Link copied to clipboard

# Motion vs Smartly Comparison - What are their main differences?

Share
[
Export
](/compare/motion-2025-12-21/smartly/export.csv)

MotionSmartly[+ Add Product](#)

Reviews

**Motion** [

4.5/5(114)

](https://www.g2.com/products/motion-2025-12-21/reviews#reviews)

**Smartly** [

4.4/5(475)

](https://www.g2.com/products/smartly/reviews#reviews)

Pricing

**Motion**
No pricing available

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**Motion**
2 months

Based on 5 responses

**Smartly**
2 months

Based on 27 responses

Return on Investment

**Motion**
4 months8 months sooner

Based on 5 responses

**Smartly**
12 months

Based on 18 responses

Perceived Cost

**Motion**
$$$$$

**Smartly**
$$$$$

Average Discount

**Motion**
Not enough reviews yet

**Smartly**
7%

Pros & Cons

**Motion**
[
Ease of Use (72)
](https://www.g2.com/products/motion-2025-12-21/reviews?filters%5Bsentiment_snippet%5D=2322644&qs=pros-and-cons#reviews)[
Features (55)
](https://www.g2.com/products/motion-2025-12-21/reviews?filters%5Bsentiment_snippet%5D=1693465&qs=pros-and-cons#reviews)[
Missing Features (13)
](https://www.g2.com/products/motion-2025-12-21/reviews?filters%5Bsentiment_snippet%5D=1693181&qs=pros-and-cons#reviews)[
Data Inaccuracy (11)
](https://www.g2.com/products/motion-2025-12-21/reviews?filters%5Bsentiment_snippet%5D=2405870&qs=pros-and-cons#reviews)

**Smartly**
Not enough data

Integrations

**Motion**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_776282e57a647bb9ad9657d844786a57/linkedin-marketing-solutions.png "Product Avatar Image")

LinkedIn

](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8f995bb06a824a4a17c0783383be750c/meta-ai-meta.jpg "Product Avatar Image")

Meta

](https://www.g2.com/products/meta-ai-meta/reviews)[
View all
](https://www.g2.com/products/motion-2025-12-21/integrations)

**Smartly**
Not enough data

Screenshots

**Motion**
No screenshot available

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

Ratings

Meets Requirements

**Motion**

8.6

8.645

**Smartly**

8.6

8.6386

Ease of Use

**Motion**

8.7

8.745

**Smartly**

8.3

8.3388

Ease of Setup

**Motion**

9.0

9.035

**Smartly**

8.3

8.3179

Ease of Admin

**Motion**

9.3

9.312

**Smartly**

8.3

8.3179

Quality of Support

**Motion**

9.0

9.039

**Smartly**

9.3

9.3381

Has the product been a good partner in doing business?

**Motion**

9.2

9.211

**Smartly**

9.0

9.0177

Product Direction (% positive)

**Motion**

9.5

9.545

**Smartly**

8.6

8.6382

Features

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

7.0

34

8.5

69

Authoring Tools

Ad Templates

6.8

12

8.5(won by 1.7)

56

 (There is a greater than 0.5 difference between this product's rating and its competitors)

HTML5 Authoring

5.6

9

7.8(won by 2.2)

24

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Automated Ad Creation

6.8

11

8.5(won by 1.7)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Lanugage Translation

4.8

9

8.2(won by 3.4)

32

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Autonomous Task Execution

7.6(won by default)

12

Not enough data

Multi-step Planning

7.9(won by default)

7

Not enough data

Cross-system Integration

5.7(won by default)

9

Not enough data

Adaptive Learning

7.5(won by default)

8

Not enough data

Proactive Assistance

7.5(won by default)

10

Not enough data

Decision Making

8.9(won by default)

17

Not enough data

Testing Tools

Dynamic Versioning

7.1

12

8.7(won by 1.6)

45

 (There is a greater than 0.5 difference between this product's rating and its competitors)

A/B Testing 

8.0

15

8.8(won by 0.8)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Publishing Tools

Campaign Scheduling

7.3

11

8.9(won by 1.6)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Demand Side Platform Built-in

6.7(won by default)

10

Feature Not Available

Demand Side Platform Integration

6.5(won by default)

9

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

361

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.2(won by default)

320

Campaign Optimization

Not enough data

8.5(won by default)

317

Bulk Editing

Not enough data

7.8(won by default)

285

Batch Uploading

Not enough data

7.7(won by default)

238

Brand Safety

Not enough data

8.2(won by default)

204

Fraud Protection

Not enough data

8.0(won by default)

161

Frequency Capping

Not enough data

8.0(won by default)

210

Budget Pacing

Not enough data

8.2(won by default)

272

Creative Optimization

Not enough data

8.5(won by default)

296

Rich Media Capabilties

Not enough data

8.3(won by default)

193

In-App Ads

Not enough data

7.9(won by default)

141

Mobile Rich Media Capabilities

Not enough data

8.2(won by default)

151

Reach

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.9(won by default)

312

Retargeting

Not enough data

8.9(won by default)

293

Geo-Targeting

Not enough data

8.9(won by default)

287

Contextual Targeting

Not enough data

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

8.4(won by default)

221

Custom Reports

Not enough data

8.4(won by default)

273

User, Role, and Access Management

Not enough data

8.4(won by default)

291

Performance and Reliability

Not enough data

8.3(won by default)

310

Enterprise Scalability

Not enough data

8.5(won by default)

260

Customization

Not enough data

8.3(won by default)

278

Workflow Capability

Not enough data

8.4(won by default)

258

Internationalization

Not enough data

8.6(won by default)

222

Notifications

Not enough data

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.3

368

Platform Interoperability

Close Ecosystem API

Not enough data

8.2(won by default)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

Not enough data

8.7(won by default)

286

Campaign Management

Campaign Dashboard

Not enough data

8.2(won by default)

320

Campaign Optimization

Not enough data

8.5(won by default)

317

Bulk Editing

Not enough data

7.8(won by default)

285

Batch Uploading

Not enough data

7.7(won by default)

238

Brand Safety

Not enough data

8.2(won by default)

204

Fraud Protection

Not enough data

8.0(won by default)

161

Frequency Capping

Not enough data

8.0(won by default)

210

Budget Pacing

Not enough data

8.2(won by default)

272

Creative Optimization

Not enough data

8.5(won by default)

296

Rich Media Capabilties

Not enough data

8.3(won by default)

193

In-App Ads

Not enough data

7.9(won by default)

141

Mobile Rich Media Capabilities

Not enough data

8.2(won by default)

151

Reach

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.9(won by default)

312

Retargeting

Not enough data

8.9(won by default)

293

Geo-Targeting

Not enough data

8.9(won by default)

287

Contextual Targeting

Not enough data

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

8.4(won by default)

221

Custom Reports

Not enough data

8.4(won by default)

273

User, Role, and Access Management

Not enough data

8.4(won by default)

291

Performance and Reliability

Not enough data

8.3(won by default)

310

Enterprise Scalability

Not enough data

8.5(won by default)

260

Customization

Not enough data

8.3(won by default)

278

Workflow Capability

Not enough data

8.4(won by default)

258

Internationalization

Not enough data

8.6(won by default)

222

Notifications

Not enough data

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Motion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ee2beed45ca8e1c900efdd9f421e5566/motion-2025-12-21.jpeg "Motion")](https://www.g2.com/products/motion-2025-12-21/reviews)

Motion

Small-Business(50 or fewer emp.)

42.0%

Mid-Market(51-1000 emp.)

50.0%

Enterprise(\> 1000 emp.)

8.0%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

50.8%

Enterprise(\> 1000 emp.)

29.8%

Small-Business

(50 or fewer emp.)

42.0%

19.4%

Mid-Market

(51-1000 emp.)

50.0%

50.8%

Enterprise

(\> 1000 emp.)

8.0%

29.8%

Reviewers' Industry

[![Motion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ee2beed45ca8e1c900efdd9f421e5566/motion-2025-12-21.jpeg "Motion")](https://www.g2.com/products/motion-2025-12-21/reviews)
Motion

Marketing and Advertising

34.7%

Retail

10.2%

Consumer Goods

8.2%

Leisure, Travel & Tourism

6.1%

Health, Wellness and Fitness

6.1%

Other

34.7%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

18.0%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.6%

Other

47.5%

Alternatives

**Motion Alternatives**

 ![Foreplay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bb3a4abb25066093e97cd132a6c2d349/8406616a-d78e-4735-9ee2-1caef84eaabb.jpg "Foreplay")

[
Foreplay
](/products/foreplay/reviews)

 ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai")

[
AdCreative.ai
](/products/adcreative-ai/reviews)

 ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder")

[
Bynder
](/products/bynder/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)