MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

1. Customer Support

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process.

See 96 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

2. Helpful

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience.

See 93 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

3. Ease of Use

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard.

See 86 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Divyajeevan N.

Small-Business (50 or fewer emp.)

5.0/5

"MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless"

What do you like about MSG91?

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly hel

4. Easy Setup

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs.

See 59 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5. Staff Support

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience.

See 56 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5 Cons or Disadvantages of MSG91

1. Dashboard Issues

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery.

See 20 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

CHAYRAH N.

Mid-Market (51-1000 emp.)

5.0/5

"Effective SMS campaigns for promotions."

What do you dislike about MSG91?

Dashboard customization is limited help.

2. Lack of Clarity

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience.

See 17 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

Abishek S.

5.0/5

"Exceptional Support, Smooth Integration"

What do you dislike about MSG91?

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a

3. Delays

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services.

See 14 mentions

See Related User Reviews

Arun V.

Small-Business (50 or fewer emp.)

4.5/5

"Great support provided and helpful for configuration"

What do you dislike about MSG91?

I don’t dislike anything about MSG91, but the DLT process is a bit lengthy and time-consuming.

Caneza P.

Small-Business (50 or fewer emp.)

4.0/5

"Reliable, Easy-to-Use Platform with Strong API and Responsive Support"

What do you dislike about MSG91?

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery

4. Poor Customer Support

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation.

See 14 mentions

See Related User Reviews

hemanth v.

Small-Business (50 or fewer emp.)

3.5/5

"Great Coordination and Availability Overall"

What do you dislike about MSG91?

Nothing much, the team should have been well-trained about the product and requests

Admin M.

4.5/5

"Feature-Rich but Documentation Needs Improvement"

What do you dislike about MSG91?

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure

5. Poor Interface Design

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability.

See 12 mentions

See Related User Reviews

Sarthak P.

4.0/5

"Cost-Effective Messaging with Room for UI Improvement"

What do you dislike about MSG91?

I find the UI clunky and the advanced workflow functionalities are not present. I wish there were workflows based on conditions and triggers.

Yagnnendra 0.

4.0/5

"Comprehensive WhatsApp API with Stellar Support Ft: Shruthi Jaiswal"

What do you dislike about MSG91?

Maybe it's, UI and UX. And also their monthly pricing for WhatsApp services ( like its being rigid on payment from 1 St 1 St )

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Verified User in Education Management

Enterprise (> 1000 emp.)

1/16/2026

"MSG91: User-Friendly Interface, 24×7 Responsive Support, and Easy Reporting"

4.5/5

What do you like best about MSG91?

What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed.

The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information.

Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them.

MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We are long-time users of MSG91 and have faced a few challenges over time. However, the team has always guided us and resolved issues on priority. A few months ago, our email domain was blocked due to a high failure rate, and the team recommended implementing the email validation service. We followed their suggestion, and it has significantly improved our email performance. Review collected by and hosted on G2.com.

DAMMY u.

director

Mid-Market (51-1000 emp.)

1/14/2026

"Reliable Messaging with Easy Integration"

4.5/5

What do you like best about MSG91?

I use MSG91 for its reliable message delivery. I like how easy it is to integrate the APIs, which simplifies messaging across channels without complex implementation. I also appreciate the multi-channel support across SMS, WhatsApp, and email that simplifies communication workflows. MSG91's reliable delivery ensures critical messages like OTPs and alerts reach users on time, improving trust and engagement. The integration process was straightforward and quick, thanks to clear documentation and simple API onboarding that made it easy even without extensive technical support. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

A couple of areas that could be improved are more advanced built-in analytics reporting and more transparent pricing tiers for high-volume use cases making it easier to plan and optimize costs. MSG91 could enhance its pricing for high-volume use cases by offering clearer volume-based slabs, custom enterprise plans, and upfront cost visibility for SMS and WhatsApp usage. Review collected by and hosted on G2.com.

Caneza P.

Head of E-Commerce

Small-Business (50 or fewer emp.)

1/30/2026

"Reliable, Easy-to-Use Platform with Strong API and Responsive Support"

4/5

What do you like best about MSG91?

The platform is highly reliable and user-friendly, making onboarding and setup quick and hassle-free. It offers strong and well-documented API support, which allows seamless integration with our systems, and message delivery is consistently timely and dependable. The dashboard is intuitive and easy to navigate, enabling us to monitor and manage communication efficiently. Additionally, Karan and the support team are proactive, responsive, and helpful, ensuring that any queries or issues are addressed promptly and smoothly. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery reports could also be improved. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps us streamline and automate customer communication through reliable SMS and OTP delivery. It ensures timely order updates, authentication, and transactional notifications, which improves customer experience, reduces manual effort, and builds trust through consistent and secure communication. Review collected by and hosted on G2.com.

Bibin S.

Tech Lead

Small-Business (50 or fewer emp.)

1/20/2026

"Responsive and Helpful Support Team"

4/5

What do you like best about MSG91?

I would like to sincerely appreciate the support team. A special mention to Mr. Nishant Badhe, Mr. Lalit Purve, and Mr. Anurag Upadhyay for their excellent support and consistent follow-ups in resolving the recent issue we faced with Meta. Their coordination made the process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes it’s difficult to get an immediate meeting slot during urgent production issues. Apart from this, everything has been good. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Bibin,

It is a privilege to be the technical backbone for your omnichannel communication strategy. Our primary goal is to ensure that your integrations and SMS delivery remain seamless, especially when navigating the evolving landscapes of global messaging compliance. I have personally shared your appreciation with the team; they are incredibly motivated to know their proactive coordination provided the excellent support we strive for every day.

To ensure all-time availability, we are currently rapidly expanding our technical support team while simultaneously deploying advanced support automation. This dual approach is designed to provide you with instant, real-time assistance for critical every level. Since the rest of your experience has been so positive, we would be honored if you’d consider upgrading to a 5-star rating. It’s the ultimate validation for our team as we continue building the world’s most reliable DIY Telecom platform. We are not just a vendor; we are a partner dedicated to your platform's 100% uptime.

Anant P.

1/21/2026

"Cost-Effective and Easy-to-Use for WhatsApp Marketing"

3.5/5

What do you like best about MSG91?

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Anant,

It’s fantastic to hear how your marketing strategy is thriving in the market using MSG91's WhatsApp Business API. We are thrilled to be your partner in providing a cost-effective and easy-to-use solution that helps you reach customers right where they are. I’ve shared your appreciation with our support team; they are always ready to ensure your campaigns run without a hitch.

We truly value your perspective on our analytics and reporting. One of the strengths of being a comprehensive omnichannel platform is the depth of data we provide, and we are currently refining our dashboard to make those powerful insights even more at-a-glance for our users. Since you’ve had such a great experience with our team’s responsiveness and pricing, we’d love to know if there’s any other detail we can polish to earn that 5th star from you. We are fully committed to being the most powerful and user-friendly messaging partner for your growth.

It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

Zuber S.

IT Administrator

Mid-Market (51-1000 emp.)

1/16/2026

"All-in-One Communication Platform with Transparent Pricing and Responsive Support"

5/5

What do you like best about MSG91?

What I like best about MSG91 is that all essential communication services are available on one platform, which makes integration and management very easy. Their pricing is transparent with no hidden charges, which builds trust. Additionally, their customer support is responsive and helpful, making the overall experience smooth and reliable. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There is nothing significant to dislike at the moment, but some minor improvements in dashboard navigation could help new users. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Zuber!

It’s fantastic to hear such positive feedback! At MSG91, we aim for pricing clarity and affordability, and we are glad that our transparent approach has helped build your trust.

We appreciate you creating personalized customer journeys for your audience by using RCS to promote and get leads, WhatsApp for OTPs and marketing, SMS to ensure information reaches your users, and our transactional Emails for your essential updates. A huge thank you for also using Hello as your customer support platform to streamline your customer's interactions. We’ve shared your kind words regarding our responsive support team with the crew—they’ll be thrilled to know they’ve made your experience smooth and reliable!

If you ever need a hand, we’re just a quick message away and always happy to help you out.

At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

Ayunita T.

Employee Communications Software

Small-Business (50 or fewer emp.)

3/30/2026

"Timely policy notifications and reminders"

4/5

What do you like best about MSG91?

MSG91 allows us to automate order confirmations, shipping updates, and post-purchase follow-ups via SMS and WhatsApp. The automation flows are flexible, and delivery tracking gives our operations team confidence. Integration with our backend system was smooth, and scaling campaigns during peak sales periods was effortless. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

More adva More built-in campaign templates for e-commerce would save setup time. Advanced funnel analytics (click → reply → conversion) could be improved.

nced analytics is then a needed. Review collected by and hosted on G2.com.

Sayanha K.

Head of CRM

Small-Business (50 or fewer emp.)

1/18/2026

"Cheers to MSG91, Nishant and team"

4.5/5

What do you like best about MSG91?

Simple, easy to use, no drama and to the point. The support team led by Nishant Badhe is top notch, always available, even on weekends. The integration is super easy, and one can do it by themselves. We use this platform often and recommend to all our clients. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Interface looks slightly old fashion, That's it. But if you want to get the real work done then this tool is great. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Sayanha!

It is a privilege to partner with a top-tier leader in the Digital Marketing, Advertising, and E-commerce Consultancy. We are incredibly proud to serve as your primary communication partner, proving that MSG91 is the best communication solution for any CRM looking to fulfil the communication requirement. Knowing that your high-tier clients are driving massive growth through our WhatsApp Business API, Email API, and omnichannel messaging dashboards is a testament to the power of a scalable SaaS platform. I have shared your wonderful feedback with Nishant Badhe.

We hear you on the interface, while we focus on high-performance delivery, we are actively modernizing our UI to match the cutting-edge marketing automation tools you provide. At MSG91, we are rapidly evolving into a total DIY Telecom platform. Keep such feedbacks coming, as your support is the fuel that keeps us going, we’re not just building a platform, we’re building a conversation with you. Stuck on something? Don’t think twice; our support team loves helping out and is always here to ensure your E-commerce consulting strategies reach their full potential.

Susmita D.

Manager

Small-Business (50 or fewer emp.)

1/21/2026

"Overall experience has been very positive with ease to use and uninterrupted services."

4/5

What do you like best about MSG91?

1. MSG91 portal is easy to use, manage templates and monitor delivery status without a training.

2. It is easy to monitor the balance.

3. API integration is also very smooth.

4. Uninterrupted services

5. Account manager is proactive in addressing queries and issues ensuring minimal disruption to operations, his quick responses are also appreciating. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

1. OTP doesn't expire on repeated requests unless it is used (Security concern raised by RBI auditors almost 2 years back)

2. There is no response on Email OTP service.

3. Some of the MSG91 Portal features are not working/ accessible on mobile. Review collected by and hosted on G2.com.

Divyajeevan N.

Founder

Small-Business (50 or fewer emp.)

2/14/2026

"MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless"

5/5

What do you like best about MSG91?

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly helped us manage our communication needs within our limited budget.

In addition to the credits, their team offered complete support during the SMS setup process for sending our campaigns. The entire onboarding experience was smooth, and they guided us step by step to ensure everything was configured correctly.

Their support team is always available, responsive, and extremely helpful whenever we have questions or need assistance. We are very grateful for their continuous support and commitment to helping organizations. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There is nothing at this time that we dislike. Review collected by and hosted on G2.com.