--- title: Azure Cognitive Search Reviews meta_title: 'Azure Cognitive Search Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Azure Cognitive Search works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 10 scale: '5' date_modified: '2026-07-12' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Azure Cognitive Search Reviews **Vendor:** Microsoft **Category:** [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software) **Average Rating:** 3.8/5.0 **Total Reviews:** 10 ## About Azure Cognitive Search Microsoft Bing for Commerce is a new enterprise product search, personalization and product recommendation solution designed for large-scale retailers. It offers an AI-driven product search solution that gives retailers the power to meet today’s shopper expectations and grow revenue. With relevant search results, personalized suggestions, and visual search informed by the breadth and depth of Bing intelligence, retailers will have a world class search experience to convert shoppers into buyers, all while maintaining control and transparency over their data. ## Azure Cognitive Search Reviews ### 1. Azure cognitive search **Rating:** 4.0/5.0 stars **Reviewed by:** Somnath N. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Azure Cognitive Search?** azure cognitive search is a azure AI based product search tools which helps developers search and create new app and development environments. **What do you dislike about Azure Cognitive Search?** there is nothing to dislike about azure cognitive search. **What problems is Azure Cognitive Search solving and how is that benefiting you?** it's help developer to search best app for mobile device deployment. ### 2. Microsoft Bing: Strong Brand which has still a long way to go! **Rating:** 3.5/5.0 stars **Reviewed by:** Piyush Narayan R. | Manager- Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Azure Cognitive Search?** UI/UX is straightforward when compared with its giant competitor like google. Campaigns can be launched quickly to the targeted audience and managed efficiently. Cost implications are also a big plus point for Microsoft Bing, and various success metrics are comparatively quantified. Also, we can transfer the same google ads to Bing as well. This feature was much needed as it saves time for the digital marketer who wants to target multiple advertising platforms efficiently. **What do you dislike about Azure Cognitive Search?** Overall, the Reach of Bing is still an issue. It is in the adoption stage, and traffic is lower than Google. The support system could have been more streamlined, and chat support could have been responsive. They generally don't have promos and discounts on Ads campaigns as provided by Google from time to time. **What problems is Azure Cognitive Search solving and how is that benefiting you?** We use it to complement our paid ads initiatives across platforms. Bing Ad provides better targeting opportunities for your relevant audience and gets better conversions. We found the whole system at par with Google. Great analytics dashboard launching campaigns benefitted our digital marketing strategy. ### 3. Best Search Engine for Retailers and Shoppers **Rating:** 4.5/5.0 stars **Reviewed by:** Geneva A. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Azure Cognitive Search?** I like the design of their platform. It's very minimalist, easy to use, and clean. You can personalize it and offers business optimization according to your liking. **What do you dislike about Azure Cognitive Search?** There's no perfect platform. But all I can say is that Microsoft has developed a great tool like this, especially in the boom of the e-commerce industry where buyers and sellers preferred a more customized way to buy and sell products. **Recommendations to others considering Azure Cognitive Search:** Try it to experience its benefits. **What problems is Azure Cognitive Search solving and how is that benefiting you?** Microsoft Bing for commerce offers solutions to problems such as low-quality search results, especially when you want to buy and sell something. It shows more relevant and more personalized search results. ### 4. Required for Coverage **Rating:** 3.0/5.0 stars **Reviewed by:** Elizabeth P. | Paid Search Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Azure Cognitive Search?** If you are familiar with Google Ads, the MS Bing platform is very similar. Making advertising across platforms relatively seamless. **What do you dislike about Azure Cognitive Search?** Bing UI has a few different naming conventions for its reporting. Because of this, you will need to make adjustments to the columns in your report downloads if you are trying to look across Google and Bing for aggregate reporting. **Recommendations to others considering Azure Cognitive Search:** While Bing will only account for about 10% of your traffic (compared to Google) it is essential for reaching your users if you want to have a robust search portfolio. **What problems is Azure Cognitive Search solving and how is that benefiting you?** Bing shows on different properties than Google, if you are looking to expand your coverage Bing is essential to making sure you are hitting all your targets. ### 5. Quick Search Engine **Rating:** 4.5/5.0 stars **Reviewed by:** Sabir A. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Azure Cognitive Search?** Because Microsoft Edge comes pre-installed with Microsoft Bing Web Search as its default search engine, I rely on it for online search and research. The Microsoft Edge browser delivers the most outstanding results while using Bing. **What do you dislike about Azure Cognitive Search?** Microsoft Bing for Commerce works well, but sometimes it does not go well with the search results. There are so many shopping sites that have nothing to do with what I'm looking for that it takes me hours to get through them all before I find what I was looking for. **What problems is Azure Cognitive Search solving and how is that benefiting you?** The results are similar to Google's, the video search is better, and users earn Microsoft Rewards for using the search engine. Microsoft, on the other hand, is a much more open and trustworthy organization when it comes to data. Bing is my go-to search engine for all of these reasons. ### 6. Review on Microsoft Bing **Rating:** 2.5/5.0 stars **Reviewed by:** Arunkumar I. | Insight Engine Platform Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Azure Cognitive Search?** Microsoft Bing is very good at providing relavant search results for your search terms. it is easy to integrate with multiple front-end technologies. Though it is not a market leader, it is a good tool to use **What do you dislike about Azure Cognitive Search?** Microsoft Bing is not well known or preferable in the search community due to a lack of customization. Also, there are limited out-of-box solutions available along with the software. **What problems is Azure Cognitive Search solving and how is that benefiting you?** I haven't used the software on any real-time application so far. I have explored the bing tool as an alternative to our existing search platform especially for cost benefits ### 7. An Average Search Engine **Rating:** 4.0/5.0 stars **Reviewed by:** Nadeem Ul Haq M. | Software Programmer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Azure Cognitive Search?** I use Microsoft Bing Web Search to find information, for it comes as the default search engine of Microsoft Edge. When searching with Bing, the Microsoft Edge browser provides the best results. **What do you dislike about Azure Cognitive Search?** Searching with artificial intelligence can be a helpful tool, but it can also have drawbacks because it does not always operate well. Generic results can be the consequence of long, complicated search terms. **What problems is Azure Cognitive Search solving and how is that benefiting you?** It provides customers with search results that are specifically tailored to their needs. Indirectly, this increases visitors to the website and encourages customers to become digitally reliant. ### 8. Not that much user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Azure Cognitive Search?** UI of course. Easy display with piece and searched in multiple category **What do you dislike about Azure Cognitive Search?** Vast unsorted results and price should be according to location **What problems is Azure Cognitive Search solving and how is that benefiting you?** Categorizing your product and reaching costumers. ### 9. Good Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Azure Cognitive Search?** I like how I am easily able to search for what I need. **What do you dislike about Azure Cognitive Search?** Sometimes the results that show up aren't exactly what I'm looking for. **Recommendations to others considering Azure Cognitive Search:** It is a good product to use. **What problems is Azure Cognitive Search solving and how is that benefiting you?** Just being able to find what I'm searching for quickly. ### 10. Simple interface. **Rating:** 4.0/5.0 stars **Reviewed by:** Diego B. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Azure Cognitive Search?** Easy interface and simple to look at compared to competitors. **What do you dislike about Azure Cognitive Search?** Its not available in all countries and it doestnt work best in the ones it is available, **What problems is Azure Cognitive Search solving and how is that benefiting you?** Advertizing campaigns and giving visibility to our ecommerce store. ## Azure Cognitive Search Discussions - [What is Microsoft Bing for Commerce used for?](https://www.g2.com/discussions/what-is-microsoft-bing-for-commerce-used-for) - [View Azure Cognitive Search pricing details and edition comparison](https://www.g2.com/products/microsoft-azure-cognitive-search/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+09%3A41%3A48+-0500&secure%5Bsession_id%5D=fc19d7be-e526-41f0-baec-dee0a3fe05ec&secure%5Btoken%5D=18f9ec28470f8c555a41c05caad1106ba1a398ef0f0fd3d14792489f26ecc1e4&format=llm_user) ## Azure Cognitive Search Features **Compatibility** - Federated Search - File Types - Global Language Support **Agentic AI - Enterprise Search Software** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Search Queries** - Typo Tolerance - Faceted Search - Synonyms - Highlighting - Natural Language **AI powered search - Enterprise Search Software** - Generative RAG (Retrieval augmented generation) - Relevance Tuning - NLP & Semantic search **Functionality** - Personalization - Search Analytics - Integrations **Compatibility - Enterprise Search Software** - File Types - Federated Search - Global Language Support **Functionality - Enterprise Search Software** - Personalization - Search Analytics - Integrations **Search Queries - Enterprise Search Software** - Highlighting - Faceted Search - Typo Tolerance - Synonyms ## Top Azure Cognitive Search Alternatives - [Amazon OpenSearch Service](https://www.g2.com/products/amazon-opensearch-service/reviews) - 4.2/5.0 (97 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Guru](https://www.g2.com/products/guru/reviews) - 4.7/5.0 (2,259 reviews)