--- title: Azure Cognitive Search Reviews meta\_title: 'Azure Cognitive Search Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 10 reviews by the users' company size, role or industry to find out how Azure Cognitive Search works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 10 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Azure Cognitive Search Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Azure Cognitive Search but has limited features. Are you part of the Azure Cognitive Search team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Microsoft Bing for Commerce is a new enterprise product search, personalization and product recommendation solution designed for large-scale retailers. It offers an AI-driven product search solution that gives retailers the power to meet today’s shopper expectations and grow revenue. With relevant search results, personalized suggestions, and visual search informed by the breadth and depth of Bing intelligence, retailers will have a world class search experience to convert shoppers into buyers, all while maintaining control and transparency over their data. * * * Seller [Microsoft](https://www.g2.com/sellers/microsoft) Discussions [Azure Cognitive Search Community](https://www.g2.com/products/microsoft-azure-cognitive-search/discuss) Overview by Ashwin Parthasarathy (Innovation | Product Strategy | Technology Leadership) Show More ## Top-Rated Alternatives [ ![Amazon OpenSearch Service](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amazon OpenSearch Service") Amazon OpenSearch Service 4.2/5(102) ](https://www.g2.com/products/amazon-opensearch-service/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Guru](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guru") Guru 4.7/5(2,322) ](https://www.g2.com/products/guru/reviews) [ View All Alternatives ](https://www.g2.com/products/microsoft-azure-cognitive-search/competitors/alternatives) ## User Insights Average based on 10 real user reviews. [Log in to unlock pricing and user insights](/login) ![Somnath N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somnath N.") SN Somnath N. Senior Consultant Small-Business (50 or fewer emp.) 7/6/2023 "Azure cognitive search" 4/5 What do you like best about Azure Cognitive Search? azure cognitive search is a azure AI based product search tools which helps developers search and create new app and development environments. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? there is nothing to dislike about azure cognitive search. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? it's help developer to search best app for mobile device deployment. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Piyush Narayan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush Narayan R.") PR Piyush Narayan R. Manager- Marketing Enterprise (\> 1000 emp.) 2/2/2022 "Microsoft Bing: Strong Brand which has still a long way to go!" 3.5/5 What do you like best about Azure Cognitive Search? UI/UX is straightforward when compared with its giant competitor like google. Campaigns can be launched quickly to the targeted audience and managed efficiently. Cost implications are also a big plus point for Microsoft Bing, and various success metrics are comparatively quantified. Also, we can transfer the same google ads to Bing as well. This feature was much needed as it saves time for the digital marketer who wants to target multiple advertising platforms efficiently. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Overall, the Reach of Bing is still an issue. It is in the adoption stage, and traffic is lower than Google. The support system could have been more streamlined, and chat support could have been responsive. They generally don't have promos and discounts on Ads campaigns as provided by Google from time to time. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? We use it to complement our paid ads initiatives across platforms. Bing Ad provides better targeting opportunities for your relevant audience and gets better conversions. We found the whole system at par with Google. Great analytics dashboard launching campaigns benefitted our digital marketing strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Geneva A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Geneva A.") GA Geneva A. Search Engine Optimization Specialist Small-Business (50 or fewer emp.) 5/2/2022 "Best Search Engine for Retailers and Shoppers" 4.5/5 What do you like best about Azure Cognitive Search? I like the design of their platform. It's very minimalist, easy to use, and clean. You can personalize it and offers business optimization according to your liking. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? There's no perfect platform. But all I can say is that Microsoft has developed a great tool like this, especially in the boom of the e-commerce industry where buyers and sellers preferred a more customized way to buy and sell products. Review collected by and hosted on G2.com. Recommendations to others considering Azure Cognitive Search: Try it to experience its benefits. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? Microsoft Bing for commerce offers solutions to problems such as low-quality search results, especially when you want to buy and sell something. It shows more relevant and more personalized search results. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Elizabeth P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elizabeth P.") EP Elizabeth P. Paid Search Manager Mid-Market (51-1000 emp.) 3/25/2022 "Required for Coverage" 3/5 What do you like best about Azure Cognitive Search? If you are familiar with Google Ads, the MS Bing platform is very similar. Making advertising across platforms relatively seamless. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Bing UI has a few different naming conventions for its reporting. Because of this, you will need to make adjustments to the columns in your report downloads if you are trying to look across Google and Bing for aggregate reporting. Review collected by and hosted on G2.com. Recommendations to others considering Azure Cognitive Search: While Bing will only account for about 10% of your traffic (compared to Google) it is essential for reaching your users if you want to have a robust search portfolio. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? Bing shows on different properties than Google, if you are looking to expand your coverage Bing is essential to making sure you are hitting all your targets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sabir A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sabir A.") SA Sabir A. Digital Marketing Executive Small-Business (50 or fewer emp.) 2/1/2022 "Quick Search Engine" 4.5/5 What do you like best about Azure Cognitive Search? Because Microsoft Edge comes pre-installed with Microsoft Bing Web Search as its default search engine, I rely on it for online search and research. The Microsoft Edge browser delivers the most outstanding results while using Bing. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Microsoft Bing for Commerce works well, but sometimes it does not go well with the search results. There are so many shopping sites that have nothing to do with what I'm looking for that it takes me hours to get through them all before I find what I was looking for. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? The results are similar to Google's, the video search is better, and users earn Microsoft Rewards for using the search engine. Microsoft, on the other hand, is a much more open and trustworthy organization when it comes to data. Bing is my go-to search engine for all of these reasons. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Arunkumar I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arunkumar I.") AI Arunkumar I. Insight Engine Platform Expert Small-Business (50 or fewer emp.) 3/24/2022 "Review on Microsoft Bing" 2.5/5 What do you like best about Azure Cognitive Search? Microsoft Bing is very good at providing relavant search results for your search terms. it is easy to integrate with multiple front-end technologies. Though it is not a market leader, it is a good tool to use Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Microsoft Bing is not well known or preferable in the search community due to a lack of customization. Also, there are limited out-of-box solutions available along with the software. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? I haven't used the software on any real-time application so far. I have explored the bing tool as an alternative to our existing search platform especially for cost benefits Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nadeem Ul Haq M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadeem Ul Haq M.") NM Nadeem Ul Haq M. Software Programmer Information Technology and Services Small-Business (50 or fewer emp.) 2/1/2022 "An Average Search Engine" 4/5 What do you like best about Azure Cognitive Search? I use Microsoft Bing Web Search to find information, for it comes as the default search engine of Microsoft Edge. When searching with Bing, the Microsoft Edge browser provides the best results. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Searching with artificial intelligence can be a helpful tool, but it can also have drawbacks because it does not always operate well. Generic results can be the consequence of long, complicated search terms. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? It provides customers with search results that are specifically tailored to their needs. Indirectly, this increases visitors to the website and encourages customers to become digitally reliant. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") CC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/1/2022 "Not that much user friendly" 4/5 What do you like best about Azure Cognitive Search? UI of course. Easy display with piece and searched in multiple category Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Vast unsorted results and price should be according to location Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? Categorizing your product and reaching costumers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 2/24/2022 "Good Experience" 4/5 What do you like best about Azure Cognitive Search? I like how I am easily able to search for what I need. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Sometimes the results that show up aren't exactly what I'm looking for. Review collected by and hosted on G2.com. Recommendations to others considering Azure Cognitive Search: It is a good product to use. Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? Just being able to find what I'm searching for quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Diego B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego B.") DB Diego B. COO Small-Business (50 or fewer emp.) 8/31/2021 "Simple interface." 4/5 What do you like best about Azure Cognitive Search? Easy interface and simple to look at compared to competitors. Review collected by and hosted on G2.com. What do you dislike about Azure Cognitive Search? Its not available in all countries and it doestnt work best in the ones it is available, Review collected by and hosted on G2.com. What problems is Azure Cognitive Search solving and how is that benefiting you? Advertizing campaigns and giving visibility to our ecommerce store. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Azure Cognitive Search? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Azure Cognitive Search ](https://www.g2.com/products/microsoft-azure-cognitive-search/discussions/new) GU Guest User What is Microsoft Bing for Commerce used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-microsoft-bing-for-commerce-used-for) [ View all Discussions ](https://www.g2.com/products/microsoft-azure-cognitive-search/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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