Motion Reviews & Product Details

I love how user-friendly Motion is. It's very easy to pick up quickly and get the info I need. Starting at my most recent company in June, I hadn't used Motion before, but now I feel like I am an expert for the most part. I use almost all its features that I know of and really value it. Pulling data and analyzing creative trends and performance on Meta and TikTok is super easy, and it makes my work much more efficient. The initial setup was very easy too. Review collected by and hosted on G2.com.

I wish the TikTok connection had more features that Meta does, like filtering by launch date, AI tags, AI analysis, which would be helpful for sharing data. I also wish the AI analysis could be used more as a regular chat bot, similar to what I've seen in Triple Whale's Moby. I want more rules for AI tags, to set up logic and define categories. Creating tables based on data or a workbook for documenting tests would be great for more customization and deeper analysis. People should be able to see current data without needing a Meta Ads connection, though it's not a huge inconvenience. Review collected by and hosted on G2.com.

I like all the options that Motion gives me as it aligns well with my visual nature. I enjoy being able to see the creative itself and line it up with the metrics rather than just having the title of a creative. This feature allows me to pinpoint certain creatives more easily and saves me time since I don't have to go through various creatives to find the one I'm looking for. This capability is very valuable to me. Review collected by and hosted on G2.com.

I don't like having to create a new report every time I want to pull some data. It would be better if I could just identify what I'm looking for without having to create a report necessarily. Review collected by and hosted on G2.com.

I think our CSM has been super helpful in helping us extract the most out of Motion. She's provided us with insights, market insights, and algorithm insights, especially regarding how Meta treats new creatives, which has been incredibly helpful. The customer service, particularly from our CSM, and the insights she's providing us to help navigate the platform and get the most out of it, has been actually incredibly helpful. Review collected by and hosted on G2.com.

I think the dashboard, especially when I'm looking at competitors, doesn't feel like the information is always accurate. It doesn't always seem to relate correctly to things like how long the ads have run for or how many ads are actually active. There's no insight into whether the ad I'm looking at was successful or not. The information it provides me is kind of limited, and sometimes I feel like it might be slightly untrustworthy. I'd like to know with more certainty if I'm actually looking at the full picture or if there's things missing. Review collected by and hosted on G2.com.

Motion empowers our creative team to know what is and isn't working and why without having to rely on other teams. They also provide a ton of continuing education and support and are my main source of information to staying up to date with creative strategy and AI trends. They stay ahead of the curve by becoming among the first to adopt new AI features like AI-assisted report analysis, creative strategy AI agents, and AI creative tagging. Review collected by and hosted on G2.com.

Not much cons to speak of. One area lacking is the inability to analyze performance of Tikok GMV Max campaigns. You also must make sure you have a super solid ad naming convention or it can't pull reports accurately. Review collected by and hosted on G2.com.

I find Motion incredibly valuable for creative analytics, especially in our internal paid social advertising. It solves efficiency problems for us, allowing us to move faster on creative changes, as we receive data in minutes rather than days. The ability to easily share ad performance with visuals is unmatched by any other platform. I love how they iterate on new products quickly and consider my product questions, often adding features with notes from our team in real-time. The AI is a powerful tool on the platform that really cuts time out of my day. The initial setup was super easy, thanks to the great customer support team. Review collected by and hosted on G2.com.

There are still some qualities to other, bigger, data platforms that are better in reporting, and creating custom reports. I'd still love to see that. More customization of metrics, and goals that we want to track towards would be great. Review collected by and hosted on G2.com.

I love that the reporting in the dashboard UI is so much simpler and cleaner and easy to digest compared to what we see in the Meta reports. It's a lot easier and more efficient to analyze, get actionable data, and take next steps based on that. It's a much cleaner, faster experience than trying to get that data out of Meta. I also like that Motion feels like I'm working with a human app rather than just some tool that's not being innovated upon. Plus, it's easy to set up on our own without any assistance from technical teams. Review collected by and hosted on G2.com.

Some of the UI and dashboards require scrolling to get the full view. There are little things with the UI that happen here and there. It's not a major deterrent, but there are some things in the UI that could be better. Review collected by and hosted on G2.com.

It provides valuable insights about ad creatives that you would not find elsewhere. It makes it easy to find patterns in your creatives and lets you know what is working well for your brand, and what isn't. Review collected by and hosted on G2.com.

I haven't run into any downsides of using Motion so far, but maybe one thing is it takes a bit of time to really understand how to use all of the features. There's a lot of different features, so to make sure you're taking advantage of it all you should take some time to get familiar with the platform. Review collected by and hosted on G2.com.

I really like Motion for creating my own reports based on nomenclature, and it's easy to pull up metrics like ad quality, testing goals, and ad types. The visual aspect is a huge plus, with visuals and charts that make data easily digestible compared to Meta. It's also helpful for deep diving into creatives, and I enjoy the faster load times than Meta. I find it easy to see how long an ad has been running and appreciate how easy it is to share reporting and ads. The image of the ad with data points below makes sharing ad reporting straightforward during weekly meetings. Review collected by and hosted on G2.com.

The mobile experience is really hard to use, especially the date selector. I have to scroll down to hit apply, which doesn't work on mobile, and is also a pain on desktop. I have to click twice on continue then apply when searching by filter with a word like ad name. Please either create an app or improve the mobile experience, possibly moving the Apply button to the top or just allowing to apply with an 'enter' press. A search feature that lets me query against the average of specific metrics within a selected period would streamline manual processes. Review collected by and hosted on G2.com.

I use Motion for analyzing Meta ads in a much easier way, which avoids having to make top charts manually. Motion really makes the process easier by sorting through big ad account data quickly to get the top 10-20 ads within a specific period of time. I love the better interfaces and the customized spreadsheet with a red-green color scheme it offers, as well as the lag-free experience compared to Meta Ads manager. The ease, speed, and stability of Motion are fantastic, especially since Meta ads usually have laggy interfaces and slow data speed. Motion handles everything seamlessly. Setting up Motion was easy for me, and the interface has a learning curve that's right on point. Review collected by and hosted on G2.com.

Probably an accuracy of showing HOOK and HOLD rate, because sometimes the data is different from Meta. Usually Motion shows a higher hook and hold rates for some ads. It happens like 15-20% of the time while using it. Review collected by and hosted on G2.com.

I like that Motion's interface is pretty user-friendly and easy to learn. I also appreciate the various reporting options and KPIs that I can pull, and just that it's visually appealing. Review collected by and hosted on G2.com.

Yeah. We just had general issues with load time on a lot of reports. And some issues with certain accounts not syncing up properly from Meta to Motion. So that's gotten better with the help of our motion reps, but still have some problems like that once in a while. It was easy to learn the platform, but we did have those problems I was referring to earlier with pages not loading in certain accounts having a lot of bugs. So it was kind of a rocky start, but we've made a lot of progress. Review collected by and hosted on G2.com.