MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

1. Customer Support

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process.

See 96 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

2. Helpful

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience.

See 93 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

3. Ease of Use

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard.

See 86 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Divyajeevan N.

Small-Business (50 or fewer emp.)

5.0/5

"MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless"

What do you like about MSG91?

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly hel

4. Easy Setup

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs.

See 59 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5. Staff Support

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience.

See 56 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5 Cons or Disadvantages of MSG91

1. Dashboard Issues

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery.

See 20 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

CHAYRAH N.

Mid-Market (51-1000 emp.)

5.0/5

"Effective SMS campaigns for promotions."

What do you dislike about MSG91?

Dashboard customization is limited help.

2. Lack of Clarity

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience.

See 17 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

Abishek S.

5.0/5

"Exceptional Support, Smooth Integration"

What do you dislike about MSG91?

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a

3. Delays

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services.

See 14 mentions

See Related User Reviews

Arun V.

Small-Business (50 or fewer emp.)

4.5/5

"Great support provided and helpful for configuration"

What do you dislike about MSG91?

I don’t dislike anything about MSG91, but the DLT process is a bit lengthy and time-consuming.

Caneza P.

Small-Business (50 or fewer emp.)

4.0/5

"Reliable, Easy-to-Use Platform with Strong API and Responsive Support"

What do you dislike about MSG91?

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery

4. Poor Customer Support

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation.

See 14 mentions

See Related User Reviews

hemanth v.

Small-Business (50 or fewer emp.)

3.5/5

"Great Coordination and Availability Overall"

What do you dislike about MSG91?

Nothing much, the team should have been well-trained about the product and requests

Admin M.

4.5/5

"Feature-Rich but Documentation Needs Improvement"

What do you dislike about MSG91?

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure

5. Poor Interface Design

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability.

See 12 mentions

See Related User Reviews

Sarthak P.

4.0/5

"Cost-Effective Messaging with Room for UI Improvement"

What do you dislike about MSG91?

I find the UI clunky and the advanced workflow functionalities are not present. I wish there were workflows based on conditions and triggers.

Yagnnendra 0.

4.0/5

"Comprehensive WhatsApp API with Stellar Support Ft: Shruthi Jaiswal"

What do you dislike about MSG91?

Maybe it's, UI and UX. And also their monthly pricing for WhatsApp services ( like its being rigid on payment from 1 St 1 St )

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Dipesh J.

AVP Solutions and Delivery

Small-Business (50 or fewer emp.)

1/16/2026

"Reliable Communication Platform with Smooth Integration and Strong Support"

5/5

What do you like best about MSG91?

MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick.

Customer support is also quick. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps streamline all customer communication—SMS, WhatsApp notifications, and automated journeys—under a single scalable platform. It allows us to onboard multiple clients using sub-accounts, each with separate sender IDs, DLT mappings, and log visibility. This significantly reduces operational overhead and speeds up integrations for new clients. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Dipesh!

It is a privilege to be the technical backbone for your large-scale digital communication. We are thrilled that our multi-tenant sub-account architecture and API documentation are successfully reducing your operational overhead and accelerating your client onboarding. In the CPaaS and Enterprise Messaging space, providing a scalable, developer-friendly platform is our core mission, and your success with integrations like Rezolv is a fantastic validation of that.

Regarding the DLT and Meta hurdles you mentioned, we completely understand the frustration. While DLT operator validations and WhatsApp template approval timelines are governed by external regulatory bodies and Meta’s internal protocols, we are constantly working to bridge that gap. To help you stay ahead, Meta also sends direct email notifications for template approvals, ensuring you can move to production the second they give the green light.

Furthermore, we’ve heard your feedback on data visibility! We have recently launched advanced, channel-specific filters and analytics across the entire platform. Whether it’s SMS logs or WhatsApp metrics, you now have access to deep, granular filtering that makes troubleshooting tracking more intuitive than ever.

Thank you for the 5-star rating! As we continue to evolve into a global DIY Telecom platform, your feedback is exactly what helps us refine the most powerful omnichannel messaging partner for your growth.

See how MSG91 improved

Verified User in Veterinary

Small-Business (50 or fewer emp.)

2/19/2026

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

5/5

What do you like best about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. Review collected by and hosted on G2.com.

Rose P.

Product Manager

Small-Business (50 or fewer emp.)

4/3/2026

"Scalable, Reliable Messaging APIs That Grow With Us"

5/5

What do you like best about MSG91?

Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We needed a reliable way to manage user notifications and alerts, and MSG91 has helped us centralize our communication and scale without constantly worrying about delivery failures. As a result, it has reduced operational complexity and improved user engagement. Overall, it’s made it easier for us to stay focused on product growth. Review collected by and hosted on G2.com.

Girish I.

Founder

Small-Business (50 or fewer emp.)

1/22/2026

"A very essential and powerful set of features offered with one system with excellent support"

5/5

What do you like best about MSG91?

Working with MSG91 has been great from the beginning. The initial intro call was very helpful and reassuring, and it gave me the confidence to move over from another platform.

APIs are pretty straightforward to understand and integrate, dashboard is powerful yet very simple to understand. Overall simplicity of their system is what made us at ease. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

It’s only been a few months since we migrated to MSG91. So far, we haven’t encountered any issues, but it’s still too early to draw any firm conclusions. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Girish!

We appreciate you leveraging our WhatsApp API for critical operations like account setup confirmations, portfolio updates, and payment reminders, as well as our SMS API for secure OTP verifications. It is also great to see our Email API powering your entire transaction lifecycle, from order processing and investment updates to withdrawal and redemption alerts. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on fintech innovation rather than technical hurdles.

It is truly rewarding to see how your investment tech platform is thriving by consolidating your communications into our unified system. Knowing that MSG91 has helped you reduce costs and shorten your go-to-market time by bringing SMS, WhatsApp, Email, and Push notifications together on single platform. We are thrilled that MSG91's APIs and intuitive dashboard have put your fintech team at ease.

We are committed to remaining your most reliable partner in the investment tech space, so please keep your feedbacks coming, so that we can improve more. If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

Shivam R.

Assistant Manager

Mid-Market (51-1000 emp.)

1/20/2026

"MSG91 Goes Beyond Out-of-the-Box with Custom Development Support"

5/5

What do you like best about MSG91?

MSG91 was open to custom development and supported our specific requirements beyond standard out-of-the-box features. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There is no direct way to raise tickets to the engineering team or interact with engineers directly, which slows down issue resolution for technical or integration-related problems. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

During high-traffic sale periods, when we need to deliver very large message volumes within a short time window (e.g., ~10 minutes), MSG91 helps by buffering messages at their end. We are able to push the data well in advance (around 1-2 hour earlier), after which MSG91 queues the traffic and releases it in a controlled manner at high TPS (1000+ TPS).

This approach eliminates processing bottlenecks on our side, avoids unnecessary delays during peak load, and ensures on-time message delivery during critical sale moments. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

2/13/2026

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

4.5/5

What do you like best about MSG91?

What I appreciate most about MSG91 is its ease of integration and reliability.

Beyond that, the wide variety of services and tools they offer for end-to-end business communication is a real strength. From SMS and WhatsApp to email, voice, and authentication flows, everything sits within a unified ecosystem, making it easier to manage, scale, and govern communication across the business. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve

Reporting could improve with clearer dashboards and more structured analytics. Additionally, more platform tutorials and guided documentation would help users navigate and utilize the features more effectively. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We are using it as our core communication layer, leveraging email, WhatsApp, Hello, campaigns, and file hosting. Instead of juggling multiple tools, everything sits within one ecosystem, which simplifies execution and oversight.

The benefit for us has been speed and convenience. Onboarding was quick, integration was straightforward, and the support team has been responsive whenever required. So far, the experience has been smooth and reliable, and it has helped streamline our communication workflows effectively. Review collected by and hosted on G2.com.

Ishwar S.

Software Developer

Small-Business (50 or fewer emp.)

1/22/2026

"Easy to Use, Fast Messaging APIs, and Scalable CPaaS"

5/5

What do you like best about MSG91?

MSG91 is easy to use and quick to implement, with a reliable CPaaS infrastructure that scales well. The APIs are well documented, integration is smooth, and message delivery is fast and consistent. It helps centralize communication across channels and reduces operational complexity. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some advanced features require additional configuration and are not always intuitive at first. The UI can feel slightly complex for new users, and pricing transparency for certain services could be improved. Occasional delays in feature updates would also be better addressed. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Ishwar!

It is truly inspiring to see how you are leveraging our MSG91 platform to humanize and scale your customer communications! Knowing that our SendOTP and SMS OTP services are providing the reliable, fast validation your platform needs to grow securely makes our work deeply meaningful. We are genuinely touched that our well-documented APIs have helped you save precious development resources and reduce operational complexity.

At MSG91, we pour our hearts into minimizing complexity because we want you to focus on your core mission, not on technical hurdles. We are working hard every day to evolve into a total DIY SaaS platform where you can get started with a click-and-go experience that requires zero technical hassle. To keep our customers in the loop, we send out newsletters, this is our personal way of ensuring you’re the first to know about our latest features and how to use them to stay ahead.

We believe that empowering your team with a seamless, transparent, and affordable experience is the best way to help you scale without the stress.

Stuck on something? Don’t think twice, our support team loves helping out and is always here for you. We’re growing because of you. We are in the communication, for the communication-and we’re glad you’re part of the family.

Admin M.

1/30/2026

"Feature-Rich but Documentation Needs Improvement"

4.5/5

What do you like best about MSG91?

I like using MSG91 for creating IVR flows because it has a lot of features. I can create templates and choose from different voices available, which is really helpful. I also appreciate the team collaboration features, and I find setting conditions in the IVR flow very useful. The ability to set ring groups and forward calls to specific agents is very beneficial. Overall, these features are what I like most about MSG91. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure it. You have to contact their support team because the documentation isn't very great right now. The initial setup wasn't that easy, and the documentation could have been much clearer, but after calling their support team, everything was explained well. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hola Team Myjinny,

It is a privilege to provide the cloud communication infrastructure for your on-demand home and professional services platform. In an industry where trust and timing are everything from booking a repair to confirming a professional consultation, we know that a seamless IVR and voice experience is the lifeline of your operations. We are thrilled that our feature-rich IVR flow builder, customizable voices, and intelligent agent forwarding have helped you manage your support team with such high efficiency.

We truly value your honest feedback regarding our technical documentation and dashboard navigation. We understand that while powerful features drive growth, a clear "how-to" is what drives speed. To address this, we have recently launched Global Search directly within the platform, allowing you to find API docs, navigation pages, and settings instantly. Furthermore, we have a proactive Chat support via our smart chatbot that acts as your real-time guide inside the MSG91 panel. This assistant is with you at every click, providing step-by-step instructions on what to do next so you never feel lost during your any configuration or campaign setup.

Thank you for your 4-star rating! We are fully committed to earning that final star by ensuring our guidance is as responsive as the professionals on your platform. We would love to know if our real-time chatbot assistant has helped simplify your latest workflows, please share your thoughts so we can continue to refine our 5-star experience for you.

See how MSG91 improved

Shrikrishna S.

1/29/2026

"Affordable Multi-Channel Messaging with great support for Early Stage Startups"

5/5

What do you like best about MSG91?

I like MSG91's simplicity and transparent pricing. The platform's integration of all communication channels is convenient, as I can sign up for MSG91, get their API key, and integrate the APIs into our apps without needing different providers for SMS, email, and WhatsApp. I also appreciate the startup credits they offer for six months, which is really helpful for early-stage startups like us. We switched from Twilio because it was expensive for us, and email and WhatsApp setup with MSG91 was really simple. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Their documentation needs to be updated as it's not clear if we have to use the flow API or the OTP API for sending OTP SMS. Improving documentation to be according to use cases will be very useful not just for our company but to every company using MSG91. Review collected by and hosted on G2.com.

Abishek S.

2/2/2026

"Exceptional Support, Smooth Integration"

5/5

What do you like best about MSG91?

I appreciate MSG91's support system as the team is always ready to help and find solutions for issues quickly, which means I don't have to wait long for resolving problems. Integrating MSG91 into multiple applications has been very easy, and I am satisfied with the process. The setup was pretty straightforward, despite minor issues that weren't noticeable at first. I'm satisfied with the service where the Pratyaksh Yadav have helped a lot where he made the onboarding service smoother for me. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a little bit confusing. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Abhishek,

Making your onboarding and integration experience as smooth as possible is our top priority, so hearing that Pratyaksh helped make that happen for you is fantastic. We know that when you're integrating OTP verification into multiple applications, you need a cloud communication API that just works. We’re glad the straightforward setup and our responsive support team helped you get live quickly.

We also want to thank you for your honest feedback regarding the approval steps and the error codes. We didn't just listen, we acted. We are thrilled to share that right after your mention, our team updated the onboarding guides and refined those confusing error codes, and informed you personally as well, attaching the updated doc as well. You should now see much clearer messaging and a more complete DLT guide, ensuring no one else misses those critical external approval steps. This is exactly how we work toward faster resolution times and a better experience for all our developers.

Thank you so much for the 5-star rating! It means a lot to us that you recognized the effort we put into being more than just a service provider. Please keep writing to us with your suggestions, your feedback is the direct reason our platform keeps getting better.

See how MSG91 improved