Motion Reviews & Product Details

The ease of use, it is super easy to use and gain actionable insights - creating reports is very easy and useful.

I also love the custom metrics that motion provide, a great insight and measurement that we do not normally have access too.

My favourite thing is within the reports, the view that includes the thumbnails of the ads with key metrics underneath - this is great for reporting and sharing with wider teams - very easy to digest.

Our Rep is also superb; Josh. Extremely helpful and the best ive worked with. Review collected by and hosted on G2.com.

The main two things are:

It's dependency on naming conventions, any mistake or inconsistency in our ad names makes for inaccurate reporting or grouping in Motion; it makes having to go back and change names to ensure accurate reporting and reliability which is inconvenient.

Secondly, the inability to create custom metrics. For example we use a blended revenue model - where we combine Meta and Northbeam attribution - I would love to create a metric in motion which would show this - however, I cant. Which makes the work very manual. Review collected by and hosted on G2.com.

Motion helps strategists and marketers digest data that might be overwhelming easily. It provides a clear snapshot of what is actually working and what might need improvement. It saves me hours and hours of combing through ads. Review collected by and hosted on G2.com.

Motion sometimes has bugs, but they are usually resolved quickly. The creative inspiration boards could also be built out more so you can search for an industry/ad type rather than just by brand. Review collected by and hosted on G2.com.

Motion makes it incredibly easy to review the actual ad creative alongside key performance + creative KPIs in one place. Having the asset preview and metrics together (without jumping between platforms/spreadsheets) speeds up analysis and decision-making. I also love the ability to tag/group creative by messaging themes, products, formats, or creative elements to create clear, repeatable reporting views. The shareable reports make it simple to align cross-functional teams and partners quickly. Review collected by and hosted on G2.com.

I’d love more robust win-rate/testing views. Specifically: win rates that reflect testing cohorts (new launches / ads in test) vs account-wide performance, so we can quickly understand what % of tested ads are scaling and whether gaps are due to low test hit rate vs fatigue/decline in existing scaled campaigns. Having that testing-specific win-rate + pipeline view would make it easier to diagnose where performance is breaking and prioritize next actions. Review collected by and hosted on G2.com.

I love the ability to see all my creative in one place whether thats splitting out by creator, campaign type, audience, creative type etc. I love the break down because I can see all my core KPI's so its easier to make adjustments in platform because I know whats working and whats not working. I also love the video insights of where people are dropping off and staying engaged. Helps me build out creative reports so my creative team can see them Review collected by and hosted on G2.com.

Very helpful for DTC brands, but for my lead brands that I work with where they rely on data on the backend I really can only see whats taking place in platform so I can't see the full picture. Review collected by and hosted on G2.com.

I use Motion to analyze our Meta advertising at scale by exporting the data and connecting it with our internal leads-sales-spend-profit data to identify patterns. Motion is valuable as it provides a fantastic wealth of metrics with a great breadth of characteristics that assess an ad. I appreciate using AI to further diagnose and assess individual or small suites of ads because the output makes sense and highlights details that 'fresh eyes' might notice. The interface is quite intuitive and somewhat easy to navigate and learn on one's own. Setting up Motion was super easy; my boss invited me to the platform, and after getting permissions from our Digital Performance team, I had access within minutes. Review collected by and hosted on G2.com.

There are lots of gaps in the data, probably related to ads not meeting certain thresholds of spend or impressions. It would be useful if poor performing 'smaller' ads could be rated as well. Also, it would be helpful to ask Motion about what drives success or underperformance in an adset. I also wish some of the AI-based diagnosis output was exportable. Review collected by and hosted on G2.com.

I really appreciate how Motion enables us to work faster by allowing us to easily see how an ad is performing and what creative elements are impactful. It's made a big difference for our team by cutting down on the time spent digging through spreadsheets and helping us focus on creativity and new ideas. Our clients also love having full access to Motion, which lets them enjoy and adjust reports freely. I'm grateful that Motion offers this kind of access to creative reporting. The introduction of new AI features has made me feel like my feedback matters, and seeing them improve constantly has been impressive. Additionally, working with the Motion support team has been a dream. They listen to our feedback on features, and seeing them being implemented quickly is the best. It's awesome having such a proactive partner who continually strives to better the product for us every day. I love the Creative Insights feature that lets me dive deep into who viewed the ad and the AI Insights feature that helps dissect creative work quickly. The ability to prompt their AI is something I'm excited to use even more in the future. Overall, I'm just very impressed with how impactful Motion has been in changing the way we work for the better. Review collected by and hosted on G2.com.

Sometimes the weighted average that Motion uses is very difficult for our media or client teams to wrap their heads around. I understand why the weighted average is actually more accurate, but for clients who are looking directly in the platform, they definitely struggle with why the data doesn't one-to-one match up. I would love the ability to customize and turn off the weighted average and just have a true average. Another issue is that a lot of times, just sharing Motion links, we still have to put them into decks. I really wish there was a way to export the full card inclusive of the GIF or the image in one click versus, like, right now, I have to download the GIF, and then I have to screen record the data or copy the numbers over. I wish there was a more natural way to turn it into something ready for client decks. Review collected by and hosted on G2.com.

I like how Motion is extremely intuitive and visual, which makes it easy to understand and gather insights even when I'm deep into the details. This helps us identify the best-performing creatives and understand why they're successful. The ability to pick out themes and iterate to improve and make new creative is valuable for our business. Having high-performing ad creatives is crucial, and Motion helps us identify these top performers, allowing us to make better creative decisions. Additionally, I appreciate that the initial setup of Motion was extremely easy. Review collected by and hosted on G2.com.

There's honestly not too much, I think, pricing potentially may be a little bit high. Especially in this day and age where AI is increasingly taking over and there are more tools entering the competitive space. Review collected by and hosted on G2.com.

I use Motion for creative ad insights and reporting. Motion helps me cut down the time on pulling data and more on focusing on insights to improve our paid social strategy. I love using Motion to present insights to the team. The AI agents are helpful in creating new iterations of content and identifying scalable patterns, which is useful for understanding which creatives I need to scale. The initial setup of Motion was very easy. Review collected by and hosted on G2.com.

The agents are kind of buggy, and I believe they should be used to analyze the whole report instead of individual creatives. I would like to use Marvis more efficiently, but sometimes it doesn't work. It's unavailable right now. I want it to create new ads based on customer reviews, but I am having trouble uploading them. Review collected by and hosted on G2.com.

Easy to use

Easy to share creatives and reports

Connecting with Meta was really easy

I use Motion biweekly to look at performance

Gives a lot of insightful reports with metrics that platforms can't provide

Using AI to give insights on what works from creative and how to improve

My rep Josh has been very helpful and explains things on screenshare with immense detail. He sends me loop recordings on how to do things too. Always updates me on new implementations. Review collected by and hosted on G2.com.

Slow loading speeds

Filter by selecting creatives for reports like on Meta

Connect to all social platforms (Pinterest, Reddit, Snapchat, etc)

Competitors pull in all countries instead of just UK when searching for Brand intel

On Brand intel it would be beneficial for range of time instead of more than a month, etc.

Improve tagging (mass tagging instead of individual) Review collected by and hosted on G2.com.

I like Motion's home page creative highlights. It's super digestible to see what's working, why it's working, and what's changed. It also gives insights into what competitors are launching and how to iterate. I find it easy to understand at every level of the company and it's easily shareable. Using Motion helps me make ad performance data more understandable for creatives, share data easily, and spot performance patterns to iterate on successful ads and guide future production. The initial setup was super easy, which was great for us since we've been using it for a while and have seen its capabilities grow. Review collected by and hosted on G2.com.

Some of the AI agents fail to process or complete tasks. Occasionally, the filtering doesn't work quite like it should. The platform can be slow sometimes. Review collected by and hosted on G2.com.