--- title: MSG91 Reviews meta_title: 'MSG91 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 199 reviews by the users' company size, role or industry to find out how MSG91 works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 199 scale: '5' date_modified: '2026-10-17' parent_category: name: Development url: https://www.g2.com/categories/development ---

MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)
Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)
Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)
Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)
Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)
Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)
Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)
Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)
Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)
Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

5 Cons or Disadvantages of MSG91

MSG91 Reviews (199)

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MSG91 Reviews (199)

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4.5
199 reviews
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MarketBiz .
M
MarketBiz .
Founder
Small-Business (50 or fewer emp.)
"Awesome Support from MSG91"
4.5/5
What do you like best about MSG91?

Their support staff is very helpful. As a developer, integration of my mobile app product is easy with their API Support. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I dont have specific points related to this question. Review collected by and hosted on G2.com.

SP
Sarthak P.
"Cost-Effective Messaging with Room for UI Improvement"
4/5
What do you like best about MSG91?

I use MSG91 for RCS and SMS messaging. I like that it offers competitive rates and has thorough API documentation, which makes integration with my internal tools easier and more cost-effective. Additionally, having a unified interface for my needs means I don't have to hop between different platforms for managing customer communications. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I find the UI clunky and the advanced workflow functionalities are not present. I wish there were workflows based on conditions and triggers. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sarthak,

It is a privilege to be the omnichannel communication partner for your business. In an era where RCS (Rich Communication Services) and SMS are the primary drivers of customer engagement, we are thrilled that our thorough API documentation and competitive pricing have made your integration both cost-effective and seamless. Providing a unified communication interface to eliminate platform-hopping is at the core of our mission to simplify your operations.

We truly value your feedback regarding our UI/UX and advanced workflows. We are enhancing our interface with each passing second, focusing on making navigation as fast as our message delivery. Regarding your need for conditional triggers and complex workflows, we are glad we could provide a comprehensive solution of how our AI-powered Chatbot fulfills your specific requirements. The beauty of this solution is that you can deploy one chatbot across every single communication channel, ensuring a consistent, intelligent, and trigger-based experience for your users whether they reach out via RCS, Voice Call, WhatsApp, or Email. We are excited to continue working with you to ensure these automated solutions remain perfectly tailored to your internal tools.

Thank you for the 4-star rating! We are truly committed to earning that final star by proving we are the best all-in-one solution provider for your scaling needs. We would love to know if our latest Chatbot features have helped bridge the gap for your conditional workflows, please let us know how we can continue to refine our 5-star experience for you. It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

AN
Ashmit N.
Foudnder
Small-Business (50 or fewer emp.)
"Easy to Use with a Great Support Team"
4.5/5
What do you like best about MSG91?

It’s an easy-to-use platform, and it comes with a great support team.Its very easy to get started with. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The dashboard can be a bit slow at times. Also, some features on WhatsApp are missing, which makes the experience feel a little incomplete. Review collected by and hosted on G2.com.

RM
Ranjith M.
"Challenging Integration, But Excellent Features and Free Credits"
5/5
What do you like best about MSG91?

I like that MSG91 offers a suite of products, not just messaging. In the future, if I want to explore options like WhatsApp or other communication models, they're all available there with MSG91. It feels like a one-stop solution, so I don't have to integrate with multiple services. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The integration process with MSG91 is very hard. It should be simpler, ideally allowing completion with just one button click. Currently, it requires subscribing with providers like Jio or Intel and obtaining a message template ID, among other tasks, which makes the initial setup difficult. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Ranjith!

We hear your feedback regarding the complexities of DLT registration and template IDs, to address this, we offer DLT Premium Support where our team handles everything from DLT registration and verification, MSG91 SMS setup to SMS API configuration for a minimal one-time fee, ensuring you can go live in just few meetings.It is truly rewarding to see how your logistics technology platform is leveraging our suite of products to build a future-ready communication stack. Knowing that MSG91 serves as your reliable one-stop solution for secure user login OTPs makes our mission feel incredibly personal.

At MSG91, we pour our hearts into minimizing complexity because we want you to focus on logistics innovation rather than technical hurdles.Our support team is always just a chat or call away to guide you through any integration challenges. We are committed to being your most reliable partner in the logistics tech space, so please keep your feedbacks coming, so that we can improve more. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

Swayamvar .
S
Swayamvar .
"Smooth, Budget-Friendly, and Easy Setup"
5/5
What do you like best about MSG91?

I use MSG91 for Email and Mobile OTP verification, and I like the smooth and fast operations it offers. It's budget-friendly, which is a great advantage. I also like their services overall. The initial setup was easy because the support team helps a lot. Also i would like to mention one support team members service and his expertiese in resolving issues and behaviour names. : Pratyaksh Yadav he helped me when i stuck in my email OTP deliveries. He is very good in his work. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

NA Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Swayamvar!

We take immense pride in being recognized as one of the most affordable communication platforms in the industry, ensuring that high-quality security remains accessible for your business. We’ve shared your shoutout with Pratyaksh.

A huge thank you for using our OTP Widget, which integrates seamlessly into both applications and websites, making user verification incredibly easy and reliable. We’re glad our platform helps you stay on budget while delivering the high-speed operations your users deserve, with a setup that goes live in just minutes. Please keep such feedback coming, as it helps us keep our DIY platform simple, effective, and cost-efficient.

Your support is the fuel that keeps us going, we’re not just building a platform, we’re building a conversation with you.

Garv S.
GS
Garv S.
"Seamless SMS Delivery with Stellar Support"
5/5
What do you like best about MSG91?

I really appreciate MSG91 for helping us handle high volume message data with low latency, which is crucial for our needs. I like their support and the low latency SMS delivery they provide. It aids us significantly in OTP verification for users and in sending promotional messages without having to manage SMS queues or handle scalability edge cases ourselves. The initial setup was good, and I'm quite satisfied with the experience overall. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes, there are issues logging in. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Garv!

It is truly rewarding to see how your live entertainment platform is thriving by leveraging our high-volume messaging capabilities. Knowing that MSG91 is the engine behind your fast SMS delivery, ensuring that your users receive OTPs and promotional event updates without delay, makes our mission feel incredibly personal.

We take immense pride in handling the complexities of queue management and scalability so that you can focus on the creator economy rather than worrying about technical infrastructure. As a global Telecom provider, we are dedicated to making sure your SMS gateway integration remains robust even during peak ticket sales and high-traffic events.

We are grateful for your trust in our SMS API for both secure verifications and large-scale promotional campaigns. We are evolving into a total DIY Telecom platform where you can get started with a few clicks, ensuring our unified communication APIs are as seamless as our message delivery. Please keep your feedbacks coming so that we can improve more. Whenever you're in doubt, just give a shout, our support team is always ready to jump in and help! Being bootstrapped, we don't have big boards, we just have you. Your support is our biggest win, kept alive by late-night coffee and honest hustle.

Aakash K.
AK
Aakash K.
Head, Customer Support
Mid-Market (51-1000 emp.)
"Msg 91 Team Delivers Timely Solutions and Outstanding Support"
5/5
What do you like best about MSG91?

The Msg 91 team is very helpful and provides solutions on time. I would also like to mention Mr. Amit, who consistently provides timely solutions and has been very supportive. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing to add at the moment. MSG91 is doing very well, and I hope it continues this way. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Aakash!

In the Telecom industry, uptime is the only metric that matters, and we are thrilled to be the reliability partner powering your network’s voice. Seeing our SMS API handle your mission-critical payment confirmations and account renewal updates proves why MSG91 is the preferred communication engine for Telecom services. I’ve passed your shoutout to Mr. Amit, he’s incredibly motivated to know that his rapid-response support is helping you.

We are moving fast to ensure our Cloud Communication Platform stays ahead of your growth curve. By evolving into a total DIY Telecom platform. Your feedback is the blueprint for our innovation, so keep them coming. If you ever hit a snag, our support team are standing by to ensure your ISP communication strategy is as fast and reliable as the bandwidth you provide.

Nikhil B.
NB
Nikhil B.
"Effortless OTP Management, Seamless Integration"
5/5
What do you like best about MSG91?

I like how MSG91 provides a fallback service for resending OTP via SMS or WhatsApp, which simplifies the process for me as a developer by reducing extra steps. The dashboard is very user-friendly, allowing setup with just a few clicks. Setting up on mobile was pretty easy and quick. Quick Support from Pratyaksh was very helpfull. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Nikhil!

It’s a pleasure for MSG91 to support a developer like you who values efficiency! We are truly proud to be your end-to-end communication partner, helping developers simplify complex workflows with just a few clicks. We’ve shared your shoutout with Pratyaksh, who is thrilled to have helped you get your integration running smoothly.

Knowing that our OTP Widget has saved you the hassle of building logic from scratch and that its mobile and website setup was quick and easy is what we strive for. A huge thank you for leveraging our inbuilt failover mechanism of OTP Widget and using WhatsApp and SMS as the fallback channels to ensure every OTP reaches your users without the need for extra coding.

Please keep such feedback coming, as it helps us ensure our DIY platform remains the most developer-friendly tool available.

It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

See how MSG91 improved
BK
Bijith K.
Full Stack Developer
Small-Business (50 or fewer emp.)
"Efficient WhatsApp Notifications, Needs Better Template Guidance"
4.5/5
What do you like best about MSG91?

I appreciate the option to trigger messages directly from MSG91 and view all message logs. The API documentation and the support from their team are also really helpful. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There are so many restrictions by Meta for creating WhatsApp templates. It would be better if all this information was provided as a note or something in the dashboard. Now, we get some errors while creating templates, and then we have to do research and find out that there are some restrictions in the patterns. Review collected by and hosted on G2.com.

Aryan H.
AH
Aryan H.
Product lead
Small-Business (50 or fewer emp.)
"No-Margin Meta Pricing & Helpful OTP Widgets Made Implementation Easy"
5/5
What do you like best about MSG91?

The no-margin option on meta prices and the OTP widgets are really helpful for carrying out the implementation process. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The DLT process took a long time. Even though it wasn’t handled by them, I still expected support, since it was my first time doing it. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Aryan,

It’s great to hear such positive feedback! We are thrilled that you are finding MSG91 to be the most affordable choice in the market for your Business WhatsApp and SMS API needs. We especially value your trust in our no mark up Meta pricing for WhatsApp, as we aim to provide the most transparent and cost-effective communication solutions for your business.

A huge thank you for using our OTP widget for your website and application. We are glad to hear the implementation was easy and that our failover mechanism is helping ensure your verifications are reliable.

Regarding your experience with the DLT process, we understand it can be a bit overwhelming the first time. MSG91 do provide Premium DLT support to navigate these regulations, and our team is always here to guide you through every part of your journey with us to ensure a smooth setup.

Never hesitate to reach out, our support agents are always right here and genuinely happy to help with anything you need.

Your belief in us is our biggest win, we don’t just deliver messages, we deliver on our promise to you.