMS OTP API, and Voice services for payment reminders. In fintech, accuracy is everything, so we’re happy to be a partner you can count on.

It’s awesome to see the MSG91 AI Chatbot doing the heavy lifting—from loan processing and PAN validations to credit score generation. Seeing you convert leads through CTWA (Click-to-WhatsApp Ads) is a huge win! We’ve worked hard to build these fintech-specific features to make sure complex workflows are actually easy for firms like yours.

We’ve also taken your feedback on the analytics dashboard to heart as we continue to improve. Thank you for letting us be a part of your journey!

Sandeep Yadav .
S
Sandeep Yadav .
Social Media Manager
Mid-Market (51-1000 emp.)
"Review for Jyotsana Gour helped me setting up sms alert"
5/5
What do you like best about MSG91?

I was getting stuck at setting sms alert for orders received on my shopify website and I scheduled meeting twice for same but they told I can not do it but third time got connect with Jyotsana Gour and she helped me through out the process and we did it. just writting this reivew for her genrous support and guidance through out whole process. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I like msg91 support as its quick but sometime few poeple on call are not so supportive whether they don't know about some process itself but your compnay needs more support people like Jyotsana Gour. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sandeep!

It is truly inspiring to see how your non-profit organization is bridging the gap between rural development and modern markets by using our unified CPaaS platform. Knowing that MSG91 is the digital engine helping you empower the handicrafts industry makes our mission feel incredibly personal. I have shared your heartfelt feedback with Jyotsana Gour, she is genuinely moved to know her guidance helped you. Grateful for you for using MSG91 Shopify plugin integration for your automated order alerts. We are especially thankful for your trust in our E-commerce automation tools and WhatsApp Business API to send critical order delivery updates, alongside our SMS Gateway for personalized "Thank You" messages and real-time tracking details. In the world of Social Entrepreneurship, these automated touchpoints build the transparency and trust essential for social welfare and rural empowerment.

We hear your feedback, to solve this, we are rapidly evolving into a total DIY Telecom platform where you can manage your omnichannel messaging strategy with just a few clicks. Our goal is to put the complete power of your communication stack directly in your hands, so keep your feedbacks coming.. We’re growing because of you. We are in the communication, for the communication and we’re glad you’re part of the family.

Deepak M.
DM
Deepak M.
Business Growth
Small-Business (50 or fewer emp.)
"Thank you for your services"
4.5/5
What do you like best about MSG91?

I am writing to express my appreciation for your service. The best part is that you do not deduct money for any messages that fail to reach their intended recipients. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

It’s a fantastic app, and we plan to keep using it. Review collected by and hosted on G2.com.

Musthafa K.
MK
Musthafa K.
"Smooth Integration, Excellent Support"
4.5/5
What do you like best about MSG91?

I like how the integration with MSG91 was smooth and very easy. There was no complexity involved which made the setup seamless. The support from their team was also good, and their assistance was nice which I appreciate. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

They couldn't provide a staging environment due to some restrictions. Having a testing environment for UAT purposes would be nice, though it's not mandatory. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Musthafa,

It is a privilege to be the communication partner for your SaaS platform. We are thrilled to hear that our IVR call services and smooth API integration have provided you with a seamless setup and an affordable, high-quality solution. We know that in the Software Services world, reducing complexity is key to moving fast, and we are glad our team could assist you effectively throughout the process.

To ensure your testing and go-live journey is as smooth and cost-effective as possible, we offer multiple free plans, including our Hello customer support service, which you can use to test workflows, chatbots and support solutions. Additionally, we provide our WhatsApp plan for free for the initial month, making our platform one of the most affordable options for scaling businesses. This allows you to conduct thorough pilots and refine your communication strategies in minimal costing.

Thank you for your ratings! It is a powerful validation of our mission to provide scalable infrastructure and responsive support for the next generation of SaaS companies. We are committed to continuing our support for your growth and ensuring our voice and messaging solutions scale perfectly with your platform.

Anant  K.
AK
Anant K.
Director Of Product
Mid-Market (51-1000 emp.)
"Excellent Support, Fair Pricing, and Solutions for Many Problems"
5/5
What do you like best about MSG91?

1. Support

2. Pricing

3. Solution for different problems

4. Real time delivery report Review collected by and hosted on G2.com.

What do you dislike about MSG91?

slight variations as compared to other vendors. adds some extra work during migration Review collected by and hosted on G2.com.

NM
Naveen M.
CTO
Small-Business (50 or fewer emp.)
"Strong CPaaS Platform with Excellent SaaS Partner Support"
5/5
What do you like best about MSG91?

At Finxbridge, we found MSG91 to be a reliable and scalable CPaaS platform with well-documented APIs for WhatsApp, SMS, Voice, Email, and RCS, enabling smooth SaaS and CRM integrations.

The support from Nishant (Partnerships team) was excellent—highly responsive, technically strong, and proactive throughout onboarding and integration. His support significantly reduced integration timelines and ensured a seamless go-live.

Key USPs: Unified communication APIs, easy integrations, high deliverability, and strong partner support.

Highly recommended for SaaS-driven businesses. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing for now, Everything is going fine. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Naveen!

We are grateful that you are using our WhatsApp API to drive EMI reminders and share the latest financial offers directly with your users. We also appreciate you leveraging our Email API to manage your loan reminder campaigns and trusting our SMS API to provide secure, lightning-fast verifications. Furthermore, thank you for utilizing our Voice API for OTP voice messages and critical user validations during account creation.

It is truly rewarding to see how Finxbridge is leveraging our unified Telecom platform to streamline financial communications. Knowing that MSG91 is the engine behind your fintech workflows makes our mission feel incredibly personal, and I’ve shared your feedback with Nishant and the Partnerships team who are moved by your recognition.

At MSG91, we pour our hearts into minimizing complexity because we want you to focus on fintech innovation rather than technical hurdles. We are committed to remaining your most reliable partner in the fintech space, so please keep your feedbacks coming, so that we can improve more. Being bootstrapped, we don't have big boards, we just have you. Your support is our biggest win, kept alive by late-night coffee and honest hustle.

MS
Mudin S.
"Effective OTP Sending with Top-Notch Support"
4/5
What do you like best about MSG91?

I use MSG91 for sending OTPs through WhatsApp and SMS on our job portal. I really appreciate the good customer support, particularly from Karan, our account manager, who has been very helpful and supportive whenever needed. I find the setup easy because we got the needed support. Additionally, the SMS and WhatsApp features are valuable for sending OTPs to people using our platform. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

for now we are ok Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Mudin,

It is a privilege to power the identity verification for your Job Portal through our developer-friendly CPaaS platform. In a sector where connecting talent with opportunity depends on trust, we are thrilled that our SMS and WhatsApp APIs provide the top-notch OTP delivery your users need for seamless authentication. I’ve shared your wonderful feedback with Karan; he is truly motivated.. Whether you are verifying a new candidate or a high-volume recruiter, we are here to ensure your user onboarding remains rock-solid and global.

Since you have had such a positive experience with our messaging features, we noticed your 4-star rating. We always aim to be a perfect 10/10 partner for your platform! If there is any small detail we can polish to earn that 5th star, please let us know. Your support is what fuels our journey as we evolve into a total DIY Telecom platform. We’re not just a service provider; we’re a dedicated partner in helping your users find their next career move.